Thursday, May 4th, 2006






Good Morning. It’s Thursday, May 4, 2006, and this is your first early morning briefing.

On the brink of Time Warner‘s taking over full ownership of Court TV by acquiring Liberty Media’s 50% stake, network Chairman and CEO Henry Schleiff is dropping his CEO role, tho for the time being he’ll retain his Chairmanship. There are a variety of reports of where the dapper executive’s next office will be, including one that places him high within the ranks at Time Warner, or perhaps a top dog role at CNN. Meanwhile back at Court TV, running the show  there will be current Pres/COO Art Bell and GM Marc Juris. Whether that exec team change when Time Warner owns the full boat, remains to be seen.

Tonight’s Finale:
WB: Supernatural at 9p






today is expected to announce the launch of its own ad-supported, free broadband channel, well ahead of what is suspected to have been the original announcement date – May 17 at the network’s upfront presentation to advertisers. While no official announcement has come yet, the rumor mill is busily churning out stories that the site will provide original content as well as full streaming episodes of current CBS programming.
The Fab Five descend on Sin City in the premiere episode of Queer Eye which launches its fourth season on Bravo June 6 at 10p. In this first show of sixteen one-hour episodes, the guys help a New York couple elope in Las Vegas in a creatively-themed wedding: Elvis, Bond or Rocky Horror. They stay in Las Vegas for two more episodes, taking the grungiest straight guys on the strip and making them better.
Superstation WGN will premiere a new original program, The Great American Poker Run, this fall. The game here includes part motorcycle race, part poker, while taking viewers through the back roads of America along with two motorcyclists – one celebrity and a rep from a top bike builder – competing against each other and facing challenges in order to collect poker playing cards along the route. At the end of each of the thirteen episodes, the cards will be revealed to see who has the winning hand. The series is expected to air in primetime with weekend encores.
AccuWeather, Inc. has unveiled a new TV channel for cable and IPTV subscribers that will deliver interactive real-time local forecasts and weather information. The new channel, part of the ICTV ActiveVideo Distribution Network, will enable viewers to search local forecasts, look at animated satellite-generated maps and local television weather broadcast programming.
Podcasting is popping up everywhere: ESPN Radio has launched a free daily podcast of The Stephen A. Smith Show. The first half-hour of the outspoken sports writer’s talk show, originating from WEPN New York, is available through iTunes and the new ESPN PodCenter at

Two-year old TV One has passed the 30 million household subscriber mark, according to the May Nielsen Media Research universe estimates.  The network first launched back in 2004 in 2.2 million households.

Just ’cause we’re curious … there are only four singers left on American Idol:  Elliot Yamin, Katherine McPhee, Taylor Hicks and Chris Daughtry. Who would you pick?  Email us here with Idol in the subject line, and we’ll share your votes tomorrow.

Elma G. “Pem” Farnsworth, wife of Philo T. Farnsworth, the inventor of electronic television, died on April 28 at age 98. Author in her own right of Distant Vision: Romance and Discovery on the Invisible Frontier, she, along with her brother Cliff were part of her husband’s lab team and made all the technical drawings for her husband’s early experiments for television. Known as the “Mother of Television” Elma was also present on September 7, 1927 at the Green Street lab in San Francisco when Philo first demonstrated his electronic television invention. She was later the first person to appear on a cathode-ray-tube receiver via transmission from a camera’s at Philo’s lab. The notebooks containing her drawings depicting the television invention patent are part of the permanent collection at the Smithsonian Institute in Washington, D.C.



has ordered up a new series for the fall called My Big Fat Fabulous Wedding, a reality series showcasing weddings with a bottom line expenses north of a half million bucks. This is like taking MTV’s Tiara Girls and looking ahead a few years. The new show will be produced by Pink Sneaker Prods., who also is the crew behind Tiara Girls.

Two new recurring roles in ABC‘s Desperate Housewives have been cast with Julie White and Kiersten Warren, both of which will be introduced in this season’s finale episode on May 21. 


