Thursday, May 5th, 2011

Cynopsis: Kids!


Good morning. It’s Thursday, May 5, 2011, and this is your first early morning Kids briefing. 

This Friday, May 6, 2011, Playhouse Disney makes the transformation into Disney Junior in Canada.  The French-language network equivalent, Playhouse Disney Tele, will simultaneously change to Disney Junior on the same day, making the commercial free channel available in English and French to subscribers Canada.  Disney Junior will include the launch of new programs such as Jake and the Never Land Pirates, and will also feature iconic Disney characters in stories and its logo.  Other Disney Junior programming includes the short-form series A Poem Is…, as well as Special Agent: Oso: Three Healthy Steps, and Canadian original series Franny’s Fee, The Secret World of Benjamin Bear, and the new series Stella and Sam.  Disney Junior is also available via Disney Junior OnDemand and Disney Junior Online.  Disney Junior is part of the Astral Media family in Canada.

That galaxy that far, far away will be a little closer this fall when Star Wars: The Complete Saga releases on HD Blue-ray Disc from Lucasfilm and Fox Home Entertainment.  This is the first time the entire Saga has been available in one complete collection.  The nine-disc Saga will release on September 12, 2011 internationally, and on September 16 in North America in HD and 6.1 DTS Surround Sound, and including 40+ hours of special features, including never-before-seen content from the Lucasfilm archives.  The collection includes deleted, extended and alternative scenes, new documentaries and a selection of the myriad Star Wars spoofs.  Episodes I-III and IV-VI will also be available as distinct Blu-ray Trilogy collections.  Fans attending this year’s San Diego Comic-Con International will get a first look at some of the bonus features.


Focus Features and Laika, the animation company behind the feature film Coraline, are reteaming for a two-picture distribution deal.  Under the new pact the first of Laika’s next two animated feature films is ParaNorman, a stop-motion animated 3D comedy/thriller feature set for release August 17, 2012, and the second, yet-to-be-named, will release in 2014.  Similar to their previous deal for Coraline, Focus will hold worldwide distribution rights to the movies, and Universal Pictures International will release the pictures overseas.  Currently in production, ParaNorman is being directed by Sam Fell (The Tale of Despereaux, Flushed Away) and Chris Butler (storyboard supervisor on Coraline, storyboard artist on Tim Burton’s Corpse Bride), from Butler’s original screenplay.  The voice cast includes Casey Affleck (The Assassination of Jesse James by the Coward Robert Ford), Tempestt Bledsoe (The Cosby Show), Jeff Garlin (Toy Story 3), John Goodman (Monsters, Inc.), Bernard Hill (Titanic), Anna Kendrick (Up in the Air), Leslie Mann (Rio), Christopher Mintz-Plasse (How to Train Your Dragon), Kodi Smit-McPhee (Let Me In), and Broadway legend Elaine Stritch (also known for her appearance on 30 Rock).  The story revolves around a small town that comes under siege by zombies and turns to a misunderstood local boy, Norman (McPhee), who has the ability to speak with the dead, to save them.  In addition to the zombies, Norman goes up against ghosts, witches and, of course, the dreaded moronic grown-ups, to save his town from an age-old curse.


WGBH Boston and DHX Media get the get go ahead on a fourth season of the PBS Kids animated preschool series Martha Speaks.  The two have begun production on the new season, bringing the total number of series episodes to 80×30.  The new season four episodes will premiere on PBS Kids in winter 2012.  The Martha Speaks animated TV series is based on the books by Susan Meddaugh.  DHX Media represents the worldwide TV and home entertainment rights outside the US.  A co-production of WGBH Boston and DHX Media, Martha Speaks is funded in part by the Corporation for Public Broadcasting through a cooperative agreement from the US Department of Education’s Ready to Learn Grant.  Corporate funding for the series is provided by Chuck E. Cheese’s, Kiddie Academy Child Care Learning Centers, and Chick-fil-A, with additional funding by public TV viewers.

MTV Networks International (MTVNI) has completed a wide range of new deals and renewal pacts for its animated programming:

