Thursday, September 18th, 2008


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Good morning. It’s Thursday, September 18, 2008, and this is your first early morning briefing. 
Tonight’s Premieres:
The CW: Smallville at 8p; Supernatural at 9p
FX: It’s Always Sunny In Philadelphia at 10p

Most Watched Cable Network  The Weather Channel, Your Hurricane Authority


Just after launching on September 7, HBO gave its new drama series True Blood a nod for a second season. The series, created by Alan Ball, will start production on new episodes early next year in Los Angeles with a planned summer premiere date.

Fine Living Network signed a multi-year syndication deal with NBC Universal Domestic Television Distribution involving NBC’s The Biggest Loser and Bravo’s former Queer Eye series. The agreement allows Fine Living to repurpose current episodes of Biggest Loser, airing them on Saturdays and Sundays at 9p starting this weekend. Fine Living also got the exclusive cable rights to The Biggest Loser: Couples when it premieres next year. Additionally, Fine Living acquired all 99 episodes of Queer Eye, including the rarely seen pilot episode, and will air the male makeover series on Monday nights at 9p beginning October 13.

VH1 Classic will debut a new series, VH1 Classic All Time Top 10 on October 10 at 10p (get it? – 10/10 at 10p). This new weekly series will be hosted by Mark Goodman and will zoom in on a specific artist or music type such as Madonna, Van Halen, Def Leppard, metal music and more. Additionally, the network will air the eight-episode series VH1 Classic One-Hit Wonders hosted by Carrie Keagan starting December 1 through December 4. Two episodes will air each night at 9p which will look at music’s one-timers from a variety of genres.

ABC Family‘s season three debut of Lincoln Heights Tuesday at 8p delivered 646,000 A18-49 viewers; 472,000 W18-49 viewers; 653,000 Females 12-34; as well as 1.7 million total viewers.
Following the presidential election in November, someone else will have to portray Sen. Hillary Clinton on NBC’s Saturday Night Live as Amy Poehler will be leaving to go on maternity leave after the birth of her first child and she will be preparing for her new primetime series on NBC, the anticipated spinoff of The Office.
More content companies have signed up for exhibit space at the 2009 International CES based in Las Vegas next January 8-11, reports B&C. The Consumer Electronics Association has actively pursued programmers, studios and cable companies to have a larger presence in the usually tech-centric convention. Some of the content companies that will be there include Nielsen, Universal Studios Home Entertainment, MTV Networks and Buena Vista Home Entertainment.
CBS’ 60 Minutes is celebrating several notable things this Sunday: its 40th anniversary of its first season (the news magazine launched on September 24, 1968); the show’s pre-season premiere featuring interviews with both presidential nominees, Senators Barack Obama and John McCain; and its first show in hi-def which will be normal from now on. Incidentally, 60 Minutes’ first show in 1968 featured talks with presidential nominees Richard Nixon and Hubert Humphrey.
Candace Bushnell, author of Sex and the City claimed a deal with HarperCollins Children’s Bray and Bray division for two new novels for the teen market centered on character Carrie Bradshaw. The books will focus on Carrie’s high school years where, according to Bushnell Carrie “began observing and commenting on the social scene” around her. The books are due out in the fall of 2010.
World Wrestling Entertainment (WWE) continues its expansion in Mexico, reports Variety. WWE concluded a new deal to have weekly Smackdown reach more than 20 million households via TV Azteca, airing Friday nights at 10p starting October 3 on Azteca 7. Smackdown previously aired on cable channel Canal 52 which reached 1 million homes. This new deal follows one from last week with Televisa where WWE signed on to have its WWE Raw show air on Galavision Canal 9 also starting in October.

Tribune Company and Local TV Holdings, LLC are working together on a local marketing agreement for their television stations in Denver and a shared services agreement for their stations in St. Louis. The deal allows the stations to stagger news, programming and community affairs programs with the goal to benefit viewers’ lifestyle demands. Additionally, the stations in both markets will operate out of one facility, share news resources and some programming. The stations involved include Tribune’s two CW affiliates: KWGN/Denver and KPLR/St. Louis; and Local TV’s two FOX affiliates: KDVR/Denver and KTVI/St. Louis.

Gainesville, FL market will get its own NBC network affiliate in early 2009, as MPS Media will broadcast the new affiliate on digital TV station, WNBW. MPS Media also joined with New Age Media of Gainesville, owner of CBS affiliate WGFL, in a joint services agreement giving oversight of some operational services for WNBW-NBC 9 to WGFL. With this addition, Gainesville will now have all broadcast network affiliates represented.


