Thursday, October 19th, 2006


Happy 1st Birthday PBS KIDS Sprout!

#1 in Kids VOD*
#1 Network in Satisfaction (Beta Digital Cable Subscriber Study)**
#1 Kids Network in Satisfaction (Beta Satellite Subscriber Study)**

Thanks to our Affiliate and Advertising partners for making our first birthday one to remember.
PBS KIDS Sprout. On TV, On Demand and Online.

*Rentrak (Comcast systems reporting 1/1/06 – 8/31/06) **Highest % of viewers very satisfied with Sprout. Source: Digital Cable Sub Study, 9/06 & Cable Network Study Among Satellite Dish Subs, 4/06; Beta Research Corp.




Good morning. It’s Thursday, October 19, 2006, and this is your first early morning briefing.

After announcing the cancellation of Runaway, reports are The CW has ordered up a full season of 7th Heaven, tho nothing official has been announced. 7th Heaven is now in its 11th season, making it the longest-running family drama in television history.

Over at NBC, the network has ordered ten more episodes of its new game show 1 vs. 100 with host Bob Saget for a total of 15 eps; and NBC has ordered 9 additional scripts for Friday Night Lights.   1 vs. 100 is from Endemol USA; Friday NIght LIghts is from Imagine TV and NBC Universal.  NBC also plans to test out Friday NIght Lights in the current time slot home to Studio 60, Monday night at 10p, on October 30th, and then repeat the same episode in its regular Tuesday 8p time period.


Shown the door is a drama series that hasn’t even seen the light of a primetime schedule yet – CBS has decided to take a pass on its midseason series Waterfront.  The show currently has the pilot plus four episodes in the can.  Waterfront is from Warner Bros. TV, and starred Joe Pantoliano as the Mayor of Providence, Rhode Island.  CBS reportedly has decided to let the show go in part because it has few time periods to place it.

The History Channel presents Our Generation, a look at the stories and events that define the Baby Boom generation, hosted by author and historian Steve Gillon. The 13-episode series will premiere with double episodes on October 27 at 7p, with the first one going back to Kent State: May 4, 1970. Other episodes explore The Sexual Revolution, Moon Landing, and The Ford Mustang, among other events. The series is produced for The History Channel by Talk Productions.
Nielsen Media Research has provided an update on the development of its Average Commercial Minute MIT Data File service, by which they will measure the number of people watching specific national commercials.  While the topic has been a controversial lightening rod as Nielsen has worked to define what a national spot is, how it will be measured, etc., Nielsen has spent a good amount of these last several weeks talking to its clients and has made some inroads:

  • National Commercial Minute Definition: Minutes with more than one second of national commercial time will be included, and weighted according to the number of national seconds in the spot. Direct REsponse national ads will be included; PSAs will not.
  • Delivery Date: The initial data release date has been moved from November 18 to December 11. The extra time is needed to make necessary changes to the original specifications. Despite the three-week wait, clients will receive historical data going back to the beginning of the current TV season. Then, starting December 18, data will be produced on-going.
  • Fees: The data will be made available at no charge for the 2006/2007 TV season, so that clients can have ample time to evaluate the information. Clients must decide if they want to participate by November 1st, those who later choose to opt out will not have access to the data.

Anime Channel will host the US VOD premiere of the anime series Paniponi Dash on November 30.  The launch of the series on VOD will be followed by the release of Paniponi Dash Volume 1 on December 5, 2006.  The series is filled with everything that made high school great, wait … high school was great?  Anyhow, this 10th grade class has a nasty girl, angry nerd, identical twins, an invisible girl, a freaky class president, drama geek, a gamer, a princess and of course the teacher, an 11-yr-old MIT graduate named Becky who is prone to crying fits.  Targeted to teen and up, the series is adapted from a manga of the same name.


Fox has given a put pilot commitment to a drama project called Suspicion from Warner Bros. TV and writer Emily Whitesell.  The story is about a woman whose life changes once she learns her boyfriends secret.

Oxygen has a new project – its first competition series – called Tease with host Lisa Rinna, says Hollywood Reporter. Each episode focuses on two up & coming hairstylists who compete head-to-head (so to speak) against a so-called master stylist.  Think Iron Chef with hair stylists.  Oxygen has ordered six episodes an production is set to begin next week.

Correction :  In yesterday’s edition I incorrectly identified David Ehrman as a co-creator of the Fox series 24, with Bob Cochran. 24 was co-created by Cochran and Joel Surnow.  Ehrman is the co-writer of the pilot NSA Innocent for Fox, together with Cochran.

