Thursday, November 4th, 2010

Cynopsis: Kids!

Good morning. It’s Thursday, November 4, 2010, and this is your first early morning Kids briefing.

Vertigo Films and Novel Entertainment begins principal photography in London on the kid-targeted 3D live-action movie Horrid Henry: The Movie, which has the distinction of being the first British kids’ movie to be filmed in 3D.  Directed by Nick Moore (Wild Child, Morning Glory) from a screenplay by Lucinda Whiteley, Horrid Henry: The Movie is set for a summer 2011 release.  Based on Novel’s Horrid Henry property, the movie stars Anjelica Houston, Rebecca Front, Richard E Grant, Parminder Nagra, as well as Noel Fielding, Jo Brand, Matthew Horne and the wonderful Prunella Scales.  Producing the movie are Rupert Preston and Whiteley.  Horrid Henry was created by author Francesca Simon.  International sales are being handled by Protagonist Pictures, which will debut the film at the AFM.  Co-funded with UKFC (UK Film Council), Prescience and Aegis Film Fund, Horrid Henry: The Movie will be distributed by Vertigo Films in the UK.


Cartoon Network will premiere Firebreather, its first CGI original TV movie, on Wednesday, November 24 at 7p.  Directed by Peter Chung (Aeon Flux), Firebreather is based on the comic book series of the same name created by Phil Hester and Andy Kuhn.  The story revolves around Duncan, a relatively average high school kid whose mom would like him to pay more attention to his homework and his dad, an enormous fire-breathing Kaiju dragon from deep in the earth, encourages him to follow in his earth battling footsteps and take the Kaiju throne.  The TV movie adaptation is penned by Jim Kreig (Ben 10: Alien Swarm) and executive produced by Julia Pistor (Lemony Snicket’s A Series of Unfortunate Events).

The Hub will host a premiere of the new action/adventure animated series G.I. Joe Renegades, with back-to-back episodes Thanksgiving weekend on Friday, November 26, at 5p and 5:30p.  A little earlier in the day ahead of the series premiere, the network will feature the half-hour special Hub Exclusive: G.I. Joe Renegades at 3:30p.  The series premiere features Lee Majors (The Six Million Dollar Man) as General Abernathy.  Additionally the new series features Charlie Adler, reprising his role as Cobra Commander from G.I. Joe: Resolute, and Marty Isenberg (Ben 10, Teenage Mutant Ninja Turtles, Batman the Animated series), and Henry Gilroy (Star Wars: Clone Wars, The Tick, and Batman the Animated Series).  Beginning Friday, December 3, the series will air in its regular time period, with an encore presentation at 5p and a new episode at 5:30p.  G.I. Joe Renegades is produced by Hasbro Studios for the network.

Sesame Workshop and MetLife Foundation expand their nutrition and healthy habits education outreach program for kids, parents and educators.  MetLife Foundation has provided Sesame Workshop with a $500,000 grant, its second, which will allow the Workshop to create new health education focused Sesame Street content in India, via the four-year-old Galli Galli Sim Sim multimedia educational effort, and Mexico, through the multimedia Plaza Sesamo Habitos Saludables (Plaza Sesamo Healthy Habits for Life)

  • In India Sesame Workshop will produce a new Galli Galli Sim Sim radio program (1×15), which will air on All India Radio (AIR) in 11 cities and six states three times a week over 52-weeks.  Additionally, Galli Galli Sim Sim’s Healthy Habits for Life campaign TV episodes will re-air on Cartoon Network and Pogo.  Finally, the grant will also provide for additional plays of an animated health message create for MetLife Foundation prior to the Galli Galli Sim Sim episodes.
  • In Mexico the grant provides for additional plays of an animated health message created for MetLife Foundation before episodes of Plaza Sesamo on Televisa.  Plaza Sesamo episodes will continue to include healthy habits-centric segments (e.g. hygiene, nutrition, physical activity, road and fire safety).  Additionally, 20,000 more health-focused outreach kits will be created and distributed across the North, South, and Central regions of Mexico.  The kit will include the book Move and Eat Well with Plaza Sesamo, featuring short health-related stories, a measuring tape poster/growth chart with tips for parents, and a new classroom poster with training information for teachers.


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Men (11/15), Baby Boomers (11/29), Across Ethnicities (12/13)
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480

Click to view specials on Kids, Tweens, & Teens, & Women


Cartoon Network Enterprises (CNE) and Hallmark Cards extend their exclusive, long-term partnership in the social expression category.  The deal will see Hallmark continuing to produce a range of everyday and seasonal social expression products (e.g. greeting cards, party supplies) based on Cartoon Network’s properties, including Ben 10 Ultimate Alien, Generator Rex and Adventure Time among others.  Additionally, the deal expands to include third-party brands in CNE’s portfolio, such as Nelvana and Spin Master’s Bakugan brand, Liv, Zoobles and other original Spin Master properties, as well as a line of youth-aimed social expression products featuring the PGA of America.  The products will be available across North America.

Universal Music UK, a division of the Universal Music Group, and UK publisher Egmont enter into a deal to create a line of books based on Uki.  Uki (52×5) is Universal Music’s animated preschool character featured as part of the CBeebies series Show Me Show Me.  The publishing line will include 10 Minute Tales, Pocket Library books, Annuals, coloring and activity books and storybooks for the UK.

