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Cynopsis
11/16/06
Good morning. It’s Thursday, November 16, 2006, and this is your first early morning briefing.
Confirming the swirling rumors the past week or so, Randy Falco is making his move from NBC Universal Television Group over to head up Time Warner’s AOL division, replacing CEO Jonathan Miller. In a statement released by Time Warner Chairman and CEO Dick Parsons reads in part, “A key to Time Warner’s digital future, AOL is showing early success in transitioning to an advertising-focused business model, and Randy is a first-rate choice to ensure AOL realizes its promise.” Randy will report to Jeff Bewkes, Time Warner Pres/COO.
Tonight’s Finales:
Showtime: THe Underground at 10p
Comedy Central: Freak Show at 1030p
Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That’s in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising. The study was conducted over a nine-month period (October 2005 to June 2006) at Nielsen Entertainment’s testing facility in Las Vegas. More than 10,000 people participated in the screening of 50 broadcast and cable programs, where commercials and placements were featured for approximately 200 consumer brands.
The NFL Network will launch a new series on November 24 at 830p called America’s Game: The Super Bowl Champions, which ranks the best Super Bowl winning teams of all time. NFL Network has ordered 41 episodes, each voiced by names you’re familiar with including Martin Sheen, Laurence Fishburne, Gene Hackman and Bruce Willis.
TLC will debut a new series that focuses on three families who are struggling with unruly children in The House of Tiny Terrors. Hosted by author/mother Karen “Duff” Duffy, the families move into a specially-designed home where they will receive coaching and advice from clinical psychologist Dr. Tanya Brown. Produced by Outline Productions, the series premieres December 10 with double episodes from 8-10p. Single hour-long episodes will then air nightly at 8p through December 15.
Food Network will debut a new series with a twist on “fast food.” In Dinner: Impossible, Chef Robert Irvine, who has cooked for Britain’s Royal family and four U.S. presidents, will create a meal, despite various culinary challenges, all before the clock runs out. The half-hour series will premiere January 24 at 1030p and is produced by Marc Summers Productions Inc.
If you happen to know anybody in Phnom Penh, Cambodia, let them know they can now hear BBC World Service programs in English in around the clock following BBC 100 FM‘s re-launch. It has been available in Cambodia since 1997 but recently received a new more centrally located transmitter. The station airs programs on health, sports, business, music, and more including BBC’s flagship show, Newshour.
Owner of cable nets Golf Channel and Versus, Comcast is set to launch its new HD cable channel, Golf Channel/Versus in January with Golf Channel programming during the day and Versus content at night. It will be carried on DirecTV some time in 2007, and Comcast will launch the network on its own systems beginning in January.
HBO and AOL have partnered to launch a new broadband website for first quarter next year: This Just In. This Just In will showcase comedy based on current events from pop culture to politics and it will feature new comedic talent. The web site will also have video content and a blog so viewers can keep up with daily happenings. The web site can be found at www.thisjustin.com, which replaces the current AOL Comedy channel.
Turner Sports and PGA.com will make content available from the 2006 PGA Grand Slam of Golf on the iTunes Store as of November 22. The two-day tournament begins November 21 and consumers will be able to purchase 25-30 minute highlights packages for $1.99 each. This is the first time PGA.com has made golf tournament coverage available for purchase and download. The live coverage of the PGA Grand Slam of Golf will air on TNT from 7-10p November 21 and from 6-10p November 22.
The CW is looking at a comedy project called Unhitched from Mayhem Pictures, produced by Touchstone TV. The story is about a group of new divorcees who all move in together and attempt to restart their lives, per Variety. The pilot script will be written by Nichole Millard and Kathryn Price.
Joining the cast of HBO‘s John from Cincinnati is Luke Perry. Production of the series began this month and Perry had originally appeared as a guest star, but how now been signed as a regular. The series is expected to debut on HBO this summer, according to Hollywood Reporter.
Casting Call: CW11/WPIX, the CW Affiliate in New York is looking for New York’s Hot Model. This Friday, the CW11 will begin its model search in the Tri-State area through November 26. Aspiring models can submit photos and find all the contest details online at www.cw11.com. Viewers will have the chance to vote for their favorites and the three finalists with the most votes will appear on The CW11 Morning News December 4, 5 and 6 and receive a fashion makeover from Marshall’s and compete in various challenges. The winner will be announced on December 6 and receive a fashion and beauty prize package and exposure in local media to build a portfolio. The contest is open to female residents of NY, NJ and CT who are 18 years or older.
Casting Call: The application deadline for the CHUM Television’s Canada’s Next Top Model is December 15. Females between 18-27 are welcome to apply. For the official application kit visit www.citytv.com.
