Thursday, October 26th, 2006


Cynopsis: Kids!


Good morning. It’s Thursday, October 26, 2006 and this is your first early morning Kids! briefing. 

Marvel Studios has inked a deal with No Equal Entertainment, a Vancouver based production company, to develop a live-action sci-fi/adventure TV series based on Marvel’s superhero Moon Knight.  Created by writer Doug Moench and artist Don Perlin, Moon Knight, aka Marc Spector, made his first appearance in Marvel Comics’ Werewolf by Night in summer 1975.  An adventurer, Moon Knight began life as Marc Spector the wayward son of European immigrants to America and went on to number of vocations including a US Marine, boxer, mercenary, CIA operative and following an encounter with the Egyptian god of vengeance and the moon deity Konshu, he became the super hero Moon Knight.

Channel One has teamed with ABC News Now, the 24/7 digital channel, to create content for Be Seen and Be Heard, a new weekly student-generated program that will air Fridays at 12:30p on ABC News Now.  Channel One will invite its student viewers to create and submit their own video content featuring their response to Channel One’s current affairs/political programming.  Students will also be able to submit their thoughts/reactions to headlines via a forum on both and  In addition, ABC News will include Channel One segments and viewer feedback into their program.  Students can submit content created on their mobile phones, digital cameras, camcorders and/or webcams.

Disney has picked up the rights to Animated American, a mixed live-action/animated movie, per Daily Variety.  The movie revolves around an animated teen who is trying to fit with everyone in his live-action world. Set to be produced by Bob Cooper’s Landscape Entertainment and ImageMovers partners Robert Zemeckis and Jack Rapke, the screenplay for Animated American will be penned by Peter Ackerman.

Paramount and Warner Bros. will release director Robert Zemeckis’ digitally-enhanced live-action movie adaptation of the old English epic poem Beowulf in REAL D, as well as other large format 3D theaters, simultaneous to the movie’s release in traditional movie houses, on November, 2007.  When Beowulf in REAL D will be available in 1,000+ theaters around the world, most of which are in the US.  As if it wasn’t enough to have a screenplay by Neil Gaiman and Robert Avary and a cast including Anthony Hopkins, John Malkovich amongst others.


The Weinstein Company has become the first of the US movie studios to respond to a letter sent to the big movie studios last month by 41 US state attorney generals.  The letter encouraged the studios to feature anti-smoking public service announcements prior to the feature presentation on all home entertainment releases, on any and all formats, for movies they distribute that depict smoking.  When the Weinstein Company releases Clerks II on DVD this December 5, 2006, it will feature one of the American Legacy Foundation’s ads from its truth campaign, a youth smoking prevention initiative.  The request sent in a letter a year ago, included three of the Foundation’s truth ads, which were also made available to the studios to insert in their home entertainment releases.  Last month the American Legacy Foundation published Televised Movie Trailers: Undermining Restrictions on Advertising Tobacco to Youth, a new study which found that the majority of teens are being exposed to smoking images through movie trailers on TV, despite the fact that tobacco advertising was banned from TV in 1971.  The study looked at all movie trailers that ran on TV from August 1, 2001 to July 31, 2002.


Another advertiser is looking to movie screens and aliens to spread its message to consumers.  The California Milk Processor Board is set to expand its Got Milk? campaign into movie theaters for the first time.  Beginning November 17 CMPB will debut its new campaign Aliens, a series of five humorous spots edited into one a two-minute shorts for theaters, and seen on 600 movie screens.  Developed by CMPB’s advertising partners Gooby, Silverstein & Partners, the premise of Aliens is to get consumers to look at milk in a new way, specifically as seen through the eyes of extraterrestrials who see milk as a “miracle elixir.”  The first four Alien spots began airing on TV in California in March 2006; the fifth spot makes its premiere in movie theaters.

Compedia, an interactive game publisher/developer, is developing a series of educational interactive based on Casper the Friendly Ghost, under a deal with Classic Media.  The CD-ROM and DVD TV format games will include various activities and songs to help the learning experience along, the new games set for release this fall.  Classic Media recently completed a deal with MoonScoop to produce a new Casper the Friendly Ghost animated TV series, which will be developed with TF1 (France) and co-produced by India’s DQ Entertainment.  The new animated movie, Casper’s Scare School, premieres this month on Cartoon Network.

