Cynopsis: DIGITAL
09/16/10
Good morning, it’s Thursday, September 16, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here.
Google announced plans to “layer” in levels of social networking functionality into its sites to encourage more sharing of content and higher engagement after efforts such as Orkut, Buzz and Google Wave have failed to take hold. Google CEO Eric Schmidt assured online audiences that there was no eminent social network or social gaming site about to launch, despite the rumors, and warned of slow revenue growth over the next few years, reports Reuters.
~ MULTIPLATFORM CONTENT NEWS ~
CBS News‘ storied magazine show 60 Minutes is launching its own dedicated site for the first time, debuting on Sept. 26 (the night the 43rd season premieres.) 60MinutesOvertime will produce 3 new video segments each week culled from its archive but produced exclusively for the site, offering interactive and social media sharing capabilities. Executive Editor Bill Owens will oversee the programming. The show is also planning a dedicated iPad app, separate from the CBS News app introduced Monday.
iVillage launched a new multiplatform program dubbed The Talk designed to help moms connect with their teens and young adults about financial responsibility. The program includes video vignettes, a web series, social media elements and integrated promotion on NBC.com.
Culture-themed cable network Ovation launched a spinoff website, CulturePOP.com, aggregating retail deals, art & style, design and food content.
Call for Auditions: FremantleMedia North America‘s American Idol is gearing up for its 10th season with a new partnership with MySpace. For the first time Idol hopefuls will be able to submit audition videos directly to the social networking portal to be considered for the show. A select few will receive callbacks to advance to the next round of auditions in L.A. Don’t forget to follow the rules:
- Entrants must choose from an approved list of songs, rendered A cappella
- Videos are limited to 40 seconds in length, so cut to the chase
- Each singer can only submit one audition video
~ INNOVATORS & START-UPS ~
A new simple-to-use, enterprise-class, cloud-based video platform dubbed dovie.tv launched in beta with built-in HTML5-ready players, Flash-free playlist embeds, analytics and an integrated ad solution. The platform, which forgoes the rights of the content it ingests, allows producers from small independents to larger studios purchase buckets of video uploads ranging from $29/mo. for 7 videos to $499/mo. for 500 videos. The system supports delivery of channel playlists and multiple forms of advertising including text and banner overlays to multiple devices such as Apple’s iPad and iPhone.
Party planning site Punchbowl finally acquired the Punchbowl URL (it was formally found at MyPunchbowl.com) and announced that it has crossed the 1 million-user mark.
The Tribeca Film Institute unveiled its new TFI Documentary Fund, presented by HBO, providing more than $100,000 in fellowships and grants for engaging, character-driven documentaries. Submissions opened yesterday with a final deadline of Dec. 8.
Call for Votes: Babelgum posted the finalists for the inaugural Animatron Online and Mobile Animation Film Festival, available for public screening and voting, via online, iPhone/iPod Touch or Android. Audience Awards will be given to films in each of four categories receiving the highest number of votes and announced following the end of the competition on Oct. 10.
A CYNOPSIS MESSAGE FROM ROVI CORPORATION
advertise in the guide
Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:
- Only 52% of Americans’ viewing time is spent on live TV. (Morpace, 8/10)
- 86% of time-shifting viewers always fast-forward through ads. (Deloitte, 7/10)
Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households … before they make their viewing choice.
Download our media kit today: http://www.roviadvertising.com.
~ DIGITAL ADVERTISING ~
Semantic online ad firm Peer39 is integrating its technology with AppNexus‘ real-time ad platform built for ad networks, exchanges, publishers and other demand-side sources. Peer39’s semantic targeting tools can be used to analyze, categorize and target display ad campaigns or be combined with other targeting technologies to heighten campaign performance.
2D barcode advertiser Jagtag launched new mobile marketing campaign for Jack Daniels as part of a petition drive to make Jack Daniel’s birthday a national holiday. Mobile users can scan Jagtag’s mobile 2D barcodes to join the movement, access campaign updates and branded videos, and add their signatures to the petition.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
Toshiba unveiled a new line of HD TV’s embedded with Yahoo‘s Connected TV software, which developers such as Blockbuster, USA Today, Pandora and EBay have created some 65 TV widgets for to date.
Toshiba has also partnered with Netgem to launch a 99-euro multifunction adapter to give French viewers access to the company’s iTV interactive product, “Toshiba Places.” Places brings iTV apps to the television and acts as a Wi-Fi hub allowing computer and mobile devices to also access the internet. The product is set to launch in France in Oct., followed by other European launches in 2011.