Laura Molen

has been upped to VP/National Sales Manager at Spike TV, reporting directly to David Lawenda, SVP/Ad Sales. In her expanded role, she will manage the network’s Integrated Solutions Team, all national sales activities that involve integrated marketing and multiplatform sales for the Get More Action brand positioning.
NBC Universal Digital Media has hired David Vogler as Director/Strategic Marketing, where he will oversee digital design projects for the company.  In addition, Matthew Evans has been added to the marketing team, where he will lead cross-company strategic marketing initiatives. Both will report to Lisa Kraynak, SVP/Strategic Marketing.
IDT Entertainment has appointed Marc DeBevoise as SVP/Business Development and Strategy where he will oversee business development and growth opportunities for the company. In addition, Paul Campbell has been named SVP/Publicity and Promotion, overseeing all national and regional publicity and promotion for the company’s feature film and television projects.
Ilene Saul-Richardson has joined Real Simple Television as Executive Producer of the weekly half-hour life-strategies show, Real Simple which airs on PBS.

Two promotions in the HGTV DIY and GAC Research group – Julie Link to Research Director, managing DIY brand research and offering research project management support to Fine Living brand; and Robin Pate to Research Director, managing research for both HGTV and GAC brands

The multimedia enthusiast division of Time Inc., Time4 Media, will now form Time4 Entertainment, a production arm created to support Time4 Media’s video, film and television capabilities.  Heading up the new venture will be Paul Speaker as President, effective immediately. 


Top Ten Basic Cable Ad Supported Network Rankings among

Primetime     (000)           Total Pgm Day    (000)
TNT               1240            TNT              681
USA               1033            ESPN                   630
TBSC               872            NAN*                   576
DISC                 741            TBSC                  521
ESPN               695            NICK                  489
SPK                 657            USA                    483      
CMDY              576            ADSM*                451
LIF                    573        LIF                       417
FX                    563            DISC                  373
AEN                  556            FX                       341
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of 4/24-4/30/06
Primetime     (000)        Total Pgm Day      (000)
TNT               1945          NICK                    1614
USA               1894         NAN*                     1115
TOON            1278         TNT                      1073
NAN*              1227         USA                       902
TBSC             1224         ESPN                    901
LIF                 1172         TOON                    888
ESPN              1140         ADSM*                 842
FOXN             1139        LIF                         759
DISC                 937        TBSC                     751
SPK                  935        FOXN                     662
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of 4/24-4/30/06
ESPN     NFL Draft                                3112
USA      WWE Entertainment  10p        2827
USA      WWE Entertainment  9p          2591
TNT       Lakers/Suns                            2089
ESPN     Suns/Lakers                           1924
CMDY   South Park                               1836
MTV        Real World XVII                       1753
TNT       Spurs/Kings                              1710
DISC      Deadliest Catch                        1631
TNT        Kings/Spurs                             1585
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 110,200,000 homes

Tuesday – A18-49 Analysis: FOX ruled Tuesday night by taking home a 9.8/26 A1849, according to fast affiliate ratings from Nielsen Media Research. NBC came in second this time with 3.0/8, next was CBS 2.8/7, then ABC 2.2/6, WB 1.4/4, UNIV 1.3/3, UPN 1.0/3, and TELE 0.5/1. FOX’s American Idol strongly won the 8p hour with 11.0/30. FOX with House also took the 9p time period with an 8.7/22. NBC nabbed the highest ratings at 10p with Law & Order: SVU at 5.3/14; ABC was second with Boston Legal at 3.1/8.
Live + Same Day Ratings:
Tuesday, May 2, 2006
– time period averages. Source: Nielsen Media Research A18-49 for the week of 4/24-4/30/06

FOX     14.9/23   American Idol 16.2/25, House 13.6/20

CBS      7.5/12   NCIS 9.5/15, The Unit 9.0/14, Dynasty Reunion 4.1/7

NBC     5.3/8   TV’s Most Outrageous Moments 3.0/5, Scrubs [r] 2.1/3, Scrubs 3.2/5, Teachers 3.2/5, Law & Order: SVU 10.1/16