  • TG4 (Ireland) signs on for SpongeBob SquarePants episodes 121-142
  • La 7D (Ital) picks up Rugrats and The Wild Thornberrys
  • B92/Doda Media (Serbia) takes season 7 of SpongeBob SquarePants
  • In Bulgaria, TV7 cable, satellite and free-to-air terrestrial platforms, including Super 7 and the TV7 IPTV service, has signed a Nickelodeon branded programming block deal, which includes 20+ Nick animated and live-action titles.
  • Atlantic Pictures, an agent across French speaking Africa, takes Catdog and SpongeBob SquarePants.
  • Four (New Zealand) signs on for a Nickelodeon package including renewals on Rugrats (seasons 1-9, and specials); Rocko’s Modern Life (seasons 1 and 2); AAAHH!!! Real Monsters (seasons 1 and 2); Hey Arnold (seasons 1-5); Wild Thornberrys (seasons 1-6); As Told by Ginger (seasons 1-4); All Grown Up (seasons 1 and 2); My life as a Teenage Robot (seasons 1-6); and Kappa Mikey (seasons 1 and 2).
  • TV3 (Malaysia) picks up Fanboy and Chum Chum, and the country’s RTM has signed a package deal including Blue’s Clue’s Room, The Wild Thornberry’s and Rocket Power. BBTV 7 (Thailand) acquires SpongeBob SquarePants.
  • Ecuavisa (Ecuador) picks up Rugrats, while FETV (Panama) has signed for new episodes and renewals on SpongeBob SquarePants, The Mighty B!, Blue’s Clues; Hey Arnold and The Adventures of Jimmy Neutron.
  • ATB (Bolivia) has signed various episodes from season 2 of Penguins of Madagascar.
  • Megavision (Chile) picks up episodes of Fairly Odd Parents (season 7); Fanboy and Chum Chum (season 1); episodes of Penguins of Madagascar to complete season 1 and episodes 201-216 from season 2.  Megavision has also inks renewals for Hey Arnold, and Avatar: The Last Airbender.
  • Also in Bolivia, UNITEL signed a deal including The Mighty B! (season 1) and Fanboy & Chum Chum (season 1).

Disney Channel will release a special version of its original TV movie Lemonade Mouth will release on DVD + Digital version and will host a an live online video chat with the cast this month.  The DVD + Digital Copy, Lemonade Mouth: Extended Edition, which includes an additional scene (that hints at the group’s future, and reveals news of the crush and dating status of a few characters) and an exclusive music performance of Livin’ on a High Wire, is set for release in Canada and the US on Tuesday, May 17 and 24 respectively.  Viewers can join a conversation with the stars of Lemonade Mouth in a live video chat on Saturday, May 7 (7p) at (  Hosted by Radio Disney’s Jake Whetter, the video chat features cast members Bridgit Mendler, Adam Hicks, Hayley Kiyoko and Blake Michael.

Warner Bros. Interactive Entertainment will release its new console and handheld video game, Sesame Street: Ready, Set, Grover!, for Wii and Nintendo DS this summer 2011.  The Sesame Street learning game gets kids up and moving and encourages living a healthy lifestyle and aims to set lifelong healthy habits.  In the game, Grover sets out to create a series of challenges designed to help his Sesame Street pals get up and go.  Through the course of the game, Elmo and Abby jump over obstacles, row a boat, and play “Grover Says,” as they learn life lessons on healthy habits to grow with. Through their adventures, the game promotes physical activity, good nutrition, personal hygiene, and even the importance of rest and relaxation.  Developed by Griptonite Games, the games also feature a parent page, where parents can review the games their kid has played, and review curriculum goals.  Additionally, parents can customize up to three profiles, set limits for number of games played and the like.  Further information will be available at


Nickelodeon Consumer Products Germany and VTech will release new Dora the Explorer and SpongeBob SquarePants software for Storio, the kid-targeted animated e-book reader.  Set to release this fall 2011, each of the titles for Storio feature educational activities for K5-8.

American Greetings Properties (AGP) is set to launch a special Care Bears figurine series, Share-A-Bear, with Play Imaginative.  The Share-A-Bear series is comprised of 34 collectible characters that can be customized and shared.  The gifts invite senders to write a brief message and include them as the start of someone’s collection.


Lisa Arlen joins NCircle Entertainment as VP/Sales and Marketing.  Arlen will direct all facets of NCircle Entertainment’s Dallas, TX-based sales and marketing organization.  She will also play a strategic role in working with rights holders to help drive sales of products and build brand equity.  A toy and DVD industry veteran, Arlen worked for 14 years at HIT Entertainment (f/k/a Lyrick Studios), where she served in several executive roles, and more recently she toiled for five years at Mattel, where she was Director/Retail Development for Walmart.


Two Disney XD series, Pair of Kings and Zeke and Luther, hit series and time period highs on Monday, May 2, 2011.
Monday night’s episode of Pair of Kings (8p) reached a series high among K6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).  The episode also becomes Disney XD’s top original series telecast ever with Tweens 9-14 and Boys 9-14, and the top original live-action series telecast with K6-11.  Additionally, the episode earned the channel its best numbers ever in the 8p half-hour with Tweens 9-14 and Boys 9-14.
Zeke and Luther (8:30p) earned series and time period highs with K6-11 (433,000), Boy 6-11 (272,000) and Tweens 9-14 (414,000).

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 3, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 976; K6-11 355; TWEENS 9-14 255
DISNEY CHANNEL:     K2-11 861; K6-11 504; TWEENS 9-14 384
CARTOON NETWORK: K2-11 462; K6-11 261; TWEENS 9-14 201
DISNEY XD:               K2-11 146; K6-11 106; TWEENS 9-14 104
NICKTOONS:              K2-11   74; K6-11   46; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data



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JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp. (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

SITUATION WANTED:  TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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