Thursday, November 16th, 2006


Cynopsis: Kids!


Good morning. It’s Thursday, November  16, 2006 and this is your first early morning Kids! briefing. 

Yahoo! has revamped its kids’ website, Yahooligans!, given it a new name, Yahoo! Kids, and re-launched the re-branded site live last evening ( ).  Targeted primarily to K6-12, the overhaul and redesign of Yahoo’s kid service was led by Paul Marcum, GM/Youth content, with the aim of presenting content that better reflects current kid interests, and conversely letting kids know what other kids are into, while still maintaining the goal of providing a kid-friendly and safe custom version of Yahoo!.  That said, the new site design puts the focus on its interactive features such as music, games and video, and less on the directory that had been the center of Yahooligans!  Yahoo! Kids Clips is the main source for video on the new site featuring a mix of entertainment and educational flash video programming, and includes content from National Geographic.  Educational content also features a news section and a redone StudyZone.  A parent area on the site will roll-out soon.

The Weinstein Company (TWC) announced two new exclusive deals yesterday, one naming Blockbuster as the exclusive rental rights to its titles and the other making Genius Products, LLC the exclusive distributor to TWC in managing and executing its new pact with Blockbuster.  Under the new deal, TWC has granted Blockbuster the multi-year exclusive rental rights to all of its movie titles through 2010.  Blockbuster will provide TWC with a minimum guarantee based on the box office take for the movies, or, for direct to DVD/VHS movies Blockbuster will either handle the acquisition or production costs of the movies.  TWC and Blockbuster will share rental revenues from TWC’s theatrical and direct-to-video titles.  The new TWC and Blockbuster agreement does not, however, include the exclusive rights for retail sales of TWC’s video/DVD titles.  Blockbuster will create both a unique TWC section in-store and online.


IGN Entertainment, a unit of Fox Interactive Media, has inked new multi-year deals with Fox, Lionsgate, Central Park Media, and Starz Media including Starz Home Entertainment and its anime company Manga Entertainment, to sell download-to-own movies, TV series and anime content via its digital retail store Direct2Drive.  Under these new pacts Direct2Drive will feature programming content including X-Men: The Last Stand, Saw 2 and Ghost in the Shell, for about $7.99-19.99 for feature film releases and $1.99 for each TV episode.  Direct2Drive will promote the new and future releases across IGN Entertainment’s network through cross-promotions at Fox Interactive Media properties including, Rotten Tomatoes, and Film Force, among others.

¡Sorpresa!, the Spanish-language kid channel, has teamed with Verizon Wireless V Cast to launch of ¡Sorpresa! Móvil.  Initial content offerings include 1-2 minute clips of six of its TV series for Verizon Wireless V Cast for customers, with plans for a larger roll-out to follow over the next few months.  Programs available via the Sorpresa channel include: El Planeta De Remi (Puerto Rico); Kitty’s Paradise (Japan); ¿Sabías Que? (US); Kappa Maki (Japan); Tienda Majica (Puerto Rico); and Cachuereos (Chile).  Sorpresa is owned by Firestone Communications.

In other V Cast news, under an agreement between Sesame Workshop and Verizon Wireless, 1-2 minute segments of both Plaza Sesamo, the Latin American adaptation of Sesame Street, and the expanded offerings of Sesame Street are now available through a new dedicated Latino category, with larger roll-out to follow.  Customers with other V CAST-enabled phones can view Plaza Sesamo through the current Sesame Street channel.

PBS Kids Sprout will celebrate Thanksgiving Day with themed programming on Thursday, November 23, 2006.  Programming will include the special Sprout’s Thanksgiving Diner Party, in which the gang celebrates with a healthy feast, as well as episodes of Sesame Street, Jay Jay the Jet Plane and Barney & Friends.  Meanwhile Sprout’s website ( ) will feature a Thanksgiving recipe from the Sprout Diner, creative activities, and the Sprout Diner Contest that asks kids/parents/families to submit a healthy recipe named for Thomas the Tank Engine (ex: Choo Choo Chopped Salad). 

