Thursday, May 31st, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, May 31, 2012, and this your first early morning briefing.

Here we are just a week out from the first annual Cynopsis Kids !magination Awards breakfast  very exciting! I am looking forward to seeing longtime friends and meeting those of you I don’t know too, and together we’ll also celebrate the 10th anniversary of Cynopsis Kids. Hard to believe it has been 10 years, but it is true! Please make sure to make your way over to me and introduce yourself. If you haven’t registered yet, there’s still time

Diary of a Wimpy Kid will go all color for the first time this summer 2012, when Gregg Heffley and his family and friends appear in full color for the first time when Poptropica, the kid-targeted virtual world, launches its 28th Island Wimpy Boardwalk ( Currently in development, the new Poptropica Island features the Wimpy Kid series in a brand new story. This is the second Island to feature Wimpy Kid. In March 2011, the site introduced Wimpy Wonderland, which offered Poptropicans the opportunity to have a snow-day adventure with Greg and his friends. Fox’s third Wimpy Kid feature film, Diary of a Wimpy Kid: Dog Days, is set for release on Friday, August 3, 2012.


Entertainment One Family (eOne Family) enters into US publishing deals with Scholastic and Candlewick Press for Peppa Pig, with the first titles set for release in 2012. Both publishers will work closely with Fisher-Price and Entertainment One on a coordinated retail launch in August when the first Peppa Pig toys, books and DVDs will be released in tandem for maximum exposure for the brand in the US.

  • Scholastic will launch its Peppa Pig publishing program with the picture book, The Story of Peppa Pig, a paper over board storybook, which will be followed by Class Trip (a paperback 8×8) and Peppa Pig: Fun with Friends (a sticker storybook).
  • Candlewick Press, an independent publisher, will publish a range of hardcover and premium quality Peppa Pig novelty books, which will augment Scholastic’s offering. Candlewick will debut its line at retail with a hard cover picture book entitled Peppa Pig and the Lost Christmas List in September 2012, followed by Peppa Pig and the Muddy Puddles and Peppa Pig and the Busy Day at School in spring 2013.

CPLG is appointed as the licensing agent for Activision Publishing‘s video game Skylanders Spyro’s Adventure throughout Western Europe. The full licensing program will launch later in 2012 and throughout 2013, spearheaded by global publishing partner Penguin, which is already working on a series of books that will be available this fall 2012. The much-anticipated sequel to the Skylanders game, Skylanders Giants, is currently in development and slated for release later in 2012.

Coolabi appoints two new licensing agents for the preschool property Poppy Cat. Planeta Junior, the licensing agency owned by Grupo Planeta and DeAgostini, has been granted the agency rights to Poppy Cat in France, where it begins airing on France 5 this June 2012, while Asiana Licensing has been awarded the rights in Korea, where the series airs on EBS. The Joester Loria Group serves as the licensing agency for Poppy Cat in the US.

Art Impressions, a brand development and licensing agency, enters into a worldwide licensing partnership with Hallmark Cards for products based on its tween/teen-targeted So So Happy lifestyle brand. The deal will see the creation of a range of products including greeting cards, invitations, social expressions (including personalized and print-on-demand items), party goods, arts and crafts products, gift wrap, bags and trims, paper and plastic party goods, stationery products, calendars, stickers, gifts, and Hallmark’s classic line of collectible holiday ornaments.

Joy Tashjian Marketing Group (JTMG) inks two new licensing deals for Gogo’s Crazy Bones, the collectible characters that are used for games and that promote math and social skills. Signing on as the newest Gogo’s Crazy Bones licensees are Calendar Holdings (calendars) and NANCO (amusement plush). These two new partners join a list that include Magic Box’s North America distributor, Jonic Distribution North America (Gogo’s collectibles) alongside heavyweights such as Game Mills (Videogames); Hybrid Apparel (T-shirts); Mad Dog Concepts, Inc. (sleepwear); and National Entertainment Network (plush). Game Mills recently release Gogo’s Crazy Bones Nintendo DS. Gogo’s Crazy Bones is owned by Magic Box International and PPI Worldwide Group.