Casting Call: The producers of such shows as The Office, Blow Out and The Biggest Loser are casting for Top Hair on Bravo, a hair stylist competition show with a grand prize of $100,000. Professionally trained or self-taught stylists who are creative, skilled and ready to compete are welcome to apply.  Interviews can be scheduled by emailing: [email protected]. In addition, open calls will be announced in New York, Los Angeles, San Francisco, Dallas, Chicago and Miami and more information can be found at


Warner Bros. Domestic Television Distribution has upped Rick Meril to EVP/General Sales Manager to supervise the distribution sales efforts for the company’s first-run and off-network properties, including shows from Warner Bros. Television, Telepictures Productions and Warner Horizon Television, as well as films from Warner Bros. Pictures and the Turner Entertainment library. In addition, he will manage the daily operations of WBDTD’s administration, research, marketing, creative services, programming and new business development divisions.

Atlas Media has named Jeanne McHale Waite as its new SVP/GM.  Jeanne makes the move to Atlas from Banyan Prods where he was CEO.  Also upped were Steve Holtzman to VP/Production and Andrew Scher to VP/Production Relations.
Todd Saypoff has been appointed CFO for NBC Universal’s iVillage Properties to spearhead the company’s digital media expansion. Todd was previously the CFO at Bravo. In his new role, he will report directly to Deborah Fine, President, iVillage Properties.
Carey Chase has joined Zephyr Media Group, the marketing and advertising firm based in Evanston, IL, as Media Supervisor. She was previously media director at Castalian Music.
G4 has hired Robin Radzinski as Director/Production to manage the production of all original programming for the network, reporting to John Rieber, SVP. She will be based at G4’s Los Angeles headquarters and will also be involved with the planning of the network’s live event specials.


Tuesday – A18-49 Analysis: ABC maintained its #1 status Tuesday night with 4.6/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. In second place, NBC followed with 3.8/10, and then CBS 3.6/9, FOX 3.4/9, CW 1.7/4, UNIV 1.5/4 and TELE 0.4/1. ABC’s Dancing with the Stars handily took the 8p time period with 5.5/15, ahead of CBS’ NCIS with a 3.8/10. ABC polished off another win at 9p with the combo of Dancing/Stars and Help Me Help You averaging a 5.0/13. During 10p hour, NBC hit the top slot with Law & Order: SVU at 4.8/13, and the final hour of the MLB NLCS playoff game on FOX came in #2 with 3.7/10.

Live + Same Day Ratings: Tuesday, October 17, 2006 – time period averages. Source: Nielsen Media Research

ABC       10.4/16    Dancing with the Stars (1.5 hours) 13.9/21, Help Me Help You 7.3/11, Boston Legal 7.2/12

CBS        8.1/13     NCIS 9.8/15, The Unit 7.9/12, Criminal Minds [r] 6.7/11

FOX       6.9/11     MLB: NLCS Playoff Game # 5: Mets vs. Cardinals 6.9/11

NBC       6.7/10     Friday Night Lights 4.2/6, Law & Order: CI 7.3/11, Law & Order: SVU 8.6/14

CW         2.5/4      Gilmore Girls 3.1/5, Veronica Mars 1.9/3

UNIV      2.0/3      La Fea Más Bella 2.4/4, Mundo de Fieras 2.1/3, Ver para Creer 1.6/3

TELE      0.6/1       Tierra de Pasiones 0.6/1, Marina 0.7/1, Amores 0.5/1, Decisiones 0.5/1

A18-49: ABC 4.6/12, NBC 3.8/10, CBS 3.6/9, FOX 3.4/9, CW 1.7/4, UNIV 1.5/4, TELE 0.4/1

The History Channel presents This Day in History:
1781-Lord Cornwallis, commander of British forces in America, finds himself surrounded at Yorktown by a combined Franco-American force and surrenders his 8,000 soldiers and seamen.  The defeat of the British army under Cornwallis effectively ended the American Revolution, although peace would not be signed until 1783.

Answer to Yesterday’s Trivia Question:  During the 80’s this Knots Landing actor took on a Pac-Mac look alike in a commercial for what product?  KEVIN DOBSON for 7UP    Kudos to:  Alan Strumwasser-MMT Sales/NY; Gerry Bixenspan-TV Marketing/NY

Today’s Trivia Question Courtesy of Kevin M. Sponsler-Polara Productions/Eugene Oregon: Before she muttered the words, “Where’s the beef,”  Clara was retired from what type of work? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg.  Send resume & salary requirements to: [email protected] (10/26)

JOB OPENING: SALES MGR/Wizard Entertainment/NY: Seeks salespeople to sell advertising space for magazines conventions and website. 2 years min sales experience req. Base+ comm+benefits. Email sal req: to [email protected]  (10/26)