The Hive gets new DVD deals.  Licensing agent Space Enterprises inks two DVD distribution pacts for the preschool CGI animated property The Hive (78×7).  Novy Disc will distribute a Russian language version of The Hive DVDs in Russia, Georgia and CIS, while Beyond will distribute the English version across Australia and New Zealand.  ITV previously inked a deal to produce The Hive DVDs.  Under a multi-territory deal with Walt Disney Company EMEA, The Hive will debut from early 2011 on Playhouse Disney in France, Germany (GSA), Italy, Spain, South-east Asia, Korea, Japan, India, Latin America, Scandinavia, Central and Eastern Europe, the Middle East, and Africa. Playhouse Disney in the US and UK have also taken an option on the deal, which could see the series airing there in the future.  Terrestrial deals for The Hive will see the series broadcast on GMTV (UK), as well as in Australia, Finland, Poland, Israel and Romania.

SISU Home Entertainment releases three new Shalom Sesame DVD in the US this January 2011, Shabbat Shalom, Grover!, Grover Plants a Tree, and Mitzvah on the Street.  Designed to bring Jewish culture and tradition as well as the diversity of Israeli life to American kids and families, Shalom Sesame is a 12-part DVD series co-produced by Sesame Workshop and Channel Hop! (Israel).

Target Entertainment expands its licensing program for PlayStation IPs with new deals for Invizimals, the K7+ aimed monster hunting game for PSP.  In Spain and Portugal, Panini Espana signs on to license a range of products including trading cards, trading card games and photocards.  In the same territory, toy manufacturer Comansi will produce a series of figurines and Safta will produce stationery and bags. Both deals were negotiated by BRB, Target’s sub-agent in the territory.  Meanwhile, The Licensing Factory, Target’s Italian sub-agent has completed a deal with Edibas Collection to develop card games, card albums and mini figurines.

Scholastic Media will release two new K5-8 aimed educational video games for Nintendo DS, My Amusement Park and Digging Dinosaurs, this month.  Cokem International is distributing both new game titles.  My Amusement Park lets kids create and maintain a theme park, and also features eight logic games, each with three levels, where players can earn money to build and expand their park.  Digging for Dinosaurs includes a range of mini-games (three levels each), including simulated paleontological digs and dinosaur battles, during which kids will learn facts about 21 different dinosaur species.  Kids can also play from the perspective of different dinosaurs.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 2, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1141; K6-11 506; TWEENS 9-14 345
DISNEY CHANNEL:     K2-11   892; K6-11 512; TWEENS 9-14 401
CARTOON NETWORK: K2-11   458; K6-11 308; TWEENS 9-14 252
DISNEY XD:               K2-11   229; K6-11 163; TWEENS 9-14 120
NICKTOONS:              K2-11   123; K6-11   96; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   On what TV show was the Premise that a wealthy cut throat businessman tried to improve his image and did so by adopting 6 orphaned females?  RAGS TO RICHES  Kudos to: Julie Phelan-Active Int’l/Pearl River; Brianna Krista Clark-Fast Forward/NY; Donna Moore-aNb/Media/NY; Len Appel-Screenvision/NY: Tommy Vergason-The Hub/Burbank; Lisa Sanford-E Poll Market Research/Encino

Today’s Trivia Question:   A guinea pig, a sheepdog named Waldo and three kids were quite a handful for whom?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENINGACCOUNT MANAGER/SIRIUS XM Radio/NY: Maintain and develop new business for radio advertising sales. Min. 3-7 yrs acct. mgt. exp. in ad sales. Travel required. EOE/M/F/D/AAP. Apply at (11/11)

JOB OPENING:  SVP LOCAL SALES/WorldNow/NYC: 5+ years of Television sales with proven sales track record, manage sales and production teams, travel required. See full posting at , email [email protected] (11/11)

JOB OPENING: SALES DIRECTOR/The Hollywood Reporter/NY: direct/coord sales for TV cat. 5-7 yrs sales exp in print/digital. Possess sr. relationships, self starter, fast paced environment. Resume to [email protected] (11/11)

JOB OPENINGDIGITAL SALES PRO/EW Scripps Co/Several Mkts: Join its growing media sales team. 2 yrs exp selling Internet, mobile, SEM and video offerings req. College deg pref. Go to EOE (11/11)

JOB OPENINGTALENT COORD(2)/TV ONE LLC/NE/SE: Support talent logistics, compl expense reports, maint talent library; sched meetings; Regional Sales Mgr. NE/SE req. sales/mrkting exp & travel; Visit (11/11)

JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res [email protected] (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts.  Rez: [email protected] (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at (11/9)

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: [email protected] m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: FNG0000076 (11/6)

JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to Search Req # 119099BR to apply (11/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY: Start-up online satire website launching in January. Responsibilities:develop marketing plan, coordinate/produce humor content, research, solicit and curate user-generated content. Email: [email protected] (11/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SPOT DIRECTOR /FILM-MAKER seeks Production Company, Staff or Freelance work. See my Reel [email protected] (11/11)

SITUATION WANTED:  ENTRY LEVEL PRODUCTION POSITION/NY: Eager student graduating in Dec, multiple internships in children’s animation production. Email: [email protected], Site: (11/11)

SITUATION WANTED:  CFO/CONTROLLER/NYC: 15 yrs domestic & international exp. pub & pvt companies: acctg, mgmt & SEC rpting, FP&C, forecasting, strategic partnerships, negotiating, SOX. Email [email protected] (11/11)

SITUATION WANTED: MEDIA SALES/MKTG STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/9)

SITUATION WANTED: Award-winning DIGITAL MEDIA/CONTENT/TELEVISION executive looking for long term career move. 15 years exp., strong creative leader with stellar work hist and refs- let’s meet. Email: [email protected] (11/9)

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. [email protected] (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email [email protected] (11/9)

SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @ [email protected]  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected]  (11/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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