Thursday, October 13th, 2005



1.9 AA%/2.0 GAA%
Up 36%/33% Vs. Debut Week

Your Partners In Crime for Fall 2006
(310) 399-4499Source: NSS, Galaxy Explorer, w/o 9/26/05 vs. w/o 9/12/05.



Good morning.  It’s Thursday, October 13, 2005, and this is your first early morning briefing. 

CBS has given full season orders to three freshman series – How I Met Your Mother (Mon 830p from 20th), Ghost Whisperer (Fri at 8p from Sander/Moses Prods w/Touchstone Television and Paramount Network Television) and Criminal Minds (Wed at 9p from Touchstone Television/Paramount Network Television). How I Met Your Mother kicked off on September 19 and to date has averaged a 3.7/9 A18-49.  Ghost Whisperer launched on September 23rd and has averaged a 2.9/10 season to date among A18-49.  And Criminal Minds debuted behind CSI on 9/22 and then moved to its regular time period.  On Wednesdays at 9p, the show has averaged a 3.3/8 in the key adult demo.

And a cancellation – despite being picked up and ordered by Fox, the network has announced it will not go forward with a fourth season of The Simple Life.  Though the friends aren’t as friendly anymore, Fox says the reason is the it didn’t have a time period in midseason for it. This does not rule out the possibility of the show to move to another network … Bunim-Murray Prods and 20th both suggest the show could go forward with another season

Tonight’s Premiere:
: Celebrity Poker Showdown at 9p* MORE GOOD STUFF *You know, back in the olden days you had to actually be at home to watch your favorite shows according to the network schedule.  Then came VCRs – a lot of fanfare with that one.  And then PVRs and DVRs with timeshifting and searching capabilities, and finally TV on your cellphone.  And now … now you can download TV shows within 24 hours of their original air date, watch them on your PC, or pop them onto your iPod and watch them on the way to work.  How will they ever measure the true viewership of these shows? Yesterday Disney announced it would partner with Apple and offer current and past season episodes of popular ABC and Disney Channel programming for downloading to Apple’s iTunes newest free downloadable version 6.0. Also available will be short-form films from Pixar, approx 2,000 music videos, and video/TV podcasts.   Here’s how it works.  Each of the five shows – Desperate Housewives, Lost, Night Stalking, That’s So Raven and The Suite Life of Zack & Cody can be purchased for just $1.99 per ep and downloaded from the iTunes Music Store. It’s a very simple transaction any 10 year old can manage (the only group who could figure out how to program VCRs too).  The shows in the current season will be available for downloading the day after they air.  Additionally, all of the first season of both Desperate Housewives and Lost will be available immediately.  Once purchased from the Music Store, you can download them to your new iPod, yes, the newest one with video capabilities. As for the future – Apple won’t say if long-form television and feature length movies are next, but how could they not?

MTV has ordered a third season of its unscripted documentary series My Super Sweet 16, set to debut in 1st quarter 2006.  Last Monday’s season finale of Season #2 delivered 4.1 million total viewers at 10p,and a 2.9 P12-34 rating. For the full second season, the show averaged a 3.0 P12-34, up 8% over year #1.

20th has cleared its syndicated series Geraldo at Large in 55% of the country, ready for its October 31st launch date.  The newest stations to sign up include KPIX/San Francisco; WXIN/Indianapolis; KUSI/San Diego; WCNC/Charlotte; WFLX/West Palm; KOB/Albuquerque, KGPE/Fresno, WSJV/South Bend; WUPW/Toledo, and KGBT/Harlingen.  In all the markets clearing Geraldo at Large thus far, the new show will replace A Current Affair, and in general will air in the same time period.

TV One will debut its new series Sharp Talk with Al Sharpton on Friday October 28 at 830p.  The half hour weekly series is set in Levels barbershop in Brooklyn  where public officials, journalists, authors, sports figures, celebrities, policy experts and other interesting characters join Rev. Sharpton in tackling a wide range of cultural, political and economic topics. The House, Inc. is producing.

December 2 will mark the Tony Perkins’ last day at his regular early morning gig on Good Morning America.  The weather man will return to his previous local station, WTTG/Washington. In a memo to staffers, Perkins said his reason for leaving was to be closer to his wife and young son, who live in Washington. No definitive announcement yet from ABC as to who will step up to the plate next.

