Cynopsis: DIGITAL

10/02/08

Good morning, it’s Thursday, October 2, 2008, and this is your first early morning digital briefing.

Fair use of online content can go too far, apparently. NBC asked YouTube to pull a mashup ad yesterday from the Obama campaign, according to reports, that combines NBC and MSNBC news footage to imagine a future where John McCain wins the election in November. NBC also asked the campaign to quit using the ad, which has been posted on VoteForChange.com and has been racking up thousands of views on political sites such as DailyKos as an embed.
 

 
Web-based subscription DVD rental service Netflix is adding a huge selection of Starz movies, TV shows and concerts to its library of content for instant viewing on Netflix.com, beginning with 1,000 titles now available. The agreement will allow current Netflix subscribers to access some 2,500 titles from the Starz Play broadband subscription service (formerly known as Vongo) for no extra charge. The deal provides a significant boost to the Netflix streaming option, which until now offered about 12,000 movies and TV episodes but has relied on mostly indie titles among its feature film selections.
 
PBS is distributing its election special The Choice 2008 for free across multiple platforms the day after it airs on the Network on Oct. 14. It will be up on iTunes, available in segments on YouTube’s PBS channel or viewable on the Frontline page of PBS.org as well as local affiliate station sites. Meanwhile PBS’ Boston affiliate WGBH has agreed to allow Comcast to carry today’s VP debate (and each subsequent presidential debate) On Demand for New England customers. Finally a new tie-up between BBC World News and PBS will bring co-branded digital offerings to local PBS affiliate sites including video and audio news summaries.
 
AOL‘s Money & Finance portal has signed a deal with Bloomberg Television to host news videos from the network, with plans to feature 20 new segments a day. AOL’s Platform-A will broker campaigns for the deal that reach across both sites. Bloomberg Television also launched a new affiliate web site allowing affiliates to learn more about the network, access program schedules, download marketing materials and sample original VOD content. The site also displays marketing programs to help drive viewership and build operators’ free on demand platforms.
 
Logo announced that its gay news portal 365Gay.com is launching the most comprehensive online collection of LGBT history related video to commemorate LGBT History month.
 

 
Social networking app creator Slide (SuperPoke) struck distribution partnerships with Warner Bros., CBS, E! and other programmers to supply ad supported clips directly to Facebook or MySpace profile pages, per WSJ. Facebook users will be able to watch and share clips from TV shows such as Beverly Hills 90210 or view recommended content based on how viral the video has become.
 
Keeping up with the new media-savvy Joneses, National Public Radio launched its own social network dubbed the NPR Community. It provides a forum for both users and NPR editors to expand upon stories they are working on, allowing members to view popular stories and comment on posts. Create a public profile to help attract similar-thinking friends by featuring your favorite NPR shows, music, movies or books.
 
For a lighter look at the simmering election coverage check out a new jointly run destination on FunnyorDie.com put together by the satirist at FunnyorDie, HuffingtonPost and 236.com.
 
Or if celebrities are more your cup of tea, take a look at this star-studded register-to-vote PSA on YouTube produced by Leonardo DiCaprio’s Appian Way production company. Leo’s got quite a rolodex to call upon.
 

 
News is in the eye of the beholder. CBS is catching flak over inappropriate content users are uploading via its new citizen journalist iPhone app CBSeyemoblie, reports AdAge. The COO of BrandContent, the ad agency which powers advertising on the service, discovered multiple photos and videos of various unsavory acts. CBS promises to redouble its effort to police the uploads.
 
MSNBC.com launched a new application for Windows Media Center users (which comes bundled with Vista Home Premium or Ultimate) designed to provide an immersive news experience. It aggregates video and graphic coverage of the latest Election news, top stories, and U.S. weather by zip code. It also enables users to build customized video playlists, browse by genre or search for video by keyword.
 

 
Apple dropped the non-disclosure agreement (NDA) previously required for developers publishing applications to the App Store, admitting it had “created too much of burden on developers, authors and others interested in helping further the iPhone’s success.” The company is also threatening to shut down the iTunes store lock stock and barrel if the Copyright Royalty Board follows through with jacking up per track royalty fees Apple must pay, reports Fortune. The Board is expected to rule today on a request by the National Music Publishers’ Association to increase royalty rates paid to its members on songs purchased from online outlets from 9 cents to 15 cents a track – a 66% hike.
 
In more iPhone news, Adobe is ready to finally release a version of Flash for the iPhone if it passes the App Store screening process, according to AppleInsider.
 
Digital Cinema Implementation Partners’ (DCIP) agreement with Twentieth Century Fox, Walt Disney Motion Pictures, Paramount Pictures, Universal Studios and Lionsgate Films is a done deal. The studios will fund the deployment of digital projection systems to nearly 20,000 movie theatre screens across North America, including the AMC, Cinemark and Regal theatre chains.
 

