Thursday, October 27th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday, October 27, 2011, and this is your first early morning Kids briefing.

Cartoon Network furthers its Stop Bullying: Speak Up campaign by teaming with Bitstrips, to invite kids to share ideas in their own comic strip creations as part of the Stop Bullying: Speak Up Comic Challenge ( this October and November, and in recognition of National Bullying Prevention Month (October). At the Stop Bullying: Speak Up Comic Challenge site folks can make comic strips without knowing how to draw (a plus for me).  Kids/adults/anyone start out by making themselves into a cartoon avatar and star in their own comic where they help resolve a bullying situation.  The comic strips can be shared in an online gallery, and the best entries will be published in a downloadable comic anthology.  So far 100,000 visitors have logged 1+ million page views and created 17,000+ comics on the site.


Vanguard Animation is teaming with Canada-based Arc Productions for Vanguard’s new CG 3D animated feature film The Nut House, per Variety.  Set to begin production in January 2012, The Nut House will be helmed by first time director Ross Venokur, who also wrote the script, along with John Rice who will also direct.  Producing the movie are John Williams (Shrek, Valiant, Space Chimps, On the Road) and John Stevenson (director of Kung Fu Panda).  SC Films International is handling with worldwide sales for The Nut Hose at the American Film Market (AFM, November 2-9, 2011 in Santa Monica).  Licensing veteran Geneva Wasserman will serve as an executive producer and also launch a global licensing and merchandising program for the movie.  The movie follows a recently escaped con-squirrel, Frankie, who must has to pull of the heist of the century, after he discovers that Nut House Nuts company has harvested the forest for its own commercial gain.  Frankie’s plan involves breaking into the high-security packaging plant and salvaging all the nuts, with the assistance of his trusty, right-hand porcupine Cody, and an elite team of forest dwellers, in order to save the forest and get back the girl of his dreams.

Comic book industry royal Stan Lee and his company POW! Entertainment enters into a partnership with Michael Eisner‘s indie studio Vuguru, to produce original digital content.  The deal will see POW! expand its storytelling into the digital world, and its efforts will be spearheaded by Scott Nocas, who has been helping build POW!’s digital strategy and helped bring this deal together.  No word yet on exactly who the content will be targeted to, but we can hope some will be for kids, tweens and families.  Vuguru was founded by Eisner’s Tornante Company and is backed by Canada’s Rogers Media.


Lawless Entertainment is appointed as the global representative for animation, licensing, merchandising and publishing for Superbike Sam and Tee hee, which are both owned by Big Giggles.  Superbike Sam follows the adventures of a friendly red motorbike and his friends who live near the racetrack.  Sam leads his friends as they solve everyday problems together and have fun.  Tee hee is a little girl with a big imagination and has a magic dress up box that has all sorts of costumes that transform and take her on adventures with her best friends.

Cookie Jar Entertainment and its licensing division, CPLG, have launched the new, and first, Richard Scarry’s Busytown toy line in partnership with The Bridge Direct.  Based on Scarry’s characters and vehicles, the Busytown toy line makes its US debut at Toys “R” US ( ) stores nationwide and at FAO Schwarz ( ) Fifth Avenue in NYC, as well as their respective websites.  The Richard Scarry’s Busytown toy line includes the Busytown Deluxe Town Hall Playset, the center of the Busytown Play System, which includes figures, roadways and playsets that can all fit together, and also comes with a DVD of the Busytown Mysteries TV series.  The Bridge Direct also produced Busytown Playsets, plush, vehicles and figure packs.  CPLG already launched licensed products from partners including: The Wonder Forge (board games); Cardinal Industries (puzzles); Simon & Schuster (books); Deco Pac (cake decorations); and Fifth Sun (junior apparel).

V&S Entertainment, producer of the HD CGI animated preschool series Everything’s Rosie, inks a licensee deal with Brand International Group for a line of Everything’s Rosie footwear for the UK.  Set to launch for spring 2012, the new line of preschool-targeted Everything’s Rosie footwear will include slippers, wellington boots, sneakers, fashion shoes and summer footwear including clogs and sandals.  Another recent licensing deal for Everything’s Rosie was completed with VMC Accessories for Rosie-branded dress-up and accessories.  There are 25+ other licensees on board for the property across Europe. The series broadcast in the UK on CBeebies.  Everything’s Rosie has also been acquired by broadcasters including RTVE (Spain), France Television (France), Canal Panda (Portugal) and RAI YOYO (Italy).  A third series of the show is currently in production and set to air in 2012.


