Thursday, October 18th, 2007


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Good Morning.  It’s Thursday, October 18, 2007 and this is your first early morning briefing. 

The CW was the first network to order a second season of a freshman series, Gossip Girl, and it is now the first network to officially cancel a freshman series – Online Nation. If you haven’t heard of it or didn’t get a chance to watch it — neither did anyone else, thus the cancellation. The Sunday night time period will be filled with reruns of Aliens in America starting this weekend.  And, lest you think this is the second cancellation of the season – not so.  Fox tabled Nashville in early September, and said it would return later in the season – not an official cancellation. 

Tonight’s Premieres:
CBS:  Viva Laughlin at 10p

Tonight’s Finales:
AMC:  Mad Men at 10p
MTV:  Celebrity Rap Superstar at 10p



Mark your calendars – Terminator: The Sarah Connor Chronicles has been given a premiere date – Monday, January 14 at 8p on Fox, leading into the season premiere of 24. And that’s a pretty cushy neighborhood!  This series picks up were Terminator 2: Judgment Day left off.  In the role of Sarah Connor is Lena Headey, with Thomas Dekker as her son Thomas.  

Carat has won the media accounts for Outback Steakhouse and Carrabba’s, a combined $110 million account.  Carat will handle on and offline media planning and buying, outdoor, digital, direct mail and emerging media.  Carat will work with its sister agencies on this account, with outdoor being handled by Posterscope USA.  Velocity Sports and Entertainment currently handles the sports marketing account for Outback Steakhouse.

Versus kicks off a new series on October 25th at 8p called Greatest High School Football Rivalries, and in the debut episode, it’s Union Redskins vs. the Jenks Trojans.  This weekly series highlights six of the country top match-ups in high school football this season.  Four of those six are also nationally ranked in the top 20. The series will be produced by NFL Films in a one-hour documentary style.

Peachtree TV launched on October 1st as part of Turner Broadcasting System’s local Atlanta broadcast platform.  The channel is now prepping its first original series – Drumline: SWD: Best Band in the Land, a 30m unscripted series taking viewers behind the scenes of the Southwest DeKalb High School Marching Panther Band, a band featured the 2002 Dallas Austin film Drumline.  Peachtree has ordered 8 episodes and will launch the show on Tuesday, November 20 at 8p.

Nielsen and ESPN are collaborating to measure how consumers use media across multiple platforms including television, the internet and digital mobile devices. A new TV/Internet Covergence Panel will integrate TV and internet usage within the same home liking data from People Meters, Nielsen/NetRatings metering and Nielsen Mobile. ESPN advertisers will be able to view combined metrics such as time spent watching across multiplatform ESPN promotions.
The number of DVRs in the US has doubled in the past year exceeding 20% of the Nielsen‘s National People Meter sample for the first time. Local tune-in remains strong with the average US household watching an average of 8 hours 14 minutes of TV a day.

Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at
, subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


The SciFi Channel has a new drama project in the works – Revolution from CBS Paramount Network TV takes the American Revolution and puts it 200 years in the future, set on a distant planet known as New America, reports THR.  The planet is looking to separate itself from the mother planet, and much like the colonists of the early 1700’s, begins a revolution.  The project is from writers Ed Redlich and John Bellucci. Production on the pilot begins first of the year.



The Top 10 Network delivers its
highest quarter ever among
Total Day households.

Source: Nielsen Galaxy Explorer (7/2-9/30/07)


Litton Entertainment added Brian Byrne as EVP/Media Sales, based in Litton’s New York offices. 

Fox Reality Channel promoted Noel Siegel to VP/Production and Development.  Noel will be responsible for all current productions for the network, including series and specials, and will continue his oversight of all development projects and development staff.

California based Hyper Image hired Neil Weiner as Sales and Marketing executive.  Hyper Image is a creative shop with editorial, audio, animation and effects services delivering animated series to CBS morning lineup and shows for HGTV.

Matthew Braatz upped to SVP/Technology and Operations for the NBC Universal stations group, reporting to John Wallace, President, NBC Universal Television Stations. Matthew will oversee and lead the engineering, operations, IT and technology efforts for NBC Universal’s owned-and- operated television stations. He will also work closely with other groups within the stations’ organization, including the digital team and out-of-home sales group, to identify growth opportunities and synergies across the division.

