Thursday, May 4th, 2006


Cynopsis: Kids!


Good morning. It’s Thursday, May 4, 2006 and this is your first early morning Kids! briefing.

“This is a truly bold step forward in the struggle to help more than 35 million American young people live healthier lives.”  So said President Clinton yesterday in announcing that the three biggest carbonated beverage companies in the US will alter what beverages they supply to school vending machines and cafeterias nationwide.  The initiative was crafted by The Alliance for a Healthier Generation, a joint initiative of the William J. Clinton Foundation and the American Heart Association, and Cadbury Schweppes, Coca-Cola, PepsiCo, and the American Beverage Association, and established a new set of guidelines that limit portion sizes and a reducing the number of calories available to kids during the school day.  Under the agreement, the beverage industry will spread the new guidelines to 75% of schools prior to the start of the 2008-2009 school year, with plans to have full implementation by the start of the 2009-2010 school year.  These new guidelines include not just the traditional school day but also apply to after-school programs (e.g. clubs, yearbook, band/choir, student government, and drama etc.).

According to the new guidelines, which reportedly will also apply to private and parochial schools are as follows:

  • Elementary schools will only sell water, and 8 oz., calorie-capped servings of certain juices with no added sweeteners and servings of fat free and low fat regular and flavored milks.
  • Middle schools will follow the same plan as elementary schools with portion sizes increased slightly to 10 oz.
  • High schools will sell the same line-up as the lower/middle schools as well as no calorie and low calorie drinks, such as bottled water, diet and unsweetened teas, diet sodas, fitness water, low calorie sports drinks, flavored water, and seltzers; and 12 oz. containers of light juices and sports drinks.


The off again on again live action movie version of Hannah Barbera’s classic cartoon, The Jetsons, is on again according to Variety.  Warner Bros. has tapped Adam F. Goldberg (Fanboys) to pen the script for the movie, and Donald De Line (The Italian Job) to produce.

PBS Kids Sprout has picked up a second season of The Good Night Show, the nightly (6-9p) programming block featuring original wrap around segments.  The new segments of The Good Night Show block debut this July 2006, the host Melanie will introduce Star, a new sidekick and extended craft segments, yoga for kids, Spanish and sign language.

Tokyopop will launch Pop Fiction a new line of serialized young adult novels in the US this fall 2006.  Pop Fiction aims to bring popular stories from different cultures and genres from around the world that as Tokyopop Publisher Mike Kiley puts it stories, “…embody the messiness off life.”  The first titles to be published under Pop Fiction banner this October 2006 include:

  • Magic Moon, the bestselling fantasy story from the noted German husband and wife team Wolfgang and Heike Hohlbein, author and illustrator respectively, which has sold 2 million copies globally and been translated into 20 languages.  Magic Moon follows the adventures of a young man in a mysterious world where he battles monsters and fantastical beings in his effort to unravel the secret that keeps his sister trapped in a coma.  The series is slated to include three volumes.
  • Scrapped Princess, written by Ichiro Sakaki and based on the anime series Scrapped Princess: A Tale of Destiny is a thirteen volume series about of a young girl princess.  Upon her birth it was prophesized that she would trigger the end of the world if she lived until her 16th birthday.
  • Kino no Tabi: Book One of The Beautiful World, a Japanese bestseller, from Keiichi Sigsawa.  The eight volume series follows the adventures of Kino a girl who sets out to explore the world on her talking motorcycle remaining in each country for just three days at time.
  • Witches’ Forest: The Adventures of Duan Surk  the story is based on a popular Fortune Quest property that includes comics, videogames, role-playing-games, and a TV series.  This four volume series from Mishio Fukazawa is the story of a 16yr-old amateur fighter who winds up lost in the Witches’ Forest where he meets two other adventurers, and together they embark on a quest.

The Entertainment Software Rating Board has changed the initial rating given to The Elder Scrolls IV: Oblivion, from T (Teen 13+) to M (Mature 17+).  The ESRB explained the content responsible for the change in rating, “…involves more detailed depictions of blood and gore than were considered in the original rating, as well as the presence of a locked-out art file or “skin” that if accessed through a modification in the PC version of the game, allows the user to play with topless versions of female characters.