Mike Perciaccante has taken the position of Director/Research at WXTV and WFUT+/New York. He is charged with marketing the Univision and Telefutura brands to the New York audience.
Martha Stewart Living Omnimedia Inc. has named Bernie Young as Co-Executive Producer of The Martha Stewart Show. Bernie, who won an Emmy as Producer for The Rosie O’Donnell Show, begins his new position immediately.
CBS Television Stations has upped Joanne Calabria to VP/Public Affairs to develop and implement public affairs programs group-wide for the 39 television stations. In addition, the company has promoted Mike Nelson to VP/Communications where he will be the lead spokesperson and manage the media relations and internal communications efforts for the station group.
Dan Harris has been made Anchor of ABC News’ World News Sunday. In addition to this new anchor position, Dan will continue as a New York-based Correspondent for ABC News broadcasts including World News with Charles Gibson, Good Morning America, Nightline, ABC News Digital and ABC News Radio. Dan joined ABC News in 2000.
Twentieth Century Fox Film Corporation has promoted Jamie McCabe to the new position of EVP/Worldwide PPV, VOD and Electronic Sell-Through, effective immediately. Jamie will spearhead all distribution and marketing efforts for Fox’s film and television programming to the VOD and electronic sell-through arenas. He will continue to report to Peter Levinsohn, President/Worldwide Pay Television and Digital Media.
Lisa Berger has been upped to EVP/Original Programming and Series Development at E! Entertainment Television. In addition to her previous duties, Lisa will now also work on developing content for multiple platforms.
Donna Hardwick has been made VP/Marketing and Promotions for PorchLight Entertainment. Based in Los Angeles, Donna will lead the marketing and branding strategies on a multi-tiered platform for the company’s children’s brands including Jay Jay the Jet Plane, Tutenstein and Animalia.
NBC Sports has elevated Jon Miller to the position of EVP/NBC Sports to manage all NBC Sports content and to play an active role in NBC Sports sales. Jon continues to report to Ken Schanzer, President, NBC Sports.
Tuesday – A18-49 Analysis: ABC was #1 Tuesday night with 5.7/15 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX came next at 4.1/11, followed by NBC 3.6/9, CBS 3.5/9, CW 1.6/4, UNIV 1.4/4 and TELE 0.4/1. ABC’s Dancing with the Stars stole the limelight at 8p with 7.1/19. ABC continued in the lead at 9p with Dancing w/ the Stars and the premiere of Show Me the Money at 6.6/16; FOX’s House was not far behind at 6.2/15. NBC won at 10p with Law & Order: SVU at 5.3/15, while ABC’s Show Me the Money was second at 3.5/10 and the premiere of CBS’ 3 Lbs was third at 2.8/8.
Live + Same Day Household Ratings: Tuesday, November 14, 2006 – SWEEP DAY #13 – time period averages. Source: Nielsen Media Research
ABC 12.7/20 Dancing with the Stars 17.1/25, Show Me the Money [p] 8.3/13
CBS 8.0/12 NCIS 10.0/15, The Unit 7.3/11, 3Lbs [p] 6.5/11
NBC 6.5/10 Friday Night Lights 3.5/5, Law & Order: Criminal Intent 6.1/9, Law & Order: SVU 9.8/16
FOX 6.0/9 Standoff 3.1/5, House 8.9/13
CW 2.4/4 Gilmore Girls 3.1/5, Veronica Mars 1.7/3
UNIV 2.0/3 La Fea Más Bella 2.6/4, Mundo de Fieras 2.0/3, Ver Para Creer 1.4/2
TELE 0.6/1 Marina 0.6/1, Amor Mio 0.6/1, Amores 0.5/1, Decisiones 0.6/1
A18-49: ABC 5.7/15, FOX 4.1/11, NBC 3.6/9, CBS 3.5/9, CW 1.6/4, UNIV 1.4/4, TELE 0.4/1
The History Channel presents This Day in History:
1776-Hessian Lieutenant General Wilhelm von Knyphausen and a force of 3,000 mercenaries capture Fort Washington in upper Manhattan. After a brief siege, three thousand Continental forces, led by Colonel Robert Magaw, surrendered. The outlines of the fort, which incorporate the highest natural point in Manhattan, are visible today in the Washington Heights neighborhood’s lovely Bennett Park.
