Thursday, November 10th, 2011

Cynopsis: Kids!

Good morning. It’s Thursday November 10, 2011, and this your first early morning briefing.

Nickelodeon unveils plans to launch a new mom-targeted multi-platform effort called NickMom, which includes debuting as a primetime, ad-supported nightly programming block. The two hours of original content will replay immediately after (9p-1a), on Nick Jr. a year from now in 4Q 2012, and as web site that will debut Monday, November 14, initially as a blog on Nickelodeon’s . The creation of NickMom is the result of Nickelodeon’s research with young moms, many of whom grew up watching the network, about what kind of entertainment they want to help them relax at the end of the day.  Nickelodeon has already entered into deals with two charter sponsors for the new NickMom TV block with General Mills and Reckitt Benckiser.  Nickelodeon currently has 30+ projects in development across various genres (talk, documentary, stand-up, sketch comedy, hidden camera, game shows, etc.) for the NickMom block.  Development deals already in place include those with: Eyeworks USA (The Biggest Loser); Mad Cow (Madeleine Smithberg, co-creator/former exec. prod. of The Daily Show); actress/author Annabelle Gurwitch (You Say Tomato, I Say Shut Up; Fired!; Dinner & a Movie), and Hugh Fink (head writer, The Late Late Show with Craig Ferguson; and SNL writer).  The NickMom web site will then evolve into a full, mom-centric humor site with editorial, photos, videos, gaming and community in 2012.


Saban Brands appoints Dream Theatre Private Limited as the exclusive licensing agent for its Power Rangers Samurai in India.  Dream Theatre will launch products across apparel, stationery, bags and luggage and back-to-school categories and will be available in chain stores and kids and toy stores across India.  The products will be designed to reflect the Power Rangers brand attributes such as teamwork, power, success and honor.

Discovery Communications enters into a licensing deal with Zap Toys for a series of mobile games under the Discovery Kids brand for the US and Canada.  Discovery Kids’ Scuba Adventure will be the first title released as part of the explorer series, which invites kids to take on the role of young adventurers and travel the world.  At launch, the game will be available for download for the iPod Touch and iPhone, and shortly thereafter for the iPad.  Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand, brokered the deal on behalf of Discovery Communications.


Univision‘s morning news and information show, Despierta America, is hosting a special holiday month-long on-air promotion, Despierta con Pocoyo, featuring Pocoyo from Spain-based Zinkia Entertainment‘s preschool character.  During the promotion, which runs through December 1, Despierta America viewers are invited to log onto ( and enter a written submission (150 word maximum) about why they should win one of 25 gift baskets of Pocoyo products, including toys from Bandai America and DVDs from NCircle Entertainment.


This Friday, November 11, Veteran’s Day in the US, Disney Channel will introduce a series of interstitial on-air Joining Forces messages featuring First Lady Michelle Obama and some of the network’s stars, including China Anne McClain (A.N.T. Farm), Adam Irigoyen (Shake It Up), Doug Brochu (So Random!) and Chris Brochu (Lemonade Mouth), all relating their personal stories of family members serving in the Armed Forces.  Designed to recognize American military kids, the messages are part of Disney’s ongoing support of the White House’s Joining Forces national initiative.

Disney Channel picks up a fourth season of its popular animated series Phineas and Ferb, with new episodes set to roll out through 2014.  Created and executive produced by Dan Povenmire and Jeff “Swampy” Marsh, the series is a production of Disney Television Animation.

Nickelodeon‘s SpongeBob SquarePants takes to Twitter again as SpongeBob and the gang kick off Runaway Road Trip week, during which they’ll tweet photos postcards documenting their vacation adventures.  The network is airing five new SpongeBob SquarePants “get-away” themed episodes this week at 5p.  Photos tweeted twice daily will correspond with the storyline of the day’s on-air Runaway Road Trip premiere.  The week culminates this Friday, November 11 at 5p, with the premiere of a new half-hour special, A SquarePants Family Vacation, which follows SpongeBob and Patrick on a family road trip.

Nickelodeon focuses on humans, wild animals and the limited resource of physical space to co-exist when it premieres Nick News with Linda Ellerbee Dangerous Crossroads: Human Animal vs. Wild Animal on Sunday, November 13, at 9p.  The half-hour special will be available via beginning the following day, Monday, November 14, 2011.  The special features kids talking about the various issues of humans and wild animals co-existing and different ways of addressing the problems.