According to a new survey conducted by Sperling’s BestPlaces, Seattle is the top video gaming city in the US.  The report is based on the number of video game systems owned per household, the number of games purchased, rented and frequency of online game-play, among other factors.  The top 15 US gaming cities are:  Seattle, Minneapolis-St. Paul,  Atlanta,  Detroit, Phoenix, Washington DC, St. Louis, Boston, San Diego, Philadelphia, Chicago, Dallas, Houston, San Francisco, and New York.

Buena Vista International (BVI), is making its way into Vietnam, beginning by distributing Pixar/Disney’s new movie Cars through MegaStar Joint Venture Company Limited.  MegaStar is a joint venture between Envoy Media Partners headed by Ted Shugrue and Phuong Nam Corporation.  MegaStar has offices in both Hanoi and Ho Chi Minh City and will be run in Vietnam by Lim Eng Hee and overseen by Tony Manne, who is based in the US.  MegaStar, which opens an eight-screen multiplex in Vietnam, will also distribute Disney and Touchstone movies there including Eight Below, Chronicles of Narnia: The Lion, The Witch and The Wardrobe and the upcoming Pirates of the Caribbean 2 — Dead Man’s Chest.  Additionally, as part of its expansion into the region Disney has inked a licensing agreement with Eastern Media Holdings to sell toys, consumer products and apparel in Vietnam, Cambodia and Laos.


Warner Bros. Interactive Entertainment has signed a deal with Eidos Interactive for the North American and European distribution of Justice League Heroes, the new video game based on the DC Comics’ team of super heroes, which will be released this fall 2006.  Eidos will handle marketing the game in Europe, while Warner Bros. Interactive Entertainment will oversee marketing in North America.  Justice League Heroes is developed by Snowblind Studios and published by Warner Bros. Interactive Entertainment.

Activision Inc. has obtained the rights to develop and publish interactive games based on the James Bond license through 2014, from MGM Interactive and EON Productions Ltd.  Under the deal Activision has the worldwide rights to create video games for all current and next generation consoles, PC and hand-held platforms, which includes games based on the Bond movies as well as non-movie based games.  Activision takes over from Electronic Arts that previously developed and published games based on the Bond franchise.

Alliance Atlantis has inked licensing deals for its preschool animated property, Lunar Jim in Canada with Adorable Kids Inc. and Calego International.  Under the deals Adorable Kids Inc. will develop sleepwear and underwear and Calego International will develop a line of bags, backpacks and other accessories all based on Lunar Jim.  Fisher Price holds the master toy license for Lunar Jim and plans to launch the first line of products in Canada this fall 2006.  The series is co-produced by The Halifax Film Company and Alliance Atlantis.

Fisher-Price, Inc., will release its new electronics products Kid-Tough FP3 Player and Kid-Tough Digital Camera this summer.  Designed specifically for preschoolers, both the Kid-Tough FP3 Player and Digital Camera products are real working electronics.  While the FP3 player comes preloaded with age appropriate songs and stories, additional content can be added by uploading music onto the player, or by using the Fisher-Price Song & Story Online Store where adults can buy songs and stories.  Protected within a rubberized shell, the digital camera features includes a color screen for previewing pictures, 640 x 480 resolution, 8 MB of memory, SD card slot for additional storage, as well as dual handle grips, two-eye viewing and an auto flash.


Universal Studios Consumer Products Group established Universal Mobile Entertainment, a new division overseen by Jeremy Laws as SVP.   Based in LA, Laws will continue to report to Beth Goss, EVP/Universal Studios Consumer Products Group.  Laws will oversee licensing and promotions of Universals new and existing content as well as identifying and managing new licenses.


Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 3/27-4/30/06 vs. 3/28-4/24/05, Cable Networks Only:
Network:           (000)  %diff
NICK*:                692    +3%
DSNY:                480    +20%
CARTOON***:     417    -20%
NAN**:                247    -23%
ADSM***:            157    -20%
TOON DIS.:          62    +17%
MTV:                    57    +46%
ANIMAL PLANET:  37    +42%
BET:                     34    +79%
NKTOONS:           30     +20%
DISCOVERY:        27    +31%
ESPN:                   21    +11%
TLC:                     19     +73%
NOGG/THE N:       18     -10%
COMEDY:             16    +13%
TV LAND:              16    +100%
MTV2:                   13    +86%
FUSE:                     1      Flat
*Nickelodeon Total Day 6a-11p
**NAN Total Day 9p-6a
***Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 2/13/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 3/27-4/30/06:
Total Day         (000)   Primetime        (000)
NICK:               1262   DSNY*:             1322
DSNY*:              807   CARTOON:         961
CARTOON:        661   NAN**:                 612
NAN**:               612   TOON DIS:          160
TOON DIS.:       138   MTV:                   104
NOG/THE N:        96   DISCOVERY:        83
MTV:                    80   BET:                    81
NICKTOONS:        56   NICKTOONS:       61
BET:                     56   ESPN:                  61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Monthly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 3/27-4/30/06:
Total Day           (000)  Primetime          (000)
NICK:                  962   DSNY*:                984
DSNY*:               492   CARTOON:          672
NAN**:                460   NAN**:                  460
CARTOON:         426   TOON DIS:             84
TOON DIS.:          73   MTV:                       84
MTV:                    62   ANIMAL PLANET:    59
ANIMAL PLANET:  43   BET:                       58
BET:                     39   DISCOVERY:          53
NICKTOONS:        33   COMEDY:               42
DISCOVERY:        30   ESPN:                     39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Monthly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 3/27-4/30/06:
Total Day  (000)   Primetime         (000)
NICK:          502   DSNY*:              874
NAN**:         470   CARTOON:        492
DSNY*:        397   NAN**:               470
CARTOON:  297   MTV:                 232
MTV:           171   COMEDY:          108
BET:              68   BET:                  100
COMEDY:      48   DISCOVERY:      74
TOON DIS.:    42   ESPN:                 66
DISCOVERY: 40   THE N:                 57
ESPN:            40   ANIMAL PLANET: 51
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, April 29, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1349; K6-11 908; TWEENS 9-14 660
DISNEY CHANNEL:       K2-11   965; K6-11 567; TWEENS 9-14 419
CARTOON NETWORK: K2-11   739; K6-11 485; TWEENS 9-14 347
TOON DISNEY:            K2-11   153; K6-11   80; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, April 30, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1127; K6-11 816; TWEENS 9-14 667
DISNEY CHANNEL:       K2-11   851; K6-11  507; TWEENS 9-14 409
CARTOON NETWORK: K2-11   776; K6-11  491; TWEENS 9-14 286
TOON DISNEY:            K2-11   152; K6-11    89; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 1, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1019; K6-11 481; TWEENS 9-14 351
DISNEY CHANNEL:       K2-11   725; K6-11 443; TWEENS 9-14 365
CARTOON NETWORK: K2-11   579; K6-11 339; TWEENS 9-14 240
TOON DISNEY:            K2-11   108; K6-11   57; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 2, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1260; K6-11 589; TWEENS 9-14 428
DISNEY CHANNEL:       K2-11   715; K6-11 407; TWEENS 9-14 315
CARTOON NETWORK: K2-11   589; K6-11 327; TWEENS 9-14 233
TOON DISNEY:            K2-11   118; K6-11   70; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question
: Who was Gordon Shumway? ALF, OF COURSE!!    Kudos to the free world!  Wow! Who knew this one was so easy??

Today’s Trivia Question:  See if you can sing this one and fill in the blank. “There’s a fragrance that’s here to stay and they call it ___________.” (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
05.04.06 – 3:49a

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JOB OPENING: COORD, S&P/COMMERCIAL CLEARANCE, DISNEY/ABC CABLE NW/BURBANK: Review kids’ commercial spots, check daily brdcst log, work in multiple databases. Children’s TV or traffic/scheduling prefd. Apply: (5/11)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV/NYC: 2-4yrs cable TV experience.Must have a minimum of 2 Up fronts and Gabriel exp pref. Resumes to [email protected] (5/11)