 
Delve Networks announced an online video advertising pact with Tremor Media, allowing the video delivery platform to improve its monetization component. Tremor’s Acudeo video monetization platform allows publishers to schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources through a central console, simplifying the process and maximizing ad delivery opportunities and revenue.
 
Online custom ad creator Spot Runner is working with PR Newswire’s MultiView broadband unit to provide an all-in-one solution for planning, producing and distributing videos via multimedia news releases (MNR) and direct online video postings.
 
Gas station at-the-pump network Fuelcast and retail-based out of home network Bhootan are merging to form Outcast. The company will now reach over 25 million consumers in 900+ locations providing programming and targeted advertising to nearly 6,000 digital LCD screens. John McLean, CEO of Fuelcast, will become Chairman of Outcast.  Matthew Stoudt, co-founder and CEO of Bhootan, will become CEO and Nathan Gill, co-founder and President of Bhootan will serve as Chief Media Officer. 
 

 
NBC.com claims September was a record-breaking month for the site with nearly 25 million uniques, shattering the previous record of 17.4 million according to Omniture data. The site also posted a record 28.8 million short-form video streams, besting the previous high of 22.4 million.
 
Disney.com and DisneyChannel.com scored record online traffic following Disney Channel’s “The Suite Life on Deck” weekend premiere event, which used on air promotions to drive viewers to the sites. Viewers tuned into part one on Sept. 26 at 8p on Disney Channel and were then directed to go to Disney.com to watch part two, available exclusively online prior to its on-air debut the following night. During the period nearly 800,000 The Suite Life on Deck videos were streamed at Disney.com, which drew a record 4.2 million daily unique visitors on Sept. 27.
 

 
Seattle-based Evri hired Rudy Gadre as VP/Business Operations following his two-year stint as Facebook’s General Counsel. In this newly created position, Rudy will oversee legal and intellectual property, human resources, and financial planning. He reports to CEO Neil Roseman.
 
Music themed social media site Buzznet hired former New York Times music reporter Jeff Leeds as its new Editor-in-Chief. He reports to GM Scott Boyd. In addition, former Alternative Press magazine Managing Editor Leslie Simon has joined the company as Senior Editor. Both will be based in the company’s Hollywood, CA headquarters.
 
Online news site and magazine Newsmax Media has hired Chris Gonsalves as Managing and Corporate Assignment Editor. He was previously Editor in Chief of eWeek’s Channel Insider and an Executive Editor for Ziff Davis Media. Chris will be based in West Palm Beach.
 
UK-based VOD specialist Vode has recruited Hughie Kelly as Business Development Executive, who recently brokered a distribution deal with All3Media International for the company. Hughie was formerly in Sales and Marketing for Network Ireland Television.
 

 
A common complaint leveled against politicians is that you can trust them about as far as you can throw them. A new site called RealScoop deploys a new voice analysis technology (currently being used by law enforcement officials in the UK) to help catch politicians and celebrities when they’re lying. The site developed a tool it calls the “Believability Meter” that analyzes over 100 vocal elements and performs over 1,000 calculations/second to determine when the subject is stretching the truth. The site relies on user-posted videos from the worlds of Entertainment, News, Sports and Politics to fill out content on the site. Tonight staffers are trying something new – posting segments of the Palin vs. Biden debate as close to real time as they can manage to help viewers decide who is really winning or losing.
 
Clarification: Debatinator is the name of NYTimes.com’s side-by-side template matching transcripts with video from the debates, a separate feature from the live stream of the debate.
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
10.02.08

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here. 
To unsubscribe, click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING: ACCT EXEC/MediaPlace/NY & CHI: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj (10/9)

JOB OPENING: VP BUS AFFRS/LA: Acq/dist/mktg wrk for prg & dist actvties. Strct/neg/drft/serv-deals/agrmt, mtkg/promo, dom/intl licns, acquis & biz affrs. 7+ yr lwyer @ firm, 4+ yr TV & mem of CA or NY Bar. Res: [email protected] (10/9)

JOB OPENING: BUS AFFRS ATTRNEY/LA: Prod deals w/ dev & acq. Advse execs/clients on bus strctres/labr/guild/intell prp. Rview bdgts & licns. 5yrs lwyer @ firm & 3 yrs in TV. Membr of CA or NY Bars. Res: [email protected] (10/9)

JOB OPENING: AFFILIATE RELATIONS: Input clearances in Station Clearance System for region stations. Negot make goods for netwrk distribut. Day-to-day contact w/stations . Apply: www.disneycareers.com Req 179259 EOE (10/9)

JOB OPENING: EXPERIENCED PRODUCER AND PRODUCTION COORDINATOR: Wanted for animated pre-school properties based in New York City. Animation production experience required. Email  [email protected] (10/9)

JOB OPENING: NYC ENTERTAINMENT CO INVESTMENT FUND ACCOUNTANT: 3yrs exp Fund/investment/endowment a+ Day2day acctg for funds 1/4ly reports-wk/w fund mgrs/banks- Deg nec. [email protected] 60-70K (10/8)