JOB OPENING: MGR, PR/CORP COMM/Wizard Entertainment/NY: Shape and drive PR strategy and execution for pop-culture dynamo with mags, events and website. 5+ years exp min. Email sal req: [email protected] (10/26)

JOB OPENING:SALES PLANNER/Fox Cable/New York, NY: Day-to-day management of accounts; assist in RFPs & proposal development; 2-3 yrs sales/agency experience; strong communication skills & attention to details; (10/26)

JOB OPENING: SR. WRITER/PRODUCER/National Geographic Channel/Washington, DC: Concept, write & produce promotional spots for shows, short form content, vignettes, on-air interstitials; 5-7 yrs in tv mktg/promo, (10/26)

JOB OPENING: RESEARCH ANALYST/ LIFETIME TV NY: support LFT Networks prgmng and mkting functions; analyze LFT Networks ratings perf; BS/BA ; exp. using Nielsen a plus Apply at: (10/25)

JOB OPENING: SALES ASST/LIFETIME NY: Assist in all facets of the ad sales process; interface with clients/media and advt agencies. Strong math, writing and Excel skills BA/BS Apply at: (10/25)

JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE  (10/25)

JOB OPENING: PT ASSISTANT/Galavision/NY: Exc. comm./organizational skills, prioritize proj’s & team player. MS Office a must. Quantitative skills& Spanish a plus. Apply:[email protected]. EOE (10/25)

JOB OPENING: DIRECTOR, INTEGRATED MRKTG/CMT/NYC: 5+yrs exp in TV/Adv/Media Mrktg, Strng presentation & creative writing skills. Mgmt exp. Required. Strng knwldge TV/Sales, BA/BS req, EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: DIRECTOR, DEVELOPMENT/VH1/NYC: 7+yrs exp development/production, Strng knwldg 1980s-presnt, Strng relationships w/agents/prodco’s/writers, Strng knwldg VH1 brand & progrmng EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/MTV2/NYC. 4+yrs exp TV/Adv/Promo Mrktg, Strng knwldge Male Teens/VidGames/Xtreme sports, Exp mrktng online&digital, Strng writ/present skills EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: VICE PRESIDENT, SPORTS & SPECIALS/SpikeTV/NYC. 8+yrs Prod in content, Strng knwldge Sports&Ent/Male18-35/SpikeTV brand, Strng Writ/Negotiation skills, LiveSports exp A+ EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: ACCT SVC REP/Univision/LA: Create upfront/scatter plans. Handle all maintenance/stewardship.Excel written/verbal/quantitative skills a must. Dealmaker/VCI/media & Spanish a +. [email protected](EOE) (10/25)

JOB OPENING: A/P ACCOUNTANT/Int’l animation prod. & dist. Co/LA: Minimum 2 yrs ent. experience. Need computer savvy team player. Benefit Pkg.  Send resume & salary requirements to: [email protected] (10/25)

JOB OPENING: MGR, PROMOS MKTG/Nick & Nick Jr,/ NY: Mng, dev, execute Nick/NickJr on air/off-air ad sales promos, cre8tve conception  execution, strng client interaction, sales/negotiation skls.EOE/M/F/D/AAP. (10/24)

JOB OPENING: COORDINATOR, PORT. MRKTNG & PARTNER APPS/NY: Manage daily online content & comm. needs for MTVN AS&M, focusing primarily on & related activities. Apply : EOE (10/24)

JOB OPENING: FREELANCE MANAGER/Integrated Marketing, MTV/NYC: 4+yrs esp marketing in TV/Agency & Online/digital, Strng comm. skills & client skills, Exp w/ events&prod. a+. EOE/M/F/AAP. Send resume to [email protected] (10/24)

JOB OPENING:  PRINT MEDIA BUYER/Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: Rgoodman @activeinternational .com or call 845-732-8943 (10/24)

JOB OPENING: WRITER/PRODUCER/EDITOR  EMERG NETWORKS/NBC UNIVERSAL/LA: Conceive, write, edit & finish cable on-air promo spots & campaigns (SD & HD). 3 yrs on-air promo & AVID edit exp reqd. job # 553844 (10/24)

JOB OPENING: MGR, PROD/MTV TR3S/NY: Prod. Plan’g for newly launched Hispanic themed ntwrk. Dvlpng green lit shows, strategizing, fin. Plan’g/budgeting. Run Prod. Mgmt & Prod. Ops. Knwldg Latino mus/culture, huge+.  [email protected] (10/24)

JOB OPENING: DIRECTOR OF PROGRAM RESEARCH/NYC: Provide high level ratings support. Knowledge advanced Nielsen data. Strong analytical skills/detail oriented/writing skills a must. 6+ yrs exp. Resume to: [email protected] (10/24)

