Thursday, May 31st, 2007



Beats: My Name is Earl, ‘Til Death, The Office,
How I Met Your Mother, Reba, Scrubs and According To Jim

Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI, Explorer, L+SD US AA%, Eng. Speaking Nets, 09/18/06-05/23/07, prime. Sitcom=CS type code.  



Good morning, it’s Thursday, May 31, 2007 and this is your first early morning briefing.

MTV has reorganized its programming department under Tony DiSanto, and the result is four execs are leaving including EVP/Talent and Series Rod Aissa.  The department will be regrouped into three teams:  reality and scripted under Liz Gateley; production overseen by Chris Linn; and scheduling, distribution and new media.  No name attached as yet to oversee the third dept.

Tonight’s Premieres:
Pirate Master at 8p
USA: The Starter Wife at 9p
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Discovery Channel will launch a new series that takes an up-close look at some of the tallest and biggest construction projects in the world when Build It Bigger debuts July 10 at 10p. Hosted by professional architect Danny Forster and despite his fear of heights, he will examine unique construction projects worldwide such as skyscrapers, ships and a rollercoaster. The series, produced by Powderhouse Productions, will also have a fansite at starting June 25 to give viewers a chance to interact with Danny, submit questions and to read his travel blog entries.

CMT has the next celebrity daredevil reality series as the network premieres Ty Murray’s Celebrity Bull Riding Challenge on August 10 at 9p. Nine celebrities including Leif Garrett, Stephen Baldwin and Vanilla Ice will travel to Texas to learn how to control a bucking bronco during this six-episode series produced by Mess Media. 

News Corp. and NBC Universal‘s “new site” joint venture added Fuel TV, Speed, Oxygen, Sundance Channel and TV Guide Broadband to its content provider/distribution partner roster. New site will feature shows such as The Bad Girls Club, Big Ideas for a Small Planet and America’s Next Producer as well as syndicate them across its network of affiliated sites including AOL, MSN, Yahoo and MySpace.
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As expected, Fred Thompson has officially pulled out of Law & Order‘s upcoming season, in the role of District Attorney Arthur Branch.  Thompson has  been with the show for five seasons, and while it is also suspected he plans to run for President of the United States, that formal announcement has not yet come.

Casting Call: FOX will host casting calls for a new crop of elementary students to appear on its quiz show Are You Smarter Than a 5th Grader? The first casting call for kids is this Saturday in Chicago on the Navy Pier; followed by June 5 in Atlanta at America’s Mart; June 8 in Las Vegas at The Renaissance Hotel; June 12 in Los Angeles at Sheraton Universal Hotel; and June 16 in New York at The Javits Center. Doors will open 8a at each location. All kids auditioning must be registered to enter the 5th grade this the fall. For more information, rules and guidelines visit


They’re madder, They’re badder, THEY’RE BACK.
The WE tv original hit series
Returns Sunday, June 17 at 9/8c
For more information visit



Kellie Grutko has been upgraded to VP/Marketing at Comcast Spotlight, the advertising sales unit of Comcast Cable based in New York. Kellie will handle marketing areas such as advertising, field marketing, sports marketing, promotional sponsorships, creative services and public affairs. She will continue to report to Vicki Lins, VP/Marketing and Communications, Comcast Spotlight.

Film Movement, the North American film distribution company that represents first-run independent and foreign films, has added Rebeca Conget to the new position of VP/Theatrical Distribution. Rebeca is charged with expanding and managing the company’s new Theatrical Division where she will report to Adley Gartenstein, President.

Mediaedge:cia has several new staffing changes:

  • Nathalie Alfred has been advanced to Director/Corporate Communications Global and will lead internal and external corporate communications worldwide, effective immediately. She will report directly to Charles Courtier, Global CEO.
  • Diane Librizzi and Edwin Camacho have been hired for MEC Bravo as Partner/Account Director and Account Manager, respectively. As Hispanic advertising specialists they will manage such accounts as Macy’s and Berlex as well as new business opportunities, and Librizzi will handle the Payless client. Based in New York, they will report to Gonzalo Del Fa, Managing Director, MEC Bravo.

