Cynopsis: Kids!
10/14/10

Good morning. It’s Thursday, October 14, 2010, and this is your first early morning Kids briefing.

Avalon High, a new original TV movie, will premiere Friday, November 12 at 8p on Disney Channel and Disney Mobile for Sprint TV, MobiTV and Flo TV.  Based on a novel by author Meg Cabot (The Princess Diaries), the movie is a modern twist on an Arthurian legend stars Britt Robertson (Life Unexpected) and Gregg Sulkin (Wizards of Waverly Place, As the Bell Rings).  Avalon High follows transfer student Allie who discovers that her new classmates are reincarnations of King Arthur and his Court.  Beginning tomorrow, DisneyChannel.com will allow users to take part in weekly trivia challenges on the King Arthur legends.  Players need to complete all five weeks of trivia challenges to earn virtual gems that in turn will unlock another game.  An exclusive preview of Avalon High will be available from Friday, November 5, on Disney Channel on Demand to affiliates including Cablevision, Time Warner and Verizon Fios TV customers.  Directed and co-produced by Stuart Gillard (Hatching Pete, 90210), Avalon High features a teleplay by Julie Sherman Wolfe (Jonas, Phil of the Future) and Amy Talkington (Confessions), and is executive produced by Michael Jaffe (The Informant!) and Howard Braunstein (The Informant!), and produced by Janine Dickins (Wendy Wu: Homecoming Warrior, Power Rangers Operation Overdrive).  Avalon High is a production of Sudden Motion Productions and Ranger Productions.

MORE KIDS STUFF

Zodiak Rights licenses the kid’s series Yo Gabba Gabba! in France to Lagardere Active‘s TV channels.  Lagardere Active’s pay TV preschool channel TiJi and its DTT channel Gulli both pick 26 episodes of Yo Gabba Gabba!, which is produced by The Magic Store and Wildbrain Entertainment. TiJi will broadcast the show at the end of 2010, with Gulli broadcasting it in 2012 as part of its preschool block GulliDoo.  Additionally, Zodiak Rights names S2BN Entertainment as the partner outside the US for Yo Gabba Gabba!: Live! There’s A Party in My City! live tour.  Zodiak Rights is developing licensing programs for the property in Australia, Latin America and Asia. DHX Media recently acquired Wildbrain Entertainment.

PBS Kids will feature Halloween-themed episodes of many of its series beginning Monday, October 25, including new episodes of Arthur, Fetch! With Ruff Ruffman and Martha Speaks.  The new Arthur episode will feature a guest appearance by author Neil Gaiman (Coraline, The Graveyard Book).  The week will also showcase existing Halloween-themed episodes of WordGirl, Clifford the Big Red Dog, Curious George, Super Why!, Sid The Science Kid, and WordWorld among others.  Additionally, PBSKids.org will get in the spirit including a new Halloween music video on Fizzy’s Lunch Lab ( www.pbskids.org/lunchlab), while the gopher brothers visit Sleepy Hallow on Wilson & Ditch Digging America ( www.pbskids.org/wilsonandditch ).

Sprout will host a special Halloween-themed ‘episode’ of The Good Night Show called Sprout’s Sweet Good Night Treat on Sunday, October 31, 6-9p.  The program will feature the hosts, Nina and Star, playing dress up games, singing scary (age appropriate) songs, and read fun Halloween stories.  Additionally, the block will include Spooky-themed episodes of Caillou, Berenstain Bears, Thomas & Friends and Angelina Ballerina.  Leading up to Halloween, The Sunny Side Up Show will celebrate the holiday all week with a range of activities.  Additionally, throughout October, Sprout is hosting the Halloween Costume Parade, inviting parents to upload a video of their kid (kids and pets) dressed in a homemade costume to SproutOnline.com.  Families can then tune-in to The Sunny Side Up Show from Monday-Sunday, October 25-31, from 9a-12p and also during Sprout’s Sweet Good Night Treat to see if their kid’s video has been selected to be on TV.  Halloween-themed games, crafts, recipes and coloring pages will be available at SproutOnline.com ( www.sproutonline.com ).

Coolabi casts Joanna Page (Gave and Stacey, Marple: The Blue Geranium) as the voice of Poppy Cat in the new eponymous preschool animated series commissioned by Nick Jr. UK.  Slated to premiere on Nick Jr. UK in spring 2011, Poppy Cat is co-produced by Coolabi Productions, an arm of Coolabi, and King Rollo Films.  The series is based on the Poppy Cat books created by Lara Jones.

DreamWorks announced several changes to 2011 its movie release schedule, including shifting Steven Spielberg’s family-targeted movie War Horse to a holiday release, per Coming Soon.  Directed/produced by Spielberg, War Horse was set for August 10, 2011, but will now open wide on December 28, 2011.  This move puts the Spielberg movie up against another of his pictures, Adventures of Tintin: Secret of Unicorn, a 3D project which he also directed/produced and Paramount and Sony have slated for release on December 23, 2011.  War Horse is based on a play, which in turn is based on a young adult novel by Michael Morpurgo.