Douglass Craig was upped to SVP/Digital Media Operations for Discovery Communications, reporting to Josh Freeman, EVP/Digital Media. Craig is responsible for managing content strategy for Discovery On Demand and Discovery Mobile as well as developing content distribution partnerships within the digital space.

Maverick Global brought in Adam Wright as its new SVP/International Distribution and Domestic Television Sales at Maverick Entertainment Group.  He will manage the global sales, marketing, and distribution for the company’s movie catalog and TV negotiations in the U.S.  Previously at PorchLight Entertainment as SVP/Worldwide Sales, Adam will now report to EVP Pamela White.


Today in Cynopsis Kids

  • Takalani Sesame to air in different South African languages
  • Hannah Montana concert goes 3D at the movies
  • Gannett acquires

Today in Cynopsis International

  • ESPN Deportes with winter baseball coverage from the Dominican Republic, Mexico and Venezuela
  • Alterna’TV launching Alterna’TV Select
  • Men in Trees to make climb to Germany on RTL’s VOX

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • CSI: New York allows viewers to interact with show on Second Life
  • Judge Aptow lends his talents to
  • Apple opening up the iPhone for 3rd party developers

Top 10 M-F Syndicated Strip Series for the week of 10/1/07-10/7/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                    7.2 AA
Jeopardy (CTD)                                               6.0 AA
Oprah Winfrey Show (CTD)                               5.3 AA / 5.5 GAA
Entertainment Tonight (CTD)                             4.8 AA / 4.9 GAA
Judge Judy (CTD)                                            4.7 AA / 7.1 GAA
Dr. Phil Show (CTD)                                         4.6 AA / 4.7 GAA
Two and a Half Men (WB)                                 3.7 AA / 4.6 GAA – New
Everybody Loves Raymond (CTD)                        3.7 AA / 4.6 GAA
Family Guy (2/T)                                             3.6 AA / 4.1 GAA – New
Seinfeld (SPT)                                                 3.4 AA / 3.8 GAA
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 10/1/07-10/7/07  ranked by HH Rtg
TMZ (WB)                                                       1.8 AA / 1.9 GAA
Judge David Young (SPT)                                  0.9 AA / 1.2 GAA
Crosswords (NBU)                                            0.8 AA / 1.0 GAA
Steve Wilkos Show (NBU)                                 0.8 AA / 0.9 GAA
Morning Show (2/T)                                         0.8 AA / 0.8 GAA
Half & Half (CTD)                                             0.7 AA / 0.8 GAA
Reno 911 (MGY)                                              0.5 AA / 0.5 GAA
Degrassi: Next Generation (SPT)                        0.3 AA / 0.3 GAA
Jury Duty (TEE)                                               N/A
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 10/1/07-10/7/07 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.5 AA / 2.8 GAA – New
Two and a Half Men (WB)                                2.2 AA / 2.6 GAA  New
Everybody Loves Raymond (CTD)                      2.1 AA / 2.6 GAA
Seinfeld (SPT)                                               2.0 AA / 2.2 GAA
Oprah Winfrey Show (CTD)                               2.0 AA / 2.0 GAA
Entertainment Tonight (CTD)                           1.9 AA / 1.9 GAA
Wheel of Fortune (CTD)                                  1.7 AA
Friends (WB)                                                 1.7 AA / 2.0 GAA
King of Queens (SPT)                                     1.6 AA / 2.1 GAA
Dr. Phil Show (CTD)                                       1.6 AA / 1.6 GAA
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 10/1/07-10/7/07 ranked by A18-49 Rtg
TMZ (WB)                                                      1.0 AA / 1.0 GAA
Judge David Young (SPT)                                 0.4 AA / 0.6 GAA
Steve Wilkos Show (NBU)                                 0.4 AA / 0.4 GAA
Morning Show (2/T)                                         0.4 AA / 0.4 GAA
Half & Half (CTD)                                             0.4 AA / 0.4 GAA
Crosswords (NBU)                                            0.3 AA / 0.4 GAA
Reno 911 (MGY)                                              0.3 AA / 0.3 GAA
Degrassi: Next Generation (SPT)                        0.2 AA / 0.2 GAA
Jury Duty (TEE)                                               N/A
Source Nielsen Media Research – Live + SD Data

Tuesday – A18-49 Analysis:  Fox led on Tuesday night according to National Final ratings from Nielsen Media Research,. pulling a 3.8/11 in the Adult 18-49 demo for the night.  NCIS on CBS won the 8p hour delivering a 4.1/12.  At 9p the ALCS game on Fox beat Dancing with the Stars by a share point – 4.4/11 vs. 4.5/12.  At 11p, NBC chimed in to win the hour with Law & Order: SVU earning a 4.8/13.