Granada International will debut a wide range of programming at this month’s Asia Television Forum.  Kid-targeted programming content available includes:

  • My Parents Are Aliens (14 x 22) from ITV Productions;
  • Pocoyo (52 x 7′) from Zinkia Entertainment/Granada International in association with Granada Kids, the first Pocoyo series (52 x 7′) is also available from Granada International;
  • Bel’s Boys (26 x 15′) from Initial Productions, in association with the Northern Ireland Film and Television Commission; and
  • Darcy’s Wild Life (20 x 30′) from Temple Street Productions.


Seattle Seahawks running back Shaun Alexander has teamed up with Nickelodeon to lend his support to the network’s Let’s Just Play campaign, in partnership with Alliance for a Healthier Generation.  Alexander is featured in a PSA focusing on the importance of a balanced diet, which bowed on the network yesterday.  He will also serve as a spokesperson for the 2007 Let’s Just Play Go Healthy Challenge.  Alliance for a Healthier Generation is a joint initiative between the American Heart Association and William J. Clinton Foundation.

The Parent Teacher Association (PTA) and Entertainment Software Rating Board (ESRB) have joined together to launch a video game ratings education campaign that will include the distribution of 1.3 million brochures to 26,000 PTAs nationwide.  The goal of the campaign is to encourage and enable state and local PTAs to educate parents in their community’s about video game ratings and how best to use them.  This is not the first consumer video games ratings education effort on the part of the ESRB, which also includes print, TV and radio Public Service Announcements among other vehicles.  The difference between this new initiative and the others is that the partnership with the PTA also provides parents with guidance and resources about computer and video games.  The new brochure will be available in the coming weeks, but can be viewed now at the ESRB website in English ( ) and/or Spanish ( ).

Ziff Davis Game Group will discontinue publication of Official U.S. PlayStation Magazine after the January 2007 issue.  The Game Group, which published the magazine under a print license deal with Sony Computer Entertainment America, explained Official U.S. PlayStation Magazine, “no longer fits its strategic vision,” and instead it intends to focus on its efforts to expand its “digital media presence” and support of its multiplatform properties including its web portals such as EMG,, and  The magazine previously served as a way to provide both video game editorial as well as game demos, videos and trailers through discs included with the magazine, a service that is becoming more obsolete given that increased saturation of broadband services and thus distribution.  The Game Group and Sony will maintain their content and marketing partnership, which will cover Sony’s new PlayStation 3 and first party games.  Ziff Davis previously ceased publication of other print magazines including GMR and XBN.


MTV Networks International has promoted two executives.

  • Mark Levine has been upped to SVP/Marketing & Communications, Nickelodeon.  In his new role Levine, who is based in NY, will be oversee local marketing and communications strategies for the network in Asia, Europe and Latin America in addition to pan-European and worldwide initiatives.  Levine and his group will also be responsible for managing Nickelodeon’s properties across all lines of business as well as focusing on building value of Nickelodeon International businesses by working with Nick US and other Nick channels.  Levine’s team will also support Viacom Brand Solutions and its new partners, and grow current partnerships with Paramount Pictures International.
  • Pooja Midha has been promoted to VP/Marketing.  Also based in NY, Midha will develop and implement marketing efforts to support the revenue lines of business for Nick International (e.g. International Program Sales, Viacom Brand Solutions etc).  Additionally, Midha will oversee efforts including worldwide promotions and marketing initiatives.  She will report to Levine.