~ TRENDS, RESEARCH, ETC. ~
Mobile apps have made an indelible impact on digitally savvy users but they have yet to penetrate mainstream consumers, according to a new survey of nearly 2,000 users from the Pew Internet & American Life Project. Some 35% of U.S. adults have apps on their phones, but only 24% of adults have used them. Only 29% of cell phone owners have ever downloaded an app to their phone and only 13% have ever paid for the privilege. App use drags considerably behind other interactive functions such as picture taking and texting, which nearly 75% of users say they do. Among adult cell phone users who have apps on their phones, the mean number of apps is 18. However, the median number of apps is 10, suggesting there are heavy apps users on the high end of the scale who have a disproportionate number of apps on their phones, particularly among younger users.
Percent of adult cell phone users who do each of the following on their phone
Take a picture 76%
Send or receive text messages 72%
Access the internet 38%
Play a game 34%
Send or receive email 34%
Record a video 34%
Play music 33%
Send/receive instant messages 30%
Use an app 29%
Source: Pew Research Center’s Internet & American Life Project
~ GADGETS & APPS ~
Apple released a beta version of its AirPrint wireless printing for iPad, iPhone and iPod touch to members of Apple’s iOS developer program, and announced that AirPrint will be included in the company’s free iOS 4.2 software update in November. AirPrint automatically searches for printers on local networks and can print text, photos and graphics to them wirelessly over Wi-Fi without the need for additional software. HP’s existing and upcoming “ePrint” enabled printers will be the first to support printing direct from iOS devices.
FremantleMedia Enterprises and developer Lucia have launched a pair of iPad apps to bring two of its most popular game shows to the popular tablet:
- “Press Your Luck HD” ($4.99) asks you to answering a series of trivia questions correctly, to earn “spins” on the Big Board of cash and prizes
- “The Price Is Right HD” ($4.99) allows you to build custom avatars to “come on down” for you to play a variety of pricing games including Plinko, Cliff Hangers and Punch-a-Bunch
New York-based fashion magazine Nylon launched a new iPad app for $2.99/issue, allowing users to page through all the editorial from the print version, as well as exclusive video interviews, behind-the-scenes footage from photo shoots, short films, MP3s, movie clips and additional bonus fashion, beauty, music, and lifestyle content. Advertisers can enhance print/banner ads with branded music, video, and/or images embedded throughout the app.
A new social networking game called “Survivor Cyber Island” is being featured on CBS.com‘s Survivor: Nicaragua minisite that encourages fans to recruit friends and form an online tribe to participate in tasks and challenges based on current and past Survivor episodes. The winner receives $5,000 in cash. The Ultimate Fan contest awards points and badges for completing games, trivia, etc.
CBS Sports also launched its own iPad app geared toward NFL and fantasy football coverage. The customizable app, also available for iPhone, Android and BlackBerry, allows CBSSports.com fantasy players follow breaking news and set their line ups. It went live last Friday, and climbed to the #1 rank for all free iPad apps in the iTunes store over the weekend.
~ EXECUTIVE MOVES ~
Colman Andrews was named as Editorial Director of Spanfeller Media Group’s planned food site The Daily Meal, which goes live Oct. 15, 2010. He will be joined by food travel writer Valaer Murray as Managing Editor.
~ WEBSITE OF THE DAY ~
Perhaps taking a step toward solving its looming revenue generating problem, Twitter began rolling out an entirely new look, architecture and functionality set this week designed to make the microblogging site more immersive. (The site is rolling out the changes slowly, but here’s a website and Apple-style video ad that introduces “the new Twitter.com.”) The first thing you’ll notice is a bifurcated interface that adds an information screen to the normal timeline of incoming Tweets. Click on an individual entry to see more recent tweets as well as photos and videos embedded from the sender from numerous partners including Dailybooth, Flickr, Justin.TV, Kickstarter, Kiva, Plixi, Twitgoo, TwitPic, Twitvid, USTREAM, Vimeo and YouTube. The info acts as a discovery engine in its own right – allowing you to sift though replies or even access a location map to see where in the world the tweet was sent from. Users can also now fill out mini profiles of themselves. The hope, of course, is that advertisers will be convinced that the environment is a compelling one to place their brand next to. The Twitter redesign helps bump some negative stories about the site off the tabloids after singer John Mayer shuttered his account (much to the dismay of his 3.7 million followers.)
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
09.16.10
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals. We get people all the time around the country asking us for names of local recruiters. Help us out – send us your contact information, name, company, address, phone, email and fax. NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere. We have people to send you! Email your info to [email protected].