Chanon Cook has been promoted to VP/Programming Research for Comedy Central and AtomFilms, both units of MTV Network’s new Entertainment Group. In this new position, Chanon will advance programming and handle brand development for both entities as well as produce research to guide creative efforts. She will report to Tanya Giles, SVP/Research, Entertainment Group based in New York.

Fox Sports International (FSI) has upped Frank Uddo to VP/Programming and Acquisitions for three networks: Fox Soccer Channel, Fox Sports en Español and Fox Sports Latin America. Frank will supervise the daily operations of FSI’s programming division that encompasses scheduling and VOD as well as acquisitions for the networks. He will continue to report to Dermot McQuarrie, Assistant GM/SVP Programming and Production. Additionally, FSI has moved up Marvin Zepeda to Director/Programming for Fox Sports Latin America, Northern Cone and has named Joshua Glassel to Programming Director for Fox Soccer Channel and Fox Sports en Español. Both will report to Frank Uddo.

LAIKA, Inc. has tapped Cynthia Barton Rabe as VP/CMO, Entertainment Division to oversee all marketing facets for the division. She will also be a member of the company’s senior management team and will assist with overall corporate strategy and plans. She will report directly to Dale Wahl, CEO/President.
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Today in Cynopsis Kids, listen to the audio version here, or subscribe to the iTunes CynKids podcast

  • Ace of Hearts to be the first movie under the new Reader’s Digest Family Films banner
  • Aardman Animations launches a channel on Joost
  • New York State moves on step closer to a violent video games law that would make Class E Felons out of violators

Today in Cynopsis International, listen to the audio version here or subscribe to the iTunes Cyn Int’l podcast  

  • AETN All Asia Networks to launch The History Channel and Crime & Investigation Network in South East Asia
  • MTV Tr3s‘ 2007/2008 upfront programming slate

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast

  • Apple TV users can watch YouTube videos on their big screens from June
  • CBS continues its new media buying spree with music social network
  • FIM takes aim at Photobucket and Flecktor
  • New Site” adds Fuel TV, Speed, Oxygen, Sundance Channel and TV Guide Broadband


Top 10 M-F Syndicated Strip Series for the week of 5/14-5/20/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                 7.4 AA
Oprah Winfrey Show (CTD)                            6.0 AA / 6.2 GAA
Jeopardy (CTD)                                             5.8 AA
Dr. Phil Show (CTD)                                       5.1 AA / 5.2 GAA
Entertainment Tonight (CTD)                          5.0 AA / 5.1 GAA
Everybody Loves Raymond (CTD)                   4.6 AA / 6.0 GAA
Judge Judy (CTD)                                          4.5 AA / 6.9 GAA
Seinfeld (Sony)                                             4.1 AA / 4.6 GAA
Inside Edition (CTD)                                       3.3 AA / 3.3 GAA
Live with Regis and Kelly (Buena Vista)            3.3 AA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 5/14-5/20/07 ranked by A18-49
Seinfeld (Sony)                                              2.4 AA / 2.7 GAA
Everybody Loves Raymond (CTD)                    2.4 AA / 3.1 GAA
Oprah Winfrey Show (CTD)                             2.2 AA / 2.3 GAA
Friends (Warner Bros.)                                   2.2 AA / 2.5 GAA
That ’70s Show (Carsey Werner)                     2.0 AA / 2.6 GAA
Dr. Phil Show (CTD)                                       1.9 AA / 1.9 GAA
King of Queens (Sony)                                   1.9 AA / 2.6 GAA
Wheel of Fortune (CTD)                                  1.8 AA
Entertainment Tonight (CTD)                          1.8 AA / 1.8 GAA
Judge Judy (CTD)                                          1.6 AA / 2.3 GAA
Source Nielsen Media Research – Live + SD Data