Correction :  This first set of numbers in yesterday’s edition were labeled “A18-49”.  Not so.  Should have been HH numbers.  So here they are again, correctly labeled, followed by the A18-49 Top Ten for the week:

Top 10 Cable Programs among HH (000) for the week of 10/3-9, 2005:
ESPN     Bengals/Jaguars          8343
ESPN    Angels/Yankees            7212
ESPN    Red Sox/White Sox       6364
ESPN    College Fball Saturday  6243
USA     WWE Mon 9p               6177
USA     WWE Mon 10p              5811
ESPN    Yankees/Angels            5524
ESPN    Baseball Post Game Wed 5455
ESPN    NFL Prime Sun            5085
ESPN    Braves/Astros             4866
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes

Top 10 Cable Programs among A18-49 (000) for the week of 10/3-9, 2005:
ESPN     Bengals/Jaguars          5049
USA     WWE Mon 9p               3174
ESPN    Angels/Yankees            3141
USA     WWE Mon 10p              3076
ESPN    NFL Prime Sun            2909
ESPN    College Fball Saturday  2832
ESPN    Yankees/Angels            2823
ESPN    Red Sox/White Sox       2749
FX      Nip/Tuck                  2675
ESPN    Baseball Post Game Wed 2617
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 109,600,000 homes

 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *Fox has ordered a pilot at a new project from Werner Gold Miller called Happy Hour. Per Variety, the story revolves around two roommates – one burned by love, the other buoyed by love. 

* EXECUTIVE MOVES *AETN International has named Rick North to the newly-created position of VP/International Ad Sales. Rick is responsible for developing international ad sales strategies for AETN brands and will work alongside local ad sales teams outside the U.S. to create new business opportunities and to extend ad sales programs into new media. 
Initiative announced that Scott Haugenes will join the company as SVP/Group Director/National Broadcast, to co-manage the company’s network buying division.  Based in New York, Scott will be responsible for a portion of Initiative’s New York buying group as well as the national buying team in Los Angeles.  He will oversee national broadcast buying for key clients.  He will report to Tim Spengler, EVP/Director/National Broadcast.

Angela Leaney has been named SVP/Brand Communications, Nickelodeon Digital Television.  She will continue to oversee the branding, promotional creative and public affairs for both NOGGIN, and The N.
Radha Subramanyam has been named VP/Research and Planning, Nickelodeon Digital Television.  She will continue to oversee ratings, primary and online research for NOGGIN, The N, Nicktoons & Nickelodeon Games and Sports.  In her new role, Radha will now also oversee Ad Sales research for The N.  Go Radha!!!
Lifetime Entertainment Services has named Renee Presser as VP/Standards and Practices.  In her new role, which is effective immediately, Renee will spearhead all Standards and Practices initiatives at Lifetime regarding programming, advertising sales and new businesses. She is based in New York City and will report to Amy Genkins, SVP and General Counsel.
Mark Lipsky has joined Aronow Communications in New York as SVP and Exec Producer/ChannelBlast.  Lipsky previously was Director/Consumer Marketing for Bravo and Independent Film Channel, and also worked at Miramax as VP/ Distribution and Marketing and SVP/Prestige division.

Kathleen Polett has been named VP/Midwest Sales, NBC Universal Domestic Television Distribution, based in Chicago.  Kathleen will handle programming sales in a number of major markets and with station groups based in the Midwest.  The appointment was announced by Sean O’Boyle, SVP/NSM.

* RATINGS *Tuesday — A18-49 Analysis:  NBC led on Tuesday night with an overall 4.6/12 A18-49 rating, according to final numbers from Nielsen Media Research.  CBS was #2 with a 3.9/10, followed by ABC 3.7/9, Fox 3.5/9, WB 2.5/7, UPN 1.1/3.  The game on Fox ran until 11:07p and finished up the evening with a 3.5/9.  At 8p NCIS was in front with a 4.1/11, with Biggest Loser a close #2.  At 9p My Name is Earl continues to do well, posting a time-period winning 5.5/13; The Office followed, slipping to a 9 share. Commander in Chief also continues to do well, earning a 4.7/11 in the demo; Amazing Race on CBS was right behind it with a 10 share. Law & Order SVU led the 10p hour with a 5.6/14.  Freshman series Close to Home tied with Boston Legal, each earning a 9 share.