Donna Hardwick has been named VP/Marketing and Promotions, Porchlight Entertainment.  In this newly created role, Hardwick will be responsible for marketing and branding strategies across all divisions of the company including its kid’s brands, Jay Jay the Jet Plane, Tutenstein and Animalia, which a slated to bow on public TV next year.  Hardwick will also identify and secure underwriting sponsorships for its properties that air on PBS and promotional partners for select series, films and programs.  She will be based in LA and will work closely with Adam Wright SVP/Worldwide Sales and Caren Shalek, SVP/Consumer Products.  Hardwick joins Porchlight from American Public Television in Boston where she served as Director/Communications.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/6-11/12/06 :
Total Day               (000)   Primetime             (000)
NICK :                  1488   DSNY*:                 1322
DSNY*:                  803   CARTOON:               677
CARTOON:              540   NAN**:                   736
NAN**:                  348   ESPN:                     150
ADSM**:                234   TOON DIS:              146
TOON DIS.:             115   ANIMAL PLANET:       116
NOG/THE N:            108    NICKTOONS:             76
NICKTOONS:             54    DISCOVERY:             75
ANIMAL PLANET:       53    MTV:                       73
ESPN:                     52    BET:                        52
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/6-11/12/06 :
Total Day               (000)   Primetime            (000)
NICK:                     851   DSNY*:                1014
DSNY*:                  532   NAN**:                  556
CARTOON:              364   CARTOON:              492
NAN**:                  291   TOON DIS:               86
ADSM**:                158   ESPN:                      85
TOON DIS:               60   ANIMAL PLANET:        73
MTV:                      38   MTV:                        48
NICKTOONS:            35   NICKTOONS:              46
ANIMAL PLANET:       31   DISCOVERY:              40
ESPN:                     30   COMEDY:                   34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/6-11/12/06 :
Total Day     (000)   Primetime          (000)
NICK:             652    DSNY*:              894
DSNY*:          471    NAN**:              532
NAN**:          304    CARTOON:          376
CARTOON:      271    ESPN:                155
ADSM**:        197    MTV:                 153
MTV:             109    COMEDY:             87
ESPN:              63    THE N:                81
BET:                51    BET:                   77
COMEDY:         39   ANIMAL PLANET:     63
NOG/THE N:     37   DISCOVERY:           61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, November 11, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 1640; K6-11 1037; TWEENS 9-14 819
NICKELODEON:            K2-11 1095; K6-11   692; TWEENS 9-14 544
CARTOON NETWORK:   K2-11   587; K6-11   443; TWEENS 9-14 387
TOON DISNEY:           K2-11   125; K6-11     71; TWEENS 9-14   31
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 12, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 1374; K6-11 991; TWEENS 9-14 798
NICKELODEON:           K2-11 1048; K6-11 647; TWEENS 9-14 473
CARTOON NETWORK:  K2-11   675; K6-11 478; TWEENS 9-14 318
TOON DISNEY:          K2-11   122; K6-11   74; TWEENS 9-14    35
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, November 13, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 1181; K6-11 573; TWEENS 9-14 444
NICKELODEON:           K2-11   880; K6-11 493; TWEENS 9-14 429
CARTOON NETWORK:   K2-11   558; K6-11 342; TWEENS 9-14 253
TOON DISNEY:            K2-11   154; K6-11   76; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, November 14, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 1049; K6-11 529; TWEENS 9-14 376
NICKELODEON:           K2-11   803; K6-11 508; TWEENS 9-14 413
CARTOON NETWORK:   K2-11   534; K6-11 313; TWEENS 9-14 212
TOON DISNEY:          K2-11   120; K6-11    59; TWEENS 9-14   30
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
On what show does Addie writes songs about her life at Rocky Road Middle School, her two best friends and of course about the man of her dreams, Jake? UNFABULOUS    Kudos to: Rachel Ferm-Simon & Schuster/NY; Sharon O’Donnell-Carat USA/Atlanta; Christine Ferrara-WSBK-TV/Boston; Hayley Ostrager-Chorion Silver Lining/NY; Bruce Carter-Texas Instruments/Plano TX; Steve Waterman- Movieplus; David Stern-BARD Entertainment/San Diego; Susan Arcidiacono-Frankie and Her Little Pals/Burbank; Marcel Franklin-The Horse TV Channel/Calabasas, CA

Today’s Trivia Question:  “You can fool some of the people all of the time…and all of the people some of the time…but you can’t fool Mom” became known as the law of this Kiddie show host.  Who’s law was it?( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: SALES ASST/Hallmark Channel-NY: Entry level position that works w/ AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at . Res: [email protected] (11/23)

JOB OPENING: SR DIR. RETAIL DVLPMNT/NYC: 10+yrs. Exp. +BA-Develop retail mrktng plans & manage retail promos. at mass + specialty stores. Must have retail contacts. Apply: [email protected]. EOE   (11/23)

