Thursday, October 21st, 2010

Cynopsis: DIGITAL

Good morning, it’s Thursday, October 21, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Starbucks unveiled its in-store Starbucks Digital Network, offering customers a selection of premium content from such partners a Yahoo, the WSJ, Nickelodeon, Zagat and iTunes along with their complementary Wi-Fi. You’ll get access to Nick Jr. Boost or the Journal’s premium content if even if you’re not a subscriber, be able to virtually flip through the NYTimes using the paper’s Reader 2.0 app or read full excerpts of bestsellers via the “Bookish Reading Club,” from major publishers including Hachette, HarperCollins, Penguin, Simon & Schuster. There’s even an integration with Foursquare – part of the network’s localized My Neighborhood channel. Yahoo is managing and hosting the network, which supports HTML5 and includes interfaces optimized for popular smartphones and tablet devices including the iPhone and iPad.


Paramount Digital Entertainment
penned an exclusive two-year first-look deal with Red Hour Digital, the new digital arm of Ben Stiller’s Red Hour Films. Red Hour will develop original digital media properties for a variety of formats, including live action and animated webisodes and social media games on both digital and mobile platforms. In the pipeline are a short form animated spinoff and social media game around “Zoolander” as well as an original online comedy, “Billy Glimmer, Entertainer of the Century,” starring Stiller himself.
Denver-based digital archiving company Thought Equity Motion (TEM) has signed a multi-year contract extension with the NCAA to continue to manage and archive video footage and supporting additional services. The NCAA, which has been working to further monetize sites such as the NCAA Vault as a year round destination, will work with TEM and Turner Sports to utilize APIs to deliver archival video though various platforms and services and expand the scope of the Vault to add more basketball games and additional sports.
Canwest Broadcasting’s launched three home improvement-themed original web series yesterday, “Model Home Showdown,” “The Switch with Samantha Pynn” and “Starting Point.”
Disney is offering up the entire library of Pixar Studios on Demand to promote the release of Toy Story 3. Movies dating back to Toy Story and A Bug’s Life will be available for purchase via participating providers through Nov. 9.


On Politix is LIN Media’s new 16-station-site-wide effort to cover local political campaigns leading up to the midterm elections. Features include candidate profiles with a special section dedicated to sponsored legislation, live streaming of events and debates, user-generated op-ed articles and news and analysis from LIN Media reporters and bloggers.
Big Shots L.A. is a new online reality series from Babelgum following real life tabloid photographer Tuan Pham and his paparazzi outfit Phamous Fotos, on their daily quest to out do the competition. Brad Blondheim (Scratch, Big Rig) directs.
“Verge Culture” themed site struck a partnership with streetwear retailer to jointly expand video offering, content and e-commerce offerings.


advertise in the guide

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

  •    Only 52% of Americans’ viewing time is spent on live TV. 
  • (Morpace, 8/10)

  •    86% of time-shifting viewers always fast-forward through ads.
  • (Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:

~ DIGITAL ADVERTISING ~ announced today that it has signed ABC as the lead television programming sponsor of its new social TV Check-In feature, which integrates the popular editors’ Hot List with “I’ll Watch” buttons that allow fans to share what TV shows they are watching via news stream posts on Facebook.


Connected TV content provider Netflix reported a 26% jump in Q3 profit as sales rose a better-than-expected 31% to $553.2 million and the company signed 1.93 million new subscribers – up from 1.03 million new customers during Q2. Total subscribers, expected to top an upwardly revised 19 million by year end, increased 52% from a year earlier and 13% from last quarter.
Commissioner Michael J. Copps admonished Fox and Cablevision in a statement for not hammering out a retransmission deal and noted that Fox’s move to block Hulu from Cablevision subscribers “directly threatens the open internet.”
Video technology firm Envivio unveiled new architecture for cable headends and CDNs that enable operators to use a single headend to handle multiple video processing requirements. The solution is designed to reduce backbone bandwidth requirements and streamline network management and monitoring.


Thanks to the proliferation of smartphones and the advancements of premium ad mobile ad networks like Apple’s iAd, mobile ad spending is projected to increase a whopping 79% y/y in 2010 to reach $743 million and is expected to top $1 billion next year, according to a new forecast from eMarketer. Video, display and search ad spending on mobile will all more than double this year, according to the forecast, while growth in SMS messaging advertising (still the dominant format, accounting for an estimated $327 million in spending in 2010) will lag behind other more sophisticated mobile formats.
US Mobile Ad Spending Growth by Format, 2010-2014 (% Change)
                  2010      2011    2012    2013    2014 
Video          124%      79%     65%     59%    50%
Display        122%     65%     46%      42%    28%
Search         122%     60%      53%      51%   26%
Messaging     79%      29%      13%     11%    14%   
Total              43%     48%      36%     36%    25%
Source: eMarketer, Sept. 2010


unveiled a handful of new products and applications yesterday in its usual grand style, including a newly redesigned iLife media suite and brand new ultra-thin MacBook Air laptop:

  • Apple is extending the FaceTime video calling service to Mac desktops and laptops
  • iLife 11 ($49 to upgrade) has been updated to make it more social, enabling iPhoto users to send photos directly to friends via Facebook or Twitter; design even fancier “iBooks” or create your own iMovie trailers to promote your video creations
  • the new MacBook Air is $500 cheaper and even thinner (it tapers from back to front), weighs only 2.9 pounds and ships in two screen sizes – 13.3 inch and 11 inch, starting at $999 for the 64GB model
  • the next version of Mac OS X, called Lion, will feature improved integration with the App store and feature multi-touch apps built exclusively for Mac computers (for use with a track-pad or mouse)

Verizon Wireless
announced that the much-talked-about Galaxy Tab tablet device from Samsung will go on sale from Nov. 11 at $600. The 7-inch screen Galaxy Tab runs on Google’s new Android 2.2 OS that supports Flash for video and mobile gaming. Verizon will sell data plans starting at $20/mo. for 1 GB/mo, similar to the pricing structure for the Verizon-powered, Wi-Fi only iPad (launching Oct. 28.)
is releasing free mobile apps around the reality show Keep Up with the Kardashians for iPhone, iPod Touch and Android featuring video content, photo galleries and news from the series, as well as from spin offs Kourtney & Khloe Take Miami and Kourtney & Kim Take New York.


Chris Elwell has been upped to EVP/U.S. Distribution, for Sony Pictures Television (SPT), reporting to Steve Mosko, President, SPT. In an expanded role, Elwell leads a team that includes strategic planning for all forms of distribution, including licensing and delivery of feature films, television properties, digital channels and new media products across all third party and company-owned platforms.
Mike Rosenstein
has been promoted to Director of Digital Content for Paramount Digital Entertainment. He will oversee the company’s new tie up with Ben Stiller’s Red Hour Digital.
Former Yahoo President Susan L. Decker has joined the Board of Directors of LegalZoom, provider of online legal document services.


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Women (10/25), Men (11/15),
Baby Boomers (11/29), Across Ethnicities (12/13)

For advertising opportunities contact Mike Farina, [email protected], 203.218.6480


Fines or not, pro athletes who crave attention are Twittering more than ever this year as a way to stay engaged with their fans. Networks also continue to build out their sports-related social networking integrations. ESPN is increasing its multiplatform coverage of the NBA this season, streaming every live game featured on ESPN and ESPN2 on the ESPN3 broadband site and sprucing up online features such as the ESPN GameCast stat feed and Daily Dime Live social interaction app, powered by CoveritLive. ESPN Digital Media is also returning with a full-court press of NBA Fantasy Basketball tools, adding mobile apps and a new FantasyCast app that allows players to track their teams during live games. Finally, partner NBA Digital is bringing back the multiplatform check-in tool it debuted during the finals last year developed with Fanvibe dubbed NBA Turnstile. It encourages fans to connect while watching games via social and location-based networks including Foursquare, Gowalla, Twitter and Facebook to unlock badges and interact with other fans.

Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l Ad Sales. Proficient in Microsoft Office, travel/expenses/office mgmt. Detail oriented. College degree required. Related experience a plus. Click here to apply.   (10/28)

JOB OPENING:    UNIT PUBLICIST/NYC:  Nat’l synd TV show. Strong media relations a must. Ensure proper exec of all publicity efforts, incl pitching/writing.5+ yrs exp TV req’d.Apply: search code 204418  (10/28)

JOB OPENING:  EXECUTIVE PRODUCER/New York:  Develop new editorial content, provide oversight of network series & prgms. Apply:   (10/28)

JOB OPENING:  DIR OPERATIONS/A&E /New York:  Oversee operations & prod mgmt in Brand Creative Dept. 5 yrs prod mgmt exp. Apply:   (10/28)

JOB OPENING:    MGR STRATEGY & BUZ OPS/NYC:  Support Strategy & Bus Ops team & SR mngmnt in dvlpmnt of short- & long-range strategies, & dvlp/evaluate new bus opps.  Bach deg 3-5yrs exp pref mngmnt/strat.  Apply: (10/28)

JOB OPENING:  TRAINER /NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to [email protected] (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 12438BR (10/26)

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply:, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing promos for children’s television market Apply to: [email protected] (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: [email protected] (10/22)

JOB OPENING:    DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: [email protected] (10/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch. Resume/cover: [email protected] (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to [email protected] (10/27)

INTERNSHIP CREDITS ONLY.  START ASAPRESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/28)

SITUATION WANTED: MEDIA BUYER/MEDIA SALES/Central PA– 20+ years experience in both media buying and selling National, regional and local TV, Radio, and Internet. Passion for the biz, and hard working!!! [email protected] (10/28)

SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: [email protected] (10/28)

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. [email protected] (10/27)

SITUATION WANTED: PUBLICIST /NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. [email protected] (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR ; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact [email protected] (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (10/22)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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