Thursday, May 5th, 2011

Cynopsis: DIGITAL


Good morning, it’s Thursday, May 5, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Warner Bros. announced it is buying the Flixster movie-discovery service, enjoyed by 25 million monthly uniques and installed on some 35 million iPhones, BlackBerrys and iPads. Warner Bros. hopes to utilize Flixter to propel the launch of its cloud-based movie purchasing and storage system, dubbed UltraViolet, slated for release later this year. (UltraViolet, whose partners also include Viacom’s Paramount, will deploy vouchers that will be attached to hard copy purchases of Blu-rays and DVD.) The deal also includes movie review aggregation site Rotten Tomatoes, which will continue to operate independently from L.A.


DirecTV is launching a short film network dubbed ShortsHD (channel 568, VOD channel 1568), available to customers who take the HD Extra Pack. Selections include Academy Award winners, high-quality CGI animation and International Film Festival awardees.
Univision Interactive Media in debuting a new webnovela on Monday, May 16 entitled “No Me Hallo” (Finding Myself) on line and on mobile via the Univision and Univision Video apps. The romantic comedy will be presented as a series of five-minute webisodes launching every Monday, Wednesday and Friday, starring Angelica Vale with renowned novela producer Carlos Sotomayor (Eva Luna) serving as executive producer.


Online music radio service Pandora is getting into the comedy business with the launch of more than 10k audio joke clips from 700 comedians. Like its contextual Music Genome Project, Pandora’s Comedy Genome Project analyzes the content of each clip for style, content and feel to deliver like and kind jokes about similar topics. Comedy tracks will be offered on both Pandora’s free ad-supported service as well its ad-free premium product.
Turner Sports
and the NCAA announced a new internship program through NCAA Digital that will offer college graduates and post-grad students an opportunity to learn “on-the-job” with an 11-month, paid internship focusing on digital media. Annually, NCAA Digital will offer 10 full-time internship positions in the following areas: editorial, marketing, public relations, multimedia production, operations and product management and will be based out of Turner’s Atlanta headquarters.


Social networking juggernaut led all online publishers in Q1 2011 with 346 billion display ad impressions, according to ComScore’s Ad Metrix, representing a commanding 31.2% market share. Facebook’s market share has increased 15 percentage points from 16.2% in Q1 2010 and helped lift the display market to 1.1 trillion impressions during Q1 2011. Yahoo Sites ranked second during the most recent quarter with 112 billion impressions (10.1%), followed by Microsoft Sites with 54 billion impressions (4.8%) and AOL, Inc. with 33 billion impressions (3.0%).
Top 10 U.S. Online Display Ad PublishersQ1 2011
                                        Total Display Ad          Share of Display
                                        Impressions (MM)       Ad Impressions
Total Internet : Total Aud.        1,110,448             100.0%                            346,455              31.2%
Yahoo! Sites                               112,511             10.1%
Microsoft Sites                              53,592               4.8%
AOL, Inc.                                      33,454               3.0%
Google Sites                                 27,993               2.5%
Turner Digital                               18,050               1.6%
Fox Interactive Media                    11,697               1.1%
Glam Media                                  10,207               0.9%
CBS Interactive                              9,208               0.8%
Viacom Digital                                9,051               0.8%
Source: comScore Ad Metrix, Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
Hearst Magazines Digital Media
is partnering with AOL to launch a bigger, better display ad format based on AOL’s Pictela Portrait ad platform. The offering is the first of IAB’s Rising Stars formats announced in Feb., which the group hopes to have ready to deploy widely by early June. Hearst will placing the IAB-approved ads across sites such as,, and, paying AOL a technology fee for the privilege. AOL has touted the 300×1050 pixel “Portrait” ad results, which ran exclusively on AOL-owned sites from the fall, generating “significantly higher” engagement and video viewing results.
The 4A‘s and BlackArrow announced that four new partners – ABC, NBCU, CTAM and Intel – have joined the Advanced Advertising Media Project (AAMP). The AAMP research initiative, first announced in March 2011, was created to measure the impact of advanced advertising within free video on demand (VOD) TV programming. Current AAMP partners anticipate announcing results of the first of three phases of research next week.


Television software solutions provider Motive Television has reached an agreement with Granite Broadcasting’s KOFY-TV in San Francisco to test the Advanced Television Systems Committee (ATSC) version of its Television Anytime Anywhere technology to identify the most attractive features. By utilizing the broadcaster’s digital spectrum, Motive’s solution allows for content to be viewed and/or recorded on a DVR/set top box, then allows the subscribers’ connected devices to access that content by connecting directly to their DVR/set top box from any device, Slingbox style.
AOL also announced a precipitous drop in Q1 profits as it absorbed its $315 million purchase of the Huffington Post in March. Profits fell to $4.7 million from $34.7 million a year ago and revenue also fell by 17% to $551.4 million for the quarter. Continually dropping Internet subscription revenue dropped 24% to $215.4 million while overall ad revenue fell 11% to $313.7 million. One bright spot was a boost global revenue from display ads – up some 4% y/y.



Apple iOS remains the platform of choice for app developers with 91% of developers saying they are ‘very interested’ in iPhone development and 86% very interested in developing for the hot-selling iPad, according to a new joint Appcelerator/IDC survey querying more than 2,700 developers. Google witnessed a plateau in its earlier momentum gains. Reported interest in Android phones fell two points to 85% and Android tablets fell three points to 71% after increasing twelve points during Q1. Developers complain about fragmentation of devices for the platform, and worry that weak demand for Andriod tablets and app stores will weigh it down.