Shutterfly, Inc., the web-based social expression and personal publishing service, and HIT Entertainment have entered into a licensing deal to create and distribute a line of personalized Photo Books, which will feature some of HIT’s preschool characters Thomas & Friends and Angelina Ballerina.  Consumers will be able to create their own Photo Books by adding their pictures into original stories and different themed backgrounds.  Available in two formats, 8×8 Story Book ($34.99) and the 12×12 Memory Book ($59.99), the books are available through Shutterfly.


Electronic Arts opens its new development studio in Chicago this week.  EA Chicago’s development team, which includes those who best known for the EA Sports Fight Night game franchise, will focus its efforts on developing new next generation video games, beginning with three new titles for PlayStation 3 and the Xbox 360, including the hip-hop lifestyle game, DEF JAM: ICON, as well as a licensed title and a new intellectual property in the fighting game genre.  The new studio currently has a staff on 150 and expects increase the number of developers at the studio by 100 next year.  EA Chicago is headed by VP/GM, Kudo Tsunoda

This week marks the launch of Hip Hop Weekly, a new magazine from David Mays and Ray Benzino, creators of The Source.  Available at newsstands, HHW includes goal is to provide its readers with timely and relevant information.  The debut issue features Game and Dr. Dre on its cover, while section and articles inside the magazine include: coverage of VH1’s recent Hip Hop Honors special; photos of DMX taking off after a soundman at a recent concert in Long Island; “310 Whips” features Nick Cannon and his 2006 Phantom Rolls Royce; a feature on how Jay-Z & Beyonce are fending off nay-sayers as well as spotlights on Yung Dro, Fat Joe and Lupe Fiasco; a first-hand report from Jay Z/Rick Ross’ recent overseas concert tour; and an editorial on football player Tarrell Owens and a pictorial on hip hop/sports brand, And 1 and its streetball games, tours and video game as well as politics and fashion items too.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 24, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1049; K6-11 470; TWEENS 9-14 319
DISNEY CHANNEL:     K2-11   791; K6-11 528: TWEENS 9-14 489
CARTOON NETWORK: K2-11   516; K6-11 292; TWEENS 9-14 196
TOON DISNEY:          K2-11   109; K6-11   46; TWEENS 9-14   29
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
Shawn Hunter was the best friend to the main character on what show?   BEST FRIEND TO CORY MATTHEWS ON BOY MEETS WORLD    Kudos to:  Elizabeth Barker-Mediaedge:cia/NY; Hayley Ostrager-4 Kids Entertainment, Inc/NY; Jessica Bricker-PBS/Arlington VA; Julie Caracciolo-Active Media Services/Pearl River NY; Malia Chee-Strata Marketing/Chicago; Kurtis Humfeld-KMSP FOX 9 /WFTC My29/Eden Prairie, MN; Chris Rettstatt-Star Farm Productions/Chicago; Mary Kean-The Sharpe Company/Manhattan Beach CA; Jennifer Skobin/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood; John Harper-Keller Williams/Beverly Hills; David Brunner-AGB Nielsen Media Research/Lugano Switzerland; Stephanie Kravos-Nelvana Limited/Toronto

Today’s Trivia Question: Before joining her kids’ band, where did Mrs. Partridge work? ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
   Mark Bohn – 203-583-1224 / [email protected]
   Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
Features available at Cynopsis website:
   Cynopsis Daily Video Podcast and all Cynopsis editions’ audio podcasts – streaming (download optional)
   Extended Classified Ads
   Subscribe a new address or change your email address
   Media Kits for all editions
   Cynopsis Contact info

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2006

Cynopsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: INVENTORY ANALYST/The Weather Channel, NY:  Mgmt of TWC Inventory, analyze media deals. 2-3yrs Sales/AGY experience. Strong Media Math skills. Deal maker and or VCI experience a plus  Res to: [email protected]  (11/2)

JOB OPENING: RESEARCH ANALYST/National Geographic Channel/NY: Generate data for sales pitches; category presentations; 1+ yrs cable/broadcast rsch exp pref’d. Exc presentation & writing skills. Apply at (11/2)

JOB OPENING: RESEARCH ANALYST/ABC Burbank: Min1 yr exp TV research/ related fields,some research software exp, written & analytical skills,college degree req. ID 39565.Apply online: (11/2)

JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected]   (11/9)

JOB OPENING: VP PR/MagRack & sportskool/NYC: Help create internal/external communication programs to broaden audience & brand perception for 24/7 interactive cable networks, 8+ yrs relevant PR exp. Email: [email protected] (11/2)

