Thursday, October 26th, 2006


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Good morning. It’s Thursday, October 26, 2006, and this is your first early morning briefing.

Starting November 30, NBC will revamp its Thursday primetime schedule as Scrubs returns and 30 Rock is added, making a two-hour comedy block. The Thursday night line-up will be My Name Is Earl at 8p, The Office at 830p, Scrubs at 9p and 30 Rock at 930p and ER at 10p. Beginning November 22, NBC will air various specials on Wednesday nights from 8-9p that will soon be announced. Also on November 16, NBC will air super-sized 40-minute episodes of My Name Is Earl, The Office and 30 Rock.  Without any further mention of 20 Good Years, one has to assume it will not be returning to the schedule after it gets bumped on 11/22.
And ABC has once again displaced Extreme Makeover, removing it after just one play on Friday at 8p, and replacing it once again with repeats of Grey’s Anatomy.


News Corp. and Nielsen Media Research have apparently kissed and made up with the signing of an 8-year agreement that brings to an end the Personal PeopleMeters technology vs. urban market audience measurements debate and the Don’t Count Us Out pressure group.   Nielsen will allocate $50 million to programs that help determine counting accuracies connected to youth and minority groups.  It will provide audience measurement services for 49 News Corp. TV entities, consolidating over 150 individual agreements between the companies. The agreement includes FOX Broadcasting Company, FOX News Channel, FX, SPEED, National Geographic Channel, Fox Soccer Channel, Fox Sports Net, Fox Sports en Espanol, DIRECTV, Twentieth Television and Twentieth Century Fox Film Corporation.

BBC America has made recent deals with Buena Vista and Sony for movie packages from both distributors. The upcoming titles from Buena Vista include Calendar Girls, The Quiet American, Kinky Boots, Essex Boys and Ethan Frome, and the films from Sony are Four Weddings and a Funeral and Shallow Grave.
ION Media Networks, Inc., owner of the largest local station group an the i network reaching more than 92 million homes, has reached an agreement with RHI Entertainment whereby RHI will be its exclusive program content provider for Friday, Saturday and Sunday nights, from 7-11p, for a total of 12 hours per week. The revenue share deal is initially for a two-year period beginning July 1, 2007. The terms of the agreement also include the U.S. broadcast premiere of a minimum of six new RHI productions each year. Both companies will work together on program scheduling, the development of on-air promotions and advertising sales strategy.


TBS and MySpace are co-hosting an online comedy competition, The Stand Up or Sit Down Comedy Challenge, inviting amateur comics to submit video samples through the MySpace profile at Starting this week, visitors will have the chance to vote for the top finalists. Five comedians will ultimately have the opportunity to perform in a one-hour special hosted by George Lopez, filmed at The Comedy Festival in Las Vegas. The special will debut on TBS November 17 at 10p. Further voting via MySpace will occur after the TV special, and the one winner will be announced live on TBS during the network’s simulcast of Comic Relief 2006 on November 18. The overall winner will receive $50,000, a development deal and additional prizes. The comedy challenge special is produced by Levity Productions.
Comedy Central will premiere two new broadband series, starting with Good God, which begins today. The six-episode live action comedy is similar to The Office but with God as the boss, and his staff of angels including Gabriel, Associate Archangel; Heidi, Angel of Heavenly Affairs; Michael, Managing Archangel; and Death, the Angel of Death. The second series, Baxter & McGuire, debuts November 6 and runs over eight weeks. From the co-creator of The King of Queens, Baxter & McGuire is an animated comedy about two close buddies who also happen to be testicles. Both series can be found at

Now Showing in the Cynopsis Showcase:  Our Favorite Classics – square dancing Lucky Strike


A handful of recurring role castings:

  • Liev Schreiber has joined the cast of CBS’ CSI in a recurring role as a crime scene investigator. His first appearance will be in the series’ twelfth episode, next January.
  • Powers Boothe joins the cast of 24 as the new Vice President, Noah Daniels
  • Kip Pardue is added to the lineup on ER, in the role of a male nurse
  • Mark Deklin becomes a recurring character on Desperate Housewives as a widower with a young daughter

Bravo has ordered up Top Hair (wt) from Reveille. Known in development as Heads Up, Top Hair is a one hour series in eight parts, searching for the best American hairstylist. Beginning with simple hair styles and working up to major hair makeovers, Top Hair offers the competitors weekly challenges until one remains to win the $100,000 and other prizes. Sound like something you could handle? Casting is going on now in New York, Los Angeles, San Francisco, Dallas, Chicago and Miami, and all licensed stylists are welcome to meet with Top Hair casting producers. For information and to schedule an interview, visit or contact [email protected] .
HGTV has ordered season two of HGTV Design Star, the network’s highest-rated series ever, and has announced the second nationwide search for professional and amateur designers, architects and artists. Submissions will be accepted now through December 1, and applications, entry rules and information can be found at The new season of HGTV Design Star will air next summer over eight weeks. The winner of season one, David Bromstad is the subject of a special four-episode series, Making of an HGTV Design Star that premieres on November 2 at 11p. David’s own show, Color Splash is set to debut next spring.
Fox has ordered up a new drama project about a bounty hunter who travels the globe looking for bad guys, while at the same time trying to deal with his own fear of foreign people and places. According to Variety, the project is from Vince McKewin and Sandy Grushow, Phase Two Prods and 20th Century Fox TV.

