Thursday, May 6th, 2010

Cynopsis: DIGITAL


Good morning, it’s Thursday, May 6, 2010, and this is your first early morning digital briefing.

Despite reports to the contrary earlier this week, word is that FCC Chairman Julius Genachowski has decided to regulate internet access after all, as part of a sweeping Broadband plan to ensure net neutrality among all users. The FCC is expected to announce on Wed. that it will propose reclassifying ISPs, which currently fall under the weakly regulated Title I of the Communications Act. The change of heart comes in response to a letter attained by advocacy group Public Knowledge, sent to the Commission from Rep. Henry Waxman, Chairman of the House Commerce Committee and Jay Rockefeller, Chairman of the Senate Commerce Committee, urging Genachowski to consider “all viable options” to achieve his objectives. The FCC was sent scrambling last month after a U.S. Appeals Court ruled that the Commission lacked the authority to tell Comcast how it could operate it network.


During a FYQ3 earnings call, News Corp. chairman Rupert Murdoch discussed plans to announce a new subscription model in the coming weeks, placing news and other digital content behind a paywall. The plan involves forming a consortium of content providers that will agree to charge for news distributed online and to connected mobile devices, reports the LATimes. News Corp. will build the platform and publishers will distribute stories and videos on it and share in the revenue generated, depending on what they contribute. News Corp.’s Wall Street Journal is charging $4/week for the use of its iPad app and has attracted 64,000 paying subscribers to date.
YES Network, FSN Northwest and DirecTV will broadcast the first-ever Major League Baseball in 3D on Saturday, July 10 and Sunday, July 11 when the New York Yankees visit the Seattle Mariners at Safeco Field. DirecTV will download a free software update to HD subscribers’ set-tops enabling them to access 3D programming, including the upcoming ESPN 3D channel and a 3D DirectTV Cinema channel. DirecTV and Panasonic will be presenting sponsors of the two 3D telecasts.
Qualcomm’s wholly-owned mobile TV subsidiary FLO TV is getting into the PPV business offering access to live UFC events. FLO TV will cover its first UFC bought this Saturday, May 8th at 10pm ET, featuring the rematch of UFC light heavyweight champion Lyoto “The Dragon” Machida and challenger Mauricio “Shogun” Rua. FLO TV subscribers must pay an additional $44.99 for the fight. introduced Salud as a Spanish language health and wellness destination for both online and mobile.
NBC’s launched a new video podcast, “TODAY in 2 Minutes,” encapsulating news headlines, weather and features from TODAY.  Natalie Morales will anchor the program, premiering daily on and at 6:30 a.m. ET each weekday morning.


As part of a push to expand to mobile devices, Chicago-based local couponing service Groupon has acquired mobile development start-up, which has launched its own mobile recommendation service and developed mobile apps for Yahoo and OpenTable.
iPad video news app maker Newsy has raised $2 million in second round funding from angel investors. The app features original video reporting that analyzes different slants and nuances being taken by various outlets, enabling users to share the content on social networks or connect to the original source material.


Plano, TX-based iTV company FourthWall Media signed a deal with Yellow Pages and local search service provider Axesa Servicios de Informacion to launch an interactive advertising app. Local ads sold by Axesa will be featured on FourthWall’s “Yellow Pages on TV” application, currently deployed on OneLink’s digital cable system in San Juan, Puerto Rico.


Facebook wants to open up the lines of sharing and communications on the web but this is going a bit far. The social networking giant announced that it has disabled its Facebook Chat service as the company works to fix a bug that exposed some users’ instant messages and friend requests to strangers. TechCrunch was tipped to the security flaw that allows users to access live chats occurring between friends (and friends of friends).
A diverse range of groups came out vociferously against Rep. Rick Boucher and Rep. Cliff Stearn’s new internet privacy bill. Consumer groups such as the Center for Digital Democracy complained the bill does little to protect consumers by not requiring marketers to get consumers consent up front before tracking them. Industry groups such as the IAB complained it was too broad. Pro-business think tanks accused it of fettering competition on the net.
4G WiMax service Clear outlined plans to launch in 15 additional cities across the U.S. this summer including Nashville; Daytona, Orlando and Tampa, FL; Rochester and Syracuse, NY; Merced, Modesto, Stockton, and Visalia, CA; Wilmington, DE; Grand Rapids, MI; Eugene, OR; and Yakima and Tri-Cities, WA.


