Thursday, November 30th, 2006


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Cyn opsis


Good morning. It’s Thursday, November 30, 2006, and this is your first early morning briefing. 

NBC has announced its mid-season schedule:

Mondays – no change
Tuesday – Dateline slides in at 8p
Wednesday – Friday Night Lights at 8p (as of Jan 10), and Deal or No Deal at 9p (as of Jan 3)
Thursday – no change
Friday – no change, tho Raines has been slotted at 9p beginning in the Spring
Saturday – no change
Sunday – Dateline at 7p (as of Feb 11), Grease: You’re the One That I Want at 8p (Jan 7), The Apprentice at 9p (Jan 7), Crossing Jordan at 10p (Jan 21)

Black Donnellys is also looking at a spring debut, sliding in on Mondays at 10p some time in the spring.  No additional word on other shows waiting in the wings including Singles Table or Andy Barker PI.  (Note: You can grab and download the most current primetime broadcast lineup on the Cynopsis homepage,

Tonight’s Premieres:
BBC America: Afterlife at 9p
NBC:  Scrubs at 9p


Cable U – Know Networks Better.  Pitch Smarter.  Available worldwide in just 4 days …

CBS has pulled 3 LBS. from the schedule after just three airings.  The show debuted with a modest 2.9 A18-49 rating, and its most recent airing pulled an even more modester 2.4 demo rating. Filling the time period for the time being – reruns.

ABC has scheduled five consecutive episodes of Primetime to air in the Wednesday 10p time period, filling the void left by The Nine.  The five airings of Primetime will all have the same subtitle – Basic Instinct.  Each episode will focus on peoples’ instinctual reactions to the same situations – unruly children, loud cellphone users, etc., all captured on hidden cameras.  Whether or not the news show will remain in the time period after the five airings, remains to be seen.

The TBS double episode premiere of the original scripted comedy My Boys on Tuesday night delivered nearly 1.25 million A18-49 viewers at 10p, and 756,000 A18-34 viewers.  For the 1030p second episode, it held most of its viewers with a delivery of 1.16 million A18-49 viewers at 1030p, and 671,000 A18-34.

So let’s say you either don’t have the NFL Network at home, or for whatever reason can’t find the time to watch the upcoming Thursday or Saturday night games, and don’t have any sort of DVR set up.  Well, you may still have a shot if you are a Verizon FIOS broadband customer or a Verizon FIOS subscriber with DirecTV, you may be in luck, according to the Hollywood Reporter.  The NFL Network will test the internet delivery with tonight’s game between the Baltimore Ravens and the Cincinnati Bengals, and the first coverage for subscribers will be available with the December 7th game between the Steelers and the Browns.

Just four more days until the official launch of CableU , the subscriber-based website for programmers and producers alike, in partnership by Cynopsis and CABLEready. A website for programmers and producers, it’s full of up-to-date proprietary research, analysis, strategic information and insights on 25 U.S. cable networks.  Whether your pitching a new show or scheduling one, CableU has all the tools needed.  Check it out – take the Virtual Tour.  You just won’t find this level of stuff anywhere else.

Correction :  Yesterday’s MTV: Real World ratings story used an incorrect verb which gave the story a completely different read.  Here is how the story should have run: 
The premiere of MTV’s The Real World: Denver last Wednesday night reached 5.3 million P12-34 viewers.


Peer-to-peer digital file sharing service, BitTorrent, Inc., has inked a slate of partnerships with a range of movie and TV companies including Fox, G4, Kadokawa Pictures USA, Lionsgate, a bevy of MTV Networks, Palm Pictures, Paramount and Starz Media, which will publish movies/TV shows on 

Did you know? Note:  To listen to today’s edition in audio form, click here anytime after 615am; or you can watch the daily Cynopsis Video here anytime daily after 7am.  Cynopsis audio and/or video can be picked up at the website, as well as numerous podcast outlets including iTunes.  And did you know, as a Blackberry user, you will soon be able to listen and/or watch Cynopsis in full living color on your Blackberry?  Aha, bet you didn’t know that one!  It’s coming … I’ll let you know when and how.

A new long-term affiliation agreement has been formed between BIAP Systems, an iTV media company and Time Warner Cable. The agreement allows Time Warner to offer its digital cable customers a suite of interactive applications created by BIAP, including eBay on TV, Fantasy Football Tracker and a personalized information television application called PITV which runs Time Warner’s Instant News and More service. Time Warner’s existing digital subscribers can access the new interactive BIAP applications by using their digital cable remote.


