Thursday, October 6th, 2011


Moshi Monsters presents Moshling Zoo only on Nintendo DS!

If you’re looking for Moshlings you’ve come to the right place!

Moshi Monsters: Moshling Zoo is the game where seekin’ and keepin’ Moshlings is part of the adventure. So hold onto your hats its time to hit the Wooly Wilderness!

For more monstrous fun and info on how to pre-order your copy head to


Cynopsis: Kids!

Good morning. It’s Thursday, October 6, 2011, and this is your first early morning Kids briefing.

Singapore-based animation company Scrawl Studios inks a co-production deal with new French partner Cyber Group Studios for its CG animated preschool series Zou (52×11).  Zou has been presold in 50 countries to broadcasters including France 5 (France), TeleQuebec (Canada) and Disney EMEA.  The series is slated to premiere in Europe on Disney in Q2 2012.  Based on the popular kid’s book by author Michael Gay, Zou revolves around a five-year-old zebra and his extended family as he earns his stripes.


Chapman Entertainment appoints CPLG as the new licensing agent for its preschool properties Fifi and the Flowertots, Roary the Racing Car, Raa Raa the Noisy Lion and Little Charley Bear in a three-year worldwide deal (excluding Australia and the US).  CPLG will showcase the properties later this month in London at Brand Licensing Europe.  Target Entertainment will continue to represent Fifi, Roary and Raa Raa for international TV sales and HIT Entertainment will act as the exclusive distribution agent for Little Charley Bear, responsible for TV and home entertainment distribution worldwide.

The Wildflower Group, the licensing and brand agency and global rep, in association with licensing agency Creative Properties, complete seven new deals for the infant gift brand Bunnies By The Bay.  In addition to the new deal below, The Wildflower Group is currently seeking US licensees for Bunnies By The Bay in bedding, room decor, diaper bags, health & beauty aids, dinnerware, greeting cards, gift and seasonal merchandise.

  • Signing on as new licensees for Bunnies By The Bay are: G&W Acquisition will launch a line of licensed Bunnies By The Bay apparel in fall 2012 across the US, Canada and Mexico; Cranston Fabric/Quilting Treasures is currently offering brand themed fabric by-the-yard, and will off offer pre-packaged kits and finished quilts and fleece worldwide (excluding Asia); Jackson Fish Market  features online audio and video story recording service where they can record themselves reading of the five current Bunnies By The Bay stories ; and global publisher The Five Mile Press will publish a range of books (board, picture, story, novelty and bath books), with the first titles debuts in Australia in spring 2012  the books will then be available in the US via Barnes & Noble, Book of the Month Club and Scholastic Club, and in the UK at ALDI, ASDA, Marks & Spencer, Mothercare, Sainsbury’s, Tesco, Toys “R” Us, Waterstone’s and WHSmith.
  • Additionally, The Wildflower Group has appointed Copyrights Asia Limited as its Bunnies By The Bay merchandising agency in Japan and RM Enterprises as its agent in The People’s Republic of China, Hong Kong and 15 other nations.  The agency has just signed a new deal with Lerado (Zhongshan) Industrial Co. as master licensee for a range of Bunnies By The Bay products in three Asian nations, which will rollout beginning in spring 2012.

Kids Bop ( enters into a licensing deal with Imperial Toy to develop, market and manufacture a line of Pop Star role play toys and playthings based on Kidz Bop.  The initial products in the Pop Star range includes musical instruments, fashion accessories in current trend styles and colors and including technological features.  Imperial will introduce the new line to buyers this month at the Dallas Fall Toy Preview.  Imperial plans to launch the Kidz Bop line at retail to coincide with the release of the Kidz Bop 22 album in summer 2012.

Beanstalk, a brand licensing agency, brokers a partnership between its client, US Army and EB Excalibur, a division of EB Brands, to develop US Army branded remote control land and air vehicles that will be featured at J.C. Penney stores and other retailers.  The line, which includes the Advanced Attack RC Chopper, Combat Chopper, Humvee, Troop Transporter Helicopter, Gemini, Sky Runner, Land Air Squadron and Micro Rig Fueler, will be available at retail beginning this month.