  • While 71% of developers are very interested in Android as a tablet OS, only 52% are very interested in one of the leading Android tablet devices today – the Samsung Galaxy Tab. That number drops to 44% for the Motorola Xoom and 31% for the upcoming HTC Flyer
  • Microsoft fell seven points, with only 29% of developers saying they are ‘very interested’ in the Windows Phone 7, while BlackBerry phones dropped eleven points to 27%
  • #3 player Microsoft’s biggest problem with developers may simply be available time, as 46% of respondents indicated, “I have my hands full with iOS and/or Android.”

The mobile gaming arena continues to explode as digital game downloads for mobile devices now represent close to half of all video game full game downloads according to NPD Group‘s latest Online Gaming 2011 report (excluding micro-transactions and add-on content to be used with previously purchased or acquired full games). Due to lower price points for mobile games, however, consumer spending remains stronger for console games – among those who purchased a mobile game in the past three months, 60% indicated that they are still spending the same or more on console and portable games since they started purchasing for their mobile devices, while 40% reported spending less.


As expected, Nintendo announced another $50 price cut of its Wii game console to $150, ahead of the release of a long-awaited successor to the system. Beginning May 15, the newly priced Wii system will come in either black or white with a “Mario Kart Wii” game and a Wii Wheel accessory, replacing the previously bundled “Wii Sports” and “Wii Sports Resort” games.


The Independent Film & Television Alliance­ hired Jennifer Garnick as VP/Communications and upped eight-year IFTA veteran Robin Burt to VP/Marketing and Membership. Jennifer will work specifically on growing the organization’s online and social media presence.


Don’t look now (or cover your eyes if you do,) but Russian random video chat site Chatroulette is making another attempt to clean up its act. The site is announcing a new technology that promises to block undue exposure and is teaming with 99Designs to crowd-source a new design for the logo and site. The site, which still boasts some 20 million unique visitors a month, says it has developed both “electronic and human methods” for keeping the site clear of “inappropriate content,” but it will face a steep battle to keep these core master-users off the site.
Note: Here’s some additional information on the Nickelodeon/MLB Xbox 360 console game coming to multiple platforms this summer. The game, optimized for the Xbox 360 Kinect controller as well as being launched for the Wii and the Nintendo DS, is being published by 2K Play and will feature Nicktoon players along with major leaguers including Miguel Cabrera (Detroit Tigers), Jason Heyward (Atlanta Braves), Cliff Lee (Philadelphia Phillies), and Robinson Cano (New York Yankees).


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Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the  classifieds page here .

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

JOB OPENING: SR DIR-PROGRAMMING OPS/BET Networks/DC: Min 5 yrs at mgmt. level in TV Programming Operations- apply: [email protected] (5/7)

JOB OPENING: ANALYST, PROGRAMMING STRATEGY/BET Networks/NY: Min 2 years in cable TV research exp. Program Planning exp a plus- apply: [email protected] (5/7)

JOB OPENING: ONLINE & SOCIAL MEDIA ASST/Culver City: Coord mult dig. campaigns for clients; 1+ exp; Able to create/mng proj. plans for mktg campaigns a must; strong speaking/writing/presentation skills. Apply/req full info [email protected] (5/7)

JOB OPENING: SR ACCOUNTANT/ Culver City: -Compile & analyze financial info; prepare statements/reports; Min 3 yrs exp; production/advertising exp preferred. Apply & request full job descript. at [email protected] (5/7)

JOB OPENING: WRITER PRODUCER/Tru TV/NY: 3-5 yrs TV promos/creative serv. dep/agncy. Adv writ./produc. skills-. Resp dev., write/produce on air promos. Must know TruTV brand and convey in promos. Reel/resume: [email protected] (5/7)

JOB OPENING: VP, INT’L RESEARCH VIACOM INT’L/NY: Lead headquarter rsrch, insights & snr mgmt reporting for int’l brands. Ratings, insights research exp.Budget,team,& project mgmt exp. EOE/M/F/D/AAP. Apply (5/7)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NYC: Overall support for the Strategic team,responsible for budget record keeping,coordination of Hot Topics, ensuring accuracy for all sponsorships. req#1646  (5/6)

JOB OPENING: SALES COORDINATOR/Englewood, Co: Resp for daily account mgmt and support to the National Account Manager and the GM of Advertising Sales. BA degree and 2+ yrs of TV/Media exp. (5/6)

JOB OPENING: JOKE/COMEDY WRITER/The Ellen DeGeneres Show/LA: For observational-style monologues. Flex/fast/positive person a must w/unique take on life. 2+yrs writing exp-fast-paced envir. req’d. Res: [email protected] (5/6)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (5/6)

JOB OPENING:   DIR PRGMMNG & SCHEDLING-INTERNATNL/SUNDANCE/NY: Ovrsee planng & schedlng of prgmmng/contnt for intl distribtn effrts to maxmze viewrshp. 5+yr exp brdcast/cble w/internatnl mkts & emergng pltfrms [email protected] (5/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

SITUATION WANTED: SALES POWERHOUSE in LOS ANGELES 8+ years of Domestic and International experience in Media Sales, a powerful sales closer w/ strong Rolodex of clients and guarantee of results!email me at [email protected] (5/7)

SITUATION WANTED: MARKETING/MARCOM -Successful media and ent mktg executive with experience in market planning, branding and developing advertising, promotion, & PR prgrms for traditional & digital media companies [email protected] (5/7)

SITUATION WANTED:  TALENT PRODUCER—12+ yrs. expr. Booking A-List talent from entertainment to sports, music to reality. EMAIL: [email protected] (5/6)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/6)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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