FX has a project in development, currently called Charming, CA, about a violent outlaw motorcycle gang.  The project is from Art and John Linson and Kurt Sutter, the latter being the exec producer of FX’s series The Shield, and he will write the pilot script of this new project.


Kristin Bragg has been bumped to VP/Strategic Planning, CNN Ad Sales Division at Turner Broadcasting System, Inc. She manages the strategic analysis and the news ad sales business for the cable network and its interactive components. In addition, she will oversee the CNN sales information group in Atlanta. Based in New York, she reports to Alissa Marshall, SVP/Strategic Planning, Turner Ad Sales Division.
Jupiter Entertainment has upped Robert Twilley to VP/GM to supervise the company’s operations including production, business administration and staffing/hiring.


Tuesday – A18-49 Analysis: ABC and FOX both claimed the #1 position Tuesday night with 4.2/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. Following in second place was NBC 3.3/9, and then CBS 2.9/8, CW 1.7/5, UNIV 1.5/4 and TELE 0.5/1. ABC secured a win during 8p with Dancing with the Stars at 5.0/14; the World Series Game #3 was second at 3.5/9. The World Series led at 9p with 4.7/12, just a tenth of a rating point ahead of ABC’s combo of Dancing/Stars and Help Me Help You at 4.6/12. Then at 10p, the big game again was out in front with a 4.6/12.

Live + Same Day Ratings: Tuesday, October 24, 2006 – time period averages. Source: Nielsen Media Research

ABC       10.4/16    Dancing with the Stars (1.5 hours) 13.9/21, Help Me Help You 7.5/11, Boston Legal 7.1/12

FOX         9.2/14     MLB World Series Game #3 9.2/14

CBS        6.6/10     NCIS [r] 7.5/11, The Unit [r] 6.2/9, Criminal Minds [r] 6.0/10

NBC        5.8/9      Friday Night Lights 4.0/6, Law & Order: CI [r] 6.2/9, Law & Order: SVU [r]led2/12

CW         2.7/4      Gilmore Girls 3.2/5, Veronica Mars 2.2/3

UNIV      2.0/3      La Fea Más Bella 2.5/4, Mundo de Fieras 2.0/3, Ver para Creer 1.5/2

TELE      0.6/1       Tierra de Pasiones 0.9/1, Marina 0.7/1, Amores 0.5/1, Decisiones 0.5/1

A18-49: ABC 4.2/11, FOX 4.2/11, NBC 3.3/9, CBS 2.9/8, CW 1.7/5, UNIV 1.5/4, TELE 0.5/1

The History Channel presents This Day in History:
1825-Governor DeWitt Clinton of New York formally opens the Erie Canal, which connects the Great Lakes to the Atlantic Ocean via the Hudson River.  It took more than two years for an army of poorly paid and equipped Irish laborers to dig the canal, which was just four feet deep.

Answer to Yesterday’s Trivia Question: This little guy with a top hat and cane dancing to the Bay City Rollers #1 song, was an advertisement during the 70’s for what?  MR. PEANUT FOR PLANTER’S PEANUTS   Kudos to: Greg Scordato/NY; Chris O’Reilly-ITN Networks/NY; Ellen Donahue-Fisher- Price/East Aurora NY; Meredith Walters-Channel One Network/West Palm Beach; Jennifer Washington-Time Warner Cable Media Sales/Houston; Cat Skow-Metro Networks/St Louis; Loretta Norman-GSD&M/San Antonio; Chin Thammasaengsri-Westlake Signal Group/LA; Randy Warner-Special Looks Ent/LA; Eugene E. Scala Jr-The Zamzow Group/Beverly Hills; Melissa Marshall-Schiefer Media, Inc/Santa Ana CA

Today’s Trivia Question:  This ad campaign has several cattle characters playing football, sassing each other and even taking photos with young families.  What are these wise cracking cows a campaign for? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: INVENTORY ANALYST/The Weather Channel, NY:  Mgmt of TWC Inventory, analyze media deals. 2-3yrs Sales/AGY experience. Strong Media Math skills. Deal maker and or VCI experience a plus  Res to: [email protected]  (11/2)

