Cynopsis: Kids!
11/16/06
Good morning. It’s Thursday, November 16, 2006 and this is your first early morning Kids! briefing.
Yahoo! has revamped its kids’ website, Yahooligans!, given it a new name, Yahoo! Kids, and re-launched the re-branded site live last evening ( http://kids.yahoo.com ). Targeted primarily to K6-12, the overhaul and redesign of Yahoo’s kid service was led by Paul Marcum, GM/Youth content, with the aim of presenting content that better reflects current kid interests, and conversely letting kids know what other kids are into, while still maintaining the goal of providing a kid-friendly and safe custom version of Yahoo!. That said, the new site design puts the focus on its interactive features such as music, games and video, and less on the directory that had been the center of Yahooligans! Yahoo! Kids Clips is the main source for video on the new site featuring a mix of entertainment and educational flash video programming, and includes content from National Geographic. Educational content also features a news section and a redone StudyZone. A parent area on the site will roll-out soon.
The Weinstein Company (TWC) announced two new exclusive deals yesterday, one naming Blockbuster as the exclusive rental rights to its titles and the other making Genius Products, LLC the exclusive distributor to TWC in managing and executing its new pact with Blockbuster. Under the new deal, TWC has granted Blockbuster the multi-year exclusive rental rights to all of its movie titles through 2010. Blockbuster will provide TWC with a minimum guarantee based on the box office take for the movies, or, for direct to DVD/VHS movies Blockbuster will either handle the acquisition or production costs of the movies. TWC and Blockbuster will share rental revenues from TWC’s theatrical and direct-to-video titles. The new TWC and Blockbuster agreement does not, however, include the exclusive rights for retail sales of TWC’s video/DVD titles. Blockbuster will create both a unique TWC section in-store and online.
MORE KIDS STUFF
IGN Entertainment, a unit of Fox Interactive Media, has inked new multi-year deals with Fox, Lionsgate, Central Park Media, and Starz Media including Starz Home Entertainment and its anime company Manga Entertainment, to sell download-to-own movies, TV series and anime content via its digital retail store Direct2Drive. Under these new pacts Direct2Drive will feature programming content including X-Men: The Last Stand, Saw 2 and Ghost in the Shell, for about $7.99-19.99 for feature film releases and $1.99 for each TV episode. Direct2Drive will promote the new and future releases across IGN Entertainment’s network through cross-promotions at Fox Interactive Media properties including IGN.com, Rotten Tomatoes, and Film Force, among others.
¡Sorpresa!, the Spanish-language kid channel, has teamed with Verizon Wireless V Cast to launch of ¡Sorpresa! Móvil. Initial content offerings include 1-2 minute clips of six of its TV series for Verizon Wireless V Cast for customers, with plans for a larger roll-out to follow over the next few months. Programs available via the Sorpresa channel include: El Planeta De Remi (Puerto Rico); Kitty’s Paradise (Japan); ¿Sabías Que? (US); Kappa Maki (Japan); Tienda Majica (Puerto Rico); and Cachuereos (Chile). Sorpresa is owned by Firestone Communications.
In other V Cast news, under an agreement between Sesame Workshop and Verizon Wireless, 1-2 minute segments of both Plaza Sesamo, the Latin American adaptation of Sesame Street, and the expanded offerings of Sesame Street are now available through a new dedicated Latino category, with larger roll-out to follow. Customers with other V CAST-enabled phones can view Plaza Sesamo through the current Sesame Street channel.
PBS Kids Sprout will celebrate Thanksgiving Day with themed programming on Thursday, November 23, 2006. Programming will include the special Sprout’s Thanksgiving Diner Party, in which the gang celebrates with a healthy feast, as well as episodes of Sesame Street, Jay Jay the Jet Plane and Barney & Friends. Meanwhile Sprout’s website ( www.sproutonline.com ) will feature a Thanksgiving recipe from the Sprout Diner, creative activities, and the Sprout Diner Contest that asks kids/parents/families to submit a healthy recipe named for Thomas the Tank Engine (ex: Choo Choo Chopped Salad).
