Thursday, October 2nd, 2008



Cynopsis: Kids!


Good morning. It’s Thursday, October 2, 2008 and this is your first early morning Kids briefing.

Jack Black and Angelina Jolie return for DreamWorks Animation’s Kung Fu Panda sequel, which is scheduled for release on June 3, 2011.  The movie will be produced in stereoscopic 3D and is to be released into Imax theatres as well.  Kung Fu Panda 2 will again be written and co-produced by Jonathan Aibel and Glenn Berger.  Melissa Cobb will produce.  The movie will be directed by Jennifer Yuh Nelson, head of story on the first movie, and will be produced by Melissa Cobb.

9 Story Entertainment acquires the rights to adapt author Tish Cohen‘s kids book, The Invisible Rules of The Zoe Lama, into a live-action TV series.  The story revolves around Zoe, a seventh-grader who until now has been the school’s go-to-girl for everything (fashion, friendship advice, teachers etc).  Things change when some of her advice doesn’t work as planned.  Cohen’s debut novel, Townhouse, is currently in theatrical development at Fox Studios with Scott Free Productions with John Carney (Once) set to direct.


PBS Kids and PBS Kids Go! celebrate the holiday season with themed programming.  To help kids/families make their way through the festival of eating this holiday season, Sid the Science Kid episodes October 20-24 will offer information about what happens when you eat too many sweets or don’t brush your teeth, in addition to the importance of staying active and washing your hands.  Parents will find related information and activities online at PBS ParentsHalloween programming, which will air on the very day, October 31, features episodes of Martha Speaks, Super Why, Wordworld, Cyberchase, Arthur and Maya & Miguel that will focus on discovering that some of the things that the characters think are scary, aren’t actually so scary.  Various Halloween activities, games, masks, recipes etc are available at

Dolphin Entertainment completes new distribution deals for its tween-targeted live-action TV movie property, Roxy Hunter.  Picking up the rights to the first two Roxy Hunter movies are, Mediaset’s Italia Uno (Italy), Venevision (Venezuela), Canal 11 (Honduras) and Canal 10 and 2 (Nicaragua).  Additionally, the third and fourth titles in the series have completed production and are slated to bow on Nickelodeon in the US later this year.

The Fremantle Company will feature its new animated acquisition Fantastic Tales at Mipcom.  A collection of six movies Fantastic Tales shot in a mix of 2D and 3D animation and featuring the writings and characters of H.G. Wells, Robert Louis Stevenson, Arthur Conan Doyle, Cervantes, Stoker, Melville, Mallory and Verne.  Targeted to K7-12 and families, the movies include Leonardo and the Time Machine, which centers on a young Leonardo Da Vinci who, with the help of Dr. Watson and H.G. Wells’ Time Machine, takes off after Dr. Jekyll and Mr. Hyde who have taken off with his model.  Fantastic Tales is a Canadian/European Union co-production by Canada’s Kaleidoscope Entertainment and Comet Entertainment for distribution by Fremantle.

Among the properties Cookie Jar Entertainment will showcase at Mipcom this month are new original animated series and a special:

  • Metajets (40×30) is a mixed 2D and CGI animated series about flying aces competing on the Aeronautical Racing Circuit, secretly battling for air supremacy.  A co-production with Sunwoo, Metajets debuts on Teletoon (Canada) in 2009.
  • Noonbory & the Super 7 (26×30) revolves a group of small creatures called Borys, led by Noonbory, who use their keen senses, imagination and teamwork to solve everyday problems.  A Cookie Jar and Daewon Media co-production, the series will air in Canada on BBC Kids, Knowledge Network, Access Television and SCN.
  • Gotta Catch Santa Claus is a CGI holiday special about a 12-year-old boy that sets out to catch Santa, voiced by William Shatner, in order to prove he exists.  Working against the boy is Santa’s nemesis that wants Santa for himself.  A Cookie Jar and Enemes co-production is set to air on Teletoon (Canada) for holiday 2008. and scored record online traffic following Disney Channel’s “The Suite Life on Deck” weekend premiere event which used on air promotions to drive viewers to the sites. Viewers tuned into part one on Sept. 26 at 8p on Disney Channel and were then directed to go to to watch part two, available exclusively online prior to its on-air debut the following night. During the period nearly 800,000 The Suite Life on Deck videos were streamed at, which drew a record 4.2 million daily unique visitors on Sept. 27.


As part of its relationship with Vivendi Entertainment, a range of Cookie Jar Entertainment (f/k/a DIC Entertainment) series are currently available via iTunes, including Horseland (years 1 and 2), Cake, Trollz, Inspector Gadget, The Littles and Madeline.