Nick at Nite will offer a special preview event of the new primetime tween/teen drama Hollywood Heights (80×60) this June 2012 ahead of the official series launch. The debut episode of Hollywood Heights will air each night Monday-Friday, June 11 – 15 at 9p on Nick at Nite, followed by the series premiere on Monday, June 18 at 9p. Adapted for the US from the popular Mexican telenovela Alcanzar una Estrella, Hollywood Heights revolves around a teen girl whose life changes drastically when she becomes a star and gains the love of her rock star idol, and both are face setbacks, heartbreak and deception. The first season of the series, co-produced with Televisa in association with Sony Pictures Television, will air weeknights at 9p through October 2012. The series is executive produced by Jill Farren Phelps (General Hospital, One Life to Live, Santa Barbara, Guiding Light, Another World) and co-executive produced by Hisham Abed (The Hills and The City) and Josh Griffith (Young and the Restless, As the World Turns) who also serves as head writer.

Disney XD acquires DQ Entertainment‘s (DQE) 3D HD animated series The Jungle Book (26×22) for its US cable and satellite channel. The Jungle Book will premiere on Disney XD on June 11, 2012. SMC Entertainment, a division of Sun-Mate, holds the TV, home video, licensing and merchandising rights in North America for The Jungle Book. Based on Rudyard Kipling’s classic story, The Jungle Book is a DQE co-production Germany’s ZDF Group, and France’s Moonscoop and TF1.

Online kids channel Toon Goggles (, a free online kids channel, enters into a deal with Your Family Entertainment (YFE) to acquire the streaming VOD rights for the US and Canada to Ruta Ett’s 3D animated preschool series Heroes of the City (26×14), as well as 12 Heroes of the City flash video games. Also from YFE, Toon Goggles has added 12 more episodes of The Magical Tooth Fairies.

LA-based A Squared Elxsi Entertainment (A2E2), a joint venture between A Squared Entertainment and Tata Elxsi, appoints Toronto-based Kaleidoscope to handle distribution for all A2E2 content in Canada. Under the new three-year deal, Kaleidoscope will oversee distribution to Canadian broadcasters of A2E2’s properties across free, pay and non-linear TV channels in both English and French. The Kaleidoscope deal includes A2E2’s programming only. A2E2’s in house licensing team will continue to focus on extending its brands into consumer products sectors such as toys, digital products, books and apparel into the Canadian market and globally. Kaleidoscope’s founder Randy Zalken will report into Paul Robinson, A2E2’s President of International.

E.T. is not just phoning home this time around  now consumers can take him home as Universal Studios Home Entertainment celebrates the 30th anniversary of director Steven Spielberg’s classic movie with the release of E.T. The Extra-Terrestrial Anniversary Edition on Blu-ray this October 2012 (specific date TBD). The release features a new, digitally remastered picture that delivers six times the resolution of DVD, as well as all-new 7.1 surround sound, the E.T. The Extra-Terrestrial Anniversary Edition Blu-ray Combo Pack includes the 1982 theatrical movie, a new interview with Spielberg, and The E.T. Journals, which features an hour of never-before-seen footage from the set of the film. The Blu-ray Combo Pack also includes UltraViolet, a DVD and a Digital Copy of the movie. There is also a host of other bonus content that will be featured with the release.