Microsoft’s Internet Explorer web browser continues to lose market share to Firefox and Google’s new Chrome browser (now advertised on the Google homepage), according to Net Applications, dropping below 60% for the first time.
Total Market Share of Web Browsers – April 2010
Browser                            Total Market Share
Microsoft Internet Explorer       59.95%
Firefox                                     24.59%
Chrome                                     6.73%
Safari                                         4.72%
Opera                                         2.30%
Opera Mini                                 0.79%
Netscape                                   0.46%
Mozilla                                       0.16%
Source: Net Application’s NetMarketshare, collected from a network of 160 million monthly visitors    


Skype is planning to launch a new group video calling feature in public beta next week, allowing up to 5 people chat simultaneously in front of their webcams. The feature will appear first for the Skype Windows client and is due to launch for Mac later this year. No word on when it will be available for mobile or iTV platforms. One-on-one video Skype is being integrated directly into web connected televisions from LG and Panasonic, a new application introduced at CES this year.
iN DEMAND has teamed with itaas to develop new promotional apps to run on EBIF and tru2way compatible set-tops. An Interactive Mosaic will market Movies on Demand (MOD); live events including boxing, UFC and WWE; and out-of-market sports packages such as NBA League Pass. A Sports Package Upsell app will deliver promos, schedules, product descriptions, pricing and ordering information. A Send to Cell Phone app will add pop-up notifications during on-air promos, enabling viewers to send PPV event reminders to their cell phones.


AOL has hired former Hearst Digital Services and Development Director Julian Downing as Director of Media for AOL Europe. He will head AOL’s content strategy across the continent, reporting to David Shing, head European Media and Marketing.
TV cost-per-action ad network REVShare has tapped former Time Warner SVP of Global Emerging Markets Brendan Condon as its new CEO.
Ascent Media
tapped David Walters as SVP/Global Technical Operations and Infrastructure, and Eric Denna as SVP/Global Process Design. Both will be based at Ascent’s Santa Monica offices and report directly to Douglas Parrish, EVP Operations.
made 4 newly created additions to its Strategic Accounts and Business Development operations:

  • Joy Cavanagh becomes Director, Demand Partner Solutions, based in New York and reporting to Jeanne Houweling, VP/Demand Partner Solutions
  • Nicole Falsey becomes Senior Director, Publisher Strategic Accounts, based in New York and reporting to Andrew Rutledge, VP/Sales
  • Susie Hamel becomes Senior Director, Publisher Strategic Accounts, based in Palo Alto and also reporting to Mr. Rutledge
  • Lorenzo Martinez becomes Director, Business Development, also based in New York and reporting to Mr. Rutledge



In what can only be described as a validation of Microsoft’s new visual Bing search engine, Google is introducing a major new redesign of its simple Search engine. (Note: the new features launched yesterday for IE, Firefox and of course, Chrome web browsers.) Type in a search term and a new left hand column of options will appear, helping users to drill down into different categories (News, Blogs, Images, Books, etc.) arranged in the order Google thinks is most relevant. You can also sort by time range, geographical area (“nearby”), or mess with the presentation of the results to view them in a “wonder wheel” or a timeline. Then there’s the “Something Different” section, which will complement query-refinement suggestions with recommendations of similar things, such as like and kind musical acts, books, or TV shows. Some will no doubt miss the “Classic” Google but better filtering is a welcome improvement when trying to avoid irrelevant results. Google had been steadily, if slowly, losing search market share to Bing, but that trend seems to have slowed. Hitwise released new data claiming that Google’s share of U.S. searches in April increased 2% to 71% of the market, while Yahoo and Bing saw their shares decline slightly to 15% and 9.4% of the market, respectively.



Upcoming Upfront 2010 Special Edition:
The Broadcast Market
Publishing May 19

Special Editions and more Upfront information are available at Upfront Overview.

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising! 
[email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: EXECUTIVE SYNDICATION/NY: Selling content of the ZEE channels to prospective networks across the Americas. Details: . Resumes to: [email protected] (5/13)

JOB OPENING: MGR, AD SALES/New Biz Dev/AMC/WEtv/NYC: Support VP & Sales team by generating rev from targeted accts.5+ yrs Agency or Mktg exp a +.Solid Sales Strat & positioning.rez:   #10898BR (5/13)

JOB OPENING: SR. MGR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC. 3-5 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply:   (5/13)

JOB OPENING: SR DIRECTOR, MUSIC & TALENT/MTV/NYC: Min 7 yrs industry exp; Exp. developing marketing plans and creating strategic partnerships around music and Ent. a must; B.A req. EOE/M/F/D/AAP apply    (5/13)

JOB OPENING: SALES MGR/eHarmony/NYC: 5+ yrs sales exp w/3 yrs internet sales & mgmt exp. Proven track rec, agency & client relationships & Strong negotiation/closing skills a must. Apply (5/13)

JOB OPENING: WEB GRAPHIC DESIGNER/Producer WE tv/NYC: Support interactive content marketing teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/13)