Marvel Entertainment, Inc. promotes Simon Philips to President/Worldwide Consumer Products.  He will relocate to Marvel’s NYC office.  Philips, previously President/Marvel International, will also remain in the role as Marvel’s Head of Worldwide Animation.  In addition to continuing to expand Marvel’s global consumer products, Philips will now be responsible for furthering the company’s direct to retail relationships and developing closer ones with major retail partners, expanding Marvel’s video and wireless licensing businesses, and working with the new themed entertainment park partners as well as identifying new opportunities for the company.  Paul Gitter, President/Consumer Products North America, Marvel Entertainment, expands his role as the head of Marvel’s US and Canadian consumer products business to include oversight of the oversight of Marvel’s consumer products businesses in Central and South America.

Imax Corporation appoints Julian Stanford to GM/Theatre Development, Europe, Middle East and Africa (EMEA).  He will be responsible for increasing Imax’s growth throughout EMEA.  Stanford will report to Larry O’Reilly, EVP/Theatre Development.  Most recently, Stanford toiled for video game company Aristocrat Technologies.  Previously, he was head of sales (EMEA) for United International Pictures overseeing film distribution for Paramount, Universal and DreamWorks movies.

Lisa Ullmann joins Wildbrain as VP/Development.  She will develop movie, TV and new media projects across all demos, with an initial focus on primetime programming.  Ullmann will be based in the LA office and will report to Bob Higgins, Head of Creative.  Most recently, Ullmann was Director/Original Series, Spike TV.

With plans underway to increase co-production and digital media/mobile efforts in the US, Toei Animation has made several management appointments:

  • Kozo Morishita is appointed Chairman and CEO, Toei Animation Inc., based in LA, and doubles as Managing Director, Toei Animation Co.
  • Kanji Kazahaya moves up to President and COO, Toei Animation Inc., as well as serving as Director/International Department, Toei Animation Co.
  • Kenji Ebato becomes EVP and GM, Toei Animation Inc., and doubles as Chief Manager/Licensing, International Department, Toei Animation Co.
  • Sae Song is named to manage Toei’s digital media and mobile content operation in the US.
  • Hiroyuki Kinoshita continues to serve as CFO, Secretary and Treasurer, Toei Animation Inc., and Director/Contents Business Dept., Toei Animation Co.


Nickelodeon was tops for 3Q 2008 in Total Day among K2-11 (1.2 million), K6-11 (681,000) and Total Viewers P2+ (2.2 million) across all kid targeted networks.  Additionally, led the way in total day for preschoolers K2-5 (506,000), with the top five preschool series including (in order 1-5) Dora the Explorer, Max and Ruby, The Backyardigans, Go, Diego, Go! and Ni Hao Kai-lan.

Disney Channel registered as the number one network for 3Q 2008 in Total Day with Tweens 9-14 (529,000).  The network also led the way for 3Q 2008 in Primetime among K6-11 (1.1 million) and Tweens 9-14 (814,000).

Nicktoons Network had its highest rated quarter with K6-11 (60,000) and with Boys 6-11 (41,000) up + 25% and +20%, respectively, versus the quarter last year, and with Tweens 9-14 (43,000) and Tween Boys 9-14 an increase of +50% and +33%, respectively.

3Q 2008 proved a strong one for Cartoon Network in Primetime (Mon.-Sat., 8-11p; Sun, 8-10p) among K2-11 (798,000) up +9%, K6-11 (559,000) up +10% and Tweens 9-14 an increase of +9% vs. the same quarter in 2007.  Primetime drew strength in the 3Q from two of the network’s new blocks vs. the same time last year:

  • Har Har Tharsdays block (Thurs, 7:30-10p) across K2-11, K6-11 and Tweens 9-14, which were up by + 24%, +41% and +51%, respectively;
  • Flicks (Sun, 7-10p) among K2-11, K6-11 and Tweens 9-14, which saw increases of +27%, +35%, and +50%, respectively.