Majesco Entertainment, Twentieth Century Fox Consumer Products, and Bagdasarian Productions (owner of Alvin and The Chipmunks), reveal some of the songs that will be featured on the upcoming dance video game release, Alvin and The Chipmunks: Chipwrecked, which is based on the upcoming third Chipmunks feature film, releasing in theaters December 16, 2011.  Developed by Behaviour Interactive and set for release this November, the Alvin and The Chipmunks: Chipwrecked game includes 30 songs on Kinect for Xbox 360 and Wii game versions and 18 tracks in the Nintendo DS version.  Players will be able to dance along with Chipmunks with their moves tracked on the Kinect and Wii versions.  The in-game song list includes: All Star; Beat It; Hit Me With Your Best Shot; Kids in America; La Bamba; Love Shack; Oh Pretty Woman; Only Want to BE With You; Play that Funky Music Chipmunk; Stayin’ Alive; The Chipmunk Song; Video Killed The Radio Star; Walkin’ On The Sun; We’re the Chipmunks; and Witch Doctor.


Cookie Jar Entertainment and AAA, the North American motoring and leisure travel organization, renew their yearlong partnership to use Cookie Jar’s Richard Scarry’s Busytown brand to educate parents, caregivers and kids on the importance of safely securing kids passengers in family vehicles.  The initiative includes an animated public service announcement, as well as digital campaigns on the parent/kid aimed (, and (, as well as special inserts in the new Richard Scarry’s Busytown toys that debut this month at Toys “R” Us stores and website.  AAA will also include specially created print and digital ads featuring Lowly Worm, Sally Cat and Huckle Cat along with AAA safety tips, in or on its 2011 Halloween Safety public service campaign, 2012 AAA TourBook travel guides, online TripTik Travel Planner, social media sites and  The new Busytown toy line also debuts in NYC at FAO Schwarz (Fifth Avenue) and Babies R Us (Union Square).


TeenNick‘s The ’90s Are All That two-hour programming block moves to its new primetime slot, seven days as week, beginning this Friday, October 7, 10p-12a.  Joining the block this Friday is Stick Stickly, Nickelodeon’s popsicle stick character also from the ’90s, in the new interactive segment UPick with Stick.  Every Friday night UPick with Stick will be hosted by Stick Stickly, featuring the original Stick voiceover actor, Paul Christie, where he will feature episodes selected by viewers via Facebook ( and  Also, beginning Saturday, October 8, The ’90s Are All That welcomes the Hey Dude, Nickelodeon’s first original live-action narrative series that ran on the network from 1989-91, to its lineup along with All That, Kenan & Kel and Doug.  The ’90s Are All That features a rotating collection of classic Nickelodeon shows from the 1990s.

Disney Channel will premiere Pixie Hollow Games, a new animated special on Saturday, November 19, at 7p.  The special features the voices of Anjelica Huston, Lucy Liu, Raven-Symone, as well as Mae Whitman, Jesse McCartney, Rob Paulsen, as well as the network’s current stars Brenda Song (The Suite Life on Deck), Jason Dolley (Good Luck Charlie), Tiffany Thornton (So Random!), and Zendaya (Shake It Up), among others.  Zendaya also sings the special’s theme song, Dig Down Deeper, which is set to premiere during the Radio Disney Top 30 Countdown on Saturday, October 29 (it will be available as a digital single on iTunes from November 8).  The music video for Dig Down Deeper will debut on Disney Channel on Saturday, November 5.  Saturdays leading up to the premiere of the new special, beginning November 5, the network will feature three Tinker Bell movies at 5:30p, Tinker Bell, Tinker Bell and the Lost Treasure and Tinker Bell the Great Fairy Rescue.

BabyFirst, the US-based baby-targeted channel, grows in Asia where it is distributed by HBO Asia.  BabyFirst is now available to viewers via additional operators in Asia including NexMedia, AORA and Megamedia in Indonesia, and CEPCO in Cambodia.  Each of the four platforms are offering the linear channel as part of their basic or kids and family packages.

Dublin-based Vision Independent Productions (VIP) enter into a format deal for its kid’s show Who Are You Kidding? with producer Phil Gurin’s The Gurin Company.  Who Are You Kidding?, now in its second season on broadcaster RTE (Ireland), features kids nominating teen friends or relatives to sing, dance and act on their behalf in front of a huge audience.

Hasbro Studios inks in-flight entertainment programming deals with seven US and international airlines.  The non-theatrical entertainment content deals were completed by Discovery Enterprises International (DEI) on behalf of Hasbro Studios with Continental Airlines, Emirates Airlines, South African Airways, Singapore Airlines, Etihad Airways, Qantas and Thai Airways.  Specifically, Hasbro Studio’s animated series will be available as follows: Transformers Prime on all carrier listed above; G.I. Joe Renegades on Continental and Emirates; My Little Pony: Friendship Is Magic on Continental, Singapore, Etihad, Qantas and Thai; and Pound Puppies on Continental and Qantas.