Answer to Monday’s Trivia Question: I think everyone has sung this famous tagline at least once or twice. Trust__________for the rest of your life? SLEEPY’S, THE MATTRESS PROFESSIONALS Kudos to: Gary Lico-CABLEready/Norwalk CT; Christine Lawrence-Nielsen Media Research/NY; Bob Von Kohorn-MTV Networks/NY; Lindsay Herman-Scripps Networks/NY; Emily K. Little-Disney Channel/ABC Kids/Burbank; Justin Meadows-Disney ABC Cable Networks Group/Burbank; Marty Webb-Davis Elen Advertising/LA; Meaghan Schick-Abacus Media/Castalian Music/Santa Monica
Today’s Trivia Question: Sometimes it was on his head, the next episode on his fingers or hand, but this running visual gag of wearing a bandage on some part of his body in each episode was part of which show and with whom? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn
11.16.06
Cynopsis Ad Sales:
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Classifieds: Trish Pihonak – 203-926-9878 / [email protected]
Emails to the Editor are included at the base of the edition. Today’s Topic: Internships Check it out!
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Cynopsis CLASSIFIEDS – For more classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: SALES ASST/Hallmark Channel-NY: Entry level position that works w/ AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at www.hallmarkchannel.com . Res: [email protected] (11/23)
JOB OPENING: SR DIR. RETAIL DVLPMNT/NYC: 10+yrs. Exp. +BA-Develop retail mrktng plans & manage retail promos. at mass + specialty stores. Must have retail contacts. Apply: [email protected]. EOE (11/23)
JOB OPENING: RESEARCH ANALYST/FSN/NY: Analyze qualitative and quantitative data; prepare presentations for ad sales; 1+ yrs cable/bcast rsch exp pref’d; Nielsen; MRI; Exc organization & writing skills. Apply at www.foxcareeers.com (11/23)
JOB OPENING: RESEARCH MANAGER/NYC/Fox Latin: 3+ yrs exp managing quantitative and qualitative research for ad sales, programming & marketing. Exp. w/online, TV ratings and market research data. Apply @ [email protected] (11/22)
JOB OPENING: RESEARCH MGR/6 mos/Burbank: Design/implement proj’s-primary rsrch, studio-based TV prod co. Trad/alter methods, pull/analyze data. 3+yrs TV prog primary res, top writing/analyt skills. Apply: [email protected] (11/22)
JOB OPENING: MGR SCHEDULING/AMC/NY: Do you love movies? Strat plan’g & sched support for ntwrk.Analytical/Creative thinker w/3+ yrs of prog exp in brdcst or cable. Research background a +.Res: www.cablevision.jobs ref #1750BR (11/22)
JOB OPENING: RESEARCH MANAGER/AMC/NY: 5+ yrs media res. exp. Qual/Quan analysis of data for busy Ad Sales, Marketing, Programming groups.Exp w/Nielsen pref w/cable.Res to www.cablevision.jobs ref #373BR (11/22)
JOB OPENING: ACCT EXEC/GALAVISION/NYC: Highly-motivated w/ exc. selling/media/presentation skills & extensive agency/client relations. Fax res & cvr letter to (212)953-0191 or: [email protected] Subj: AE (11/21)
JOB OPENING: PROJ MGR/Sci-Fi NETWORK/NBC UNIVERSAL/NYC: Mng workflow of all projects & develops & mng budget. Track projects. BA/BS pref. ext. post prod. knwldg, 2+yrs on air prod. exp in Cable. www.nbcunicareers.com job # 558835 (11/21)
JOB OPENING: RSRCH & MEDIA COORD/BBC Motion Gallery, NY:(clip licsng div of BBC)Imdt opng: Exp in footg rsch & FnlCut Pro. Rsch sppt for edcatnl bus. Rsch & tech sppt for wrldwide offices. Re: [email protected] (11/21)
JOB OPENING: RESEARCH ANALYST/Superstation WGN/NY: Prgrm trends, estimates, sales promotion, prgm maintenance. Experience in TV media with a proficiency in Xcel,Ppt,Word,Nielsen software & MRI a plus. Resume to [email protected] (11/21)
JOB OPENING: ACCOUNT EXEC & RSM/KSBI-TV, OKC DMA: Media exp., strong communication and organizational skills req’d. Enjoy making a great income. Send resume to [email protected] or 405-631-7367 (11/21)
JOB OPENING:ONLINE PROMOTION/PR/ElectricArtists/NY: 3+Yrs Online Mktg exp. Creative/strategic thinker. Exec online mktg/promo campaigns: TV/film/music/video game/etc. Exp w/Ppt, Excel, Word. Res/Salary: [email protected] (11/21)
JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Spot Runner/NYC or Anywhere East Coast: 3+yrs ad sales exp in TV or IPTV. Solid track record w/National Accounts. Unlimited potential! Apply on-line @ www.Spotrunner.com (11/18)
JOB OPENING: DEVELOPMENT EXEC/NY, DC, LA or SF: develop & pitch documentary and reality shows to major cable networks. Be creative with strong sales background, writing proposals, promos & casting hosts. [email protected] (11/18)