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/1-9/28/08:
Total Day      (000)   Primetime       (000)
NICK~:           1079    DSNY*:              1261
DSNY*:            731    CARTOON:           800
CARTOON:        609    NAN**:               454
NAN**:            263    NOGGIN:             326
NOGGIN:          232    TOON DIS:          136
ADSM**:          195    ESPN:                 129
TOON DIS.:      118    NICKTOONS:       123
NICKTOONS:      75    MTV:                    87
ESPN:                48    THE N:                 82
DISCOVERY:       45    BET:                    80
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/1-9/28/08:
Total Day      (000) Primetime       (000)
NICK~:             549   DSNY*:             1014
DSNY*:            522   CARTOON:          558
CARTOON:        383   NAN**:              330
NAN**:            197   ESPN:                  89
ADSM**:          139   THE N:                 72
TOON DIS.:        64   TOON DIS:           70
NICKTOONS:      45   NICKTOONS:        68
NOGGIN:            40   NOGGIN:             59
THE N:               32   DISCOVERY:        57
DISCOVERY:       31   BET:                    55
                                MTV:                   55
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/1-9/28/08:
Total Day  (000)   Primetime      (000)
DSNY*:        443     DSNY*:            858
NICK~:         386     CARTOON:        452
NAN**:        276     NAN**:            426
CARTOON:    275     ESPN:              127
ADSM**:      169     MTV:                110
MTV:              60     DISCOVERY:       88
ESPN:            55     THE N:                86
DISCOVERY:   47     BET:                   85
THE N:           46     COMEDY:            83
TOON DIS:     40     TLC:                   52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
~Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 27, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1220; K6-11 741; TWEENS 9-14 534
DISNEY CHANNEL:     K2-11 1193; K6-11 843; TWEENS 9-14 686
CARTOON NETWORK: K2-11   800; K6-11 525; TWEENS 9-14 370
TOON DISNEY:           K2-11   256; K6-11 144; TWEENS 9-14   95
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 28, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1262; K6-11 807; TWEENS 9-14 592
DISNEY CHANNEL:     K2-11 1171; K6-11 838; TWEENS 9-14 701
CARTOON NETWORK: K2-11   669; K6-11 421; TWEENS 9-14 321
TOON DISNEY:           K2-11   150; K6-11   84; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 29, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 964; K6-11 418; TWEENS 9-14 313
DISNEY CHANNEL:     K2-11 732; K6-11 465; TWEENS 9-14 366
CARTOON NETWORK: K2-11 467; K6-11 303; TWEENS 9-14 269
TOON DISNEY:           K2-11 146; K6-11   88; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, September 30, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1002; K6-11 410; TWEENS 9-14 321
DISNEY CHANNEL:     K2-11   663; K6-11 447; TWEENS 9-14 387
CARTOON NETWORK: K2-11   564; K6-11 333; TWEENS 9-14 264
TOON DISNEY:           K2-11   111; K6-11   72; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

3rd Quarter Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 6/30-9/28/08 vs. 7/2-9/30/07, Cable Networks Only:
Network:                   (000)   %diff
NICK~:                         681     -6%
DSNY:                          631     -17%
CARTOON**:                441     Flat
NAN*:                          230     +11%
ADSM**:                     159     -15%
TOON DIS.:                    75     -13%
NICKTOONS:                  60     +36%
DISCOVERY:                  43      -28%
MTV:                             32      -20%
ANIMAL PLANET:            31      +15%
~Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Answer to Yesterday’s Trivia Question: What was Underdog’s “humble, lovable” alter-identity?  What was Underdog’s “humble, lovable” alter-identity? SHOESHINE BOY Kudos to: Alan Dorfman-Basic Fun Inc./Southampton, PA; Estrella J. Diaz-TNT/TBS/TruTV/NY; John Carlo-Channel One Network/NY; Marc J. Beck-Major League Baseball/NY; Tom Boyd-WGN/Chicago; Al Ovadia-Al Ovadia & Associates/Hidden Hills, CA; Squirrel Rippley-Dark Horse Media/Tucson; Josh Fisher-Brandissimo/LA; David McDermott/Venice, CA

Today’s Trivia Question:  What was the name of the purple animal that hung around with Zan and Jana on The Superfriends? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: ACCT EXEC/MediaPlace/NY & CHI: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj (10/9)

JOB OPENING: VP BUS AFFRS/LA: Acq/dist/mktg wrk for prg & dist actvties. Strct/neg/drft/serv-deals/agrmt, mtkg/promo, dom/intl licns, acquis & biz affrs. 7+ yr lwyer @ firm, 4+ yr TV & mem of CA or NY Bar. Res: [email protected] (10/9)

JOB OPENING: BUS AFFRS ATTRNEY/LA: Prod deals w/ dev & acq. Advse execs/clients on bus strctres/labr/guild/intell prp. Rview bdgts & licns. 5yrs lwyer @ firm & 3 yrs in TV. Membr of CA or NY Bars. Res: [email protected] (10/9)

JOB OPENING: AFFILIATE RELATIONS: Input clearances in Station Clearance System for region stations. Negot make goods for netwrk distribut. Day-to-day contact w/stations . Apply: Req 179259 EOE (10/9)

JOB OPENING: EXPERIENCED PRODUCER AND PRODUCTION COORDINATOR: Wanted for animated pre-school properties based in New York City. Animation production experience required. Email  [email protected] (10/9)