JOB OPENING: SUPERVISING PRODUCER/National Geographic Channel/Wash, DC: Manage creative team; provide editorial & crtv direction for pckging; produce & write high-end reversions; 5+ yrs documentary & writing; (11/2)

JOB OPENING: MANAGER, PRICING, PLANNING & INVENTORY/Fox Cable/NYC: Inventory rev anlys & mgmt; stewardship; fincl reprt & forcsts; oversell & rejects; system admin; 3+yrs Ad Sls exp; strong present s kills; (11/2)

JOB OPENING: DIR. PROM. MKTG/Neopets, MTV Networks/Glendale, CA: Oversee mgmnt, development, and execute mktg programs to max ad & promo revenue goals and budgets. Email resume: [email protected] or see (11/2)

JOB OPENING: SALES PLANNER, Cable/The Outdoor Channel/Temecula, CA: Exp at media co/agency; dev plans/orders, account stewardship, liaison w/ client & ntwrk depts. Excellent comm/media math skills. Apply [email protected] (11/1)

JOB OPENING: DIRECTOR BUSINESS AFFAIRS/NBC UNIVERSAL/CA: Negotiate & finalize dev, prod, lic & dist deals for 1st run synd & cable dist. 5+ yrs. TV bus & leg affairs exp. JD & CA bar reqd. job # 540372  (11/1)

JOB OPENING: ASST MGR  AUSTRALIA-ASIA/NBC UNIVERSAL/CA: Broadcast & promo materials for VOD, Pay & free TV in Australia/NZ & Asia. BA & 1 yr post prod or 3 yr post prod or related exp reqd. job # 555093 (11/1)

JOB OPENING: ACCT SVC PLAN’R/LA & NY: Specialized sales support to AEs, creating sales proposals & dvlpmnt/execution of integrated sales mrktng platforms for AEs client presentations. BA/3yrs exp. Email: [email protected]      (11/1)

JOB OPENING: SALES ASST/AMC/LA: Assist AE w/sales & servicing of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref# 1658BR  (11/1)

JOB OPENING: SR. RESEARCH MGR/TURNER CORP. STRATEGIC RESEARCH/ATL: Challenging Opp for seasoned/talented career researcher w/ creative & collaborative skills in highly professn’l environ. Analytic, prjct mgt & team leadership skills. Support wide-ranging corp & ntwrk bus. strategic advisor & partner. TBS portfolio of news, ent, & animation. Opp’s for profess’l & career growth. 6+yrs TV res.exp.req’d. [email protected]      (11/1)

JOB OPENING: DIR PROD FINANCE/A&E TV NETS/NY: Mng fin’l analysis/reporting for prod dept inc budgets, forecasting, mo closings. Min 5yrs Acctg exp w/strong knwldg database/software apps. Apply: (10/31)

JOB OPENING: AFFILIATE MARKETING COORDINATOR/Oxygen/New York, NY: Creative, organized multi-tasker w/ event experience needed for trade shows, premiums, website and more. Resume: [email protected] Ref job title in subj line (10/31)

JOB OPENING: SALES PLANNER/ COORD at qubo-NY: Generate upfront/scatter plans. Handle all maint. Detailed w/exc comm skills. BA/BS pref. 3+ yrs media or agency exp. Email Res to [email protected] – subject: Sales  (10/31)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA:  Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]   (10/28)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected] (10/28)

JOB OPENING: STRAT PLAN’G SR ANALYST/Turner Broadcasting/NY: Develop fin’l planning models for DIGITAL Division. 4-5 yrs in Sales/Strat Plng.Manage invntory, pricing, rev forcsting, etc. [email protected] (10/28)

JOB OPENING: FREELANCE WRITER/PRODUCERS, ON-AIR PROMO DEPT/COURT TV/NYC: Court TV is looking for freelance promo producers at all levels. Submit Demo reels Tina Evans @ Court TV 600 Third Ave. NY NY 10016/EOE  (10/28)

JOB OPENING: ASSOC MEDIA DIR/Interactive Agency/NY: ID new media oppty. Dir media plan’g & buying. Execute media plans to deliver a high ROI. New Bus. Dvlpmnt. Knwldg of Emerging/Digital Media a must: Apply: [email protected] (10/28)

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport & new promo concepts; present mktg progs; oversee prog execution; 3+ yrs in mktg/ad in tv/media sales env; strong comm. Skills; (10/28)