CBBC (UK) is set to launch its new series Driving Academy (10×30) this fall.  The series is designed to make better drivers by challenging tweens and parents to learn to drive together.  Hosted by Joe Swash, Driving Academy follows four tweens and their parents as together they take an intensive master driving class aimed at making them better drivers and they even manage to have fun.  Under the watchful eye of Approved Driving Instructors, the teams will take part in a series of driving challenges aimed at preparing them for the ultimate test at the end of the series.  Both the kids and their parents will use dual-controlled cars, guided by the show’s road safety experts, Sandra Dodson (Deputy Chief Examiner from the Driving Standards Agency) and Vicky Lovell (Approved Driving Instructor, grade 6).  The series also features a team of Crash Test Dummies, including Mr Crash who spends every day getting distracted at the wheel and showing how it definitely should not be done.  Driving Academy is produced by indie Lucky Day, and executive produced by Melissa Hardinge for CBBC and Damon Pattison for Lucky Day.

ABC announces highlights of its upcoming November sweeps programming, which includes two kid/family-targeted Halloween specials.  The network will air the classic animated Charles M. Schulz’s Peanuts special, It’s the Great Pumpkin, Charlie Brown, tonight at 8p.  The program will air with Spanish audio via SAP.  ABC will also air the animated special Scared Shrekless on Halloween, Monday, October 31, 7:58-8:30p.

Heads up! Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!

Hallmark Channel will air the Martha Stewart animated special, Halloween Horror Show, the second special based on her animated series Martha & Friends, Friday, October 28 at 12 noon.  The special features 10-year-old Martha and her friends as they dress up as “Glampires” for Halloween and also features Halloween projects kids can make, with step-by-step instructions at .  Martha & Friends was created by A Squared Entertainment in collaboration with Martha Stewart and MSLO.

Bounce TV ( ) acquires the animated Fat Albert Halloween Special from Broadcast Partners.  From the Fat Albert and the Cosby Kids animated series, Bounce TV will air the 1977 special this weekend premiering on the network Friday, October 28 at 7p, and then airing several times over the weekend, culminating in back-to-back airings for the Fat Albert Halloween Special on Halloween, Monday, October 31, from 8-10p.  Bounce TV can currently be seen in Chicago, Atlanta, Philadelphia, Houston, Cleveland/Akron, San Francisco, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville, Richmond, VA and other cities, with new markets to be announced by the end of the year.

Tinker Bell and the rest of her fairy friends make a special visit to Canada’s Disney Junior as part of the channel’s Disney Fairies Month this November.  Programming for the November event includes two premieres, as well as new fairy-themed shorts every Friday throughout the month beginning at 6:25p.  The lineup includes the Canadian premiere of Tinker Bell and the Great Fairy Rescue on November 18, at 6:30p and the premiere of the half-hour special Pixie Hollow Games on November 25 at 6:30p.  Immediately following Pixie Hollow Games the network will offer a sneak peek at the new short-form series Minnie’s Bow-Toons.

Beginning tomorrow, Friday, October 28, 2011, Sesame Street kicks off its new Put Down the Pacifier weeklong promotional initiative, which is designed to help younger kids through the often difficult milestone of giving up their pacifier and becoming a big kid.  The effort, which provides parents with daily tips and video clips from Elmo to help with the transition, culminates on November 4 for Put Down the Pacifier Day.  On Tuesday, November 1, Sesame Workshop and Warner Home Video will release the all-new DVD Bye Bye, Pacifier! Big Kid Stories with Elmo.  The DVD features Elmo helping kids through various childhood milestones like giving up a pacifier, learning to ride a tricycle and getting a first haircut.  The title also includes Elmo singing the new song Big Kid Too, as well as bonus material such as a 19-page PDF story and activity book and class clip “Proud.”  Additionally, families can follow the countdown to Put Down the Pacifier Day at, which goes live Friday as well as, and on Sesame Street’s Facebook page.