FINAL HOUSEHOLD RATINGS:  Tuesday, October 11, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     8.2/13   NCIS 10.9/17, The Amazing Race 6.9/10, Close to Home 6.9/11

ABC     7.8/12   According to Jim 5.1/8, Rodney 5.3/8, Commander in Chief 10.8/16, Boston Legal 7.5/12

FOX     7.6/12   MLB:  ALCS Game #1    7.6/12 (ends at 11:07p)

NBC     7.4/11   The Biggest Loser 5.6/9, My Name is Earl 8.0/12, The Office 5.0/7, L&O: SVU 9.9/16

WB      3.7/6    Gilmore Girls 4.0/6, Supernatural 3.4/5

UPN     1.6/2    America’s Next Top Model [r] 2.0/3, Sex, Love & Secrets 1.2/2

A18-49            NBC 4.6/12, CBS 3.9/10, ABC 3.7/9, Fox 3.5/9, WB 2.5/7, UPN 1.1/3

The History Channel presents This Day in History:
1903-Getting the Twentieth Century off to what looked like a promising start, the Boston Red Sox (at the time, the team’s name was still the Boston Americans) win baseball’s first World Series, defeating the Pittsburgh Pirates.
Answer to Yesterday’s Trivia Question: Along with Linda Evans, which former Dynasty actor appeared in the 1965 film, “Beach Blanket Bingo?”
MICHAEL NADER   Kudos to: Stacey Cahn-Stacey Cahn Media/Tampa; Natalie Blanchard-Discovery Communications/Silver Spring MD; Jesse Murray-ABC Daytime/NY; Synda Killman-NBC/NY; Dan Minton-New Amsterdam Consulting/Scottsdale; Erin Elmiger-The Golf Channel/Chicago; Sonia Slutsky/Dallas; Bruce Berube-OMD/LA; Veronica Hass-Reality Remix/Burbank; Janice Ogata-Daily Celeb/LA; Karen White-Novastar/Hollywood.



Tonight on HOLLYWOOD HEAT , Charlize Theron talks about North Country; Tony Scott and Keira Knightley talk about Domino; and the guys from talk about Boy George and Reese Witherspoon. Thursdays at 11PM E/P on Court TV.

AND MORE TALK. Advertisers are talking about the great variety of marketing opportunities at Court TV! Visit .

Today’s Trivia Question: In what film was John Lithgow called in to replace another actor, and completed his part in three days during a break from filming for Footloose?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
10.13.05 – 5:01a
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

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Copyright Cynthia Turner 2005

Cyn opsis  CLASSIFIEDS —

JOB OPENING: MGR, MKT RES: HBO/NYC: Dev/execute quant/qual consumer res projects for HBO’s advanced’s: VOD/SVOD, HSD, VoIP, DVRs, HDTV. Rec/presents to Affil Sales/Mktg teams.Apply job # 47560BR. (10/20)

JOB OPENING: MGR, BRAND RES: HBO/NYC : Dev/mng quant/qual res projects for HBO brand; focus on brand strategy, HBO’s Home Video business, & assessing strategic partnerships/sponsorships. Apply job # 42662BR   (10/20)

JOB OPENING:SITE DIRECTOR/WE/Long Island, NY.7+ yrs exp in TV/interactive. Dev & mng content & marketing for network website. Apply to

JOB OPENING: MGR. SCHED. & ACQUISITIONS/ Wash. DC: Nat Geo Channel. Dvlps primetime program sched., recommend programs for purchase, 4-7yrs.exp.TV ability to program/purchase shows.  Apply@ . (job# fng1180) EOE (10/19)

JOB OPENING: ACCOUNT EXEC/Nielsen, New York. Sell Nielsen products to Local Stations/Agencies. Focus on East Coast markets. 5+years research/sales industry experience a must. (200502854-JL) (10/19)

JOB OPENING: DIRECTOR, MUSIC RESEARCH, MTV/NYC. 6+yrs music ind. Exp, Pref in music media, Strng knwlg qual/quan research Xcross platforms esp TV/online, Knwlg Nielsen/media metrics A+  EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: MANAGER, ACQUISITIONS, VH1/CMT/Logo/NYC. 5+yrs ent. industry, Basic knwlg acq&contracts, Knwlg research/ratings/emrging tech, Strng Xcel/PPt, Strng Knwlg Pop Cult/Gay/Country EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: SUPERVISING PRODUCER,DEV & PROD (2 spots), VH1/NYC. 5+yrs Prod in News/Reality/Related media, Stg Exp in Building Story&Writing, Strg Prod/Negotiating/Mgmt, Able to travel  EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: VICE PRESIDENT, COMMUNICATIONS & PUBLIC AFFAIRS, Logo/NYC. 10yrs PR/Comm Exp Strg int/ext Strategy exp, Strg media relationships, Manage high vol&crisis, Xcllnt writer&leader  EOE/M/F/D/AAP. Apply (10/19)