FX has signed Glenn Close to star in a pilot project.  The untitled drama focuses on a NY legal eagle (Close); production is set to begin in February.  This will be Close’s second series for FX – she was a series regular on The Shield and earned herself an Emmy nomination.

MyNetworkTV has cast Robin Givens and Mel Harris in its upcoming 2007 drama Saints and Sinners about two feuding families who own competing Miami Beach hotels. The series will also star Natalie Martinez who is currently seen in Fashion House. Continuing its programming formula, MyNetworkTV will air the 65 episodes of Saints and Sinners Monday through Friday for 13 consecutive weeks in addition to recap episodes each Saturday night. The series is produced by Twentieth Television.


BIRD Design has hired Mary Kramer as SVP/Marketing in charge of new business development and account management.
Gary Stein is the new VP/Development at Pathway Productions. The company has offices in Chicago and Indianapolis and Gary heads the recently opened East Coast development office.
fuse has upped Jason Miller to SVP/Advertising Sales where he will continue to report to Bill Rosolie, EVP/Rainbow National Network Advertising Sales. Jason will manage all daily functions relating to ad sales for each of the network’s national sales offices, and in particular will oversee the sales staff and implement sales strategies.
Turner Network Sales (TNS), a division of Turner Broadcasting System, Inc. has bumped Julie Dunn to VP/Sales and Marketing. In her new role, Julie will develop strategic sales and marketing efforts for the company’s 10 linear networks. Based in Atlanta, she reports to Jennifer Mirgorod, SVP/Sales and Marketing, TNS.
Joe Snell has been named SVP/Interactive Services for Star Farm Productions, where he will create a network of user-focused online communities across all properties. He reports to Trish Lindsay, CEO/Co-Founder.

Starz Home Entertainment has named Madeline Di Nonno to the position of SVP/Worldwide Marketing.  In this newly-created role, she will oversee all the marketing, branding, digital and public relations efforts on behalf of Starz Home Entertainment worldwide as well as its labels, Anchor Bay Entertainment and Manga Entertainment.  Madeline’s responsibilities will also include home entertainment releases from newly-formed Overture Films. 


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of November: 10/30-11/26/06
Primetime     (000)                Total Pgm Day         (000)
ESPN              1496             ESPN                      610
USA                1167             TNT                        605
TBSC               924             USA                         581
TNT                 896             NICK                       559
FX                   715             ADSM*                    517
AEN                 651             TBSC                       508     
CMDY              621              NAN*                      444
SPK                 618              AEN                        419
SCIF                552              LIF                         409 
LIF                  526              FX                          390
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of November: 10/30-11/26/06
Primetime     (000)             Total Pgm Day        (000)
ESPN              3144           NICK                      2211
USA                2533           TNT                       1240
TNT                2014           USA                       1200
TBSC              1620           NAN*                     1177
NAN               1443           ESPN                      1116
TOON             1390           TOON                     1102
AEN               1363           ADSM*                   1015
FOXN             1355            LIF                          907  
LIF                 1313           TBSC                       889
HALL              1275           AEN                         862
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top 10 Cable Programs among A18-49 (000) for the month of November: 10/30-11/26/06
ESPN       Patriots/Vikings                                5992
ESPN       Giants/Jaguars                                 5414
ESPN       Raiders/Seahawks                            4822
ESPN       Buccaneers/Panthers                        4735
ESPN       College Football Thursday – 11/2        3027
FX           Nip Tuck – 11/7                              2982
ESPN       College Football Thursday – 11/9        2897
USA         WWE Entertainment – 10p 11/20        2782
FX           Nip Tuck – 10/31                             2655
USA        WWE Entertainment – 10p 10/30         2632
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 111,400,000 homes
Top 10 Broadcast Programs among A18-49 (000) for the week of 11/20-11/26/06
ABC    Desperate Housewives                           11,051
ABC    Grey’s Anatomy                                      9,960
NBC    Heroes                                                  9,010
FOX    House                                                   8,413
CBS    CSI: Miami                                             7,816
NBC    NBC Sunday Night Football                        7,708
CBS    CSI – Thanksgiving                                  6,772
ABC    Extreme Makeover: Home Edition                6,745
NBC    Deal or No Deal                                       6,507
ABC    Sat Night Football                                    6,543
NBC    E.R.                                                      6,581
FOX    Simpsons                                               6,545
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data
Tuesday – A18-49 Analysis: FOX finished in first place Tuesday night with 4.6/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC came next at 3.6/9, and then ABC 3.4/9, CBS 3.3/9, CW 1.9/5, UNIV 1.6/4 and TELE 0.4/1. At 8p, the holiday classic A Charlie Brown Christmas on ABC was #1 at 4.8/13, while CBS’ NCIS was second at 4.1/11. FOX’s House won in the 9p hour with 6.8/17, doing twice as much as its nearest competitor: CBS’ The Unit delivering a 3.4/9. In addition, the new ABC sitcom Big Day premiered at 9p with a half-hour rating of 2.8/7, and the hourly average with Help Me Help You was 2.3/6, ranking fourth overall this hour. Then at 10p, NBC prevailed with Law & Order: SVU at 5.2/14, well ahead of ABC’s Boston Legal in second with 3.0/8.