The Hub will serve up a Muppet movie marathon for Thanksgiving, Thursday, November 24 from 1-7p.  The network will showcase Jim Henson’s The Muppets in feature films including: Muppet Treasure Island (1-3p), Muppets From Space (3-5p), and The Muppet Christmas Carol (5-7p).  Additionally, following the Muppet movie marathon, The Hub will feature a five-hour marathon of episodes of Are You Smarter than a 5th Grader? (7p-12a) that also feature Muppet characters including Cookie Monster and Grover.

Vme will focus on American kids/families that deal with the issue of hunger on a daily basis when it airs the new special Todos Juntos Contra el Hambre (Growing Hope Against Hunger), a 30-minute TV special featuring the Sesame Street Muppets, on Friday November 25 at 7:30p.  Produced by Sesame Workshop, the special will deal with the issue of hunger in an age appropriate way with the help of Lily, a new Muppet character whose family struggles with the issue of hunger.  The special is made possible by support of Walmart.  The special aired in October in English on PBS, and in Spanish on Univision and Telefutura.

Ludorum completes a new broadcast deal in Italy for its preschool series Chuggington.  Under the deal public broadcaster Rai Yoyo (Italy) acquires the first season of Chuggington (52×10), which it will launch later this year.  Chuggington can already be seen on Disney Italy, which picked up the first two seasons of the series (92×10), premiering in 2009, and the mini-episodes of Chuggington Badge Quest (52×4).

MarVista Entertainment, the exclusive international TV distributor for Saban BrandsPower Rangers, has licensed the broadcast rights for all 700 episodes of Power Rangers, including Classic Power Rangers and Power Rangers Samurai in India to Nickelodeon India.  Nickelodeon India, a part of Viacom18, is available in 34.2+ million households in the country and is a 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH.

The Cynopsis Kids !magination Awards is up and running. So visit and make a plan to enter your preschool, kid and tween targeted TV series, TV movies, websites, apps and games, and the marketing, public relations and advertising campaigns to support that content in the multiple categories laid out there.  To enter Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and saluting the winners at the June 2012 Awards program in New York City.


Discovery Communications COO Peter Liguori will exit the company at the end of this year.   Liguori was responsible for launching creative and brand marketing initiatives around the world, including overseeing the launches of Discovery’s joint ventures in The Hub, OWN, and 3net.  Discovery Communications plans to eliminate the position of COO following Liguori’s departure.  Earlier this year Discovery Communications CFO Bradley Singer announced he would be leaving the company.  Prior to joining Discovery, Liguori served in executive leadership roles in the media industry, including as Chairman/Entertainment, Fox Broadcasting Company; President and CEO, News Corp.’s FX Networks; SVP/ Marketing for a joint venture at Fox; and SVP/Marketing, and SVP/Marketing, HBO.


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Answer to Yesterday’s Trivia Question: On the cartoon The Perils of Penelope Pitstop, who voiced the villainous Hooded Claw? Paul Lynde. Kudos to: Jacqueline Greichen-Dish Network/NYC; Chris Devine Dailey-Simply Devine Marketing Group/Deposit, NY; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; JB Gray-Cartoon Network/Atlanta; Jeannine Silberstein Chu-Independent Contractor/Pasadena; Pat Brady-CESD/LA.

Today’s Trivia Question: When Bugs Bunny says, “Of course you know, this means war!” what real life person was he imitating? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  PROMO COORD, INT’L/NY: Coordinate promo materials, prep video source materials for Producer/Editors in A+E Networks Int’l Mktg (11/17)

JOB OPENING:  SHOWRUNNER /20 West Productions/CHICAGO:  Seeking a qualified Show Runner w/ prior experience supervising reality, design and lifestyle shows. Must work out of Chicago office. Send resume & credits to [email protected] (11/17)

JOB OPENING:  MANAGING DIR/RETRO REPORT/NYC: Searching for a solidly established leader. Build a staff, & oversee all day-to-day admin & operations. 10yrs exp journalism.Create/mng budget. Resume: To apply: [email protected] (11/17)

JOB OPENING:  SR ASSOC PRODUCER/NYC:  Conflict driven daytime talk show in search of.  Must have exp booking conflict/resolution stories. 3+ yrs exp of booking real people for talk shows .  Resume: [email protected] (11/17)

JOB OPENING:  GEN MGR AD SALES/DISH Network/Chicago: Resp. for developing & growing new & existing cable/iTV Ad Sales revenue in Midwest region & managing staff of 2-3.Agency & client relationships req’d. 5+ yrs exp. Apply here.  (11/17)