ABC    4.6/7   According to Jim 3.4/6, Hope & Faith 3.1/5, Hope & Faith 3.9/6, Less Than Perfect 3.4/5, Boston Legal 6.9/11

WB       2.3/4   Gilmore Girls 3.2/5, Pepper Dennis 1.4/2

UNIV   1.8/3    La Fea Mas Bella 1.8/3, Barrera de Amor 2.0/3, Ver para Creer 1.5/2

UPN     1.5/2   America’s Next Top Model [r] 1.4/2, Veronica Mars 1.6/2

TELE   0.6/1   Tierra de Pasiones 0.7/1, Corazon Partido 0.6/1, Decisiones 0.6/1

A18-49:  FOX 9.8/26, NBC 3.0/8, CBS 2.8/7, ABC 2.2/6, WB 1.4/4, UNIV 1.3/3, UPN 1.0/3, TELE 0.5/1

The History Channel presents This Day in History:
1886 – In Chicago’s Haymarket Square, a bomb goes off at a labor rally for an eight-hour workday. Eight anarchists are later put on trial. Despite a remarkable lack of evidence, seven are sentenced to death. Three are executed, one commits suicide in prison, and the other three are eventually pardoned.

Answer to Yesterday’s Trivia Question:  On the ’70s show Three’s Company, what was Chrissy’s father’s occupation? REVEREND SNOW      Kudos to:  Brian LaMotta-Petry Media Corp/NY; Lance Henik-TNS; John McNerney-Clear Channel Television/Harrisburg PA; Lance Papenfuss-KTTC/Rochester MN; Nick Riley-WFAA/Dallas; Jim Gray-Frog Light Pdns/Missoula MT; Chris Schwieterman-Raycom Media Inc/Montgomery AL; Steven Weisbaum-St. Johns Health Care/Santa Monica; Susan Grace-Go For The Goal/Sherman Oaks CA; Claudine Unterman-Nielsen Media Research; Tim McGowan-KCBS/KCAL /LA; Jessica Schmiedchen-Ellis Vision/Toronto; David Hiltz-Korhani of Canada Inc/Toronto



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Today’s Trivia Question:
Which show in the ’70s was based around a father and daughter, both pediatricians named Dr. Jamison and running a clinic in Oahu?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



Superstation WGN deals audiences  the NEW original,
The Great American Poker Run”

The Great American Poker Run takes reality on the road! America’s biggest chopper enthusiasts and their celebrity
 guests take to the highway in a cross-country poker tour like no other!
Contact your Sales Rep to learn more about the great marketing opportunities available.
[email protected]

Later  — Cyn
05.04.06 – 5:07a

Ad Sales:
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Copyright Cynopsis 2006


JOB OPENING: COORD, S&P/COMMERCIAL CLEARANCE, DISNEY/ABC CABLE NW/BURBANK: Review kids’ commercial spots, check daily brdcst log, work in multiple databases. Children’s TV or traffic/scheduling pref’d. Apply: (5/11)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV/NYC: 2-4yrs cable TV experience.Must have a minimum of 2 Up fronts and Gabriel exp pref. Resumes to [email protected] (5/11)

JOB OPENING: DIRECTOR /HGTV: Mngs lifestyle shows – script through fine cut. Strong TV prod. knwldg req. Min. 7 yrs producing/prgrmng lifestyle/reality. Resumes: [email protected] (5/11)

JOB OPENING: DIR OF SALES/Rainbow Media/NYC: Develop & drive affiliate sales& marketing strategy. 5+ yrs in Cable/Affiliate sales. Mgmt &Degree preferred. resumes to [email protected] (5/11)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/10)

JOB OPENING: PROGRAMMING RESEARCH ANALYST, NY: Resp for data analysis/overnights. Knowl adv Nielsen systems. Strong analytical skills/detail oriented a must.3-5 yrs research exp req’d. Resume w/Title in subj line: [email protected] (5/10)