JOB OPENING: ALL LEVELS OF STAFFING/ATLAS MEDIA CORP/NYC: Seeks staffing at all levels for multiple new shows, variety of genres. Email resume to: [email protected] (9/23)
JOB OPENING: Sr. Research Analyst/IFC- Ad Sales/NY: collect & formulate research info. & complete client/agency RFP’s. Ent./ TV industry exp. Nielsen Toolbox exp a must. Please send resume to [email protected] (9/23)
JOB OPENING: SALES ACCT EXEC /TV Guide Mag/NY: Exp/contacts ent media, ntwrk prgmng a plus.Increase existing bus, generate new ad revenue, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (9/23)
JOB OPENING: DIRECTOR HLN PR/NY: 10 yrs PR exp w/heavy emphasis on entertainment & news; strategic, strong communicator; understanding of publicity tactics across all platforms. TV PR exp desired.Resume: [email protected] (9/23)
JOB OPENING: DIGITAL AD SALES PLNR (1yr exp) & DIGITAL SALES PERSON (2 yrs exp)/MOG MUSIC NETWORK/NYC: 2 new hires to work in fast paced dynamic environment w/rapidly growing co. EXP’D PROFESSIONALS ONLY. Resume: [email protected] (9/23)
JOB OPENING: SENIOR RESEARCH MANAGER/NYC: 7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. To apply and more job details go to: http://bit.ly/9QXL9X (9/22)
JOB OPENING: RESEARCH COORDINATOR/National Geographic Channel/DC: Programming & scheduling analysis using Nielsen; creating databases. BA/BS, organized, Excel and PowerPoint, Nielsen tools. Apply: www.foxcareers.com, ref FNG20898 (9/22)
JOB OPENING: MGR, MOBILE & DIGITAL ACCTS/EMI Christian Music Group/Nashville, TN: Mngs relationships w/ mobile & digital accts & serves as in-house expert. See full posting: http://emicmg.com/careers/jobs.aspx?id=1814245. No relo. (9/22)
JOB OPENING: DIR, PRODUCT MNGMNT AUDIENCE RSRCH & MEASUREMENT/TIVO/ALVISO CA: looking for an accomplished product manager in audience research or primary research and measurement. Resume: [email protected] (9/22)
JOB OPENING: FINANCIAL ANALYST/TV Guide/NY: Month End Close & Accruals, creating ad revenue Pacing & Summary Reports reviewed by Ad Sls & Mgmt Team, budgeting/ forecasting, & streamlining financial processes. [email protected] (9/22)
JOB OPENING: DIR, ACQUISITIONS/CO-PRODUCTIONS/DISNEY/BURBANK: Create/execute acquisition strategy. Negotiate content deals, Int’l kids TV exp, Domestic Theatrical exp www.disneycareers.com REQ 263289 (9/22)
JOB OPENING: SR. ONLINE PRODUCER/Current TV, NY: Launch & maintain web platform that fuels an innovative television series. Proficiency in web publishing & multimedia experience! [email protected] EOE (9/21)
JOB OPENING: DIR PRGRM SCHEDULING & PLAN’G/S�V/LA: www.sitv.com/sitv-jobs: 8+yrs exp. in scheduling, long & short form acquisitions & prgrmng ratings strategies. Strong research & viewership analysis exp. req. EOE (9/21)
JOB OPENING: MANAGER, MARKETING/NICK & Teen Nick/Nickelodeon/NYC: 4+yrs Consmr Mkting exp. in Tv/Ent industry or Ad agncy, Strng budget mangmnt skils, Strng Project Mgmt skils. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (9/21)
JOB OPENING: VP, INT’L AFFILIATE RELATIONS & MKTG/WWE/Stamford, CT: Oversee marketing of TV, PPV & digital products in 145+ countries & lead strategic development while focusing on market share & revenue growth www.wwe-careers.com (9/21)
JOB OPENING: DIRECTOR DIGITAL AD SALES RSRCH/Turner Sports/NY:8+yrs media rsrch + digital rsrch (3yrs pref). Sports rsrc pref. Prof media math & analyzing TV msmt data, Prof w/rating systems. Bachelors req. Apply: www.turnerjobs.com (9/21)
JOB OPENING: SALES PLANNER/Hallmark Channel/New York: 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ www.hallmarkchannel.com/jobs (9/18)
JOB OPENING: SALES ACCT DIR/Chicago: Seasoned Account Exec/Dir to work with established alternative digital advertising company. 5+ years in media sales, established agency relationships a must. Apply to [email protected] (9/18)
JOB OPENING: STORY PRODUCER/Chicago: Growing non-fiction prod co seeks QUALIFIED story producers. Must have prior exp scripting reality shows and must be willing to work from Chicago office. Send res/credits to: [email protected] (9/18)
JOB OPENING: FREELANCE PROMO WRITER/PRODUCER/ABC/LA: 5+yrs writer/producer exp w/network or cable. Write/Produce creative promos for specials, reality, late night on multiple platforms. Apply [email protected] (9/18)
JOB OPENING: SR PROJ. MGR, ONLIN ANALYTICS & INSIGHTS/ATL: 6+yrs media rsrch exp w/heavy emphasis on dig. media rsrch and/or web analytics exp. Strong knwlg data/systems from synd rsrch providers. Resume: [email protected] (9/18)