JOB OPENING:  VP, TEN AD SALES RESEARCH/TURNER BROADCASTING/NY: Lead sales strategist and member of Turner Ent. Networks (TEN) ad sales & marketing leadership team. TBS, TNT & truTV. To apply, visit (11/17)

JOB OPENING:  VP, CNN AD SALES RESEARCH/TURNER BROADCASTING/NY: Essential member of the CNN Ad Sales Mgmt team providing research support of sales strategy for news. To apply, visit (11/17)

JOB OPENING:  ASSOCIATE PRODUCER/New York:Producer needed immediately for syndicated daytime talk show. Experience booking real ppl in conflict a MUST. Resume: [email protected] (11/17)

JOB OPENING:  ACCT EXEC DIG MEDIA/NY Jets/Florham Park NJ :  Create /sell integrated dig media advrtsng& promotional prgrms. Dvlp buying relationships w/ agencies & advrtsrs. 3-5 yrs related exp. Apply: (11/17)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Closely monitors Discovery Ntwrks’ rating/demo performance; interact w/all lvls in response to client specific requests; 4+yrs cable media/ad sls rsrch; # 4584  (11/17)

JOB OPENING:  MGR, AD SLS REVENUE/HUB/Discovery NYC: Mng inventory & assist in deal approval process for ntwrk. Compile/analyze various strtgic reports.3+ yrs media pricing & plnng exp. # 4727 (11/17)

JOB OPENING:  BUSINESS FINANCIAL ANALYST/AMC/NYC: Prepare budgets including operating expense, revenue, capital, quarterly forecasts & expense accruals. 2+yr ad sales/agency financial analysis exp. [email protected]  (11/16)

JOB OPENING:  COORD PROD/NYC: For new DT conflict/relationship talk show. Mng sev depts, be a strong writer, able to write show scripts, oversee final edits on shows. Motivate prods by dev show idea. Res: [email protected] (11/16)

JOB OPENING:  TELEVISION AD SALES REP/LA & San Diego: 5yrs+ station, cable, network sales or agency exp. Strong DRTV & Per Inquiry exp w/ current contacts. BizDev a +. Resume & comp req to: [email protected] (11/16)

JOB OPENING:  ON-AIR PROMO PREDITOR/NY: Write, produce, edit & direct promos, short form, BTS or interstitial segments. Utilize writing skills and present multiple concepts for each assignment. Apply: #9923 (11/16)

JOB OPENING:  DIGITAL AD OPS COORD/Sony Pictures TV/NY: work with AE on traffic, creative  apply at (11/16)

JOB OPENING:  DIR SCHED/Lifetime/NY: Organize the timely plng & scheduling of Lifetime Movie Network. 4+ yrs sched exp in cable or brdcst tv. Strong knowledge of ratings & sched strategies. Apply: (11/16)

JOB OPENING:  POST SUPERVISOR/Prod. Co./NYC: experienced post professional, familiar w/cable deliverables, can edit & technically savvy, manage facilities & personnel  facility w/Symphony & Unity, detailed.Apply [email protected] (11/15)

JOB OPENING:  PUBLICIST /Comedy Central/Santa Monica: Create/execute PR plans for new series and season launches BS/Comm, PR or related area or equivalent exp.Min 3 yrs PR TV a +. Apply: (11/15)

JOB OPENING:  VIDEO EDITOR PT/University of Albany/Albany NY: Exp FCP/Premiere, dslr wrkflw. Shooting, Adobe AE, & greenscreen exp a ++, Coll. Deg & 2+yrs editing exp, demo site req’d. 1 yr appointment only. Send: [email protected] (11/15)

JOB OPENING: SALES ASST/The Hotel Networks/NY: Seeks motivated, self-starter w/ exc comm skills. Req exceptional comp skills; pp, word, excel. Media Math skills a +; College Degree prefer. Resumes: [email protected] (11/15)

JOB OPENING:  CLIENT SERVICE ASSOCIATE/NYC: Client svc role incl interpreting TV audience data, reporting & training & troubleshooting sfw. Min 2yrs media exp. Apply/res & sal req: [email protected] (11/15)

JOB OPENING:  EDITORS/NYC: Editors exp’d. with Work-Place docu-soap series and proficient with AVID and Boris. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  EDITORS/NYC: Editor exp’d withtrue crime documentary series. Must be available Jan. and proficient with AVID and Boris. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  SUPERVISOR, PRODUCTION & STORY PRODUCER/NYC : for work place docu-soap. Must have a strong sense of story. Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  PROD/DIR/NYC: Prod./Dir. for work place docu-soap.Must have a strong sense of story, exp. directing talent and availability to work on location for 4-6 wk stints.Submit resumes/credits to [email protected] (11/15)