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On-air – Get inside the only rock, pop and hip hop music network
Online – Interact with members of our social music community
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For advertising and integrated marketing opportunities, contact Allan Infeld, SVP of Fuse Ad Sales at 646-273-3701


FOX is developing a law-themed 60m dramedy and approved a put pilot order based on the fairy tale and classic Disney movie “Snow White and the Seven Dwarfs” according to THR. The project, tentatively titled Georgia and the Seven Associates and produced by ABC Studios, will be set in Los Angeles about a young female lawyer, Georgia Burnett who is fired from a top law firm by her stepmother and then sets up shop with seven zany lawyers in a storefront legal office. The story will carry the fairy tale idea even further as each of Georgia’s associates will have characteristics similar to the seven dwarfs and some of their cases will incorporate other fairy tale themes such as “The Three Little Pigs”. Creators on the project include ABC Studios’ Chris Brancato and Bert Salke along with David Weissman and David Diamond. Ken Kwapis (The Office) will direct the pilot. All five are also executive producing.

USA Network gave a cast-contingent pilot order for the tentatively-titled Operating Instructions. The story centers on a female trauma surgeon who takes over as head of a military hospital after being stationed in Iraq. Universal Cable Productions and Conan O’Brien’s company Conaco are producing.

Casting Call: A major television network is looking for a high-energy, comedic guy to host a Japanese game show pilot. The candidate must be of Japanese descent or appear to be, have a bold personality and a great sense of humor, be 21-35 years old and be fluent in the English language. Previous television experience is not needed yet a stand-up comedy/improv background would be considered a plus. Interested candidates should send an email to Suzette Brown at
along with a recent headshot and a brief description on why you would be perfect for this role.


100% Rooted In Music. Ignite Your Brand With Fuse.

CYNOPSIS DIGITAL – TODAY’S TOP STORY: Technology is worming its way into the race for the White House in a variety of ways this week. First a short-lived brouhaha erupted over the McCain’s campaign’s latest gaffe – an assertion from the senator’s top economic advisor that the former Commerce Committee member actually helped create the BlackBerry. Then former HP CEO Carly Fiorina, a senior McCain adviser once on the VP short list, answered “no” on KTRS Radio in St. Louis to the question of whether or not Sarah Palin had the experience to run a major company. Finally allegations that Ms. Palin is using her personal Yahoo email account to conduct state business proved to be too much of a temptation for hackers. Assailants posted a number of her personal emails on WikiLeaks and Gawker yesterday. So winds the campaign trail in the digital age.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Nickelodeon gives the go ahead for the new CG animated series Fanboy and Chum Chum (26×30), a spin-off from the Nicktoons Network’s upcoming anthology series Random! Cartoons, while Nick Jr. begins production on a new original mixed 2D/3D animation and live-action series, Team Umizoomi (20 episodes).  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  BBC Worldwide will launch two new channels, CBeebies and BBC Knowledge, on FOXTEL this November.  The kiddy channel will become part of the My Playtime package, which includes Cartoon Network, Nickelodeon, Boomerang and others.  The My World package will house BBC Knowledge.  Full edition: CYN INTERNATIONAL.


Top 10 M-F Syndicated Strip Series for the week of 9/1-9/7/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.9 AA
Jeopardy (CTD)                                               4.9 AA
Two and a Half Men (WB)                                 4.5 AA / 5.9 GAA
Judge Judy (CTD)                                            4.2 AA / 6.3 GAA
Family Guy (2/T)                                             4.0 AA / 4.6 GAA
Oprah Winfrey Show (CTD)                               4.0 AA / 4.1 GAA
George Lopez (WB)                                          3.3 AA / 4.6 GAA
Entertainment Tonight (CTD)                            3.2 AA / 3.2 GAA
Everybody Loves Raymond (CTD)                      3.2 AA / 3.6 GAA
Seinfeld (SPT)                                                 3.2 AA / 3.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 9/1-9/7/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.7 AA / 3.1 GAA
Two and a Half Men (WB)                                2.4 AA / 3.1 GAA
Seinfeld (SPT)                                                2.0 AA / 2.3 GAA
Friends (WB)                                                 1.9 AA / 2.2 GAA
King of Queens (SPT)                                     1.9 AA / 2.5 GAA
George Lopez (WB)                                        1.8 AA / 2.4 GAA
Everybody Loves Raymond (CTD)                    1.7 AA / 1.9 GAA
King of the Hill (2/T)                                       1.4 AA / 1.8 GAA
Wheel of Fortune (CTD)                                  1.3 AA
Oprah Winfrey Show (CTD)                             1.3 AA / 1.4 GAA
That 70s Show (2/T)                                       1.3 AA / 1.5 GAA
Judge Judy (CTD)                                           1.3 AA / 1.9 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday – A18-49 Analysis: FOX was the clear-cut winner Tuesday night with 5.4/14 A18-49 according to final national ratings from Nielsen Media Research. At 8p, FOX’s season opener of House captured a big lead with 5.6/16 over the season debut of NBC’s The Biggest Loser in second place at 2.9/8. FOX segued into another win during 9p as Fringe was boosted to a 5.1/13, ahead of the second half of NBC’s Loser at 3.4/9 and the season finale of CBS’ Big Brother at 2.7/7. Then at 10p, ABC’s Primetime: UFO’s and NBC’s Law & Order: SVU repeat tied for #1 at 2.0/6 each.