JOB OPENING: VP, BRAVO SALES RSRCH NEW POSITION FOR BRAVO RESEARCH! Mng team of 3 to support Bravo nat’l TV, online, & new media ad sales & mktg staff w/rsrch-based strategic direction. Apply@ www.nbcunicareers.com (Job #1242517) (9/17)
JOB OPENING: VP, STRATEGIC INSIGHTS/Women@ NBCU NEW POSITION FOR WOMEN@ NBCU! Lead insights producer for research-driven, Women-focused sales initiative within NBCU. Apply@ www.nbcunicareers.com (Job #1242508) (9/17)
JOB OPENING: MGR, STANDRD PRACTICES/DISNEY/BURBANK -work in multiple databases, analyze & code spots, some comm. clear., promo review. www.disneycareers.com Req 257954 (9/17)
JOB OPENING: RSRCH MGR/TELEMUNDO: Responsible for design & implementation of sales rsrch strategies for Telemundo across all platforms includ new media. 5 yrs exp media rsrch field. Apply@ www.nbcunicareers.com (Job # 1252455) (9/17)
JOB OPENING: DIG. SALES RSRCH ANALYST/CNBC/ Englewood Cliffs, NJ: craft stories about CNBC’s dig. media aud. Dvlp persuasive insights & analysis. Strategically position CNBC’s portfolio of dig properties. NBCCareers.com req#1257193 (9/17)
JOB OPENING: VP, DIG. VIDEO/VOD/PORT WASH NY: Help grow VOD & Dig. Dist div. 5yrs+ exp dig. video & TV-VOD mktplace. Execute mktg campaigns for release TV & film releases on VOD & Dig. platforms. Resume to: [email protected] (9/17)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIPS CREDIT ONLY: MEDIA SALES ACCOUNT MGMT INTERN/Mindspark Interactive/Westchester, NY:Learn to manage online sales campaigns through entire lifecycle. Apply: http://hire.jobvite.com/j/?cj=oB9oVfwN&s=Cynopsis_Media (9/21)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Exp. Sr. Story/Field Producer avail. NBC/VH1/CMT/E!/CNN/TLC/Playboy/Disney. Strong writer. [email protected] (LA based/travels well.) (9/22)
SITUATION WANTED: CREATIVE & DESIGN DIRECTOR, 20 yrs network & cable exp. Excellent comm skills. Expert in bldg & leading creative teams, branding, new media, working w/ high profile talent. Contact [email protected] (9/22)
SITUATION WANTED: WRITER/PRODUCER/CREATIVE DIRECTOR for kids and entertainment on-air promotion. Image/branding 15 yr. exp in Broadcast/Cable/Agency, Seeking FT/PT or Temp-to-Perm position: Reel and work on my website @ Razorheadbh.com (9/22)
SITUATION WANTED: NEW BREED OF P.A.: receipt-submitting, coffee-buying, ear piece-wearing, glove-wearing, sidewalk-clearing, nearest hospital-knowing, sunrise/set sensei, Home Depot-dude, traffic-cop-tackling so.self.writeous@gmail (9/22)
SITUATION WANTED: ASSOCIATE PRODUCER: 5+ years industry experience. Vh1, MTVN, CBSTD. News, entertainment, pop culture, development. A creative mind and a witty writer. [email protected] (9/21)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/21)
SITUATION WANTED: PRODUCTION MGR: 20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote- hands-on- bld/guide team.Cap+op bdgt/rept/fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] 206-715-4273 (9/21)
SITUATION WANTED: WRITERS ASSIST/PA: Resourceful & diligent. Intern: Sesame Street & PBS. Admin, FinalDraft, FinalCut, AfterEffects,transcription. Spanish proficient. Interest in social, kids, sci media, etc. [email protected] (9/21)
SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (9/21)
SITUATION WANTED: EXPERIENCED VP of SALES in MEDIA, TV & FILM/NY: 7+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and solid track of generating new clients, email [email protected] (9/21)
SITUATION WANTED: WRITER/PRODUCER: Exceptional and fast writer, client friendly, EPK and DVD bonus features, celebrity interviews, multi-platforms for Disney, Universal, New Line. [email protected] (9/21)
SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT with over 20 years of legal and corporate experience seeking employment in NY/NJ.For further information, please contact Sonia Decker at [email protected] or phone 908-656-4878 (9/21)
SITUATION WANTED: EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (9/17)
SITUATION WANTED: EXECUTIVE ASSISTANT/LA. TV/commercials. 2 years experience. Office and production abilities, excellent with digital media and social networking. Looking to join agency or management company. [email protected] (9/17)
SITUATION WANTED: Focused and results-oriented professional experienced in leading and operating Digital and Online marketing organizations in dynamic, competitive environments. Contact [email protected] (9/17)
SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (9/17)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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