Live + Same Day Household Ratings: Tuesday, November 28, 2006 – SWEEP DAY #27 time period averages. Source: Nielsen Media Research

CBS         8.1/13      NCIS 11.1/17, The Unit 7.9/12, 3Lbs 5.3/9

FOX         7.1/11      Standoff 3.8/6, House 10.5/16

NBC         6.8/11      Friday Night Lights 4.1/6, Law & Order: Criminal Intent 6.5/10, Law & Order: SVU 9.8/16

ABC         5.8/9       A Charlie Brown Christmas 6.9/11, Big Day [p] 4.6/7, Help Me Help You 3.4/5, Boston Legal 6.5/11    

CW         2.6/4        Gilmore Girls 3.1/5, Veronica Mars 2.0/3

UNIV       2.1/3        La Fea Más Bella 2.6/4, Mundo de Fieras 2.0/3, Lo que no vio de Premios TV y Novelas 1.6/3

TELE      0.6/1         Marina 0.6/1, Amor Mio 0.6/1, Amores 0.5/1, Decisiones 0.5/1

A18-49: FOX 4.6/12, NBC 3.6/9, ABC 3.4/9, CBS 3.3/9, CW 1.9/5, UNIV 1.6/4, TELE 0.4/1




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Monday, December 4, 2006

For more information, e-mail us at [email protected] .

The History Channel presents This Day in History:
1954-An 8 1/2-pound meteorite crashes through the roof of a house in Sylacauga, Alabama, smashes into various pieces of furniture, and slams into Mrs. Elizabeth Hodges, who was taking a nap on a couch at the time.  Mrs. Hodges, the victim of the first modern instance of human-meteoric contact, suffered only a nasty bruise.

Answer to Yesterday’s Trivia Question: The mysterious log which held many secrets was carried around by “The Log Lady,” on what TV show?  TWIN PEAKS    Kudos to: Michael Cummings-Cablevision News 12/Norwalk CT; Janet Patterson-CMI Research/Atlanta; Jeff Grimshaw-PetNet TV/DC; Marni Setless-Media Power Advertising/Charlotte; Jeff Arthur-Mtv nets/Chicago; Jay Goslee-WTVF/Nashville; Kent Kimberlain-Spotplus/Dallas; Brett Calvert-ECCA/San Antonio; Lynn Gutstadt-Premier Retail Networks/San Francisco; Skylar Smith-Sacred Films/LA; Derrick Goulet-CBS/LA; Calvin Cole-CP Productions/LA; Gloria Coles-Global Television/Toronto; Julie King-Media Jewels/Toronto

Today’s Trivia Question:  On what sitcom did stuffed Clarence the Armadillo come to life? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Headlines in this week’s Cynopsis: Weekender :

A Thanksgiving TV dinner
by Dave Zornow

As MySpace and YouTube Go Legit, Lawsuits Unlikely to Go Away
By Daisy Whitney

NBC’s Real Deal
By E. Maya

To Be Or Not To Be On, That Is The Question
By Louis Chunovic

Weekender is published every Thursday and arrives to subscribers’ email inbox by approx 1030a
Go to for your free subscription, or read Weekender online

Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: RESEARCH DIR/Sports and Ent./NY: Media rsch supporting TV ad sales, supervise staff, dev sales pres, audience estimates, maintain rate cards, Req: BA, knowledge w/ Nielsen and Sports. resume [email protected] (12/7)

JOB OPENING: MGR, AFFILIATE AUTHOS/VERSUS -Stamford, CT:Manage affil dbase & provide support to cable systems.3+ yrs rel exper and proficiency w/dbases req’d. Apply at job req# 39244BR EOE/AA/drug free (12/7)

JOB OPENING: PROG RESEARCH MGR/Bravo/NY: Provide detailed analyses/ratings reports, 3+ yrs exp. in media research, Nielsen audience data, NPower, Galaxy Explorer exp, & MarketBreaks. Apply online job #557567 (12/7)