Springo launched a new Springo Kids ( http://kids.springo.com ) customizable safe online environment this week.  Targeted to K4-12, Springo Kids maps out kid-targeted websites in a grid format with pictures/logos, featuring websites it recommends or sites added individually by kid users, organized by topic. Springo says it is employing a combination of human editors and “back end technology” to provide a safe environment and kid appropriate content. Content providers do not currently pay a fee to be featured on the site, which as yet does not feature ads.

Classic Media made a broadcast deal involving the new animated tween series My Life Me. Germany’s kids’ TV platform KI.KA  Der Kinderkanal will premiere the series starring Svetlana Chmakova in early 2011 with a continued broadcast commitment over the next five years. Classic Media acquired the international distribution rights to My Life Me with 52 eps/11 min across all media worldwide. Canada’s CarpeDiem Film & TV and France’s FROG BOX produce the series with backing from broadcasters TELETOON Canada Inc. and FranceTelevisions and Canal J as co-producers. My Life Me will additionally debut in Canada and France during the next year.

MARKETING/LICENSING

American Greetings Properties, the intellectual property and licensing arm of American Greetings, celebrates the 30th year of Strawberry Shortcake with a new retro doll collector’s set, iPhone app, and the new CGI animated series Strawberry Shortcake’s Berry Bitty Adventures, which launched on The Hub over the weekend.  November will see Hasbro launch a special anniversary three pack of dolls, which includes replicas of three original characters from 1980  Strawberry Shortcake, Raspberry Tart and Orange Blossom  each with its classic fruit scent.  The retro doll collection will be available on TysToyBox.com ( www.tystoybox.com ) and Hasbrotoyshop.com ( www.hasbrotoyshop.com ).  This month StrawberryShortcake.com ( www.strawberryshortcake.com) features a Berry Happy Birthday theme and activities, as well lots of nostalgia in the parent section.  Additionally, the first Strawberry Shortcake iPhone app debuts this fall.

STONE SOUP

Bestseller Children’s Fiction Books (top 10), Week of October 11, 2010: Title; Author (Publisher)
Torment; Lauren Kate (Delacorte)
The Red Pyramid; Rick Riordan (Disney-Hyperion)
Clockwork Angel; Cassandra Clare (S&S/McElderry)
Fallout; Ellen Hopkins (S&S/McElderry)
The Book Thief; Markus Zusak (Knopf)
The Adventures of Ook and Gluk, Kung-Fu Cavemen from the Future; Dav Pilkey (Scholastic/Blue Sky)
Dork Diaries: Tales from a Not So Popular Party Girl; Rachel Renee Russell (Aladdin)
Radiance; Alyson Noel (Macmillan/Square Fish)
Reckless; Cornelia Funke, translation from German by Oliver Latsch (Little, Brown)
Linger; Maggie Stiefvater (Scholastic)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly

EXECUTIVE MOVES

Tim Pastore and Rod Riegel join the 3D joint venture of Sony Corporation, Discovery Communications and Imax Corporation to launch a 24/7, fully programmed 3D TV network.  Pastore is appointed VP/Development and Production, and Riegel comes on as VP/Marketing and Communications.  Tom Cosgrove is President and CEO of the joint venture.  Pastore, who joins from Discovery Channel where he was Director/Production and Development, will be responsible for commissioning, production and development of original content for the network, and will also help set the network’s strategic planning, direction and operation.  Riegel will establish the new network’s brand by developing integrated, multi-platform, consumer-centric on-air and off-air marketing initiatives designed to drive viewership, brand awareness and revenue opportunities.  Most recently, Riegel was Director/Communications, The Hub.  He was previously Head of Marketing, Fox Kids Worldwide and Fox International Entertainment Channels Worldwide.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 12, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1066; K6-11 438; TWEENS 9-14 271
DISNEY CHANNEL:     K2-11   840; K6-11 479; TWEENS 9-14 366
CARTOON NETWORK: K2-11   405; K6-11 269; TWEENS 9-14 177
DISNEY XD:               K2-11   126; K6-11   97; TWEENS 9-14   70
NICKTOONS:              K2-11     94; K6-11   64; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Charlie B. Barkin, assisted by his buddies Itchy Itchiford, is a guardian angel.  What show is he on?   ALL DOGS GO TO HEAVEN  Kudos to: Bonnie Rosen-MTV Networks/NY; Kelly Winger-Centennial College Children’s Entertainment Program

Today’s Trivia Question:   What was the substance created by Professor Ned Brainard?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

  A CYNOPSIS MESSAGE

Later —
Gwen Billings for Cynopsis Kids!
gwen@cynopsis.com
10.14.10

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