Bestseller Children’s Series & Tie-Ins (top 10), Week of October 24, 2011: Title; Author (Publisher)
Hunger Games; Suzanne Collins (Scholastic)
Diary of a Wimpy Kid; Jeff Kinney (Abrams/Amulet)
Dork Diaries; Rachel Renee Russell (Aladdin)
The Maze Runner; James Dashner (Delacorte)
Twilight Saga; Stephenie Meyer (Little, Brown/Tingley)
Hush, Hush trilogy; Becca Fitzpatrick (Simon & Schuster)
Big Nate; Lincoln Peirce (HarperCollins)
Percy Jackson and the Olympians; Rick Riordan (Hyperion/Miramax)
Magic Tree House; Mary Pope Osborne (Random House)
Cars 2; NA (Random House)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Constantin Film promotes Sasha Buhler to Head of Acquisitions.  She has been with the company’s licensing department since 2008.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 25, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 835; K6-11 378; TWEENS 9-14 278
DISNEY CHANNEL:     K2-11 782; K6-11 428; TWEENS 9-14 314
CARTOON NETWORK: K2-11 441; K6-11 252; TWEENS 9-14 191
DISNEY XD:               K2-11 172; K6-11 118; TWEENS 9-14   96
NICKTOONS:              K2-11   74; K6-11   57; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  I may be a swinger, but I always return to my beloved mate Ursula.  Who am I? George of the Jungle. Kudos to: Bob Friedland-Toys”R”Us, Inc/NYC; Joel Maxwell/NYC; Andy Krinner-aNb Media/NYC; Brenda Bowen-Sanford J. Greenburger Associates/NYC; Tom Boyd-WGN-TV/Chicago; Robert Ramirez-Disney Television Animation/Burbank; Pat Brady-CESD/LA; Lou Fazio-The Hub/Burbank; George Evelyn-Spider-Eye/Cornwall, UK.

Today’s Trivia Question:  What animated characters had the last names of Cooper, Lodge, Jones, Mantle and Andrews?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING:   EXP’D PROD Daytime talk show/NYC: MUST have talk show/human interest booking exp. Resp for developing stories, Booking, writing, copy editing. Must have strong leadership skills. Apply to [email protected] (11/3)

JOB OPENING:  SR. WRITER/PRODUCER/NEW YORK: Writing/producing & conceptualizing onair promos that articulate History brands with creative flare (11/3)

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JOB OPENING:  VP, PRIMARY RESEARCH/NY:Conduct strategic research on key industry issues & company-wide initiatives & imperatives.10+yrs exp in media/market research. Apply at    job# 3321BR (11/3)

JOB OPENING:  BUSINESS ANALYST/iN DEMAND/NYC:  Identify, analyze & document bus req. Back-end testing.  Strong command of SQL.  Bachelors Computer Science & 5-10 years in cable.  Apply:  [email protected] (11/3)

JOB OPENING:  SR MANAGER, DIGITAL MKTG/ Nickelodeon/NYC:  5+yrs Exp:Oversee DIG. Mktg strategy, tactics, planning and execution. Prepare DIG Mktg Plans and Lead Prod. EOE/M/F/D/AAP.Apply (11/3)

JOB OPENING: SALES PLANNER/DR/GSN NY: 1+ yrs DR Advertising exp.; College Degree; Responsible for overall sales support, administering deals & developing sales reports. Send res & CL with sal his to [email protected] (11/2)

JOB OPENING: IP ATTORNEY, LEGAL, & BUS AFFAIRS/A+E Networks/NY:IP, Trademark, Copyright. Min 5-8yrs firm & in-house media law.More info &Apply: (11/2)

JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER /Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

JOB OPENING: PRODUCTION MANAGER/Discovery/NY: Responsible for day-to-day business mgmnt & cost control of broadcast mrktg prod; 5+yrs TV & radio prod exp; understand AICP and AICE bid forms; # 4647 (10/28)

JOB OPENING: VP PROGRAM RESEARCH/Syfy/NYC: Manages all metrics related to multiplatform viewing of programming. Must come with extensive Program Research in network TV (not Ad Sales or Primary). (#2568BR) (10/28)

JOB OPENING: DIGITAL BIZ MGR/VIZ Media/SF: 3+ years of exp w/e-commerce or digital publishing, strong analytical & reporting skills for iPad & iPhone Apps. (10/28)

JOB OPENING: ANIMATION MKTG MGR/VIZ Media/SF: exp w/DVD & Digital mktg campaigns, know anime, manga, games, entertainment media, male target market. (10/28)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/NYC: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here (10/28)

JOB OPENING: RESEARCH MGR, NBC BROADCAST/NY: Support research for NBC bdcst entertainment prgmng/mngmnt. 4+ yrs rtgs analysis & Nielsen tool proficiency r’qd. To apply, visit job# 3309BR (10/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY:  INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to:  [email protected] (11/3)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking PR,MEDIA,MARKETING,EXECUTIVE assistant positions in LA. I have a B.A. in Media Relations.4+yrs exp in Media/PR. Please contact: [email protected] (11/3)

SITUATION WANTED:   Domestic syndication SALES CONSULTANT. Twenty + years selling / clearing off net, 1st run, EI, features etc. Have experience in all markets, willing to travel. Contact [email protected] (11/3)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

SITUATION WANTED:  Seasoned FIELD PROD, from pre-prod through post. Good w/ story, interviews & working with of talent.  Extensive knwldg of pop culture & all aspects of ent. Based in LA but is willing to travel. [email protected] (10/28)

SITUATION WANTED:   I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (10/28)

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