Granada International will debut a wide range of programming at this month’s Asia Television Forum. Kid-targeted programming content available includes:
- My Parents Are Aliens (14 x 22) from ITV Productions;
- Pocoyo (52 x 7′) from Zinkia Entertainment/Granada International in association with Granada Kids, the first Pocoyo series (52 x 7′) is also available from Granada International;
- Bel’s Boys (26 x 15′) from Initial Productions, in association with the Northern Ireland Film and Television Commission; and
- Darcy’s Wild Life (20 x 30′) from Temple Street Productions.
MARKETING/LICENSING
Seattle Seahawks running back Shaun Alexander has teamed up with Nickelodeon to lend his support to the network’s Let’s Just Play campaign, in partnership with Alliance for a Healthier Generation. Alexander is featured in a PSA focusing on the importance of a balanced diet, which bowed on the network yesterday. He will also serve as a spokesperson for the 2007 Let’s Just Play Go Healthy Challenge. Alliance for a Healthier Generation is a joint initiative between the American Heart Association and William J. Clinton Foundation.
The Parent Teacher Association (PTA) and Entertainment Software Rating Board (ESRB) have joined together to launch a video game ratings education campaign that will include the distribution of 1.3 million brochures to 26,000 PTAs nationwide. The goal of the campaign is to encourage and enable state and local PTAs to educate parents in their community’s about video game ratings and how best to use them. This is not the first consumer video games ratings education effort on the part of the ESRB, which also includes print, TV and radio Public Service Announcements among other vehicles. The difference between this new initiative and the others is that the partnership with the PTA also provides parents with guidance and resources about computer and video games. The new brochure will be available in the coming weeks, but can be viewed now at the ESRB website in English ( http://www.esrb.org/about/news/downloads/NPTA_brochure_eng.pdf ) and/or Spanish ( http://www.esrb.org/about/news/downloads/NPTA_brochure_sp.pdf ).
Ziff Davis Game Group will discontinue publication of Official U.S. PlayStation Magazine after the January 2007 issue. The Game Group, which published the magazine under a print license deal with Sony Computer Entertainment America, explained Official U.S. PlayStation Magazine, “no longer fits its strategic vision,” and instead it intends to focus on its efforts to expand its “digital media presence” and support of its multiplatform properties including its web portals such as EMG, 1up.com, GamesVideos.com and MyCheats.com. The magazine previously served as a way to provide both video game editorial as well as game demos, videos and trailers through discs included with the magazine, a service that is becoming more obsolete given that increased saturation of broadband services and thus distribution. The Game Group and Sony will maintain their content and marketing partnership, which will cover Sony’s new PlayStation 3 and first party games. Ziff Davis previously ceased publication of other print magazines including GMR and XBN.
EXECUTIVE MOVES
MTV Networks International has promoted two executives.
- Mark Levine has been upped to SVP/Marketing & Communications, Nickelodeon. In his new role Levine, who is based in NY, will be oversee local marketing and communications strategies for the network in Asia, Europe and Latin America in addition to pan-European and worldwide initiatives. Levine and his group will also be responsible for managing Nickelodeon’s properties across all lines of business as well as focusing on building value of Nickelodeon International businesses by working with Nick US and other Nick channels. Levine’s team will also support Viacom Brand Solutions and its new partners, and grow current partnerships with Paramount Pictures International.
- Pooja Midha has been promoted to VP/Marketing. Also based in NY, Midha will develop and implement marketing efforts to support the revenue lines of business for Nick International (e.g. International Program Sales, Viacom Brand Solutions etc). Additionally, Midha will oversee efforts including worldwide promotions and marketing initiatives. She will report to Levine.