JOB OPENING: RESEARCH MGR/NY: Cablevision seeks Research Mgr. 5 + years exp. Cable Television and Web/VOD analytics research knowledge preferred. Visit www.cablevision.jobs and apply to job 1786 (11/18)
JOB OPENING: AD SALES PRODUCER/LA: Manage digital media ad sales. 4-6 yrs exp. in project mgmt, kids ent., and campaign production. Exp. with Flash, HTML, & related digital media techn. Visit: www.disneycareers.com (Req ID 48489) (11/18)
JOB OPENING: DIR OF PROGRAMMING/NATIONAL GEOGRAPHIC CHANNEL/ Washington, DC: Dvlp prog strands & sched strtgy; ad sls pckgs, tie-ins & specials; acquisitions; 3+ yrs cbl ntwk scheduling; strong comm, apply at www.foxcareers.com (11/18)
JOB OPENING: DIGITAL RESEARCH MGR/CNBC/NJ: Support CNBC Digital Product & Content teams in fulfilling rsch requests from prgrmg, corp. comm, ad sales, strategic mktg, site operators & business dvlpt. www.nbcunicareers.com Job#550623 (11/18)
JOB OPENING: DIRECTOR/MULTI-CULTURAL AD SALES/Cynopsis Media, NY or Miami: 4+ yrs agency or in-house ad sales in TV industry; 2-3 yrs exp w/ multi-cultural media. Detailed, organized, creative go-getter. Email: [email protected] (11/24)
JOB OPENING: CLIENT SUPPORT SERVICES DIVISION/Nielsen Media Research LA & Chgo: Application training, PC experience, Travel required, Experience within Media Industry desired. Apply: [email protected] (11/17)
JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or program mgmt. Min 5 yr mktg exp. Apply: www.aetn.com/careers.html (11/17)
JOB OPENING: RESEARCH ASSOC/BRAVO/NY: Provide top line detailed analyses/ratings reports, 2+yrs exp. in media res., working w/Nielsen audience data, NPower, Galaxy Explorer, & MarketBreaks. Apply: www.nbcunicareers.com job #557567 (11/17)
JOB OPENING: PRODUCER & ASSOCIATE PRODUCER/ Scholastic Educational Technology/NYC: Experience developing educational software for children and teens preferred. Please send resume to: [email protected] . (11/17)
WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
WINTER INTERNSHIP/CREDITS ONLY: Little Airplane Prods. a Children¹s TV Co is seeking Interns Flexible but looking 4 interns 4 1-5 d/wk for 2+ months, hrs: M-F from 9-6:30pm. Cover letters & resumes should be directed to: [email protected] (11/23)
WINTER INTERNSHIP/CREDITS ONLY: CORPORATE COMMUNICATIONS INTERN, SCHOLASTIC INC/NY: Gain experience in public relations, internal communications, and special events. Learn while having fun with creative team. Apply to [email protected] (11/17)
WINTER INTERNSHIP/CREDITS ONLY: INTERNS /Shalom TV/Ft Lee, NJ: Report to head of prod. New & innovative Jewish children’s shows, news prgrms, celebrity interviews & community event coverage. Good comm/organizat’l skills. Res: [email protected] (11/17)
Winter Internship Credit Only: COMMUNICATIONS: Media and PR, Events, Corporate, Graphic Design/NPR: Hands-on, valuable exp, exposure to growing non-profit media org. Strong writers. Comms exp a plus. http://www.npr.org/about/jobs/intern/ (11/17)
WINTER INTERNSHIP/CREDITS ONLY: BUSINESS DEVELOPMENT INTERN /NY: Assist Business Development department with marketing and branding campaigns, promotional events, content acquisition, client meetings & ind conferences. Res: [email protected] (11/17)
WINTER INTERNSHIP/CREDITS ONLY: WEBSITE INTERN/NY: Dev’p interactive pages to asst w/ content acquisition. Mng updates & changes to website. Knwldg of Dreamweaver, Flash, JavaScript, HTML. Adobe Illustrator & Photoshop a +. Res: [email protected] (11/17)
WINTER INTERNSHIP/CREDITS ONLY: LEGAL INTERN/NY: Asst all aspects of legal matters, incl. drafting & editing contracts, project dev’t, & office admin, as well as hands-on exp in assisting in licensing & promos operations. Res: [email protected] (11/17)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR AVAILABLE. Experienced in reality; entertainment; news; magazines; excellent story teller. Three-time Emmy nominee. LA Based, will to travel. [email protected] 310-594-6917 (11/22)
SITUATION WANTED: Exp’d DIGITAL MEDIA & ENTERTAINMENT CONSULTANT/NYC: Available for corporate strategy and business development roles. 6 years of international experience with top consulting firm. Contact: [email protected] (11/21)
SITUATION WANTED: LA, CA: PROFESSIONAL MARKETER w/4+ yrs exp in cable TV, consumer products and an advanced degree in mktg. Skills include project mgmt, promos, trade show mgmt, and budgets. [email protected] (11/18)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
WHAT’S ON TONIGHT: Thursday, November 16, 2006
ABC Ugly Betty, Grey’s Anatomy, Barbara Walters Special
CBS Survivor: Cook Islands, CSI, Shark
CW Smallville, Supernatural
FOX ’til Death, ’til Death [r], The O.C.