JOB OPENING: DIR, PROD/Michael Hoff Productions/SF: 10+ yrs exp in variety of non-fiction genres. Org, mngmnt, writing skills,  and creativity a must.  Oversee orig/co-prod slate.  No calls.  Apply to: [email protected]    (5/10)

JOB OPENING: DIRECTOR, AFFIL FINANCE/NY: Mngmt of aff. Revenue planning & analysis.Prepare aff. Budget/forecast/variance analysis. Support Sales Strategy Group. Apply: EOE  (5/10)

JOB OPENING: VP, ONL/MAGAZ PROMOS MKTG/NICK/NYC: Dvlp promos prgms, sales evnts 4 Nick brnds onl/mag, strng intrpsl, psn 4 mktg, 10 yrs ad sales mktg, entrtmt ind, 7 yrs mag/publ, onl exp. EOE/M/F/D/AAP. Apply (5/10)

JOB OPENING: RESEARCH COORDINATOR/NY-XM Satellite Radio: Sales Research-creates presentations, generates requests & rprts. Knwldg of nat’l ad sales and tools; Nielsen, Arbitron, TNS + Simmons preferred. 1+yr. exp. Apply Here (5/9)

JOB OPENING: PHOTO MANAGER/HALLMARK CHANNEL/LA: Create, manage, preserve, archive & store all image assets. 3 yrs. exp. producing shoots. See full ad and apply (5/9)

JOB OPENING: VP, MARKETING & SALES/LA based ent research co seeking candidate that possesses dynamic personality, minimum of 3 yrs sales exp. Primary Res Exp a must. TV BACKGROUND A PLUS! Send resume to [email protected] (5/9)

JOB OPENING: PR MGR/NYC: Resp for the development & execution of IFC’s consumer publicity campaigns for programming & talent.  3+ yrs media relations exp, strong writing & pitching skills req’d. 17332 [email protected] (5/9)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV  CHI:  2-4yrs cable TV exp.Must have a minimum of 2 Upfronts and Gabriel Traffic exp. Resumes to [email protected] (5/9)

JOB OPENING: SALES PLANNER/AETN, NY: Create plans, steward accts, designate ADUs & recaps, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer. Exc comm skills. Client service mindset. Res & Sal Req’d: [email protected] (5/6)

JOB OPENING: AD SALES ASSISTANT/MTVN – w/1-2 yrs. admin. exp. pref. in ad sales; assist 2 acct. executives w/various office tasks.  Santa Monica, CA EOE/M/F/D/AAP.  Apply (5/6)

JOB OPENING: AVID EDITOR /Sports Prod. Co./Las Vegas: 5+yrs exp editing sports and entert. shows; very creative with features. Must be After Effects savvy. Prods for live, post, DVD and web. Apply [email protected] (5/6)

JOB OPENING: DIR AD SALES/Cablevision’s PVI:( Mng ad sales process w/brdcst partners. Pitch new biz; devlp’g sales strategies thru many mrkt segments. Res: [email protected] w/Job code 0430CYN17272MRK in subj (5/6)

JOB OPENING: CLIENT MARKETING SOLUTIONS MANAGER/ Court TV, NY Develop/Execute added value marketing programs for ad sales. 2-4 yrs exp. in cable or media planning a+. For info go to: (5/6)

JOB OPENING: AFFILIATE SALES/ Bloomberg Television-NY: Looking for three highly motivated, intelligent individuals to be part of its Affiliate Sales Team. Apply online at (5/6)

JOB OPENING: ADMINISTRATIVE ASST/Katz Media/NY:Work for SVP, Business Systems & SVP, Diversity. Seeking sharp, detail oriented individual to handle diverse responsibilities. See job description & apply: [email protected]. EOE (5/6)

JOB OPENING: MGR, MRKTNG PARTNERSHIPS, TV Guide/NY: Create and pitch multi-media ad packages. 4+ years mag exp. Email [email protected] (5/6)

JOB OPENING: CONSUMER MRKTNG MGR/WB Latin America: Dvlp/execute mktg. strategy for prgrmng. 6+ yrs. consumer mktg. Eng/Span MUST JOB # 53168BR  Apply at  [email protected] (5/5)