Donna Hardwick has been named VP/Marketing and Promotions, Porchlight Entertainment. In this newly created role, Hardwick will be responsible for marketing and branding strategies across all divisions of the company including its kid’s brands, Jay Jay the Jet Plane, Tutenstein and Animalia, which a slated to bow on public TV next year. Hardwick will also identify and secure underwriting sponsorships for its properties that air on PBS and promotional partners for select series, films and programs. She will be based in LA and will work closely with Adam Wright SVP/Worldwide Sales and Caren Shalek, SVP/Consumer Products. Hardwick joins Porchlight from American Public Television in Boston where she served as Director/Communications.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/6-11/12/06 :
Total Day (000) Primetime (000)
NICK : 1488 DSNY*: 1322
DSNY*: 803 CARTOON: 677
CARTOON: 540 NAN**: 736
NAN**: 348 ESPN: 150
ADSM**: 234 TOON DIS: 146
TOON DIS.: 115 ANIMAL PLANET: 116
NOG/THE N: 108 NICKTOONS: 76
NICKTOONS: 54 DISCOVERY: 75
ANIMAL PLANET: 53 MTV: 73
ESPN: 52 BET: 52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/6-11/12/06 :
Total Day (000) Primetime (000)
NICK: 851 DSNY*: 1014
DSNY*: 532 NAN**: 556
CARTOON: 364 CARTOON: 492
NAN**: 291 TOON DIS: 86
ADSM**: 158 ESPN: 85
TOON DIS: 60 ANIMAL PLANET: 73
MTV: 38 MTV: 48
NICKTOONS: 35 NICKTOONS: 46
ANIMAL PLANET: 31 DISCOVERY: 40
ESPN: 30 COMEDY: 34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/6-11/12/06 :
Total Day (000) Primetime (000)
NICK: 652 DSNY*: 894
DSNY*: 471 NAN**: 532
NAN**: 304 CARTOON: 376
CARTOON: 271 ESPN: 155
ADSM**: 197 MTV: 153
MTV: 109 COMEDY: 87
ESPN: 63 THE N: 81
BET: 51 BET: 77
COMEDY: 39 ANIMAL PLANET: 63
NOG/THE N: 37 DISCOVERY: 61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 11, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1640; K6-11 1037; TWEENS 9-14 819
NICKELODEON: K2-11 1095; K6-11 692; TWEENS 9-14 544
CARTOON NETWORK: K2-11 587; K6-11 443; TWEENS 9-14 387
TOON DISNEY: K2-11 125; K6-11 71; TWEENS 9-14 31
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 12, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1374; K6-11 991; TWEENS 9-14 798
NICKELODEON: K2-11 1048; K6-11 647; TWEENS 9-14 473
CARTOON NETWORK: K2-11 675; K6-11 478; TWEENS 9-14 318
TOON DISNEY: K2-11 122; K6-11 74; TWEENS 9-14 35
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 13, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1181; K6-11 573; TWEENS 9-14 444
NICKELODEON: K2-11 880; K6-11 493; TWEENS 9-14 429
CARTOON NETWORK: K2-11 558; K6-11 342; TWEENS 9-14 253
TOON DISNEY: K2-11 154; K6-11 76; TWEENS 9-14 42
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 14, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1049; K6-11 529; TWEENS 9-14 376
NICKELODEON: K2-11 803; K6-11 508; TWEENS 9-14 413
CARTOON NETWORK: K2-11 534; K6-11 313; TWEENS 9-14 212
TOON DISNEY: K2-11 120; K6-11 59; TWEENS 9-14 30
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: On what show does Addie writes songs about her life at Rocky Road Middle School, her two best friends and of course about the man of her dreams, Jake? UNFABULOUS Kudos to: Rachel Ferm-Simon & Schuster/NY; Sharon O’Donnell-Carat USA/Atlanta; Christine Ferrara-WSBK-TV/Boston; Hayley Ostrager-Chorion Silver Lining/NY; Bruce Carter-Texas Instruments/Plano TX; Steve Waterman- Movieplus; David Stern-BARD Entertainment/San Diego; Susan Arcidiacono-Frankie and Her Little Pals/Burbank; Marcel Franklin-The Horse TV Channel/Calabasas, CA
Today’s Trivia Question: “You can fool some of the people all of the time…and all of the people some of the time…but you can’t fool Mom” became known as the law of this Kiddie show host. Who’s law was it?( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
11.16.06
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