Thursday, November 20th, 2008


Cynopsis: Kids!


Good morning. It’s Thursday, November 20, 2008 and this is your first early morning Kids briefing.  

This week marks the BBC Worldwide Channels‘ launch of its first wholly owned Spanish-language channel in the USCBeebies, the preschool aimed channel, will be available via Dish Network in the US.  The channel is be a live feed of BBC Worldwide’s Latin American version of the channel, which launched in Mexico in August 2008.  In the last year CBeebies has also launched in Africa, Australia, Poland, India and across Asia.

Could a ban on fast food advertising in the US reduce the number of overweight kids?  According to a new study conducted by the National Bureau of Economic Research (NBER) with funding from the National Institutes of Health and being published this month in the Journal of Law and Economic, the answer is a resounding yes, by as much 18% among k3-11 and by 14% among tweens/teens 12-18.  The study also finds that eliminating the tax deductibility related to TV advertising can also reduce childhood obesity, at a smaller rated of 5-7%.  The effect is more pronounced for males than females. The study measures the number of hours of fast food television advertising messages viewed by kids on a weekly basis.  While noting that a ban of advertising fast food to kids on TV would be effective, the co-authors also question whether or not such extreme government involvement, and the related costs associated with implementation of policies, is practical.  The study I co-authored by NBER economists from Lehigh University, Georgia State University, and City University of New York Graduate Center.


Walt Disney Studios and Imax Corporation enter into a new five-picture deal that will include the release a Disney Digital 3D adaptation of Charles Dickens’ A Christmas Carol, directed by Robert Zemeckis and staring Jim Carey, for release 0n November 6, 2009.  The movies roster of movies included under the deal could include those from director Tim Burton as well as producer Jerry Bruckheimer.

In other Disney 3D movie news, the studio is working on a re-rendering of its animated feature Beauty and the Beast, which it will release for the big screen in 2010.  The release of the 3D Beauty and the Beast brings the total of Disney Digital 3D releases to 11 for 2009-2010.  The studio’s other movies on the 3D roster include: Jonas Brothers 3-D Concert Movie (2/27/09); Disney/Pixar’s UP (5/29/09); Disney/Jerry Bruckheimer Films’ G-Force (7/24/09); the re-rendered versions of Toy Story (10/2/09) and Toy Story 2, A Christmas Carol (see above); a new Toy Story 3; Tim Burton’s Alice in Wonderland; Disney/Pixar’s Rapunzel; and Touchstone’s Step Up 3 (2010).

Marvel Studios’ is in the midst of negotiations with Christopher Markus and Stephen McFeely to write its feature film First Avenger: Captain America, per THR.  Prior to this the writing team worked on The Chronicles of Narnia: The Lion, The Witch and The Wardrobe and its sequel Prince Caspian.  As previously announced the movie will be directed by Joe Johnston (The Wolfman, Jumanji, Jurassic Park III, Honey, I Shrunk the Kids), and produced by Marvel’s Kevin Feige.  The movie is based on Marvel characters created by Jack Kirby and Joe Simon in 1941 for Timely Comics.  Set during WWII, First Avenger: Captain America is scheduled for release on May 6, 2011 and will be distributed by Paramount Pictures.

Fox inked a deal with creator/writer/producer Josh Schwartz to pen its feature film X-Men: First Class, based of course on the Marvel franchise, according to Variety.  Best known as the creator/exec. producer of Gossip Girl as well as The OC and Chuck, will incorporate the younger mutant characters featured in the earlier movies into his script.  The report says that Schwartz was also offered the opportunity to direct the picture, but he said no, at least for now anyhow.  Lauren Shuler Donner, who produced the previous three X-Men movie and the upcoming X-Men Origins: Wolverine picture, will produce First Class with Simon Kinberg.


ON Networks (ON) launches the first episode of comedienne Amy Poehler‘s new the new girl-targeted digital on-demand series, Smart Girls at the Party, this week.  The program is designed to celebrate girls for being themselves and encourage them to use their talents to follow their dreams and make an impact on the world.  ON also announced that the first season of the series is being sponsored by Mattel‘s Barbie.  Smart Girls at the Party was created by Poehler along with her partners producer Meredith Walker and performer Amy Miles.  The episodes are available exclusively through ON at and its syndication partners, including iTunes, Adobe Media Player, and a set of targeted Web, digital TV and mobile providers.