JOB OPENING: RESEARCH ANALYST/FSN/NY: Analyze qualitative and quantitative data; prepare presentations for ad sales; 1+ yrs cable/bcast rsch exp pref’d; Nielsen; MRI; Exc organization & writing skills. Apply at (11/23)

JOB OPENING: RESEARCH MANAGER/NYC/Fox Latin: 3+ yrs exp managing quantitative and qualitative research for ad sales, programming & marketing. Exp. w/online, TV ratings and market research data. Apply @ [email protected] (11/22)

JOB OPENING: RESEARCH MGR/6 mos/Burbank: Design/implement proj’s-primary rsrch, studio-based TV prod co. Trad/alter methods, pull/analyze data. 3+yrs TV prog primary res, top writing/analyt skills. Apply: [email protected] (11/22)

JOB OPENING: MGR SCHEDULING/AMC/NY: Do you love movies? Strat plan’g & sched support for ntwrk.Analytical/Creative thinker w/3+ yrs of prog exp in brdcst or cable. Research background a +.Res: ref #1750BR (11/22)

JOB OPENING: RESEARCH MANAGER/AMC/NY: 5+ yrs media res. exp. Qual/Quan analysis of data for busy Ad Sales, Marketing, Programming groups.Exp w/Nielsen pref w/cable.Res to ref #373BR (11/22)

JOB OPENING: ACCT EXEC/GALAVISION/NYC: Highly-motivated w/ exc. selling/media/presentation skills & extensive agency/client relations. Fax res & cvr letter to (212)953-0191 or: [email protected]            Subj: AE (11/21)

JOB OPENING: PROJ MGR/Sci-Fi NETWORK/NBC UNIVERSAL/NYC: Mng workflow of all projects & develops & mng budget. Track projects. BA/BS pref. ext. post prod. knwldg, 2+yrs on air prod. exp in Cable. job # 558835 (11/21)

JOB OPENING: RSRCH & MEDIA COORD/BBC Motion Gallery, NY:(clip licsng div of BBC)Imdt opng: Exp in footg rsch & FnlCut Pro. Rsch sppt for edcatnl bus. Rsch & tech sppt for wrldwide offices. Re: [email protected] (11/21)

JOB OPENING: RESEARCH ANALYST/Superstation WGN/NY: Prgrm trends, estimates, sales promotion, prgm maintenance. Experience in TV media with a proficiency in Xcel,Ppt,Word,Nielsen software & MRI a plus. Resume to [email protected] (11/21)

JOB OPENING: ACCOUNT EXEC & RSM/KSBI-TV, OKC DMA:  Media exp., strong communication and organizational skills req’d.  Enjoy making a great income.  Send  resume to [email protected] or 405-631-7367  (11/21)

JOB OPENING:ONLINE PROMOTION/PR/ElectricArtists/NY: 3+Yrs Online Mktg exp. Creative/strategic thinker. Exec online mktg/promo campaigns: TV/film/music/video game/etc. Exp w/Ppt, Excel, Word. Res/Salary: [email protected] (11/21)

JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Spot Runner/NYC or Anywhere East Coast: 3+yrs ad sales exp in TV or IPTV. Solid track record w/National Accounts. Unlimited potential! Apply on-line @ (11/18)

JOB OPENING: DEVELOPMENT EXEC/NY, DC, LA or SF: develop & pitch documentary and reality shows to major cable networks. Be creative with strong sales background, writing proposals, promos & casting hosts.  [email protected]   (11/18)

JOB OPENING: RESEARCH MGR/NY:  Cablevision seeks Research Mgr. 5 + years exp. Cable Television and Web/VOD analytics research knowledge preferred.  Visit and apply to job 1786  (11/18)

JOB OPENING: AD SALES PRODUCER/LA: Manage digital media ad sales. 4-6 yrs exp. in project mgmt, kids ent., and campaign production. Exp. with Flash, HTML, & related digital media techn. Visit: (Req ID 48489) (11/18)

JOB OPENING: DIR OF PROGRAMMING/NATIONAL GEOGRAPHIC CHANNEL/ Washington, DC:  Dvlp prog strands & sched strtgy; ad sls pckgs, tie-ins & specials; acquisitions; 3+ yrs cbl ntwk scheduling; strong comm, apply at (11/18)

