Thursday, September 16th, 2010

Cynopsis: Kids!

Good morning. It’s Thursday, September 16, 2010, and this is your first early morning Kids briefing.

The advocacy group Campaign for a Commercial-Free Childhood is petitioning the FCC to prevent Viacom’s Nicktoons network from launching the new animated series Zevo-3, which it says is a commercial for the Skechers footwear company that originated the characters initially for marketing their product.  Zevo-3 is scheduled to debut on Nicktoons, a Nickelodeon network, on October 11, 2010.  The group says that the new season would be in violation of The Children’s Television Act, which says that kid-targeted programming can only feature 10.5-minutes of commercials per hour on weekdays, and 12-minutes per hour on weekends.  The network stands by the series.

Skywriter Media & Entertainment Group inks a deal with Hulk Hogan, who will take on the role of judge in the new kid game/reality show, Hogan’s Court (26×30).  Created by Christopher Greaves, Asher Lenz and Jason Armstrong, Hogan’s Court is produced by Skywriter Television, Positive Productions and Lenz Entertainment.  Targeted to K8-12, the series will focus on real kid issues with Hogan helping bring humor and resolution to the issues.  Skywriter will showcase the series at Mipcom/MipJunior next month where it will be making pre-sale deals for the series.

Kenn Viselman presents…Inc., unveils three new ventures, The itsy bitsy Entertainment Company, A teenie weenie Music Publishing Company and Yellow Polka Dot Bikini Multi-Media.  Viselman re-acquires The itsy bitsy Entertainment Company, which he launched and helped bring Teletubbies to the US, from The Handelman Company.  The itsy bitsy Entertainment Company will now focus on Viselman’s newest efforts including the new kid’s programming block Millipede and TV series based on the upcoming movie The Oogieloves in The Big Balloon adventure.  A teenie weenie Music Publishing Company will feature music and artists for all ages. Meanwhile, Yellow Polka Dot Bikini Multi-Media will showcase tween-targeted entertainment including TV and publishing.


Disney and Offspring Entertainment acquire the feature film rights to Matched, the first book in Ally Condie‘s new young adult trilogy that publisher Dutton is set to release November 30, 2010, per Variety.  Offspring Entertainment, which is based at Disney, is Adam Shankman and Jennifer Gibgot’s production company.  Matched is set in a futuristic society that dictates what people can read, watch and believe and, at 18, who they will spend their lives with, which is determined during a matching ceremony.  Like several recent movies based on popular young adult novels, Matched features a love triangle (a la Twilight, and Fallen, which Disney also recently optioned).

Program Call: Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 30, the week before MIPCOM 2010 in Cannes. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location and who will be attending from your company. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, September 24, 2010. A confirmation email will be sent following each submission (if you don’t receive a the confirmation email, please resubmit).


PIX11 (WPIX/Channel 11) picks up M@dAbout, the tween/teen-targeted sketch comedy series.  Designed to teach tweens/teens life lessons, the comedy educational/information (E/I) series will air on PIX11 in the NY area on Saturdays at 12 noon beginning September 18.  Created y Minneapolis-based The National Theatre for Children (NTC), M@dAbout also features a website at   (including, behind the scenes photos, videos, updates), and a Facebook page.  The nationally syndicated series is available 85% of TV households.

Angela Kinsey (Angela Martin on The Office) will make a guest appearances in a new episode of Nick Jr.‘s series, Yo Gabba Gabba!, set to premiere this Sunday, September 19 at 5p.  The episode also features musical guests The Faint and Mark Mothersbaugh (DEVO) in his recurring segment Mark’s Magic Pictures.  Additionally, bonus music tracks from the new episode are featured on the Yo Gabba Gabba! Music is Awesome Volume 2 album, which is available now on iTunes and Amazon.

Moonscoop completes a deal with Middle East free TV channel MBC3 for four animated series.  Under the deal MBC3 picks up: Zevo-3 (26×30) – an animated action/comedy produced by Moonscoop for Skechers Entertainment; Gasp! (52×11)  an animated series based on comic book series by Australian author/illustrator Terry Denton, and produced by SLR Productions, in association with Screen Australia, Network Nine Australia, ABC Kids, Agogo and Moonscoop; The DaVincibles (52×11)  an animated comedy co-created/co-produced by Moonscoop and Neo Network, with other co-production partners including Rai Fiction, SLR, Telegael and Big Animation; and Tara Duncan (26×22)  a 2D animated series co-produced by ckMoonscoop and DQ Entertainment.

Artzooka! heads to Latin America as part of a deal between CCI Entertainment and Discovery Kids Latin America.  Under the agreement two versions of the series will be produced, on in Spanish and the other in Portuguese for the Latin American Market. Both are slated to debut November 22, 2010.  The Brazilian/Portuguese version of Artzooka! will be hosted by Daniel Granieri, with the Spanish-language version hosted by Bruno Lazarro.  An English version of Artzooka! launched on CBC (Canada) last week.   The English-language Artzooka! has been acquired by Nickelodeon Asia and Noga Israel.