HIT Entertainment and Disney Channel Latin America team to produce a version of the series Art Attack (52 episodes).  The new adaptation of the series, localized for Latin American, will be produced in Argentina and will feature art projects and materials popular in the region.  Art Attack initially launched in 1989 in the UK and still runs on CITV, where it is hosted by Neil Buchanan.  While the series airs in some 32 countries worldwide, including a dubbed version on Disney Channel Latin America in 2002, this is the first time that Art Attack will be produced outside the UK.

The Little Pink Engine launches its new tween/teen 13-21 targeted style/fashion-centric blog site And Speaking of Pink.  The blog offers girls a preview at the new social networking and e-commerce site, A Stroke of Pink, which is slated to go live in early 2009.  Speaking of Pink features a range of blogs including those by Project Runway’s Sweet P Vaughn, an art student, a 13-year-old who wants a career in design, and an intern working at Baby Phat.

Dolphin Entertainment inks international distribution deals for its TV movie Gym Teacher: The Movie, which premiered this September on Nickelodeon.  Picking up the movie are Kids Scentral (Singapore), Globo (Brazil) and E-Vision (United Arab Emirates).  A Nickelodeon production in association with Dolphin Entertainment, the movie stars Christopher Meloni (Law & Order: SVU), Nathan Kress (iCarly) and Amy Sedaris (Strangers with Candy).

Correction: The direct-to-video animated Wonder Woman movie mentioned here yesterday, will be released by Warner Premiere/Warner Home Video, DC Comics and Warner Bros. Animation.


Take a look at the new Batman: The Brave and the Bold site created by Warner Bros. Animation group for The Flash interface allows kids to play games, draw pictures and drag-and-drop characters into custom printable scenes.

4Kids Entertainment, Inc. enters into a partnership with Checkers/Rally’s to offer a Teenage Mutant Ninja Turtles promotion in kids’ meals at 800+ restaurants nationwide.  During the course of the promotion, each Checkers/Rally’s kids’ meal will come with a TMNT character-braded game flip cube, which will be available through December 31.  Just 4 Fun Corp, serving as the agency for Checkers/Rally’s, assisted in putting this deal together and manufactures the TMNT Flip Cubes, Kids Meal Bag, and Point-of-Sale related to the promotion.

Beacon Confectionery Limited has been awarded a license to produce special Purple Ronnie-branded gift confectionery for Valentine’s Day 2009.  And Greencore Cakes and Desserts is set to launch the latest range of Purple Ronnie celebration cakes early next year. Coolabi Plc, a producer/distributor of kid/family properties, holds the intellectual property rights to the UK character, Purple Ronnie, which was created by poet Giles Andreae 20+ years ago.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 18, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1097; K6-11 499; TWEENS 9-14 360
DISNEY CHANNEL:     K2-11   651; K6-11 416; TWEENS 9-14 362
CARTOON NETWORK: K2-11   506; K6-11 323; TWEENS 9-14 227
TOON DISNEY:           K2-11   113; K6-11   58; TWEENS 9-14   35
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  What cartoon hero was the protector of St. Canard and had a sidekick named Launch Pad?  DARKWING DUCK Kudos to: Christopher Byrne-Byrne Communications, Inc./The Toy Guy/NY; Meredith Wayne-TeleRep/NY; Dusty Ratledge-Scripps Networks/ Knoxville, TN; Kimberly Keeley-Safety4Kids /Stamford, CT ; Kelley Max-New Wave Entertainment/Burbank; Damon Parry-Horizon Media, Inc./LA; David McDermott/Venice, CA; Emily Claire Afan-KidScreen/Toronto; Anand Roy-The Walt Disney Company/Mumbai, India; Maitena de Amorrortu-The Walt Disney Company/Buenos Aires, Argentina; Kimberly J. Luce-ABC Cable Networks Groups/Madrid, Spain

Today’s Trivia Question:  Who is the voice of Sideshow Bob on The Simpsons? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: DIR COMMUNICATIONS/TLC/MD: Resp for prog publicity, mng nat’l/local mkt branding, work w/outside producers/agents/talent for ntwrk, 7+ yrs. Hands on exp. knowl of TV industry a must. Apply: Req#8642 (11/27)

JOB OPENING: PRODUCER/N. California: Launch edgy reality home makeover series. 4+ years as producer/writer, Excellent project mgmt skills a must. Resume to: [email protected] (11/27)