Cartoon Network promotes Curtis Lelash to VP/Comedy Animation. In his expanded role, Lelash, who will continue to be based in Burbank, CA, will oversee development of Cartoon Network’s animated comedy series. Creatively responsible for projects from pilot development through series production, he also will continue to oversee the studio’s shorts development program, which is used as an opportunity to discover new series and to cultivate new talent. Lelash reports directly to Rob Sorcher, Chief Content Officer for Cartoon Network. Lelash serves as executive producer of the network’s animated comedies Adventure Time and Regular Show, both produced a Cartoon Network Studios. Lelash joined Cartoon Network in 2005 and was most recently Director/Comedy Animation. He previously worked in development at DreamWorks Animation on theatrical projects.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/21-5/27/12 :
Total Day     (000)   Primetime     (000)
NICK° :          806     DSNY* :        1095
DSNY* :         791     NICK JR°°:      584
CARTOON:      578     ADSM** :       259
NICK JR°°:      399     DXD:              189
ADSM** :       205     NICKTOONS:   187
DXD:              168     NAN** :         153
NAN** :         118     SPROUT***:    131
SPROUT***:   104     ESPN:               99
TEENNICK:        67     TEENNICK:        78
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/21-5/27/12 :
Total Day     (000)  Primetime       (000)
DSNY* :        490     DSNY* :          824
NICK° :         403     ADSM** :        164
CARTOON:     382     DXD:               155
DXD:            137     NICKTOONS:     120
ADSM**:       137     NAN** :          120
NAN** :         91     NICK JR°°:        111
NICK JR°°:      85     TEENNICK:          64
TEENNICK:      59     ESPN:                53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/21-5/27/12 :
Total Day      (000)  Primetime      (000)
DSNY* :         426     DSNY* :         711
CARTOON:      333     ADSM** :       233
NICK° :           296     NAN** :         155
ADSM** :       235     DXD:              123
NAN** :         118     NICKTOONS:      99
DXD:              113     TEENNICK:        95
TEENNICK:        77     MTV:               92
MTV:               66     ESPN:              82
ANIMAL PLANET: 39     COMEDY:          53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 4/30-5/27/12 vs. 4/25-5/29/11, Cable Networks Only:
Network:                                     (000)    %diff?
DSNY:                                    490     -12%
NICK° :                                   409     -29%
CARTOON:                               333        0%
ADSM**:                                 130       -8%
DXD:                                       119     +12%
NAN*:                                     108      -59%
NICK JR:                                    73       +9%
NICKTOONS:                              63       +7%
TEENNICK:                                49         0%
ANIMAL PLANET:                        33      +44%
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 25, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 942; K6-11 478; TWEENS 9-14 346
NICKELODEON:            K2-11 915; K6-11 446; TWEENS 9-14 313
CARTOON NETWORK:    K2-11 599; K6-11 413; TWEENS 9-14 378
DISNEY XD:                K2-11 215; K6-11 170; TWEENS 9-14 139
NICKTOONS:              K2-11   99; K6-11   66; TWEENS 9-14   48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 26, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 905; K6-11 603; TWEENS 9-14 490
NICKELODEON:            K2-11 785; K6-11 511; TWEENS 9-14 381
CARTOON NETWORK:   K2-11 663; K6-11 472; TWEENS 9-14 413
DISNEY XD:                K2-11 259; K6-11 219; TWEENS 9-14 170
NICKTOONS:              K2-11 105; K6-11   67; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 27, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 859; K6-11 586; TWEENS 9-14 473
NICKELODEON:            K2-11 715; K6-11 477; TWEENS 9-14 377
CARTOON NETWORK:    K2-11 577; K6-11 414; TWEENS 9-14 318
DISNEY XD:               K2-11 146; K6-11 105; TWEENS 9-14   90
NICKTOONS:              K2-11   84; K6-11   59; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data


What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!

Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC

Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480

Answer to Our Last Trivia Question: What was the name of the car Dick Dastardly and Muttley drive in Wacky Races? The Mean Machine 00 or nicknamed The Double Zero. Kudos to: David Stern-BARD Entertainment/NYC; Ellery J. Locklear-Scollon Productions Inc/SC; Brad Stern-Mobileye, Inc./Westbury, NY; Joe Swaney-Cartoon Network/Adult Swim/Atlanta; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA.