JOB OPENING: ASSOC DIR, AD SALES RESEARCH/Bravo, NY: Min 6 yrs exp in TV research using Nielsen tools produce prog & daypart estimates for strategic planning & inventory mgmt. Apply online job #557146 (12/7)

JOB OPENING: ASSISTANT MEDIA BUYER/Wyeth Advertising Inc./Madison, NJ: BA, strong computer skills and ability to multitask in a deadline sensitive environment req’d.  Resume to: [email protected], or fax to: 973 660-7508.  EOE (12/7)

JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: [email protected] (12/14)

JOB OPENING: EASTERN REGION ACCT DIR/Screenvision/NY: Sales. work w/ Sales Planner & Sales Coord to build media programs from concept through sale. BA req’d 6-10 yrs selling media advertising. Res to:  [email protected] (12/7)

JOB OPENING: REGN’L ACCT DIR (2)/Screenvision/LA & Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. [email protected] (12/7)

JOB OPENING: VP, ENT. PUBLICITY/NBC UNIVERSAL/NY: Liaison between East & West Coast press and publicity units, 10 yrs. exp. job # 562039. (12/7)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected]   (12/7)

JOB OPENING: SVP, DIGITAL STRATEGY/NBC UNIVERSAL/NY: Grow Bravo’s digital business, 10 yrs. editorial exp. job # 561091 (12/6)

JOB OPENING: AD SALES COORD/ TV One/NY: Exp in order entry & creating flow charts a + but willing to train the right person. See our website for a detailed job description & other exciting career opportunities at (12/6)

JOB OPENING: VP/ BIZ DEV: Excellent cble net contacts wanted for NY non-fiction TV pro co. Need strong sales exp (6 + yrs), solid pitching, strng ability to write & negotiate. Ntwrk or agency exp pref’d. Res: [email protected] (12/6)

JOB OPENING: NATIONAL TV BUYING SUPERVISOR/LA/Network Cable & Syndication:  Entertainment exp a plus.  Will relocate. Apply [email protected]      (12/6)

JOB OPENING: DIRECTOR, MARKETING/SONY PICTURES TELEVISION INTERNATIONAL:  Prefer bilingual (Spanish/English). Solid digital and promotion exp. A must. Television/Cable Mrktng exp. Necessary.  Apply: EOE  (12/6)

JOB OPENING: SR LOCAL TV BUYER/Pearl River, NY (15 miles from NYC): Min 6 yrs exp. in  Local TV, barter exp is a plus for Active Int’l. Resumes to: [email protected]  or call 845-732-8943. (12/13)

JOB OPENING: CONSUMER PRODUCTS DIRECTOR/Toronto: Responsible for generating sales revenue & contributing to the profitability of Canadian licensing activities. Send resume & cover letter to: [email protected] (12/5)

JOB OPENING: MRKTNG EXEC BROADCAST/BAND/Toronto, Ontario:  Lead 2007 mrkting strategy for state of the art broadcast network to build brand, grow audience & drive success through adverts/events/PR. CV: [email protected]        (12/5)

JOB OPENING: ASST IN ACCT DEPT/Abacus Media/Santa Monica: General office duties/support for acct. dept. Excel exp, good phone skills, basic AP entry & organizat’l skills.Good pay & benefits. E-mail resume to [email protected] (12/5)

JOB OPENING: TRAFFIC COORD/Comcast Spotlight/Northern NJ: Mng placement of commercial spots in on-air schedules; liaison w/sales team to max inventory; strong time-mngmnt skills; team player. BA/BS req’d. Apply at (12/2)

JOB OPENING: EXEC- ASST/Gaithersburg MD: U will need to do everything 4 busy CEO. Must have Exc. Written/Oral/Dictation skills. Ability 2 travel & WKL8. Resumes to: [email protected]   (12/2)

JOB OPENING: ACCOUNT EXECUTIVE/The Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience.  Pls send resume to: [email protected]           (12/2)

JOB OPENING:  NEW MEDIA SALES PLANNER/AETN,NY: Create Plans, steward accts, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer. Exc comm. & client service. New media/internet exp a+. Res&Sal Req’d: [email protected] (12/2)

JOB OPENING:  COORDINATOR. BUS. AFFAIRS/NBC Universal/NY: Admin support to EVP & VP; BA req.; assist with first-run synd., legal research, content screening, and program scheduling. Submit to #558894 (12/2)