Live + Same Day Household Ratings: Tuesday, October 16, 2007 National Final ratings.  Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.2/13     NCIS 10.9/17, The Unit 7.8/12, Cane 5.8/10

FOX: 7.9/13     ALCS: Boston vs. Cleveland  8.2/13

ABC: 7.6/12     Cavemen 4.6/7, Carpoolers 4.6/7, Dancing with the Stars Results 11.5/17, Boston Legal 6.6.11

NBC: 5.7/9      Matt Laurer Reports: Larry Craig 4.1/7, The Biggest Loser 4.6/7, Law & Order: SVU 8.4/14

CW: 2.3/3       Beauty and the Geek 2.4/4, Reaper 2.1/3

UNIV: 2.0/3     Amar sin Limites 1.6/2, Destilando Amor 2.8/4, S.O.S: S#xo y otros secretos 1.6/3

MNT: 0.9/1      The Academy [r] 0.8/1, Jail 1.2/2, Jail [r] 1.1/2

TELE: 0.6/1     Madre Luna 0.8/1, La Esclava Isaura 0.7/1, Pecados Ajenos 0.4/1

A18-49: Fox 3.8/11, ABC 3.3/9, CBS 3.3/9, NBC 3.2/9, UNIV 1.6/4, CW 1.6/4, MNT 0.6/2, Tele 0.4/1




Pre-event bids for the Silent and Live Auctions are already coming in …
You don’t need to be present to win!

Yankee Tickets, Edgar & Ellen book collection, Championship Boxing Tickets, Scuba Diving Trip to Caribbean, New York Giants tickets, Family Portraits, Golf trip, Movie & TV DVDs, Jewelry, Spa Days, Toys, Wine, Original Art … oh baby!

All Auction proceeds benefit Kids in Need and EarthEcho International
Pre-Event Bids accepted now until October 22 at 12 Midnight, ET

This Day in History:
  1867 – The U.S. took formal possession of Alaska from Russia. The land was purchased of a total of $7 million dollars (2 cents per acre).

Answer to Yesterday’s Trivia Question: At the end of what popular variety show would you hear the cast sing a song that  began: “We loved the time we spent with you, to share a song and a laugh or two, may your pleasures be many, your troubles be few… ?   HEE HAW   Kudos to:  Rhonda Lacey-WCYB/VA; Chris Day-The Weather Channel/Atlanta; Ged Young-CBS Affiliate Relations/NY; Marcy Vincent-The Weather Channel/Atlanta; Kyle Krebs-KLTY/Dallas; Nancy Thurman-WALA/WBPG/FL; Maeve Moreland-MMT/Chicago; Bryan Graves-SpotPlus/Dallas; Rose Pacatte-Pauline Center for Media Studies/Culver City, CA; Beth Leverett-MediaFLO USA, Inc./CA; Vic Lowrey-Vic Lowrey Video Productions/Santa Clarita, CA; Dale Warshaw-KMSB/KTTU/Tucson; Matt Johnston-BBC Voices/Norwich, England
Today’s Trivia Question: What was the name of the student that aspired to be the first female “sweathog” on Welcome Back, Kotter in its third season? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/25)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/25)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/25)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit for job description (10/24)

JOB OPENING: DIR, AD SALES/Central Region (tivo471): 5 yrs nat’l broadcast or cable sales exp/prospect for ad & research bus. Visit for job description (10/24)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: (10/24)

JOB OPENING: RESEARCH MGR/ABC Family & SOAPnet/Burbank: Degree, 5 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : (Req ID 116769) (10/24)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. (Req ID 113023) (10/24)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at (10/24)

JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at: 