JOB OPENING: RESEARCH ANALYST/National Geographic Channel/NY: Generate data for sales pitches; category presentations; 1+ yrs cable/broadcast rsch exp pref’d. Exc presentation & writing skills. Apply at (11/2)

JOB OPENING: RESEARCH ANALYST/ABC Burbank: Min1 yr exp TV research/ related fields,some research software exp, written & analytical skills,college degree req. ID 39565. Apply online: (11/2)

JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected]   (11/9)

JOB OPENING: VP PR/MagRack & sportskool/NYC: Help create internal/external communication programs to broaden audience & brand perception for 24/7 interactive cable networks, 8+ yrs relevant PR exp. Email: [email protected] (11/2)

JOB OPENING: SUPERVISING PRODUCER/National Geographic Channel/Wash, DC: Manage creative team; provide editorial & crtv direction for pckging; produce & write high-end reversions; 5+ yrs documentary & writing; (11/2)

JOB OPENING: MANAGER, PRICING, PLANNING & INVENTORY/Fox Cable/NYC: Inventory rev anlys & mgmt; stewardship; fincl reprt & forcsts; oversell & rejects; system admin; 3+yrs Ad Sls exp; strong present s kills; (11/2)

JOB OPENING: DIR. PROM. MKTG/Neopets, MTV Networks/Glendale, CA: Oversee mgmnt, development, and execute mktg programs to max ad & promo revenue goals and budgets. Email resume: [email protected] or see (11/2)

JOB OPENING: SALES PLANNER, Cable/The Outdoor Channel/Temecula, CA: Exp at media co/agency; dev plans/orders, account stewardship, liaison w/ client & ntwrk depts. Excellent comm/media math skills. Apply [email protected] (11/1)

JOB OPENING: DIRECTOR BUSINESS AFFAIRS/NBC UNIVERSAL/CA: Negotiate & finalize dev, prod, lic & dist deals for 1st run synd & cable dist. 5+ yrs. TV bus & leg affairs exp. JD & CA bar reqd. job # 540372  (11/1)

JOB OPENING: ASST MGR  AUSTRALIA-ASIA/NBC UNIVERSAL/CA: Broadcast & promo materials for VOD, Pay & free TV in Australia/NZ & Asia. BA & 1 yr post prod or 3 yr post prod or related exp reqd. job # 555093 (11/1)

JOB OPENING: ACCT SVC PLAN’R/LA & NY: Specialized sales support to AEs, creating sales proposals & dvlpmnt/execution of integrated sales mrktng platforms for AEs client presentations. BA/3yrs exp. Email: [email protected]      (11/1)

JOB OPENING: SALES ASST/AMC/LA: Assist AE w/sales & servicing of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref# 1658BR  (11/1)

JOB OPENING: SR. RESEARCH MGR/TURNER CORP. STRATEGIC RESEARCH/ATL: Challenging Opp for seasoned/talented career researcher w/ creative & collaborative skills in highly professn’l environ. Analytic, prjct mgt & team leadership skills. Support wide-ranging corp & ntwrk bus. strategic advisor & partner. TBS portfolio of news, ent, & animation. Opp’s for profess’l & career growth. 6+yrs TV res.exp.req’d. [email protected]      (11/1)

JOB OPENING: DIR PROD FINANCE/A&E TV NETS/NY: Mng fin’l analysis/reporting for prod dept inc budgets, forecasting, mo closings. Min 5yrs Acctg exp w/strong knwldg database/software apps. Apply: (10/31)

JOB OPENING: AFFILIATE MARKETING COORDINATOR/Oxygen/New York, NY: Creative, organized multi-tasker w/ event experience needed for trade shows, premiums, website and more. Resume: [email protected] Ref job title in subj line (10/31)

JOB OPENING: SALES PLANNER/ COORD at qubo-NY: Generate upfront/scatter plans. Handle all maint. Detailed w/exc comm skills. BA/BS pref. 3+ yrs media or agency exp. Email Res to [email protected] – subject: Sales  (10/31)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA:  Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]   (10/28)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected] (10/28)

JOB OPENING: STRAT PLAN’G SR ANALYST/Turner Broadcasting/NY: Develop fin’l planning models for DIGITAL Division. 4-5 yrs in Sales/Strat Plng.Manage invntory, pricing, rev forcsting, etc. [email protected] (10/28)

JOB OPENING: FREELANCE WRITER/PRODUCERS, ON-AIR PROMO DEPT/COURT TV/NYC: Court TV is looking for freelance promo producers at all levels. Submit Demo reels Tina Evans @ Court TV 600 Third Ave. NY NY 10016/EOE  (10/28)

JOB OPENING: ASSOC MEDIA DIR/Interactive Agency/NY: ID new media oppty. Dir media plan’g&buying. Execute media plans to deliver a high ROI. New Bus. Dvlpmnt. Knwldg of Emerging/Digital Media a must: Apply: [email protected] (10/28)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport & new promo concepts; present mktg progs; oversee prog execution; 3+ yrs in mktg/ad in tv/media sales env; strong comm. Skills; (10/28)