JOB OPENING: DIR AFF SALES /RLTV/MD: Manage distribution sales & affiliate relations efforts, manage staff, 5-10 years prior sales exp within cable & telecom industry pref. with MSO contacts, resume: [email protected] (11/26)

JOB OPENING: US DIRECTORS: Major ntwrk background wanted for one of the world’s leading non-fiction prod companies/Toronto. Proven track record in adventure, reality formats. Resume to: [email protected] (11/26)

JOB OPENING: MGR/SR MGR RESEARCH/MTV/NYC: 3+ yrs media/mkt res; str primary res/qual/quant sk. Str knwlg TV, media, web, pop cult/trends. Proven PC skills (MS Office). Some travel. EOE/M/F/D/AAP (11/26)

JOB OPENING: PROD, BRANDED ENT/Sundance/NY: Support branded ent mktg process. Pt person for all projs. 4+ yrs prod exp pref. Exc proj mgmt & proven writing skills a must. vod/web/affil sales knwlg a + #7584BR(11/25)

JOB OPENING: PROJECT MGR/Hearst Digital Media/NYC:Work w/ strategic web dvlpmnt /tech projects working to establish/expand services, mng advertising campaigns, and track project performance. Resumes to: [email protected] (11/25)

JOB OPENING: MEDIA INDUSTRY BUSINESS SYSTEMS ANALYST: Media Industry Business Systems Analysts. Multiple-NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (11/25)

JOB OPENING: PROG DEV DIRECTOR/NYC:Needed for leading non fiction cable network. 3 month project developing content for network. Must have 3-5 yrs exp in network content dvlpmnt. Please apply to [email protected] (11/25)

JOB OPENING: SALES COORDINATOR/Cartoon Network/[adult swim]/Chicago: Support Midwest sales team. 2-4 yrs experience necessary. Analytical thinker. Send resumes: [email protected] EOE (11/22)

JOB OPENING: V.P NEW BUSINESS/AFFILIATE SALES/MTV Networks, NY: Distribution of New Movie Channel / 5-7 yrs. Cable Sales / New Bus Dev Experience / (11/22)

JOB OPENING: SALES MANAGER/NY Jets/Florham Park NJ: Prmte, mkt & sell Jets season tix and seat licenses. Cndct sales present. 3-5 yrs exp in sports sales. Kwldge of NY/NJ mrkt. Send resume to [email protected] (11/21)

JOB OPENING: SALES SPECIALIST/NY Jets/Florham Park NJ: Prmte, mkt & sell Jets season tix and seat licenses. 1-2 yrs exp in sales – sports a +. Heavy phone work. Send resume to [email protected] (11/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/INTERNSHIP CREDITS ONLY: Doc prod co. seeks orgnzd/energetic Jrs/Srs as interns hungry & driven to gain exp in fast-paced envir. Specify winter or spring in app. Resp: office, shoot, & post-prod & dvlpmnt assistance. Apply: [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent/NY seeks ART DESIGN & MKTING Intern exp with digital photo editing, mkt research, MS Office, Photoshop, InDesign, and Illustrator; Email [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent, NY seeks MARKETING INTERN: strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (11/27)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC, Superb Entertainment/NBC Universal: administrative support and script coverage for film/television development company. Apply to [email protected] (11/26)

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks intern-Digital Media Department. Duties: rsrch & edit library episodes, validate titles to ITD & other projects as assigned. Cover letter/resume to [email protected] (11/26)

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks (2) interns-Publicity/Talent Relations Dept. Duties: read publications/online media and attend & asst at functions. Cover letter/resume to [email protected] (11/26)

WINTER/SPRING/ INTERNSHIP CREDITS ONLY: RESEARCH INTERN/(NYC): Analyze & produce reports work w/adsales, programming, marketing. Res: [email protected] (11/22)

WINTER/SPRING/ INTERNSHIP CREDITS ONLY: Westchester/NY. Research/write for national mag. Min 2 days/wk. Skills: Writing, resrch, computer, phone. Intrst in cool stuff/video games. Resume & writing samples: [email protected] (11/22)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Thirteen/WNET/NY: Daily animated kids’ series seeks interns w/ interest in PRODUCTION & PROJECT DVLPMNT. Must be available 2days/week. Stipend offered. Resume & cover letter w/ availability to [email protected] (11/21)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Threshold Entertainment seeks an energetic intern. Duties will incl: rsrch, phones, filing, & other projects as assigned. You MUST love dogs & able to receive school credit. Cover letter/resume to [email protected] (11/21)