JOB OPENING:  PROJECT MGR, RSRCH/NYC: Provide support for NBA-TV & NCAA Ad Sales, Prgrmng & mktg rsrch needs; 3-5 yrs media rsrch w/a Nat’l cbl or brdcst ntwrk. Apply: , req# 127680BR (11/12)

JOB OPENING:  ASSOC DIGITAL MKTG MGR/Mattel/L.A.: Lead the devel/mgmt strategic/tactical dig mktg prgrms for Mattel’s girls brands.BA deg 3-5+yrs exp. dig mktg & dvlpmt/mgmt websites. Email resume: [email protected] (11/12)

JOB OPENING:  FINANCE ADMIN ASSOCIATE/SUNDANCE/NYC: Manage payment, coding, reporting of expenses, reconciliation/accruals processes for depts. 2+yr budget/expense tracking exp, bachelors in business field. [email protected] (11/12)

JOB OPENING:  MGR, DIGITAL PRICING & INVENTORY/ Resp for pricing & yield mgmt across web, mobile & digital platforms to drive revenue. REQMNT: Mgmt/Media/Analytical/Excel/SQL/PERL APPLY: [email protected] (11/12)

JOB OPENING:  SR. MGR, RESEARCH/Music Choice-Sales/NYC:  Mktg& prog rsrch across multiple platforms. BA/BS, plus 6-8 yrs relevant sales/mktg/prog/VOD media research exp. Req’d.Res/cvr: (11/11)

JOB OPENING:  ACCT EXEC/Intersport/NY:  America’s leading independent sports TV company seeks NY based VP, Sales for growing media sales division. BA and 5+ years broadcast/cable network sales exp.  Resume: [email protected] (11/11)

JOB OPENING:  GRAPHIC ARTIST/NYC:  Seeking P/T graphic artist to work with live tv Deko operator. Must have knwldg of Photoshop, after-effects & Illustrator. PC/Mac a must. Work from home potential. Apply: cvandyk (11/11)

JOB OPENING:  FIELD PRODUCERS, POST PRODUCERS & AP¹s/ATLAS MEDIA CORP/NYC: for a reality/make-over series & a true crime series. Must have strong story/writing skills, prior related experience. Res to: [email protected]    (11/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY:  PR/MKTG & GRAPHIC DESIGN/SOCIAL MEDIA/L.A. Painter Tomer Peretz/LA Seeking an undergraduate student studying Graphic Design or Comm and Media.  Resume to: [email protected] (11/16)

FALL/WINTER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERNS/LA: interested/passionate about our bus. focus.. Not paid. P/T with the potential for a F/T position  based on the level of interest and eagerness to join us full-time. Apply: (11/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at  trish@cynopsis. com

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/17)

SITUATION WANTED:  Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681, E-Mail: [email protected], Web Links: , , (11/16)

SITUATION WANTED:  CORPORATE CONCIERGE (LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (11/16)

SITUATION WANTED:  MISS CREATIVELY Singer, Voice-overs, Actress, w/media production background Seeking to assist on various projects that would require talent & cooperation. Please contact, [email protected] (11/15)

SITUATION WANTED:  CASTING DIRECTOR/PRODUCER 15+yrs exp.reality-TV casting & producing.Celebrities, Real People, Experts, etc. . Intelligent, hardworking, creative and great sense of humor! Available immediately, link to resume: , [email protected] (11/12)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (11/12)

SITUATION WANTED:  LA-B.A.Super hard-working,great attitude,”go-getter”. Seeking PUBLIC RELATIONS/PROMOTIONS/MARKETING positions.E-mail [email protected] (11/12)

SITUATION WANTED:  Field Producer/20+yrs LA Own HD/3D/Jib/Steadicam. “Red carpets, launches, behind scenes & automotive productions”. Cannes, 48HR Film, Racing Exp. [email protected] (11/11)

SITUATION WANTED:  Excellent writer and seasoned publicist seeks freelance or consulting opportunities. Please contact [email protected] or 303-399-3834 (11/11)

SITUATION WANTED:  GERMAN COMEDY WRITER  (not an oxymoron) w/ 4 yrs. exp is looking for writing position. Dvlpd writing & producing background at network, works well with talent. Please send resume requests to [email protected] (11/11)

SITUATION WANTED:  CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. US & intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected]  (11/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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