Veteran entertainment industry attorney, Henry Hoberman is appointed Sr. EVP/Global General Counsel of the Motion Picture Association of America (MPAA).  Hoberman will be responsible for all legal, content enforcement and rights management programs within the MPAA, domestically and abroad.  Hoberman has toiled in senior executive positions for range of media and entertainment companies including RHI Entertainment, ABC and The Walt Disney Company, and he was an Equity Partner in the Media and Communications Group at Baker & Hostetler, and an Assistant United States Attorney in Washington, DC.  He has also served as Chairman of the Board and a Director of the Media Law Resource Center, a non-profit, NY-based industry group.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 4, 2011, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 845; K6-11 466; TWEENS 9-14 357
NICKELODEON:          K2-11 760; K6-11 293; TWEENS 9-14 215
CARTOON NETWORK: K2-11 425; K6-11 252; TWEENS 9-14 181
DISNEY XD:               K2-11 128; K6-11 106; TWEENS 9-14   85
NICKTOONS:             K2-11   63; K6-11   47; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Jimmy and his friend, a talking flute named Freddy starred on what show?  H.R. Pufnstuf.  Kudos to: Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Enid Chaban-Random House Children’s Books/NYC; Julie Stowell-Tribune Media Services/Queensbury, NY; Richard Oren-NYC; Kurtis Humfeld-FOX 9 KMSP/Eden Prairie, MN; Tom Boyd-WGN-TV/Chicago; Richard Quan-BSSP/San Francisco; Sabrina Sparlin-cesd/LA; Squirrel Rippley-Dark Horse Media-Tucson; Donna Felten-Natural Talent Inc/Santa Monica; Michael Decsi-Nelvana/Toronto

Today’s Trivia Question:  Whose arch enemy was Oil Can Harry? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL RESEARCH MNGR/NBCU/NY: Fulfilling resrch requests from progrmg, corp communication, ad sales, strategic mkting, site operators & business devpmnts. To apply, visit Job# 3142BR (10/13)

JOB OPENING: DIR, MAR COMM/Golf Channel/FL: Lead dvlpmnt of consumer communications to support Marketing plans. Exp managing brands & campaigns across multiple media a must. Apply: Keyword: NC65800231 (10/13)

JOB OPENING: DRTV BUYER/ACTIVE INT’L/Pearl River, NY (15 miles from NYC): Must have 1-3 yrs exp. in DRTV, negotiating and buying req’d. Resumes to: [email protected] or call 845-732-8943 (10/13)

JOB OPENING: MGR. PRGRMNG/SHED/Nat Geo Wild/DC: Responsible for strategic creation of the Wild Channel’s daytime progr. Dvlp new progr. strands &progr. sched. Pref BA and 3+ yrs exp in sched/progr. at media co. (10/13)

JOB OPENING: DEV EXEC/Jane Street Ent/NYC: Looking for a seasoned Dvlpmnt Exec. 2+ yrs exp in the dvlpmnt space & exp in the general bus of TV & prod. Please have ideas & know how to sell them. [email protected] (10/12)

JOB OPENING: SR DIR, MSNBC PROGRAM RESEARCH/NY: Responsible for analyzing all facets of MSNBC program schedule for optimal ratings delivery & improvement of audience levels. To apply, visit Job# 3120BR (10/12)

JOB OPENING: DIR/SPORTS PROGRAMMING/TWC/TX: Responsible for the local sports channels in TX with emphasis on high school and regional college teams. BA or equivalent experience required. BR# 130630BR (10/12)

JOB OPENING: SR. ANALYST RSRCH/DISNEY/CA: min 2 yrs exp in TV research, exp in Nielsen (Npower, Galaxy Explorer), strong quant analytical & written skills. Apply at: Req ID 875 (10/11)

JOB OPENING: PR MANAGER/TNT-TBS-TCM/ATL: develop and execute innovative publicity campaigns for TNT, TBS and TCM programming. 8+ years entertainment publicity experience (10/11)

JOB OPENING: MGR PUBLICITY/NY: Dvlp & implement prgm publicity cmpgns for Discovery Fit/Health series & specials; mng/implement national/local mrkt branding/comm initiatives; 5+yrs media relations exp; #4582 (10/11)

JOB OPENING: RSRCH STRATEGIST/DISCOVERY/MD: analyzes/reports Nielsen TV ratings data/mrkt research statistics to support Discovery Fit & Health; 3+yrs mrktg research exp; media exp a plus #4560 (10/11)