JOB OPENING: INVENTORY MANAGER/ LIFETIME NY: Analyze, report & manage placement of all Nat inv to optimize revenue & delivery. 1 yr Gabriel Deal Maint rqd. Strong Excel BA/BS Apply at: (10/20)

JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: (10/20)

JOB OPENING: DIR OF LICENSING (primarily Soft Goods)/NY: CBS Consumer Products seeks Dir w/ent & specific category experience. Licensing strategies & plans for apparel, accessories, etc. Res & cover letter:

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr

JOB OPENING: NAT’L TV BUYER/NYC: Midsize agency, quality account.  6mnths – 2yrs exp negotiating ntwrk cable and syndi plans. DDS exp a plus. Strong MS Skills/Excel. Excellent salary offered.  Email res to:

JOB OPENING: DIR PRICING & PLAN’G/WE tv/NYC:Mng all plan’g/pricing functions for advert inv. 5+yrs Ad Sales Pricing/Plan’g at Nat’l Brdcst or Cable Net. Exp with MSA/Nielsen & sales budgets nec. Res: ref#4712BR (10/20)

JOB OPENING: MARATHON MEDIA/SANTA MONICA:  For an Online Buyer/Planner w/1-2 years exp.  E-mail resume:

JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight: Guilford, CT: 5-7 yrs media/mgt exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. ref. 55326BR  (10/20)

JOB OPENING: SR MGR, AUDIENCE RSRCH/MTV Networks/Chicago: Exciting opp to join one of the world’s leading creators of prgrmng/content across all media platforms. Full job description: log on to (10/20)

JOB OPENING: SR RESEARCH PROJECT MANAGER/DIGITAL/NEW PRODUCTS RESEARCH/ ATL:Manage digital New Product Research projects. Create/Execute Research plans & reports. 2-4 yrs Digital Research exp. Apply:

JOB OPENING: FREELANCER / Vh1 Ad Sales Research/NYC: Working knowledge of Nielsen TV ratings and their systems, MRI, Prof in MS Office. EOE/M/F/D/AAP. Apply

JOB OPENING: DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: PUBLICIST /Telepictures Prods/CA: Unit pub for website. Pitch/secure stories/content. Develop pre-launch and launch press. Write/distribute releases. Work w/ exec/staff. 5-8yrs exp. Res:

JOB OPENING: INT’L DIGITAL RSRCH MGR/MTVN/NY:  3-5 yrs online new media & digital exp. Exp w/Comscore, quant. & competitive rsrch; exc presentations, reportings, analytical & writing skills. Apply: . EOE/M/F/D/AAP (10/19)

JOB OPENING: FREELANCE DESIGNER/CINEMA 4d ARTIST/Viewpoint Creative/Boston: Strong Motion Graphics skills in Cinema 4d, professional broadcast design EXP pref. Send reel/resume/URL to

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at 

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email:
with Ref: prod intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email:
  w/ Editing intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY: Editorial interns w/great writing and web skills for Los Angeles-based dining/travel website. Assist editors, create & maintain web pages. PT/FT. Email


Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email:

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona;

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience:

SITUATION WANTED: PRODUCER/ PROD COORD/ L.A. area: 7+ yrs exp. mult shows at one time, great work ethic; have TV & Film exp. as Prod, Dir, Writer, talent coord, great verbal skills, resourceful,team

SITUATION WANTED: ENTRY LEVEL POSITION/NY/NJ area: Motivated, hard-working Fordham University grad with production/talk show and other varied experience seeks assistant/entry level position in creative environment.

for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Thursday, October 18, 2007

ABC: Ugly Betty, Grey’s Anatomy, Big Shots
CBS: Survivor: China, CSI, Viva Laughlin [p ]
CW: Smallville, Supernatural
FOX: ALCS Game 5:  Boston vs. Cleveland
ION: Mama’s Family, Perfect Strangers, Who’s the Boss?, Who’s the Boss?, 48 Hours on ION TV
MNT: My Thursday Night Movie: Fangs     
NBC: My Name is Earl, 30 Rock, The Office, ER
PBS: This Old House Hour, Antiques Roadshow [r], Windsor Castle: A Royal Year (Part 2) [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Aqui y Ahora

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