WINTER/SPRING INTERNSHIP CREDITS ONLY: INTERN, LANGUAGE DUBBING/The Kitchen/Los Angeles, Miami, Caracas: Credit Only  Get involved in dubbing your favorite pgms.-audio, int’l. business and mktg.; translation; sales. Apply at: [email protected] (11/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Adept at adaptations – established novelist and screenwriter will adapt your novel to the screen. [email protected] (11/27)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (11/27)

SITUATION WANTED: Film/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (11/27)

SITUATION WANTED: Award-winning WRITER/PRODUCER, animation & new media, available for freelance writing work. Experienced with short-form digital content. Reel & CV: or contact [email protected] (11/27)

SITUATION WANTED: Creative internat’l FREELANCE BUSINESS WRITER/JOURNALIST/PR PRO Ind expertise incl: music/ ent; technology & telecom;travel/hospitality; home luxury mkt, etc. Website: or email: [email protected] (11/27)

SITUATION WANTED: NY-based WRITER & EDITOR w/exp. in marketing, branding, websites, press releases, collateral & more. References and samples available upon request. Email: [email protected] (11/26)

SITUATION WANTED: SPORTS EXECUTIVE: Global Sr. level media professional w/ JD degree. Sell, acquire, strategize, negotiate deals, event producer, versatile & self-directed. E-mail: [email protected] (11/26)

SITUATION WANTED: Award winning network FIELD PRODUCER available for long and short form news, lifestyle, documentary, magazine and reality. Will travel nationally and internationally. Contact [email protected] attn: Melissa (11/26)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences all media. FREE COPY @ contact: [email protected] (11/26)

SITUATION WANTED: TV EXEC w station mgmt, programming, syndie sales exp. will be an asset to your co. Expert at team-building. In NY area now but only until wolf comes to door. Expensive to feed him! [email protected] (11/26)

SITUATION WANTED: Seasoned COPY EDITOR & WRITER w/extensive exp (over 10 yrs at WB) in mktg, PR and promotional ads and materials. Can provide many writing samples. Seeks freelance or FT. Please contact at [email protected] (11/26)

SITUATION WANTED: Creative, smart and enthusiastic PRODUCER with experience producing for VH1, MTV, A&E, and NBC looking for work as a field or show producer. Please email [email protected] for resume/reel.(LA) (11/26)

SITUATION WANTED: Did 2008 Internet Profits exceed expectations? Need stronger management to grow revenue w/greater efficiency? Former TV Advertising VP, original Double Click’er & Internet CEO understands your pain. [email protected] (11/26)

SITUATION WANTED: RADIO BROADCAST/AUDIO PRODUCER and 20-yr. L.A. based on-air-pro seeks F/T, P/T or freelance work in digital prod./broadcast opers. Top-notch skills/references! Visit or email [email protected] (11/26)

SITUATION WANTED: AD NETWORK ARCHITECT: one stop shop! Contract creation, publisher identification, recruitment and management. Increase revenue immediately. Contact: [email protected] (11/25)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER/LA: Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email: [email protected] (11/25)


SITUATION WANTED: PROGRAM SCHEDULING AND ACQUISITIONS EXECUTIVE seeks return to work! Experienced in Cable, Broadcast, and Distribution. Open and Flexible. Startups a specialty. [email protected] (11/25)

SITUATION WANTED: DIRECTOR, CREATIVE DIRECTOR with INTERNATIONAL EXP. Seeking emplymt, 20+ Yrs exp in commercials, motion pictures, music videos, etc. Links to work, reels, and resume aval. on request Email: [email protected] (11/25)

SITUATION WANTED: DIGITAL MEDIA GM specializing in P&L and team mgmt seeks short-to-mid-term assignment analyzing/implementing budget/staff/operational changes. 13 yrs online mgmt,Ivy MBA. [email protected] (11/25)

SITUATION WANTED: ELITE CASTING DIRECTOR: Renown for Specific Type Casting, & Creating Casting Miracles. Nationwide & Regional. Head of Casting; Major Networks, Cable & New Age Media, Cutting Edge Style. [email protected] (11/25)

SITUATION WANTED: PROGRAMMING SALES, MARKETING, PROMOTIONS (by project or FT). Substantial exp. In cable TV marketing and multi-platform programming distribution.Bilingual Eng./Span.). [email protected] (11/22)