JOB OPENING: DIRECTOR /HGTV: Mngs lifestyle shows – script through fine cut. Strong TV prod. knwldg req. Min. 7 yrs producing/prgrmng lifestyle/reality. Resumes: [email protected] (5/11)

JOB OPENING: DIR OF SALES/Rainbow Media/NYC: Develop & drive affiliate sales& marketing strategy. 5+ yrs in Cable/Affiliate sales. Mgmt &Degree preferred. resumes to [email protected] (5/11)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/10)

JOB OPENING: PROGRAMMING RESEARCH ANALYST, NY: Resp for data analysis/overnights. Knowl adv Nielsen systems. Strong analytical skills/detail oriented a must.3-5 yrs research exp req’d. Resume w/Title in subj line: [email protected] (5/10)

JOB OPENING: DIR, PROD/Michael Hoff Productions/SF: 10+ yrs exp in variety of non-fiction genres. Org, mngmnt, writing skills,  and creativity a must.  Oversee orig/co-prod slate.  No calls.  Apply to: [email protected]    (5/10)

JOB OPENING: DIRECTOR, AFFIL FINANCE/NY: Mngmt of aff. Revenue planning & analysis.Prepare aff. Budget/forecast/variance analysis. Support Sales Strategy Group. Apply: EOE  (5/10)

JOB OPENING: VP, ONL/MAGAZ PROMOS MKTG/NICK/NYC: Dvlp promos prgms, sales evnts 4 Nick brnds onl/mag, strng intrpsl, psn 4 mktg, 10 yrs ad sales mktg, entrtmt ind, 7 yrs mag/publ, onl exp. EOE/M/F/D/AAP. Apply (5/10)

JOB OPENING: RESEARCH COORDINATOR/NY-XM Satellite Radio: Sales Research-creates presentations, generates requests & rprts. Knwldg of nat’l ad sales and tools; Nielsen, Arbitron, TNS + Simmons preferred. 1+yr. exp. Apply Here (5/9)

JOB OPENING: PHOTO MANAGER/HALLMARK CHANNEL/LA: Create, manage, preserve, archive & store all image assets. 3 yrs. exp. producing shoots. See full ad and apply (5/9)

JOB OPENING: VP, MARKETING & SALES/LA based ent research co seeking candidate that possesses dynamic personality, minimum of 3 yrs sales exp. Primary Res Exp a must. TV BACKGROUND A PLUS! Send resume to [email protected] (5/9)

JOB OPENING: PR MGR/NYC: Resp for the development & execution of IFC’s consumer publicity campaigns for programming & talent.  3+ yrs media relations exp, strong writing & pitching skills req’d. 17332 [email protected] (5/9)

JOB OPENING: MEDIA SALES PLANNER/FUSE TV  CHI:  2-4yrs cable TV exp.Must have a minimum of 2 Upfronts and Gabriel Traffic exp. Resumes to [email protected] (5/9)

JOB OPENING: SALES PLANNER/AETN, NY: Create plans, steward accts, designate ADUs & recaps, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer. Exc comm skills. Client service mindset. Res & Sal Req’d: [email protected] (5/6)

JOB OPENING: AD SALES ASSISTANT/MTVN – w/1-2 yrs. admin. exp. pref. in ad sales; assist 2 acct. executives w/various office tasks.  Santa Monica, CA EOE/M/F/D/AAP.  Apply (5/6)

JOB OPENING: AVID EDITOR /Sports Prod. Co./Las Vegas: 5+yrs exp editing sports and entert. shows; very creative with features. Must be After Effects savvy. Prods for live, post, DVD and web. Apply [email protected] (5/6)

JOB OPENING: DIR AD SALES/Cablevision’s PVI:( Mng ad sales process w/brdcst partners. Pitch new biz; devlp’g sales strategies thru many mrkt segments. Res: [email protected] w/Job code 0430CYN17272MRK in subj (5/6)

JOB OPENING: CLIENT MARKETING SOLUTIONS MANAGER/ Court TV, NY Develop/Execute added value marketing programs for ad sales. 2-4 yrs exp. in cable or media planning a+. For info go to: (5/6)

JOB OPENING: AFFILIATE SALES/ Bloomberg Television-NY: Looking for three highly motivated, intelligent individuals to be part of its Affiliate Sales Team. Apply online at (5/6)