Live + Same Day Household Ratings: Tuesday, September 16, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 8.5/13           House [p] 8.9/14, Fringe 8.1/13

CBS: 5.2/9               NCIS [r] 6.4/10, Big Brother 10 [f] 4.9/8, Without a Trace [r] 4.4/8

NBC: 4.7/8             The Biggest Loser [p] 5.1/8, Law & Order: SVU [r] 3.9/7

ABC: 3.6/6            Wipeout [f] 3.5/6, Primetime: UFO’s 3.7/6

UNIV: 2.4/4            Al Diablo con los Guapos 2.9/5, Fuego en la Sangre 2.5/4, Aqui y Ahora 1.7/3

CW: 2.0/3             90210 2.3/4, Privileged 1.7/3

MNT: 1.0/2            Street Patrol 0.9/2, Street Patrol 2 [r] 0.9/2, Jail 1.1/2, Jail 2 1.1/2

TELE: 0.7/1            El Juramento 0.4/1, Dona Barbara 0.7/1, Sin Senos No Hay Paraiso 1.0/2

A18-49: FOX 5.4/14, NBC 2.8/8, UNIV 2.2/6, CBS 2.1/6, ABC 2.0/5, CW 1.4/4, MNT 0.5/2, TELE 0.5/1



New York-based public relations company, Goodman Media International added Heath Fradkoff as Senior AE. Prior to this appointment, Heath was AE at Griffin Integrated Communications in New York.

Richard Kelley will begin as VP/Sales at KNTV, the NBC affiliate in San Jose-San Francisco-Oakland on September 22. Richard, with more than 30 years of broadcast and sales experience, was previously Senior Director/Acquisition Sales at Monster Worldwide Inc. KNTV is owned by NBC Universal.

WNYW/New York tapped Rosanna Scotto as Co-Anchor of Good Day New York beginning next Monday. She will join Greg Kelly as co-host of the morning news show from 7-9a.

Former FCC General Counsel, John Rogovin will now be EVP/General Counsel at Warner Bros. Entertainment, reporting to Barry Meyer, Chairman/CEO. John will supervise approximately 125 lawyers who handle all legal facets for the studio in addition to serving as an officer for the company involved in overall growth strategies. In this new position, John replaces John Schulman who just announced his retirement plans.

MediaXchange recruited John Barber as its new Creative Director based in Los Angeles and starting immediately.


The Weather Channel is Your Hurricane Authority
#1 Most Watched Cable Network Last Weekend!*
– 62+ Million viewers turned to the source they trust*
– More people said The Weather Channel provided the best hurricane coverage**
– video streams +2500%***
For advertising information visit
* Source: Nielsen Media Research/Npower. 9/12-9/13/08, 6a6a, P2+ (000),1 min. qualifier, prior 4 week unification.
** Source: SurveyUSA, 9/13-9/14, national survey of 1500 respondents *** Source: TWCi/Omniture Site Catalyst, 9/12

This day in History: 1851 – What would become one of the world’s most influential newspapers, The New York Daily Times, later renamed The New York Times, was first published by Henry J. Raymond.

Answer to Yesterday’s Trivia Question, Sponsored By Fuse. Ignite Your Brand. : What Jane’s Addiction song is used as the opening theme for Entourage?   SUPERHERO Kudos to:Marty Bucci-HRP/NY; Eric Morais-Discovery Communications, Inc./Detroit; Alanna Benway-Turner Broadcasting/Troy, MI; Jason Lewis-WTAT/FOX24/Charleston, SC; Bill Prange-The Sportsman Channel/New Berlin, WI; Kelly Tecklenburg-Charter Media/St. Louis; Erica Lee Henderson-Continental Television Sales/Chicago; John McInerney-Me-TV/Chicago; Jane Cantillon-The Otherside Productions/LA; Mandy Durbin-ION Media Networks/Burbank; David Scott Jones-Marleigh Entertainment/LA; Katherine Cohen-
E-Poll Market Research/Encino, CA; Stephanie Watsa-Canwest Broadcasting/Toronto

Today’s Trivia Question:  What were the names of super-sleuth couple on the late’50s series The Thin Man? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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The Institute for Media and Entertainment and Northwestern’s Kellogg School of Management present a high-impact Branding Program for media and entertainment executives. Learn from the #1 marketing faculty in the world while networking with industry colleagues.
Nov 17-19 in New York City
Master branding, positioning and how to build and reinforce your brand system across multiple platforms.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ONLINE AE / Min 2 yrs online ad sales; Gen rev by cold calls, marketing, relationships for girls fashion, entertainment, social network in LA.

