Thursday, November 1st, 2007


Cynopsis: Kids!


Good morning. It’s Thursday, November 1, 2007, and this is your first early morning.

Author Christopher Paolini’s Inheritance Trilogy, which includes the first two titles Eragon and The Eldest (Knopf), is a trilogy no more.  Alfred A. Knopf Books for Young Readers, an imprint of Random House Children’s Books, revealed that Paolini’s series will grow to include a fourth book (title TBA) and the books will now be known as the Inheritance Cycle.  Additionally, Knopf also said the third book (title TBA) in the Cycle will be published in the US and Canada on September 23, 2008, and will be published simultaneously in the UK by Random House Children’s Books. It will also be released simultaneously in the US as an audiobook from Random House’s Listening Library division.  Paolini says the reason for adding another volume to the cycle is that he was just 15-yrs-old when he mapped out the trilogy (9 years ago), explaining, “When I finally delved into Book Three, it soon became obvious that the remainder of the story was far too big to fit in one volume.”


Nickelodeon International has acquired the CG animated series Frankenstein’s Cat (30×11) from CCI Entertainment, for air in Spain, the Benelux, South East Asia, Australia, Latin America and Israel.  Targeted to K6-11, Frankenstein’s Cat is based on the book of the same name by author/illustrator Curtis Jobling.  The comedy revolves around the exploits of Nine, a nutty cat, and his best friend Lottie.  The series is produced by the noted Manchester-based puppetmasters Mackinnon & Saunders (Tim Burton’s The Corpse Bride, and Bob the Builder) and Paris based Kayenta Production (Ca Cartoon, Scooby-Gang, and The Legend of Calamity Jane).


The Power Is Yours!  You may recall that as the catch phrase of the 1990s environmentally conscious animated blue superhero Captain Planet, oh, and his lovely green mullet.  And with that, Cartoon Network Enterprises and Local Celebrity have teamed in a licensing deal that will place Captain Planet on the front of a new line of T-shirts.  Targeted to men, women and kids, the new Captain Planet t-shirts are now available in specialty boutiques and department stores.  Born from an idea from Ted Turner, the animated series Captain Planet and the Planeteers originally debuted on TBS in 1990.  The series is currently available in syndication and runs weekdays on Boomerang.  As it has for several years, Boomerang will again feature Captain Planet and the Planeteers in a 12-hour marathon next April to celebrate Earth Day 2008.

Heading out of this year’s annual Expo Licensing Latin America wraps up, a new group of Latin American licensees have signed on for the kid/teen-targeted animated series, Crack & Bonky, including: Doobalo S.A/de C.V. (socks); PIC S.A. de C.V. (sleepwear, underwear) and Manny Distribuciones S.A. de C.V. (coin purses, nylon wallets, markers, retractable erasers, pencil sharpeners).  These new the join the growing roster Latin American licenses, which currently includes: Chicabum (cellular content in Mexico and Latin America); Office Max (customized stationery); DTM (toys/figures); Chenson (Backpacks and Bags); Bondifiesta (bubble gum, confectionery); Majtan (gel stickers, decorations); Bonsa (gifts, office supplies, accessories); PTI/ (cellular accessories); MAE (Gift and Office Supplies); and Editorial Radar (kid’s magazines).  Additionally, Crack & Bonky is set to run as a weekly comic strip in the Sunday kids section of Mexican National newspaper, Reforma, from January 2008.


Among the eight individuals that will assemble next week to receive the Presidential Medal of Freedom, at the White House on Monday, November 5, 2007, will be Harper Lee, for her book To Kill a Mockingbird (HarperCollins/1960), for her contribution to America’s literary tradition.  Lee won the Pulitzer Prize for her sole book in 1961.  One of the highpoints in the US educational system (if you ask me), To Kill A Mockingbird continues to be a standard for English classes in schools across the US.  That said, the book is one of the most challenged books for school districts looking to ban books for reasons including subject matter and select language.  The Presidential Medal of Freedom is considered one of the two highest civil awards in the US, the other being the Congressional Medal of Honor.  Next week’s other honorees include: Gary S. Becker; Oscar Elias Biscet; Benjamin L. Hooks; Francis S. Collins; Henry J. Hyde; Brian P. Lamb; Ellen Johnson Sirleaf.

Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


Dr. Malore I. Brown joins Sesame Workshop as Project Director/The Electric Company.  Responsible for the overall management of the new multimedia The Electric Company, Brown will also head the re-launch of the series.  She will report to COO, Mel Ming.  Most recently, Brown served as an Independent Consultant to libraries in the areas of children’s literature and services, assessment of children’s literacy and program development and management, public libraries and grant reviewing.  She was previously Executive Director/Association for Library Service to Children, a unit of the American Library Association, as well as serving as  a Professor at a number of universities.