JOB OPENING: NYC ENTERTAINMENT CO INVESTMENT FUND ACCOUNTANT: 3yrs exp Fund/investment/endowment a+ Day2day acctg for funds 1/4ly reports-wk/w fund mgrs/banks- Deg nec. [email protected] 60-70K (10/8)

JOB OPENING: AD SALES MKTG MGR, DIGITAL/Zoom Media NY: Develop advertising & mktg solutions for clients; produce proposals illustrating Zoom’s Digital media offerings; assist in client mtgs. 2-4 yrs. media mktg exp. Send resume & cover ltr: [email protected] (10/8)

JOB OPENING: PROMOTIONS PRODUCER/FINAL CUT EDITORS/LX.TV/NY:  Promotions producer / editor needed immediately for LX.TV prods. 3 yrs exp. in producing, writing & editing promos w/ Final Cut pref’d. Resumes to [email protected] (10/8)

JOB OPENING: MGR AFFILIATE MKT/ION/NY: develop plans/implement campaigns for IMN properties bachelors required, 5-7 yrs. in Mrkt, 3-5 yrs in cable affiliate sales and mkt./must multitask [email protected]. EOE (10/8)

JOB OPENING: EXECUTIVE ASSISTANT-HARMONIX/Boston: 2+yrs admin exp. Strng communic & interprsnl sk; Proficient MS Word/Excel/PPT. Detail-oriented; str organ sk; fast-paced env. EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: PRODUCTION MANAGER /NATIONAL GEOGRAPHIC CHANNEL/Washington, DC: 2+ yrs exp in long form documentary. EOE. Apply to JOB ID 3601 at (10/7)

JOB OPENING:  RESRCH MGR/PRGM AND MKTG/Lifetime/LA: TV/Data Anlys in Prgming, Mktg Affil Distr. Prep reprts for ratings/comp perform. Est prgm/sched chges. Star Trak/Nielsen sys, and strng math. Res: [email protected] (10/7)

JOB OPENING: SR RSRCH ANALYST/Lifetime/LA: Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (10/7)

JOB OPENING: SR ANALYST, PRIM RSRCHER: Mng quant/qual rsrch studies. 3rd party rsrch, outside comp; Anylze prim + sec data/Intrpt finds & prvide recomm. Rsrch exp in media or ent co/Anlys+wrting skills. Res: [email protected] (10/7)

JOB OPENING: MANAGER PRODUCTION /ABC-Burbank: Support Disney XD/SOAPnet, BA/BS, 6-8 year’s series, post supvsr/producer or production mgr. Movie Magic/Excel, Network & Union/Guild knowledge, Req. #178476 (10/7)

JOB OPENING: VP, OXYGEN AD SALES RESEARCH/NBCU/NY: Resp for research-based strategic direction of Oxygen. BA. Min 8 yrs exp in sales research at ntwrk. Apply: (#849618) (10/4)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. [email protected]. EOE (10/4)

JOB OPENING: FREELANCE: ON AIR MARKETING MANAGER/SLEUTH & UNIVERSAL HD/NYC: On air promotional planning & scheduling. 2+ Yrs exp in mrkt, adv, or related field. Email resume to: [email protected] (10/4)

JOB OPENING: DIR BUSINESS AFFAIRS/SONY PICTURES TV INT’L/LA or Miami: Provide Bus Affairs expertise to dvlpmnt & prod team for US Hisp & Lat Am mkts. Reqs: JD; 5+yrs TV prod Bus Aff exp; Fluent Eng/Span. Apply @ (10/4)

JOB OPENING: PROMO PRODUCER/V-me Media, Inc: Hispanic TV ntwrk; Create promos for TV & web. Must be creative, orgnzd & solid in all aspects of post-prod. & fluent Spanish (read & write). Res w/cover & sal req’s to: [email protected] (10/3)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: MEDIA & ENTERTAINMENT PUBLICITY INTERN. Manhattan PR agency is looking for students to assist w/ all aspects of business, from events to rsrch. Good communication skills & enthusiasm are a must. [email protected] (10/9)

FALL INTERNSHIP CREDITS ONLY: Ripe Digital- LA looking for Viral Video Interns. Find, log and write video descriptions. Fax resume to [email protected] (10/8)

FALL INTERNSHIP CREDITS ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/ [email protected] (10/7)

FALL INTERNSHIP CREDITS ONLY: MEDIA RESEARCH INTERN: Provides reporting & strategic insights & supports internal functions, incl. prgrmng, mktg, & sales. Provide reporting & analysis. Semester-long, unpaid. [email protected] (10/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: TRAFFIC MANAGER: With over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY Metro Area only. [email protected] (10/4)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT ATTORNEY: (Television, film, music, comics and new media) looking for in-house position (NY). E-mail [email protected] (10/4)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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