Today’s Trivia Question: What are the names of the cow and chicken on the cartoon Cow and Chicken? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & Dr Oz. Apply: (6/7)

JOB OPENING: MGR-INTEGRATED AD SLS MKTG/DISCOVERY/NY: Resp for dvpmnt/execution of Advrtsr sponsorships, opps/integrations on Velocity; 5+ yrs relevant exp; auto/sports sponsorship a +. (6/7)

JOB OPENING: SR. MGR AD SLS MTKG/Discovery/NYC: Collaborate cross departments to create custom integrations & advance OWN brand/sales strategy/ on air exp. is a must. Apply: (6/7)

JOB OPENING: ASSISTANT, DEVELOPMENT & PRODUCTION/SABAN BRANDS/CENTURY CITY/LA: 1-3 yrs TV Animation, Family/Kids or Live Action administrative experience to support SVP. Apply: [email protected] (6/6)

JOB OPENING: VP OF PROD/LA: Vry strong mgmt skills, extrmly positive agncy/ntwk relationships a must. Strong undrstding of TV prod issues & prblm-solving skills needed. A true leader. Resume to: [email protected] (6/6)

JOB OPENING: Assoc. Dir., Media Operations & Client-Vendor Comm/Sherwood Trading Group/Ramsey NJ: Mng daily operat’l processes ntwrk TV & Radio clients. Proficient: MediaOcean and EXCEL. Resume: [email protected] (6/5)

JOB OPENING: MGR, BUS OPERATIONS/ESPN Inc/NYC: 4+ Yrs Exp; Manage ad sales support team handling acct. maint. Ad industry exp req’d. Must have exp. in TV. Analytical skills a +. Digital exp is a +. Job ID-45958 (6/5)

JOB OPENING: SR AD SALES EXEC/ Captivate Network/Chicago Loop: Need 5+ yrs client+ agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: [email protected] (6/5)

JOB OPENING: QC TECH ESPANOL/STAMFORD: Freelance Tech eval audio & video for Spanish & English programs. apply (6/2)

JOB OPENING: SALES COORDINATOR/HEALTH CLUB MEDIA/CHI: Assist AEs in proposal gen. & dvlp prod integration for plans, wrks w/ AEs & Ops on media buys to ensure proper maint of all accts Send resumes to [email protected] (6/2)

JOB OPENING: MANAGER AD SALES MARKETING/BRAVO NBCUniversal/NYC: Collaborate cross departments to create sponsorship opportunities & advance Bravo brand/sales strategy Ad Sales exp is a must. Apply: #5341 (6/2)

JOB OPENING: DIR, LEGAL & BUS AFFAIRS/Nat Geo/DC: Attorney to manage talent issues (agreements, releases, employment, negotiations). JD, 5 yrs TV/film legal exp req’d. Apply for Job 5124 at (6/1)

JOB OPENING: FREELANCE MGR, STRATEGIC MKTG/USA NTWK/NBCUNIVERSAL/NYC: Develop & execute digital/integrated multi-platform mktg solutions. Min 5 yrs mktg exp in TV or digital mktg agency. Apply: [email protected] (6/1)

JOB OPENING: MGR, PRGRMNG BOOMERANG/Cartoon Network/ATL: Mng/execute day-to-day prgrmng strategies, incl stunt plan’g & all inventory. Must have 2-5 yrs TV prgrmng exp. Resume: (6/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Location NYC, Westchester Cty., Fairfield Cty. Experienced sales, biz development pro seeking position in educational/home media/advertising sales. Solid resume and excellent references. Email: [email protected] (6/7)

SITUATION WANTED: VOD PROGRAMMER/SCHEDULER/NYC: Exp with the scheduling/programming/quality control/delivery/pitch process of media content for major cable network. Interest in Broadcast & Commercial Operations. Contact: [email protected] (6/6)

SITUATION WANTED: Exp’d new biz dev pro available for media sales/sales mgmt. Radio, TV, cable, print, Digital and OOH. Work remotely w/access to major airports; road warrior. F/T employment pref’d. Salary + comm. Email: [email protected] (6/6)

SITUATION WANTED: PRODUCTION MANAGER/LA: Experience in educational/documentary/reality TV. Prefer company focused on personal development. Will travel and/or relocate. [email protected] (6/5)

SITUATION WANTED: OPERATIONS / NYC: Previous experience includes working in tape library and master control operations. Additional experience with project management. Resume upon request. Contact: [email protected] (6/1)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
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Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

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