JOB OPENING: SR RESEARCH ANALYST/TNT, TBS, Court TV,NY: Provide daily research support for ad sales teams. Strong analytical skills. 3+yrs exp req’d. resume [email protected]– #67541BR (10/28)

JOB OPENING: RESEARCH MANAGER/ TNT, TBS, Court TV-NY: Supports ad sales effort, creates analyses and positioning. Strong research, proj mgmt & leadership skills. 5+ yrs exp, prim res a plus. [email protected]– #68720BR (10/28)

JOB OPENING: RES. PROJ MGR/ TNT, TBS, Court TV/Ad Sales/NY: Supports ad sales effort w/ dvlpmnt of effective analyses/positioning. Strong analytic, prjct mgt. [email protected] req #68720B (10/28)

JOB OPENING: RES. ANALYST, Cartoon Ntwrk/Adult Swim Rsrch/ATL:1 + yrs related media exp, Nielsen software exp req; strong analytical skills, comm skills; info 68090br; resume [email protected] (10/28)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected]  (10/27)

JOB OPENING: MEDIA ANALYST/MPMA – Media Performance Monitor America: Analyze media plans on both a cost and quality basis. Front-line access to top clients; Be part of a great, growing team. Please send resume to [email protected]  (10/27)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP/CREDITS ONLY: KPI, busy NYC doc prod house seeks interns. Assist all aspects: Dev to delivery of prgrms. Fun, fast paced environment. Current Jrs/Srs encouraged. Credit only. Stipend for meals/travel. Resume: [email protected] (11/1)

Fall Internship Credits Only: MARKETING/COMMUNICATIONS AND PR INTERNS/IMAGINASIAN TV Interest in mktg/PR, event coord., writing/communications, interest in Asian languages/culture a plus,College credit avail. E-mail resume to [email protected] (10/31)

Fall Internship Credits Only: WEB/GRAPHIC DESIGN INTERNS/IMAGINASIAN TV Code web pages and e-newsletters, basic site maintenance, Photoshop/Illustrator skills, Flash a plus.College credit avail. [email protected] (10/31)


SITUATION WANTED: MARKETER w/3+yrs exp in sales/adv. Seeks full-time position in Philly. Highly motiv. Outstanding comm skills-written + oral. Team-player. Smart Plus, MS Office, Photoshop, MAC/PC [email protected] (11/2)

SITUATION WANTED: NEW YORK’S PREMIERE ENTERTAINMENT INDUSTRY COACH.  Clients at CNN, Court TV and on Si TV.  Become the writer-producer-director of your own life.  For a free consultation write [email protected] (11/2)

SITUATION WANTED: RESEARCHER for 2 years at Big 3 net in NYC is new to LA and looking to get into programming/development. Have freelance PA experience and MA in Television-Radio-Film from Syracuse. [email protected]  (11/2)

SITUATION WANTED: Motivated recent college graduate looking for a full time job in the entertainment, media industry. Please contact me at [email protected] (11/2)

SITUATION WANTED: NYC Video Editor w/Photoshop & After Effects capabilities seeks to build  reel w/short projects. Reels, Commercials, Promos, Music Videos, Shorts,  etc. Low hourly & flat rates available. Contact: [email protected] (11/1)

SITUATION WANTED: Tufts Grad/NYC: Seeks challenging entry-level or higher position. Strong Child Dev and Media background. Credible internships. Produced ’06 Student Emmy runner-up. Contact: [email protected] (10/31)

SITUATION WANTED: Motivated and Eager College grad, seeks entry-level position in  entertainment/news. Willing to start from the bottom and work extremely hard  in NY/ Philly area . Contact Stephanie at [email protected] (10/28)

SITUATION WANTED: PR/Plnr/Byer/Entmnt- 6yrs exp in finance field looking to move to LA from DC. Exp planning road shows/interacting with high net worth clients. Please contact Kristen 202-379-6730 [email protected] (10/28)

SITUATION WANTED: Recent UCLA grad seeks PR position in Orange County. I currently work at a large LA PR/Entertainment Marketing firm. Excellent verbal, writing, & interpersonal skills. Contact Christina at [email protected] (10/28)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

Related Stories

Cynopsis Digital Out of Home 05/29/24: IAB launches DOOH playbook; StreetMetrics gets moving; It’s a wrap for PepsiCo

Wednesday May 29, 2024 Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerify’ s eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail […]

05/29/24: Cynopsis Jobs

man balloons

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]