SITUATION WANTED: ORIGINATIVE KIDS TV PRODUCER/DIRECTOR/EDITOR w/ 18+ yrs hands-on exp. Seeks agent & TV/new media projects. Credits: PBS Kids (Buster, Fetch!, Zoom), History, CBS, BBC. Screen reels & CV: (11/22)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra creative, vast experience, all genres, all networks, reality, major cable, award winning and fun! [email protected] (11/22)

SITUATION WANTED: FREELANCE EVENT MGR. & PRODR: Tradeshows/promotions/special events 18+ yrs hands-on exp. seeks Mrktg, PR, Adv, Affil. team to join/development to execution Creds: WB, AMC & WE Contact: [email protected] (11/22)

SITUATION WANTED: EMMY nominated Producer: Seeking DIRECTOR OF PRODUCTION. Produced top-rated reality productions for ABC, HGTV, Discovery, FOX. Mngd personnel, collaborated w/ directors/producers on [email protected] (11/22)

SITUATION WANTED: VETERAN WRITER/EDITOR (WEB/PRINT/BCAST) AND MUSIC BIZ 2.0 GURU offers you his expertise behind or on the scene. Rez @, see me @ (11/22)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: (11/22)

SITUATION WANTED: NEXT GENERATION BRAND CREATIVE SF Former CD w/ 13 yrs exp & current focus on multi-platform branded ent seeks leadership role w/ forward thinking media company, agency, marketer, or [email protected] (11/21)

SITUATION WANTED: Seeking ASSISTANT to Writer/Producer: Prefer full-time. 3 yrs. Set PA experience, top credits in film & TV. 2 yrs. agency experience. Currently working freelance. Contact Jennifer at [email protected] (11/21)

SITUATION WANTED: Seasoned PRINT AND DIGITAL MANAGING EDITOR/JOURNALIST with nine years of professional publishing experience. Writing samples and references are available. [email protected] (11/21)

SITUATION WANTED: CREATIVE EVENT PLANNER/PRODUCER w/over 13 yrs. exp. seeking fulltime position. Has worked for top companies such as Bravo, IFC, BMW, NBC, Hallmark Channel and more. Email: [email protected] (11/21)

SITUATION WANTED: SENIOR MARKETING EXECUTIVE (NY): 14+ years experience seeking VP/SVP position in entertainment/media. Expertise in branding, product development, strategy, partnerships, digital. Contact: [email protected] (11/21)

SITUATION WANTED: Creative, hard-working ASSOC. PRODUCER with 6 yrs prod experience at HBO, ESPN, CBS is looking for work on news magazine show or long-format documentaries. References available.E-mail Amy at [email protected] (11/21)

SITUATION WANTED: Exp’d MEDIA BUYER (Temp or Full Time) w/ 10+ yrs exp. negotiating r/TV/cable/sponsorships for a variety of clients nationally. [email protected] (11/21)

SITUATION WANTED: HISPANIC MKT CONSULTANT AND CREATIVE WRITER/TRANSLATOR w/18 yrs exp. I’ll translate your copy from English – Spanish in 24 hrs or it’s free. Contact: [email protected] or visit: (11/21)

SITUATION WANTED: WRITER/SUPERVISING PRODUCER Spanish & English on-air, web, print, ppt; crisp copy, development to final, vast US/Int’l experience, seeking project-based opp. [email protected] (11/21)

SITUATION WANTED: POST/ANIMATION/VFX PRODUCER/COORD w/ 4yrs exp. in advertising, mo-graph, broadcast, new media/web and writing. Seeking NYC-area work pref. in kids/education content. Contact
[email protected] (11/21)

SITUATION WANTED: PRODUCER/SHOOTER w/ exp. in casting, field & post production seeks employment as an associate, field or segment producer. Past credits include MTV, ESPN, CBS& ABC. Email: [email protected] (11/21)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position — over 20 yrs exp in media/advertising/broadcasting/entertainment industries. Greater Los Angeles area. Can provide excellent references. Contact: [email protected] (11/21)


SITUATION WANTED: Results oriented ACCT MGR Dist/Synd (19 yrs) seeks opp. w/ agency/network/studio/prod. co. Worked@ Disney, Ascent & Visual Data- Resume & client references avail. LA Based [email protected] (11/21)

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