Classic Media names Karyn Schneider as VP/Licensing, North America.  In her new position Schneider oversees consumer products for the combined Classic Media/Entertainment Rights brands (e.g. Where’s Waldo?, Casper the Friendly Ghost, George of the Jungle, Lassie, Rupert Bear, etc).  Based in NYC, Schneider will grow the team there as well as working with Classic Media and ER’s many licensees.  Formerly Executive Director/Licensing for United Media, Schneider reports to Nicole Blake, SVP/Marketing.  Reporting to Schneider is Kim Anthony Jones, who was recently promoted to Licensing Manager.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 30, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1010; K6-11 441; TWEENS 9-14 319
DISNEY CHANNEL:     K2-11   830; K6-11 503; TWEENS 9-14 408
CARTOON NETWORK: K2-11   476; K6-11 288; TWEENS 9-14 255
TOON DISNEY:           K2-11   112; K6-11   59; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the children’s series H.R. Puf’n’stuf (1969-1971), what item was Witchiepoo obsessed with obtaining? JIMMY’S MAGIC FLUTE (Freddie)   Kudos to:  George A. Klein-Wahoo! Creative/Atlanta; Rick Farley-HarperCollins Children’s Books/NY; Ron Yurman-Short Hills Media Group/Short Hills, NJ; Enid Chaban-Random House Children’s Books/NY; Michael Hawkins-PromoDoctors/Irving, TX;  Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills, CA; Lynn Costello-Hawthorne Direct/Phoenix; John Harper-Keller Williams Realty/Beverly Hills; Jeff Berkwits-Upper Deck Entertainment/Carlsbad, CA;  Lee Williams-Boomstone Animation Inc./Ottawa

Today’s Trivia Question: On the TV show The Wonder Years, Kevin’s Phys Ed teacher appeared throughout the series. What was his name?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PROGRAMMING COORDINATOR/Rainbow Media/NYC: Media planning /scheduling on-air /web for horrornet Monsters HD. Related exp./Paradigm/Filemaker/FinalCut/Photoshop. Apply to req 4767BR. (11/8)

JOB OPENING: TEMPORARY RSRCH POSITION (3 Months)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales and PR support. Knwldg of Galaxy & NPower. Email resume: [email protected]    (11/8)

JOB OPENING: TRAFF COORD/WE tv/Long Island: Compile daily program logs for the network and provide strat placement of all elements. BA/comm pref. Strong PC and scheduling database pref. res to ref #4672BR (11/8)

JOB OPENING: LA DIRECTOR of Nickelodeon Magazine: Exciting Opportunity! Must have print experience; responsible for robust account list. Kids experience preferred. Job description at (11/8)

JOB OPENING: SALES TRAINING PROGRAM CANDIDATES/TeleRep:  Send confidential resume w/ cover letter stating qualifications to be a top seller at #1 rep in nat’l spot TV to: [email protected].  Train and stay in NY or optional relo. (11/8)

JOB OPENING: EXEC PROD/BBC Prod/NY: mat leave Nov – March: Responsible for development/exp in female skewed reality TV/cable and network exp/ability to manage large teams. Apply to [email protected] (11/7)

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases.  See full posting and apply at (11/7)

JOB OPENING: MGR CONSUMER MARKETING/Hallmark Channel/LA: Works on all consumer marketing activities for Hallmark Channel. See full posting and apply at (11/7)

JOB OPENING: TEMPORARY DIRECTOR, ON AIR PROMOTION/Hallmark Channel/LA: Develops and implements promotional scheduling strategies. See full posting and apply at (11/7)

JOB OPENING: FREELANCE DESIGN COOR/Nickelodeon/NYC: Min. 3+ yrs Production/Project Mgt exp; Familiar with PM principles; production enviro. exp; MS Project & Office; Niku Clarity a plus. EOE/M/F/D/AAP apply:  [email protected] (11/7)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks Acct Exec for local ad sales.2+ yrs ad sales exp. pref cable tv, e-media/print or ad agency.  Valid NY Drivers Lic.  Apply to req 4802BR (11/7)

JOB OPENING: MUSIC LICENS’G/Razor & Tie Ent/NY: Work w/ Dir of Music Licensing.Focus on advrtsng usages& supplement exploitation of music assets via film,TV, video games, dig tech, soundtracks etc. Cvr/res: [email protected] (11/7)

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr  [email protected] . (11/6)

JOB OPENING: RESEARCH ANALYST/IAG RESEARCH, NY: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.Resume via web: (11/6)

JOB OPENING: ONLINE PRODCTN ASSOCI w/ HTML (hand-coding required), CSS, XML, JavaScript, CMS & Flash skills. Exp w/ blogging, video editing, writing/editing, design all huge pluses. NYC based. Resume: [email protected] (11/3)

JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res: [email protected] (11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of sales, minimize level of debt. Res: [email protected] (11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience. [email protected] (11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply [email protected] (11/2)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Mar/Com Pro in NY currently in Affil Sales of major media conglom. Exp’d in brand promotion, affil sales, & building client relationships. Enthusiastic & Success Driven. [email protected] (11/7)

SITUATION WANTED: Recent MBA grad looking to burst into broadcast and digital. Founder/Pres of college TV Ntwrk. Sig mkting and rsrch exp. Looking for Assoc. Mkt Mgr positions. Bright, Creative & Highly Motivated. [email protected] (11/7)

SITUATION WANTED: Call NYC’s PREMIERE ENTERTAINMENT LIFE COACH for help with bios, resumes, website content and more.  646-331-3143. (11/6)

SITUATION WANTED: INTERNAT’L TV Exec w/extensive exp in sales, mktg, licensing, acquisitions, distribution, co-production packaging, and management is available either full time or on consulting basis. [email protected] (11/6)

SITUATION WANTED:  Kick Ass Aussie EP new to NYC, lots reality/obdoc/lifestyle exp. Has  green card, will travel, available as writer/director/post prod. Great refs, tapes. email: [email protected] (11/6)

SITUATION WANTED: ENTERTAINMENT MARKETING/PROMOTIONS CONSULTANT (FORMER INDUSTRY EXEC ) with 20-yr successful track record in film, television and print. Available for project work. Based in NYC. Will travel. Contact: [email protected] (11/2)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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