JOB OPENING: DIR, AFFIL MKTG/TNA Wrestling/Nashville: Mktg for TV prog & PPV events. Creative, versatile, self-starter, ok w/travel. Exc comm & pres skills. 3-5 yrs in Aff Mktg req. Res & cvr ltr:

JOB OPENING: MEDIA BUYER/ Boston Ad Agency (Waltham area): 3-5 yrs. ‘ exp. negotiating mid-to- large – size markets (TV/radio).  Email resume:
, or mail Attn: Michele Alkon, RPA, 201 Jones Rd, #130, Waltham, MA 02451  (10/19)

JOB OPENING: MTV Networks  ACCT EXEC in AFSM: Collaborate w/ the Nat’l Acct Group & Sales Exec team members to dvlp new ideas & strategic objectives resulting in maximizing revenue & distribution goals. Apply: (10/19)

JOB OPENING: EXEC ASST, DEVELOPMENT/CITY LIGHTS TELEVISION  NYC: Entry-level w/ potential for growth, supporting President. Must be org, det-oriented & personable w/passion for devt /reality tv.Res: 

JOB OPENING: PUBLICIST , Nickelodeon/NY: Support publicity efforts corp comm.dept.Dev press releases, story placement; mng events. 3-4 yrs Publ. exp; strong relationships w/ nat’l press/TV trades. Apply: EOE (10/19)

JOB OPENING: WRITER/PRODUCER WE: Women’s Entertainment.  Strong promo writing & natl. TV exp. in 2 or more of the following: episodics, movie promos, presentation reels. Preditors a plus. Resumes: 

JOB OPENING: SR. WRITER/PRODUCER WE: Women’s Entertainment.  Must know female TV audience & have conversational, witty promo writing style, extensive exp. in reality-genre launch campaigns. Resumes: 

JOB OPENING: MGR, AFFIL MKTG/Long Island, NY 5+yrs exp. Strat sales/mktg prof. Cable industry exp a must.Apply to

JOB OPENING: COPYWRITER /LIFETIME TV,NY: Creative, strategic thinker to assist in the planning, development and execution of copy in support of promotional and mktg. efforts. Apply at (10/18)

JOB OPENING: MGR, NATIONAL AD SALES MKTG/LIFETIME TV,NY. CREATIVE MGR w/ excellent writing skills; 2+ yrs at a cable network in an ad sales mktg or national promotions dept. Apply at (10/18)

JOB OPENING: MGR, PRIMARY RES./LIFETIME TV NY Oversee prim. res./media studies; work w/ suppliers on all phases of studies; BA/BS plus 2-4 yrs exp designing & executing studies Apply at (10/18)

JOB OPENING: ACCT EXEC/Zenith Media/Irvine CA: Maintain all aspects of Acct Mgmt incl signif. client contact.1yr media exp. Exc analytical & comm skills. Attn to detail. Strong Excel & PP. Res/sal req’s to:

JOB OPENING: SR. PUBLICIST/National Geographic Channel-Wash. DC: Run publicity campaigns, press outreach across all mediums, 4-7 yrs. exp sr .media  contacts. Must apply on-line @ for position #FNG1299 (10/18)

JOB OPENING: ASSOC. RES. ANALYST/CNN/NY: Multi-tasker, strong analytical/problem solving skills & MS Office proficient; media exp a+, info #46313; Res:

JOB OPENING: VOD COORD.  iN DEMAND/NY: Maintain VOD databases, distribute VOD info, prepare reports, communicate VOD info to affiliates. Bchlrs degree with 1 year work/intern exp.
EOE (10/15)

JOB OPENING: TALENT MNGMNT JR EXEC/ NYC based TALENT BRAND MNGMNT FIRM: Creative, Org, detail oriented, energetic w/ exp & passion for Fashion, Advertising, New Media, Mrktng, & Publicity. Res & cvr letter to 212-226-9791 or

JOB OPENING: VP/GM /Nexstar Br’casting Grp/Evansville IN: Oversee WTVW, FOX Affil. Track record of success in revenue, community & audience dev building motivated team & bottom line growth is req’d. Credentials to:

JOB OPENING: RESEARCH CONSULT / G4 Media/LA: Thorough knwldg of Nielsen ratings data & other resrch tools. Strong PC knwldg (esp Mrktbreaks or StarTrak, MS Office) req’d. BA & prev TV resrch exp req’d. Temp position.