i Billy Graham Crusade, Charlie’s Angels, Diagnosis Murder
MNT Desire, Fashion House
NBC SUPERSIZED: 8p: My Name is Earl, 8:40p The Office, 9:20p 30 Rock, ER
TELE Marina, Amor mio, Amores, Decisiones
UNIV La Fea Mas Bella, Mundo de Fieras, Aqui y Ahora
EMAIL TO THE EDITOR:
re: INTERNSHIPS
Dear Tony, Stu, and Anonymous:
One of the most valuable things I ever did in my life was the full-time internship for a semester at a trade magazine. When I approached them, they were unaware that such a thing existed. I basically put myself forward as slave labor to land the plum position that I created. They did agree to pay for meals and transportation, which, at the time, was a more than equitable agreement, especially as I got tons of media to sell for “used” as well.
These days, in addition to running my own company, I teach as an adjunct at a New Jersey public college. I bring internships in from professional colleagues on a regular basis. Some students are shocked to find that they don’t get paid.
Yet, if there’s a recurring theme in most of my classes, it’s “everything is negotiable.”
Students: even the cheapest organization might be willing to pay for your train ticket and feed you.
Businesses: yes, you are spending time and effort training the future.
But even the future’s gotta eat.
Hank Bordowitz
The Bordowitz Media Werx & Ramapo College of NJ.
Response – Re: Interns, To Pay or Not To Pay –
1. Stuart Jay Weiss: I’ve fallen in love with you for your response to Dom Caristi.
2. Will someone, anyone, from NBC please respond and figure out a way to give this kid “Anonymous” his “ultimate dream” – a job at SNL? That’s what Matthew Perry and Bradley Witford would do that on “Studio 60, Live on the Sunset Strip”…
3. Tony Marinaro: Yeah yeah yeah, I did my internship at KDKA back in the 80s too, I was dirt poor, I worked nights and weekends at Pizza Hut, blah blah blah. It was beneficial, but beyond grueling. So I would NEVER wish those conditions on anyone. But more than that – the simple truth is this: The intern situation, as it exists day, does not promote Diversity. Kids whose families can afford it get it, and those who can’t – don’t. The word for that is unfair.
Joyce Draganosky
Brooklyn
I would like to respond to the letter from Tony Marinaro, Director of Market Research WTNH-TV&WCTX-TV & LIN Television Corporate Director of Research
I also did a rewarding, non paid internship back in the day – the mid 70’s.
It opened a huge door. It was a time when we had no calculators (they barely had been invented for the masses) We had no cell phones (Most phones were still stuck to the wall). Walkmans were just becoming the rage. Two parent homes were mostly the norm. Women in the workplace were causing controversy. Things change. Hopefully they evolve into something better.
I think it is time to recognize that when you ask anyone in your workplace to do something that benefits the company in any capacity, you should compensate them for it. Even Slaves were given some food and housing. It’s time.
Suzy Noel Benfatto
Former Producer/Current Actor
Los Angeles, CA
Apparently it is not enough to go to college and get an education any more. I hear more complaints that the new graduates cannot write a coherent sentence than I care to enumerate. It is admirable that someone has the determination to work their way through college. Internships provide an education and hopefully some insights into a chosen field. What is wrong with making it a little easier by offering payment for services rendered, thereby enabling an intern to concentrate on their academic studies while receiving training in their chosen field? I maintain that companies will end up with a higher standard of employee in the long run, one who has a much higher skill level.
D. Nelson
Feel free to respond to this Email to the Editor, or submit one on a different topic. Editor retains the right to include or not, as well as reduce the length as necessary. Send your submissions by simply replying to this email.