JOB OPENING: SR MGR, GLOBAL CP BUS OPS/NICK/NYC: Asst SR DIR mng effort to redesign financl/contrct. mgmt. CP licensing processes/capture bus. needs/req’s. 5+ yrs relevant Cons Prods Finance work exp. Apply: (10/11)

JOB OPENING: SR NAT’L BCST Negotiator Emphasis on Network and Cable Active Int’l/Pearl River, NY (15 mi. NYC): Freelance to perm poss 8-10 yrs buying exp @ major agency or buying srvc [email protected] 845-732-8943 (10/11)

JOB OPENING: AE, ITV SALES/Rovi/Chicago: Resp for growing Ad Sales rev in Central Division. Proven performance in new biz dev. Agency & client relationships req’d. 5+ yrs TV/Emerging Media sales exp. To apply: (10/8)

JOB OPENING: DIR, NBC NEWS & MSNBC SALES RESEARCH/NY: Resp. for formulating strategic & customized research plans focused on optimizing & driving revenue. To apply, visit job# 3075BR (10/8)

JOB OPENING: SVP MKTG/History/NY:Establish brand vision for History nets & provide strat dir to ensure creative drives ratings, usage & brand equity. 10 yrs media, promo, mktg or adv pref in TV/ent. Apply: (10/8)

JOB OPENING: SALES PLANNER/INSP/CHARLOTTE NC/NY: Asst w/ pricing/analyzing upfront & scatter pkgs. Interact w/ AEs, Sales Ops, & Rsrch, regarding deal maint. Min 2yrs exp. DealMaker-1 yr exp a must Apply/res: [email protected] (10/8)

JOB OPENING: SR RESEARCH ANALYST/ESPN/NY: coordinate and manage projects focused on cross-media advertising effectiveness research; 1-2 years of research experience  media/agency exp. a +. REQ ID 319775 (10/7)

JOB OPENING:  AE, ITV SALES/ROVI/Chicago: Resp for growing Ad Sales rev in Central Division. Proven performance in new biz dev. Agency & client relationships req’d. 5+ yrs TV/Emerging Media sales exp. To apply: (10/7)

JOB OPENING:   EDITOR/GRAPHICS/WRNNTV/RYEBROOK NY: Early AM shift, must be advced in editing systems/software, PC & Mac based. Complex video/audio editing & graphic design. Final Cut Pro & Photoshop skills a must. Res: [email protected] (10/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: DIGITAL MEDIA FALL/LA: Gain valuable experience in digital piracy working with anti-piracy research team.Basic Excel/Word skills plus a knack for investigation. Resume to [email protected] (10/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/13)

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR: Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected] (10/13)

SITUATION WANTED:NYC-based marketing executive with 9 years experience in B2B and B2C marketing including affiliate/consumer/integrated marketing, ad sales, promotions and events. Contact: [email protected] (10/13)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:,, Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions. (10/12)

SITUATION WANTED: ASSISTANT: Attending UCLA’s TV writing cert. program. Experienced in Final Draft. Worked as PA and Studio Page. Creative and detail-oriented. Has B.S. in journalism. Contact [email protected] (10/12)

SITUATION WANTED: NY/PRODUCTION ASSISTANT/COORDINATOR experience in graphics production, news broadcasting and live production. Proficient in Microsoft Office applications and Avid editing. Resume upon request; [email protected] (10/12)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/11)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. l am interested in entry-level positions in marketing,sales, or media. Looking to be located in New York City. Contact by ([email protected]) (10/11)

SITUATION WANTED: MEDIA BUYER/TRAFFIC: 11+yrs experience B.S. in Communications looking for freelance/full time position please contact me at [email protected] (10/8)

SITUATION WANTED: SO Sr. Integrated Copywriter. Style guides, positioning, promotion, collateral. Digital, print, video. Trade, consumer, Upfront anyone? I hear brand voices. SO fast. SO fun. (10/8)

SITUATION WANTED: Seeking a job with a film location or production company, scouting, or negotiating film/TV location contracts. I have a strong background in the LA entertainment industry. BA in PR/Marketing Contact: [email protected] (10/8)

SITUATION WANTED: DEVELOPMENT FOR TV/FILM: Toronto-based with 8+ years of experience in script analysis, development and pitching for TV & film. Insightful story notes and pitch documents. (10/7)

SITUATION WANTED:  SALES/MKTG PLANNER/ASST-LA or NYC: 3+ yrs Social Media, Sales Ntwrk exp. created sales proposals/PP presentations, video reels, online mktg/promos, media math, detail-oriented, multitask MS Office. [email protected] (10/7)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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