Canadian broadcasters TVO and SRC have picked up a second season of the 3D CG animated series Rob the Robot, a co-production between Amberwood Entertainment and Singapore’s One Animation.  Following on the heels of launch of Rob the Robot (52×11) on TVO this week, the second season will also include 52×11 episodes.  The series is produced with support from the MDA, CMF, and the Shaw Rocket Fun.

The preschool animated series My Friend Book has been picked up Sao TV (Vietnam), KRO (Netherlands), and Kanal D (Turkey).  Supported by the European Commission, My Friend Boo revolves around three young friends and a magical dog named Boo.  Book takes the kids on adventures where they learn about a range of issues, including healthy food choices and exercising, energy and water conservation in an age appropriate way.  Each episode also features teaching materials in local languages that are available for download.  The series is available for free to broadcasters.


The hottest MUSIC and ENTERTAINMENT for families now reaches
29MM listeners weekly!
Check out our double digit growth in daytime across all key demos:
Moms with Kids 2-11 (+78%)
Kids 6-14 (+40%)
Kids 6-11 (+11%)
Click HERE to download the Radio Disney iPhone App now!
Jon Sayer, VP Sales, 312-396-8909
Source: Arbitron Inc, Radio Disney Custom Survey (Spring 2010 2-Bk vs. Spring 2009 2-Bk, M-Sun 6a-7p. Total US, All Platforms.)


Silly Bandz partners with performer Justin Beiber to release Justin Bieber Silly Bandz pack this week.  The 24-pack of Bandz includes four of each six shapes: headphones, music note and I Heart JB, Bieber Heart, and Bieber singing and his hat.  This Saturday, September 18, the new Justin Bieber Silly Bandz will be available exclusively at 10 Toys “R” Us and or Toys “R” US/Babies “R” Us stores nationwide as well as online at ( ).  Then on September 20, the Bieber Bandz will be available at retailers nationwide and online.  For a full list of stores featuring the new Silly Bandz pack go to

Pacific Entertainment Corporation helps bring Baby Genius to amusement prizing with a new licensing deal for soft-sculpt toys with NANCO  Nancy Sales Company.  Under the deal, NANCO will manufacture and distribute Baby Genius themed soft-sculpt toys in various sizes to amusement channels (e.g. amusement parks, carnivals, arcades etc.) across the US, Canada and Mexico.  Additionally, categories include soft-sculpt key chains, beanbag toys, vinyl inflatables, rubber basketballs and novelty play balls.  The Joester Loria Group is the exclusive licensing agency for Baby Genius and brokered the deal, which runs through 2012.


Martha Van Gelder is appointed President, Zula International, a kid-centric entertainment and education company.  Most recently, Van Gelder served as VP and MD, International at Gaiam.  She previously held executive positions with Nelvana, Sesame Workshop, and Disney’s home entertainment division.

Sandy Ashendorf is appointed EVP/Network Distribution, BBC Worldwide America.  Ashendorf is responsible for affiliate sales and marketing initiatives in the US for BBCWW America’s channels and assets, which include BBC America in standard and high definition, VOD, and BBC World News.  She takes over for Kristina Song.  Ashendorf will report to recently named BBC Worldwide America COO, Ann Sarnoff.  An industry veteran, Ashendorf was recently a media consultant, including for BBC America, and prior to that spent close to two decades with MTV Networks, ultimately serving as EVP/Affiliate Sales and Marketing, and managing sales teams responsible for distribution across satellite, telco and wireless, as well as legal and strategic distribution related issues.  Congrats Sandy!

Discovery Communications names Meg Lowe as SVP/Domestic Distribution.  In her new position Lowe will head all sales and marketing efforts for Discovery’s Domestic Distribution team, responsible for distribution of all 13 network with all US distribution partners.  She will oversee all activities and carriage negotiations for Discovery’s suite of HD channels, all Discovery US Hispanic networks and joint venture services, including the upcoming The Hub, with partner Hasbro, and 3D network with Sony and Imax.  Lowe previously spent 15 years with MTV Networks, where she most recently served as SVP/Content Distribution and Marketing, overseeing distribution for all MTV and BET Networks.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, September 14, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 909; K6-11 382; TWEENS 9-14 265
DISNEY CHANNEL:     K2-11 878; K6-11 519; TWEENS 9-14 409
CARTOON NETWORK: K2-11 412; K6-11 261; TWEENS 9-14 173
DISNEY XD:               K2-11 171; K6-11 116; TWEENS 9-14 100
NICKTOONS:              K2-11   95; K6-11   73; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  No goggling this one — Hector Boiardi was the famous person and spokesman behind what product?  CHEF BOYARDEE  (spelled phonetically for the American consumer)  Kudos to: Jane Pook/NY; Kathy May-Fisher Price/Aurora; Jim Brown-WWE Classics on Demand/Stamford; Meredith Wayne-Cox Reps/NY; Tom Boyd-WGN/Chicago; Rosemary Cunningham-Cox Reps/Chicago; Hank Bordowitz-Bordowitz Media Werx/Macomb; Squirrel Rippley-Dark Horse Media/Tucson; Natalie Windsor-APTV/LA; Brett Ashy-The Ashy Agency/LA; Odette Felix-Dark Horse Media/Tucson; Pete Irwin-iToys/Toronto