JOB OPENING: SR. DIR, INNOVATION & INSIGHTS RESEARCH/MTV/NYC: Min 10 yrs exp in creating, prototyping & testing cutting edge research methodologies; BA req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING:  MKTG COORD/Univision TV Station Sales/NY: Gather info, leads thru mktg rsrch for sales team. Draft sales presentations. Orgnz’d multi tasker. MS PP Xcl knwlg. BS. 2+yrs work exp’ req’d. EOE Res to : [email protected] (5/13)

JOB OPENING:  MGR, SPONSORSHIP PRODUCTION/TBS/TNT, TEN Sponsor Shop/ATL: Manages production of custom sponsorships from script dev to air.Excellent communication/project mgmt required. Resumes: [email protected] (5/13)

JOB OPENING: MGR STRATEGIC MKTG/NYC: Resp for dvlpmnt & execution of revenue generating, integrated mrktng for potential& existing clients. Integrated mrktng &/or agency/media exp. Preferred. Apply@ # 1167373  (5/12)

JOB OPENING: MGR, COMMERCIAL ADMINISTRATION/Fox Broadcasting Company /LA: to acts as liaison with various depts to deal with issues/concerns regarding commercial placement and prod of logs .Req. 4yrs exp. Apply:  (5/12)

JOB OPENING: EXEC PRODUCER/EPIX/NY:Temp to Perm. Oversee prod mgmt, provide creative and/or prod direction for various projects across TV, print, premiums and on-line mediums. 5 10 yrs prod mgmt exp. EOE (5/12)

JOB OPENING: ACCT EXEC/Hearst Television/Sacramento: Mng existing acct list & dvlp new advertising partners for KQCA My58 TV,, and thisTV. Res/cvr letter/ref: [email protected]  (5/12)

JOB OPENING: MGR, COMMUNICATIONS & PUBLICITY/TV Guide Network & Must have strong media relations & writing skills, 5-7 yrs of PR exp preferably in television industry. Resume /salary reqs to: [email protected] (5/12)

JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @, # 1168640  (5/11)

JOB OPENING:  DIGITAL AD SALES PLANNER/Music Centric Company/NYC: Asst ad sales in prep of sales proposals, contact w/ ad agencies, mediavisor exp a +, knwldg of buy sell process a + ,  exc PC skills req’d. Contact [email protected] (5/11)

JOB OPENING: VIEWER RELATIONS COORD TNT/TBS/TCM/Atlanta: Interact w/ viewers via email/phone/letters/social media. Exc oral/written skills required. Support PR group: identify issues/trends. 4 yr degree [email protected] (5/8)
JOB OPENING: AD SALES ASSISTANT/Hallmark Channels/NY:  Works w/Acct. Execs and Sales Planners to service and maintain agencies/clients daily.  View full posting & apply:   “Jobs” (5/8)
JOB OPENING: DIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA:  Must strong publicity and comm exp, preferably for broadcast net and/or major cable net. Apply at  (5/8)

JOB OPENING: WEB GRAPHIC DESIGNER/PRODUCER/WE tv/NYC:  Support interactive content mktg teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/8)
JOB OPENING: VICE PRESIDENT, CELEB/BRAND MNGMT AND PRODUCT DEV/LA television prod co: must have extensive experience and contacts in celeb/brand merchandising and product develop.  Great relationships a must.  [email protected] (5/8)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: FINANCE/ACCOUNTING DEPT @ RAZOR & TIE ENTERTAINMENT: Indie record label is seeking a finance intern for the summer. 16 to 18 hours per week. Excel experience req. Please email [email protected] (5/13)

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MARKETING DEPT/NYC: at iN DEMAND seeks intern for marketing campaigns/database&website mgmt.  Apply:  [email protected]  (5/8)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/13)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (5/13)

SITUATION WANTED: AP/RESEARCHER, DEVELOPMENT/ON SERIES. NY/LA: Experience in all phases of reality devlpmt, research, 6+ yrs news, mid-level from reality series to court/talk shows. [email protected] (5/13)

SITUATION WANTED:  WRITER/PRODUCER seeking next successful TV project. Emmy winner, versatile, experienced, team player/leader. Background in journalism (BBC) Credits: Animal Planet, Discovery, Court TV, CNN, Fox. [email protected] (5/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/12)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/12)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/11)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.   Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/11)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (5/11)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + hire me to help you get heard. (5/11)

SITUATION WANTED:  U albany 2010 grad,Looking for a position within the media fields Programming, Media Buying, Sales, Rsrch. I am currently interning at MTV Networks(Spike TV). Held the mktg position in my sorority. [email protected] (5/11)

SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/11)

SITUATION WANTED:    CASTING/PROD ASST: Live TV/Daytime Prod Bgrd (People’s Choice, As the World Turns) Comm. & V/O casting exp. Great computer, communication & org skills. Fluent Spanish. FT in NY. TV position desired. [email protected] (5/11)

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired [email protected] (5/8)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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