JOB OPENING: AD SALES MKTG&PROMOS MGR/WB Latin America: Dvlp. & exec mktg. strat for ad sales. 6+ yrs. ad sales mktg/spnsrshp dev. exp. Eng/Span MUST JOB # 53163BR apply: [email protected] (5/5)

JOB OPENING: VICE PRESIDENT, COMMUNICATIONS, MTV/NYC: 8+yrs corp. comm/PR/media relations, Strg interpersonal/org/comm skills, Knwldg of digital music services/VOD/wireless preferred EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/MTVN Music Group/NYC: 7+yrs exp in retail as Buyer/Sales rep of ent. products, Hvy Travel, DVD/Games exp preferred Strg interpersonal/org skills EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: MANAGER, COMMUNICATIONS, MTV/NYC: 5+yrs PR exp. in corp comm/PR/media relations, Strg Comm/Org skills, Exp. of public aff/politics/pro-socials preferred EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: MANAGER, CONSUMER INSIGHTS/AUDIENCE RESEARCH/ MTV/NYC: 5-7yrs media/market research exp, Strng analy/numerical skills, Strng writ/oral skills, Knwldg Nielsen/Youth culture A+ EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: MANAGER, LICENSING/MTV/NYC: 3+yrs licensing exp w/consumer prod in media/entertainment, Strng Word/PPt/Excel skills, Strng fin/acct skills, org skills & highly detailed EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: SR. WRITER/PRODUCER, On-Air/Burbank, CA: Write/Produce and brand on-air promos and interstitials for SOAPnet. From budget to finished product.  5+ yrs cable/network exp req. Send resume: (5/5)
JOB OPENING: DIR BUSINESS & LEGAL AFFAIRS/Oxygen Media, NY: Attorney w/ 3-5 yrs exp. General corp & intellectual property matters, incl technology, video syndication, cable affiliate sales, trademarks. Res to [email protected] (5/5)

JOB OPENING: SR. MARKETING MGR/Hallmark Channel/ LA: Plan & Execute Marketing Plans. Min 5 yrs exp. See full posting & apply @ (5/5)

JOB OPENING: RESEARCH ANALYST/TV Guide/NY: Hands-on manipulation of media research databases to provide analysis to sales team. Magazine exp. required. Email resume: [email protected] (5/5)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].


SITUATION WANTED: MEDIA BUYER/5 yrs. exp. freelance/startups. Data entry (CORE), branding, new media, content creation, X-platforms, research, writing, film/vid. prod. & editing. ref’s avail. LA or freelance [email protected] (5/11)

SITUATION WANTED: ASSOC PRODUCER Learned field, live and studio skills at CNN. Research and writing at TIME and have regional assoc. prod. credits to boot. Office management, booking, PR are my additional expertise. [email protected]  (5/10)

SITUATION WANTED: POST PRODUCER/STORY EDITOR–Top-quality worker, all reality genres, 8 years experience, major network & cable credits. Skills include writing, working in bays, supervising staff & editors. [email protected] (5/10)

SITUATION WANTED: CREATIVE MKTG RESEARCHER (F/T NYC): Looking to help passion filled team navigate BB, Wireless, On Demand landscape. 5+ yrs exp leading consumer learning for a top 3 portal [email protected] (5/10)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Thursday, May 4, 2006

ABC             American Inventor [2 hours], Primetime
CBS             Survivor Panama: Exile Island, CSI, Without a Trace
FOX             That ’70s Show, That ’70s Show, The OC
NBC             Will & Grace, Will & Grace [r], My Name is Earl, The Office, ER
i               Sue Thomas F.B. Eye, Doc, It’s a Miracle
UPN             Everybody Hates Chris, Love, Inc., Eve, Cuts
WB              Smallville, Supernatural [f]
TELE            Tierra de Pasiones, Corazon Partido, Decisiones
UNIV            La Fea Mas Bella, Barrera de Amor,  Aqui y Ahora        

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