JOB OPENING: DIGITAL RESEARCH MGR/CNBC/NJ: Support CNBC Digital Product & Content teams in fulfilling rsch requests from prgrmg, corp. comm, ad sales, strategic mktg, site operators & business dvlpt. Job#550623  (11/18)

JOB OPENING: DIRECTOR/MULTI-CULTURAL AD SALES/Cynopsis Media, NY or Miami: 4+ yrs agency or in-house ad sales in TV industry; 2-3 yrs exp w/ multi-cultural media. Detailed, organized, creative go-getter. Email: [email protected] (11/24)

JOB OPENING: CLIENT SUPPORT SERVICES DIVISION/Nielsen Media Research LA & Chgo: Application training, PC experience, Travel required, Experience within Media Industry desired. Apply: [email protected] (11/17)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or program mgmt. Min 5 yr mktg exp. Apply: (11/17)

JOB OPENING: RESEARCH ASSOC/BRAVO/NY: Provide top line detailed analyses/ratings reports, 2+yrs exp. in media res., working w/Nielsen audience data, NPower, Galaxy Explorer, & MarketBreaks. Apply: job #557567 (11/17)

JOB OPENING: PRODUCER & ASSOCIATE PRODUCER/ Scholastic Educational Technology/NYC: Experience developing educational software for children and teens preferred. Please send resume to: [email protected] .  (11/17)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY: Little Airplane Prods. a Children¹s TV Co is seeking Interns Flexible but looking 4 interns 4 1-5 d/wk for 2+ months, hrs: M-F from 9-6:30pm. Cover letters & resumes should be directed to: [email protected] (11/23)

WINTER INTERNSHIP/CREDITS ONLY: CORPORATE COMMUNICATIONS INTERN, SCHOLASTIC INC/NY: Gain experience in public relations, internal communications, and special events. Learn while having fun with creative team. Apply to [email protected] (11/17)

WINTER INTERNSHIP/CREDITS ONLY: INTERNS /Shalom TV/Ft Lee, NJ: Report to head of prod. New & innovative Jewish children’s shows, news prgrms, celebrity interviews & community event coverage. Good comm/organizat’l skills.  Res: [email protected]  (11/17)

Winter Internship Credit Only: COMMUNICATIONS: Media and PR, Events, Corporate, Graphic Design/NPR: Hands-on, valuable exp, exposure to growing non-profit media org. Strong writers. Comms exp a plus. (11/17)

WINTER INTERNSHIP/CREDITS ONLY: BUSINESS DEVELOPMENT INTERN /NY: Assist Business Development department with marketing and branding  campaigns, promotional events, content acquisition, client meetings &  ind conferences. Res: [email protected] (11/17)

WINTER INTERNSHIP/CREDITS ONLY: WEBSITE INTERN/NY: Dev’p interactive pages to asst w/ content acquisition. Mng updates & changes to website. Knwldg of Dreamweaver, Flash, JavaScript,  HTML. Adobe Illustrator & Photoshop a +. Res: [email protected] (11/17)

WINTER INTERNSHIP/CREDITS ONLY: LEGAL INTERN/NY: Asst all aspects of legal matters, incl. drafting & editing contracts, project dev’t, & office admin, as well as hands-on exp in assisting in licensing & promos operations. Res: [email protected] (11/17)


SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR AVAILABLE.  Experienced in reality; entertainment; news; magazines; excellent story teller.  Three-time Emmy nominee.  LA Based, will to travel.  [email protected]       310-594-6917 (11/22)

SITUATION WANTED: Exp’d DIGITAL MEDIA & ENTERTAINMENT CONSULTANT/NYC: Available for corporate strategy and business development roles. 6 years of international experience with top consulting firm. Contact: [email protected]   (11/21)

SITUATION WANTED: LA, CA: PROFESSIONAL MARKETER w/4+ yrs exp in cable TV, consumer products and an advanced degree in mktg. Skills include project mgmt, promos, trade show mgmt, and budgets. [email protected] (11/18)

E-mail Trish Pihonak for rates and specs for Job Openings.

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