JOB OPENING: SR RESEARCH ANALYST/TNT, TBS, Court TV,NY: Provide daily research support for ad sales teams. Strong analytical skills. 3+yrs exp req’d. resume [email protected]– #67541BR (10/28)

JOB OPENING: RESEARCH MANAGER/ TNT, TBS, Court TV-NY: Supports ad sales effort, creates analyses and positioning. Strong research, proj mgmt & leadership skills. 5+ yrs exp, prim res a plus. [email protected]– #68720BR (10/28)

JOB OPENING: RES. PROJ MGR/ TNT, TBS, Court TV/Ad Sales/NY: Supports ad sales effort w/ dvlpmnt of effective analyses/positioning. Strong analytic, prjct mgt. [email protected] req #68720B (10/28)

JOB OPENING: RES. ANALYST, Cartoon Ntwrk/Adult Swim Rsrch/ATL:1 + yrs related media exp, Nielsen software exp req; strong analytical skills, comm skills; info 68090br; resume [email protected] (10/28)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]  (10/27)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected]  (10/27)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP/CREDITS ONLY: KPI, busy NYC doc prod house seeks interns. Assist all aspects: Dev to delivery of prgrms. Fun, fast paced environment. Current Jrs/Srs encouraged. Credit only. Stipend for meals/travel. Resume: [email protected] (11/1)

Fall Internship Credits Only: MARKETING/COMMUNICATIONS AND PR INTERNS/IMAGINASIAN TV Interest in mktg/PR, event coord., writing/communications, interest in Asian languages/culture a plus,College credit avail. E-mail resume to [email protected] (10/31)

Fall Internship Credits Only: WEB/GRAPHIC DESIGN INTERNS/IMAGINASIAN TV Code web pages and e-newsletters, basic site maintenance, Photoshop/Illustrator skills, Flash a plus.College credit avail. [email protected] (10/31)


SITUATION WANTED: MARKETER w/3+yrs exp in sales/adv. Seeks full-time position in Philly. Highly motiv. Outstanding comm skills-written + oral. Team-player. Smart Plus, MS Office, Photoshop, MAC/PC [email protected] (11/2)

SITUATION WANTED: NEW YORK’S PREMIERE ENTERTAINMENT INDUSTRY COACH.  Clients at CNN, Court TV and on Si TV.  Become the writer-producer-director of your own life.  For a free consultation write [email protected] (11/2)

SITUATION WANTED: RESEARCHER for 2 years at Big 3 net in NYC is new to LA and looking to get into programming/development. Have freelance PA experience and MA in Television-Radio-Film from Syracuse. [email protected]  (11/2)

SITUATION WANTED: Motivated recent college graduate looking for a full time job in the entertainment, media industry. Please contact me at [email protected] (11/2)

SITUATION WANTED: NYC Video Editor w/Photoshop & After Effects capabilities seeks to build  reel w/short projects. Reels, Commercials, Promos, Music Videos, Shorts,  etc. Low hourly & flat rates available. Contact: [email protected] (11/1)

SITUATION WANTED: Tufts Grad/NYC: Seeks challenging entry-level or higher position. Strong Child Dev and Media background. Credible internships. Produced ’06 Student Emmy runner-up. Contact: [email protected] (10/31)

SITUATION WANTED: Motivated and Eager College grad, seeks entry-level position in  entertainment/news. Willing to start from the bottom and work extremely hard  in NY/ Philly area . Contact Stephanie at [email protected] (10/28)

SITUATION WANTED: PR/Plnr/Byer/Entmnt- 6yrs exp in finance field looking to move to LA from DC. Exp planning road shows/interacting with high net worth clients. Please contact Kristen 202-379-6730 [email protected] (10/28)

SITUATION WANTED: Recent UCLA grad seeks PR position in Orange County. I currently work at a large LA PR/Entertainment Marketing firm. Excellent verbal, writing, & interpersonal skills. Contact Christina at [email protected] (10/28)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT:  Thursday, October 26, 2006

ABC   Ugly Betty, Grey’s Anatomy [r], Grey’s Anatomy [r]
CBS   Survivor: Cook Islands, CSI [r], Shark [r]
CW    Smallville, Supernatural
FOX   IF NO BASEBALL: ’til Death, The War at Home, Family Guy, Family Guy
i        Mama’s Family, Mama’s Family, Charlie’s Angels, Diagnosis Murder
MNT   Desire, Fashion House
NBC   My Name is Earl [r], The Office [r], Deal or No Deal, ER [r]
TELE  Marina, Amor mio, Amores, Decisiones
UNIV  La Fea  Mas Bella, Mundo de Fieras, Aqui y Ahora

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