JOB OPENING: DIR ONLINE SALES/ Min 5 yrs online ad sales leader; drive team rev, estab territory, strat partners for girls fashion, entertain social network in NYC.

JOB OPENING: DIR, ONLINE BRAND/ Min 3 yrs in brand mktg role in online media; prior kid entertainment exp. Dev, manage consumer mktg efforts for girls fashion, entertain, social network in LA.

JOB OPENING: DIR., PROGRAMMING ACQUISITION/CABLEVISION/NY: Evaluate/acquire high-value video programming (e.g, HDTV, PPV, VOD/SVOD). Needs analytic, negotiating and bus dev skills. Resume:

JOB OPENING: VP LAW/ RAINBOW MEDIA/NY: Negotiate agreements between networks (e.g. AMC, IFC) and affiliates  e.g. Cable/Mobile Cos. Needs JD and exp. with affiliate agreements. Resume:

JOB OPENING: DIRECTOR, PRINT + DIGITAL PRODUCTION/BRAVO TV/NY: Manage dept, work flow, team, budget + planning.Strong comm + org skills. Work well under pressure. Previous Network exp req’d. Fill ASAP. Apply #846952 (9/23)

JOB OPENING: AFFILIATE RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply:

JOB OPENING: PROJECT MGR/AND COMPANY/LA: Entertainment adv agency seeks strong candidate to manage client comm, deadlines, creative dev. Industry exp req’d, sports mktg exp a plus. BS/BA+min 3-5 yrs exp. Resume to

JOB OPENING: MEDIA BUYER / WPB, FL: In-house automotive agency, Degree & min 5yrs exp. Knowledge of NSI, ARB, Scar & SmartPlus. Competitive salary & benefits. Resumes:

JOB OPENING: DIR. PARTNERSHIPS/LIFETIME TV/NY: resp. for utilizing Lifetime assets to lead the Part. division in the dev. & exec. of customized sponsorship packages Apply at: (9/20)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills. All MS & Donovan skills req’d. Res:

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to:

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: CNBC Research Intern : Provides reporting & strategic insights & supports internal functions, incl. prgrmng, editorial, mktg, & BD. Provide reporting & analysis. Semester-long, unpaid.

FALL INTERNSHIP CREDITS ONLY: CNBC Intern: CNBC gives students real world exp & exposure to a world leader in business news. Enrolled in BS/MS w/ sophomore standing or above. Semester-long, unpaid, for-credit internship

FALL INTERNSHIP CREDITS ONLY: Lightworks/NY: TV dist. co. needs contract admin intern. Focus on rights mgt, prod. agts, sales licensing agts. Know contract law. LAW STUDENTS ONLY! For credit. Send resume to

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online marketing programs for Res:

FALL INTERNSHIP CREDITS ONLY: EDITORIAL/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial and marketing initiatives for Res:

FALL INTERNSHIP CREDITS ONLY: DEV/PROD INTERN/LA: Need hard-working, college student for Feature film & TV Distrib. Co. PC/MS Office lit; Script Coverage, admin., prod.-related duties. Attend meetings/pitches w/ exec. Res:

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: (9/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: ADMIN OR ASST POSITION WANTED / NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. 

SITUATION WANTED: AWARD WINNING NY based WRITER/PRODUCER/EDITOR seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email:
. (9/19)

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Thursday, September 18, 2008

ABC: Ugly Betty [r], Grey’s Anatomy [r]
AZTECA: Camino a La Fama, Historias Engarzadas, Pasiones Prohibidas
CBS: CSI [r], CSI [r], Flashpoint
CW: Smallville [p ], Supernatural [p ]
FOX: Hole in the Wall, Kitchen Nightmares
ION: Movie: Risky Business, 48 Hours
MNT: My Thursday Night Movie: The Crow [r]
NBC: America’s Got Talent, My Name is Earl [r], The Office [r], ER [r]
PBS: This Old House Hour [r], Antiques Roadshow [r], Keeping Score [r]
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Latin Grammy Celebra Jose Jose

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