JOB OPENING: AD SALES MKTG MGR, DIGITAL/Zoom Media NY: Develop advertising & mktg solutions for clients; produce proposals illustrating Zoom’s Digital media offerings; assist in client mtgs. 2-4 yrs. media mktg exp. Send resume & cover ltr: [email protected] (10/8)

JOB OPENING: PROMOTIONS PRODUCER/FINAL CUT EDITORS/LX.TV/NY:  Promotions producer / editor needed immediately for LX.TV prods. 3 yrs exp. in producing, writing & editing promos w/ Final Cut pref’d. Resumes to [email protected] (10/8)

JOB OPENING: MGR AFFILIATE MKT/ION/NY: develop plans/implement campaigns for IMN properties bachelors required, 5-7 yrs. in Mrkt, 3-5 yrs in cable affiliate sales and mkt./must multitask [email protected]. EOE (10/8)

JOB OPENING: EXECUTIVE ASSISTANT-HARMONIX/Boston: 2+yrs admin exp. Strng communic & interprsnl sk; Proficient MS Word/Excel/PPT. Detail-oriented; str organ sk; fast-paced env. EOE/M/F/D/AAP. Apply www.mtvncareers.com (10/7)

JOB OPENING: PRODUCTION MANAGER /NATIONAL GEOGRAPHIC CHANNEL/Washington, DC: 2+ yrs exp in long form documentary. EOE. Apply to JOB ID 3601 at http://www.nationalgeographic.com/jobs (10/7)

JOB OPENING:  RESRCH MGR/PRGM AND MKTG/Lifetime/LA: TV/Data Anlys in Prgming, Mktg Affil Distr. Prep reprts for ratings/comp perform. Est prgm/sched chges. Star Trak/Nielsen sys, and strng math. Res: [email protected] (10/7)

JOB OPENING: SR RSRCH ANALYST/Lifetime/LA: Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (10/7)

JOB OPENING: SR ANALYST, PRIM RSRCHER: Mng quant/qual rsrch studies. 3rd party rsrch, outside comp; Anylze prim + sec data/Intrpt finds & prvide recomm. Rsrch exp in media or ent co/Anlys+wrting skills. Res: [email protected] (10/7)

JOB OPENING: MANAGER PRODUCTION /ABC-Burbank: Support Disney XD/SOAPnet, BA/BS, 6-8 year’s series, post supvsr/producer or production mgr. Movie Magic/Excel, Network & Union/Guild knowledge, www.disneycareers.com Req. #178476 (10/7)

JOB OPENING: VP, OXYGEN AD SALES RESEARCH/NBCU/NY: Resp for research-based strategic direction of Oxygen. BA. Min 8 yrs exp in sales research at ntwrk. Apply: www.nbcunicareers.com (#849618) (10/4)

JOB OPENING: RESEARCH ANALYST/ION/NY: Entry level, Nielsen/MRI, 1 yr broadcast or cable/media buying agency exp, College Degree req’d, Business Degree a +, proficient in media math/MSOffice. [email protected]. EOE (10/4)

JOB OPENING: FREELANCE: ON AIR MARKETING MANAGER/SLEUTH & UNIVERSAL HD/NYC: On air promotional planning & scheduling. 2+ Yrs exp in mrkt, adv, or related field. Email resume to: [email protected] (10/4)

JOB OPENING: DIR BUSINESS AFFAIRS/SONY PICTURES TV INT’L/LA or Miami: Provide Bus Affairs expertise to dvlpmnt & prod team for US Hisp & Lat Am mkts. Reqs: JD; 5+yrs TV prod Bus Aff exp; Fluent Eng/Span. Apply @ sonypicturesjobs.com (10/4)

JOB OPENING: PROMO PRODUCER/V-me Media, Inc: Hispanic TV ntwrk; Create promos for TV & web. Must be creative, orgnzd & solid in all aspects of post-prod. & fluent Spanish (read & write). Res w/cover & sal req’s to: [email protected] (10/3)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: MEDIA & ENTERTAINMENT PUBLICITY INTERN. Manhattan PR agency is looking for students to assist w/ all aspects of business, from events to rsrch. Good communication skills & enthusiasm are a must. [email protected] (10/9)

FALL INTERNSHIP CREDITS ONLY: Ripe Digital- LA looking for Viral Video Interns. Find, log and write video descriptions. Fax resume to [email protected] (10/8)

FALL INTERNSHIP CREDITS ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/ [email protected] (10/7)

FALL INTERNSHIP CREDITS ONLY: MEDIA RESEARCH INTERN: Provides reporting & strategic insights & supports internal functions, incl. prgrmng, mktg, & sales. Provide reporting & analysis. Semester-long, unpaid. [email protected] (10/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: TRAFFIC MANAGER: With over 12 years exp seeks position in Radio/TV/Entertainment or traffic software in NY Metro Area only. [email protected] (10/4)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT ATTORNEY: (Television, film, music, comics and new media) looking for in-house position (NY). E-mail [email protected] (10/4)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878