JOB OPENING: MGR WORLD WIDE PROGRAMMING STRATEGY/Burbank; 2+ yrs exp in int’l tv; television/children’s programming &  research exp pref’d; exp in global bus and foreign language skills. Resumes To:

JOB OPENING:  ADMIN ASST, PROGRAMMING/OLN-Stamford, CT. Entry-level, supporting busy VPs. Proficiency w/MS Office, detail-oriented/deadline driven, interest in programming.  See: Resume/salary:

JOB OPENING: TV NETWORK PLANNER/Galavision/Chicago– Media Planner w/1+ years exp. Strong analytical & comm. skills. Spanish speaking pref/not req. Resume:

FALL SEMESTER INTERNSHIP POSITIONS are all non-paying positions (unless otherwise noted), available for school credit only. Nobody here gets paid – not even Cynopsis for the listing. To learn more about posting your Internship position here, email Cynopsis .

Internship Credits Only: OLN/Stamford, CT: Juniors/Seniors. Positions inProduction Dept.Winter into Spring. See full listing at . Send Resumes to:

Fall Internship Credits Only: DEPARTURE FILMS/NYC: Seeking intern for NY based TV Production Company to assist in all areas including research, production, and basic office duties.Email resume to

Fall Internship Credits Only: CHANNEL ONE NEWS/NYC: Assist mktg dept of teen TV news ntwk w/sales & cons mktg projects, promos, sponsor programs. 3-5 dys/wk. Creative/enthusiastic/organized, Excel/PPoint. Cover ltr/resume:

Fall Internship Credits Only: NAT GEO CHANNEL/DC: Seeks Credit-Only Intern to support Communications dept in various duties. Knowledge of PR/Communications a + but not necessary. Email resume to:

Fall Internship Credits Only: Creative Entertainment Services / Burbank has internship opportunities in: Product Placement, Promotions, Ent. Event Mrktng & TV Media Advertising. Must be avail 15-20 hrs/wk. Apply to:

Fall Internship Credits Only: LBM/WISDOMMEDIA/NY: Seeks Credit-Only Intern for Admin. Mkting, Sales General Service dept to assist in various duties. Duties include filing, greeting, answering phones, mrkt research. Send to:

Fall Internship Credits Only: Warner Bros TV Prods/LA: Assist RESEARCH DEPT with ratings analysis and focus groups. Must be proficient in excel and have strong interest in TV. Email:


SITUATION WANTED: MKTG/PUBLICITY : Enthusiastic, personable graduate w/ BA deg seeks position. Strong interest in all aspects of mktg/publicity w/in TV/film.1 yr solid mktg exp at Disney. Looking in CA& NYC. Email:

SITUATION WANTED: Eager College Graduate. Interested in all aspects of the AD AGENCY. Looking in northern NJ, NY city, and Philly.  Contact

SITUATION WANTED: EXP. w/strng TV News bkgnd.seeks position. TALENT EXEC/PROD/DIR OF PR Exp./news & ent.include: Prod exp. ABC, ET,Access Hollywood and PR Exp. Discovery, BET and PR Projects.

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WHAT’S ON TONIGHT: Thursday, October 13, 2005

ABC              Alias, Night Stalker, Primetime
CBS              Survivor: Guatemala, CSI, Without a Trace
FOX              MLB: NLCS Division Playoff Game #2
NBC              Joey,  Will & Grace, The Apprentice, ER
PAX              Doc, Diagnosis Murder, Gaither Homecoming
UPN              Everybody Hates Chris, Love Inc., Eve, Cuts
WB               Smallville, Everwood
TELE             El Cuerpo del Deseo, Los Plateados, Decisiones
UNIV             Contra Viento y Marea, La Esposa Virgen,  Aqui y Ahora

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