JOB OPENING: ADMINISTRATIVE ASST/Katz Media/NY:Work for SVP, Business Systems & SVP, Diversity. Seeking sharp, detail oriented individual to handle diverse responsibilities. See job description & apply: [email protected]. EOE (5/6)

JOB OPENING: MGR, MRKTNG PARTNERSHIPS, TV Guide/NY: Create and pitch multi-media ad packages. 4+ years mag exp. Email [email protected] (5/6)

JOB OPENING: CONSUMER MRKTNG MGR/WB Latin America: Dvlp/execute mktg. strategy for prgrmng. 6+ yrs. consumer mktg. Eng/Span MUST JOB # 53168BR  Apply at  [email protected] (5/5)

JOB OPENING: AD SALES MKTG&PROMOS MGR/WB Latin America: Dvlp. & exec mktg. strat for ad sales. 6+ yrs. ad sales mktg/spnsrshp dev. exp. Eng/Span MUST JOB # 53163BR apply: [email protected] (5/5)

JOB OPENING: VICE PRESIDENT, COMMUNICATIONS, MTV/NYC: 8+yrs corp. comm/PR/media relations, Strg interpersonal/org/comm skills, Knwldg of digital music services/VOD/wireless preferred EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/MTVN Music Group/NYC: 7+yrs exp in retail as Buyer/Sales rep of ent. products, Hvy Travel, DVD/Games exp preferred Strg interpersonal/org skills EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: MANAGER, COMMUNICATIONS, MTV/NYC: 5+yrs PR exp. in corp comm/PR/media relations, Strg Comm/Org skills, Exp. of public aff/politics/pro-socials preferred EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: MANAGER, CONSUMER INSIGHTS/AUDIENCE RESEARCH/ MTV/NYC: 5-7yrs media/market research exp, Strng analy/numerical skills, Strng writ/oral skills, Knwldg Nielsen/Youth culture A+ EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: MANAGER, LICENSING/MTV/NYC: 3+yrs licensing exp w/consumer prod in media/entertainment, Strng Word/PPt/Excel skills, Strng fin/acct skills, org skills & highly detailed EOE/M/F/D/AAP. Apply (5/5)

JOB OPENING: SR. WRITER/PRODUCER, On-Air/Burbank, CA: Write/Produce and brand on-air promos and interstitials for SOAPnet. From budget to finished product.  5+ yrs cable/network exp req. Send resume: (5/5)
JOB OPENING: DIR BUSINESS & LEGAL AFFAIRS/Oxygen Media, NY: Attorney w/ 3-5 yrs exp. General corp & intellectual property matters, incl technology, video syndication, cable affiliate sales, trademarks. Res to [email protected] (5/5)

JOB OPENING: SR. MARKETING MGR/Hallmark Channel/ LA: Plan & Execute Marketing Plans. Min 5 yrs exp. See full posting & apply @ (5/5)

JOB OPENING: RESEARCH ANALYST/TV Guide/NY: Hands-on manipulation of media research databases to provide analysis to sales team. Magazine exp. required. Email resume: [email protected] (5/5)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].


SITUATION WANTED: MEDIA BUYER/5 yrs. exp. freelance/startups. Data entry (CORE), branding, new media, content creation, X-platforms, research, writing, film/vid. prod. & editing. ref’s avail. LA or freelance [email protected] (5/11)

SITUATION WANTED: ASSOC PRODUCER Learned field, live and studio skills at CNN. Research and writing at TIME and have regional assoc. prod. credits to boot. Office management, booking, PR are my additional expertise. [email protected]  (5/10)

SITUATION WANTED: POST PRODUCER/STORY EDITOR–Top-quality worker, all reality genres, 8 years experience, major network & cable credits. Skills include writing, working in bays, supervising staff & editors. [email protected] (5/10)

SITUATION WANTED: CREATIVE MKTG RESEARCHER (F/T NYC): Looking to help passion filled team navigate BB, Wireless, On Demand landscape. 5+ yrs exp leading consumer learning for a top 3 portal [email protected] (5/10)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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