JOB OPENING: PROD MGR, ONAIR PROMOS/Rainbow/NYC:  or several cable nets; create & oversee budgets & project mngmt for post-prod/shoots/gfx. 3+ yrs ent/media exp. Strong detail/org/comm skills. Resumes to [email protected] (10/21)

JOB OPENING: MRKTNG MGR/Wizard Ent/NY: Help take mag, event & retail businesses to next level. On-line and Viral specialist w/ strong background in trad mrtkng. Database analysis a +. Email sal req: [email protected] (10/21)

JOB OPENING: COMEDY WRITER/New York City: Experienced comedy writer needed for a humorous reality show. Prior reality and/or comedy program experience only.  Please send resume to:  [email protected] (10/21)

JOB OPENING: RESEARCH ASST/IMG Media/NYC: Asst in the preparation of Nielsen ratings data, reports & related analysis dealing w/ ntwrk & syndicated prgrmng. Research exp req. Freelance position. Send resumes: [email protected] (10/21)

JOB OPENING: STRAT PLANNING MGR/Turner Broadcasting/NY: Develop all fin’l planning models for Court TV. 4-5 yrs in Sales/Strat Plng. Media Math. Manage inventory, acquisition analysis, etc. [email protected]  (10/20)

JOB OPENING: ASSOCIATE PRODUCER/National Geographic Channel/Washington, DC: Write & produce promotional spots for shows, create short form content, 1-2 yrs in mktg/promo or TV production, cable exper pref; (10/20)

JOB OPENING: MARKETING COORDINATOR /TV Guide Channel/New York, NY: 1+ years media/advertising exp., Photoshop exp. preferred. Apply:, under New York-New York City (10/20)

JOB OPENING: SCHEDULING MANAGER/Rainbow Media, NYC:  Supervise scheduling of original programming, acquisitions, and ad assets for two VOD networks.  5 yrs exp in broadcast or cable.  Resume to [email protected]          (10/20)

JOB OPENING: SR RSRCH ANALYST/Turner Ent Research/ATL: 3+yrs MK Rsrch,new tech & online; strong analyt’l skills, ability to interpret/position data;exc. comm skills; info 68090br; Res: [email protected] (10/20)

JOB OPENING: DEPT COORD, DEVO/MTV/NY: Track pitches, maintain databases, devo slate, coord 360 content, clear titles, acq websites.1-2yrs exp coord’g on devo/prod team. Extremely det oriented. [email protected] (10/20)

JOB OPENING: SALES PLANNER/Univision Online-NYC: Assist w/creation & maintenance of sales presentations. Exp w/in an AD Agency & Ad sales. 1-2 yrs of exp w/ strong written & comp skills.  Email: [email protected] (10/20)

JOB OPENING: ACCT MG/MTV Networks/CA: Strong relationships w/nat’l advrtsrs/agencies (3-5yrs exp. cable ad sales req’d). Leadership skills & knwldg  “media math”. Customer-oriented sales training a +. Apply EOE (10/20)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


SITUATION WANTED:  17+ year BROADCAST PROFESSIONAL in research, programming and marketing seeks lucrative work from home. Excellent reputation. Fast, efficient,creative.  Worth your while. [email protected] or 716-439-4464 (10/25)

SITUATION WANTED: EXPERIENCED NATIONAL TV MEDIA BUYER seeks position with NYC agency. 5+ years negotiating Broadcast, Cable, and Online for $100MM+ brands. Experience with Pharmaceuticals, CPG, Sports & Kids. [email protected] (10/21)

SITUATION WANTED: MKTG/AD/BRAND DEV – SF  Hi-level creative exec team looking to move from ent. to new challenges in marketing/advertising/branding. Successful, 20+ years combined experience. Email  [email protected] (10/21)

SITUATION WANTED: HIGHLY REGARDED SR CREATIVE DIRECTOR/NY: 15+ yrs creative/mktng exp in film/TV and music. Worked w/David Chase, Dick Clark, Simon Fuller & Clive Davis. A strong leader with passion to win. Contact: [email protected]  (10/21)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT:  Thursday, October 19, 2006

ABC      Ugly Betty, Grey’s Anatomy, Six Degrees
CBS     Survivor: Cook Islands, CSI, Shark
CW      Smallville, Supernatural
FOX     The Simpsons, American Dad, Family Guy, Family Guy
i       Mama’s Family, Mama’s Family, Charlie’s Angels, Diagnosis Murder
MNT     Desire, Fashion House
NBC     My Name is Earl, The Office, Deal Or No Deal, ER
TELE    Tierra de Pasiones, Marina, Amores, Decisiones
UNIV    La Fea  Mas Bella, Mundo de Fieras, Aqui y Ahora

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