JOB OPENING:     SR PROD ACCT/Dallas: BA ,3+ yrs exp,  prof. in Prod Acct’g  for TV episodic, home videos & overhead; Vista, & Excel, cost rpts, budgets, forecasting, cash flow a must. Supv. Payroll & A/P. [email protected] (12/1)

JOB OPENING:     ANALYST/PRGRMNG RESEARCH/ MTV/MTV2/NY: Collect/analyze data, Excellent analytical/ written skills; Galaxy Explorer and NPower, Excel/Ppt. 1+ years exp. in TV research; Related BS or BA required. EOE, (12/1)

JOB OPENING: MGR, CHNL PROD/BBCA NY: All rspblts of a post prod sprvsr. Req: 3-5 yrs exp in tel prod, knwlg of FnlCut Pro, Media Clnr Pro, Xtech, Sched All & Micrsft Off. Re: Res & cvr ltr to [email protected] (12/1)

Job Opening:  RESEARCH MGR/Comcast Spotlight/Twin Cities:  Min 3-5 years in advertising; agency buying or media sales research, management exp, research analysis. Bachelors preferred.  Apply online at (12/1)

JOB OPENING: AD SALES REP/NY:  New CT company with non-traditional, OOH media property. Work out of home. Must have 3 yrs. media or ad sales experience. Send resume/salary requirements to [email protected] (12/01)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY: COMMUNICATIONS INTERN – Gain experience in entertainment public relations firm. Please send resume and contact me at [email protected] (12/6)

WINTER INTERNSHIP/CREDITS ONLY: ABC/RESEARCH INTERNSHIP: Asst in the tracking of prime time and all network prgrmng for ABC as well as competition, attend wkly staff meetings Analytical skills, MS office. Excel a +. (12/6)

WINTER INTERNSHIP/CREDITS ONLY: PR INTERNS/LA: Join our team for marketing, advertising and special events for entertainment, arts and food clients. Strong writers wanted. Please send resume, cover letter and writing sample to: [email protected] (12/5)

WINTER INTERNSHIP/CREDITS ONLY: PUBLICITY & MKTG INTERNSHIP/The Catalyst Group/NYC: Mkgt. & Publicity Agcy. spec. in alt. rock & hip hop music & ent: TCG also prod.& creates content development for TV/broadband. Please respond to [email protected] (12/5)

WINTER INTERNSHIP/CREDITS ONLY: INTERNS . Production company for travel/food/lifestyle. Duties episode logging, inventory, research. Salary: College credit. Send resume to: [email protected]  (12/5)


SITUATION WANTED: Professional Casting / Admissions Director with prestigious ACTING SCHOOLS seeks new opportunity.I work with integrity, polish & a very positive attitude (“The Secret”). [email protected] (12/7)

SITUATION WANTED: BA student graduating in May 07 seeking position in Chicago or CA;  excellent music and media experience; multi-task oriented; driven and  energetic; contact Jeremiah Cosner at:  [email protected] (12/7)

SITUATION WANTED: TV prof w/MBA & 15+yrs exp seeks NYC based mgmt position in COMM OPS, TECH OPS, NET OPS, SAT OPS or related areas. Exc tech & mngrl’ skills. Extnsv exp w/major cable ntwrks. Avail 1/1/07 due to layoff. [email protected] (12/5)

SITUATION WANTED: NYC: Recent college grad with hands-on production experience in film and radio seeking an entry level or PA position in the prod ind.I am a hard worker looking to get started in production. [email protected] (12/5)

SITUATION WANTED: Changing course in a rapidly changing industry – Hit situation comedy nuts and bolts TV producer is seeking an opportunity in new media production. Please contact Gregg at [email protected] (12/2)

SITUATION WANTED: Energetic, Innovative & Reliable Recent College Grad/NY: Looking for start in any befitting aspect of ent industry.  Exp’d  in Radio Brdcstng, Event Plan’g, HR, Admin/clerical skills. Contact: [email protected] (12/1)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT:  Thursday, November 30, 2006

ABC     Ugly Betty, Grey’s Anatomy, Men In Trees
CBS     Survivor: Cook Islands, CSI, Shark
CW      Smallville, Supernatural
FOX     ’til Death, ’til Death [r], The O.C.
i          Mama’s Family, Mama’s Family, Growing Pains, Growing Pains, Diagnosis Murder
MNT     Desire, Fashion House
NBC     My Name is Earl, The Office, Scrubs [p ], 30 Rock, ER 
TELE    Marina, Amor mio, Amores, Decisiones
UNIV    La Fea Mas Bella, Mundo de Fieras, Aqui y Ahora

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