Today’s Trivia Question:  :  On this classic TV series, the puppet moose told knock-knock jokes and often dropped ping pong balls on the hosts head.  What was the name of the series and what was the name of the moose?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC:  Seeks staffing at all levels for multiple new shows, variety of genres.  Email resume to:  [email protected] (9/23)

JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s.  Ent./ TV industry exp.  Nielsen Toolbox exp a must.  Please send resume to [email protected] (9/23)

JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY:  Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)

JOB OPENING:  DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)

JOB OPENING:  DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)

JOB OPENING:  SENIOR RESEARCH MANAGER/NYC:  7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. To apply and more job details go to: (9/22)

JOB OPENING:  RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply:, ref FNG20898  (9/22)

JOB OPENING:  MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN:  Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: . No relo. (9/22)

JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA:  looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)

JOB OPENING:  FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected]  (9/22)

JOB OPENING:  DIR, ACQUISITIONS/CO-PRODUCTIONS/ DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp REQ 263289 (9/22)

JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)

JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/Sí TV/LA: : 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)

JOB OPENING: MANAGER, MARKETING/ NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply (9/21)

JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth (9/21)

JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: (9/21)

JOB OPENING: SALES PLANNER/Hallmark Channel/New York: 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ (9/18)

JOB OPENING: SALES ACCT DIR/Chicago: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (9/18)

JOB OPENING: STORY PRODUCER/Chicago: Growing non-fiction prod co seeks QUALIFIED story producers. Must have prior exp scripting reality shows and must be willing to work from Chicago office. Send res/credits to: [email protected] (9/18)

JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/ABC/LA: 5+yrs writer/producer exp w/network or cable. Write/Produce creative promos for specials, reality, late night on multiple platforms. Apply [email protected] (9/18)

JOB OPENING: SR PROJ. MGR, ONLIN ANALYTICS & INSIGHTS/ATL: 6+yrs media rsrch exp w/heavy emphasis on dig. media rsrch and/or web analytics exp. Strong knwlg data/systems from synd rsrch providers. Resume: [email protected] (9/18)

JOB OPENING: VP, BRAVO SALES RSRCH  NEW POSITION FOR BRAVO RESEARCH! Mng team of 3 to support Bravo nat’l TV, online, & new media ad sales & mktg staff w/rsrch-based strategic direction. Apply@ (Job #1242517) (9/17)

JOB OPENING: VP, STRATEGIC INSIGHTS/Women@ NBCU  NEW POSITION FOR WOMEN@ NBCU! Lead insights producer for research-driven, Women-focused sales initiative within NBCU. Apply@ (Job #1242508) (9/17)

JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK -work in multiple databases, analyze & code spots, some comm. clear., promo review. Req 257954 (9/17)

JOB OPENING: RSRCH MGR/TELEMUNDO: Responsible for design & implementation of sales rsrch strategies for Telemundo across all platforms includ new media. 5 yrs exp  media rsrch field. Apply@ (Job # 1252455) (9/17)

JOB OPENING: DIG. SALES RSRCH ANALYST/CNBC/ Englewood Cliffs, NJ: craft stories about CNBC’s dig. media aud. Dvlp persuasive insights & analysis. Strategically position CNBC’s portfolio of dig properties. req#1257193 (9/17)

JOB OPENING:  VP, DIG. VIDEO/VOD/PORT WASH NY:  Help grow VOD & Dig. Dist div.  5yrs+ exp dig. video & TV-VOD mktplace.  Execute mktg campaigns for release TV & film releases on VOD & Dig. platforms.  Resume to:  [email protected] (9/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: (9/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   Exp. Sr. Story/Field Producer avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.)  (9/22)

SITUATION WANTED:  CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)

SITUATION WANTED:  WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ (9/22)

SITUATION WANTED:  NEW BREED OF P.A.:   receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)

SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)

SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)

SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)

SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)

SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/17)

SITUATION WANTED:  EXECUTIVE ASSISTANT/LA. TV/commercials. 2 years experience. Office and production abilities, excellent with digital media and social networking. Looking to join agency or management company. [email protected] (9/17)

SITUATION WANTED:  Focused and results-oriented professional experienced in leading and operating Digital and Online marketing organizations in dynamic, competitive environments. Contact [email protected] (9/17)

SITUATION WANTED:  ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (9/17)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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