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the month of May: 4/30-5/27/07
Primetime   (000)       % diff vs.           Total Pgm Day    (000)        % diff vs.
                                      May 2006                                                           May 2006
TNT               1353          -13%          TNT                     691        -11%
USA               1028           -4%           ADSM*                545         +9%
TBSC               748            -5%          USA                     545          +1%
ESPN               697           -27%          NICK                   473          -3%
FX                   650           -18%          NAN*                  442         -26%
SPK                 565            -13%         TBSC                   439         -11%
DISC               563             -5%          ESPN                   394         -16%
CMDY              530             -2%          LIF                      361           -6%
SCIF                529           +29%         FX                       343          -17%
LIF                  499              -4%        CMDY                   340             0%
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the month of May: 4/30-5/27/07
Primetime    (000)   % diff vs.              Total Pgm Day   (000)        % diff vs.
                                    May 2006                                                            May 2006
TNT              2604       -15%              NICK                1904            -9%
USA              2310        -4%              TNT                  1294           -11%
ESPN            1414        -29%            USA                  1161             -1%
TBSC            1369        -5%              NAN*                1155            -18%
FOXN            1314         0%             ADSM*               1092             -1%
TOON            1295       -16%            TOON                  987             -13%
LIF                1288       -6%              LIF                     845              -1%
NAN              1228       -17%            TBSC                  782              -10%
FX                1128        -25%            FOXN                 729              -4%
SPK              1109        -8%             AEN                    687             +29%
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the month of May: 4/30-5/27/07
TNT       Mavericks/Warriors                      2858
TNT       Spurs/Suns                                 2839
USA      WWE Entertainment  10p 5/7           2800
USA      WWE Entertainment  10p 5/21         2715
ESPN     Suns/Spurs                                 2641
USA      WWE Entertainment  10p 4/30         2586
USA      WWE Entertainment  9p 5/7            2558
TNT       Warriors/Jazz                              2527
TNT      Warriors/Mavericks                       2468
TNT       Pistons/Cavaliers                         2419
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 111,400,000 homes
TUESDAY – A18-49 Analysis:  FOX was the leader Tuesday night with 4.2/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. During this first primetime hour, FOX premiered On the Lot Results Show which ranked fourth overall with 1.8/6. FOX then advanced well ahead of the pack during 9p with the season finale of House at 6.5/17. ABC had a turn in the winner’s seat at 10p with a 2.8/8 for the season finale of Boston Legal.

Live + Same Day Household Ratings: Tuesday, May 29, 2007 – time period averages. Source: Nielsen Media Research

FOX        6.3/10         On the Lot Results Show [p] 2.6/5, House [f] 10.0/16

NBC        5.3/9           Law & Order [r] 4.6/8, Law & Order: CI [r] 5.3/8, Law & Order: SVU [r] 6.0/10

CBS        4.7/8             NCIS [r] 6.6/12, The Unit [r] 4.1/6, CBS News Special – Flashpoint: Kimberly Dozier and the Army’s Fourth ID 3.4/6

ABC        4.4/7           George Lopez [r] 3.2/6, George Lopez [r] 3.2/6, According to Jim [r] 3.4/6, According to Jim [r] 3.5/6, Boston Legal [f] 6.6/11

UNIV       2.3/4          La Fea Más Bella 2.4/4, Destilando Amor 2.4/4, Ver para Creer 1.9/3

CW         0.9/2          Gilmore Girls [r] 1.0/2, Veronica Mars [r] 0.8/1

TELE       0.7/1          Marina 0.7/1, Zorro 0.7/1, Esclava Isaura 0.6/1

A18-49: FOX 4.2/12, NBC 2.3/7, ABC 2.3/6, UNIV 1.9/5, CBS 1.7/5, CW 0.5/1, TELE 0.5/1

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Ultimate Fan Ticket Package Raffle

Package Includes 2 Tickets to:
World Series
Super Bowl
NCAA Final Four
Daytona 500 and Indianapolis 500
NBA Finals
BCS Championship Game

Raffle ticket sales benefit the City of Hope and the Tim Nesvig Lymphoma Fellowship and Research Fund
Tickets $100 Each.  Contact Julie Filkoff at [email protected] for more information
Drawing on July 30th in California; raffle ticket holders don’t need to be present to win.

This Day in History:  1859 – Big Ben, the clock tower of the Houses of Parliament in London, began telling the time.

Answer to Yesterday’s Trivia:  On what show did an odd little boy have a pet named Aristotle who lived in a tank, and what kind of pet was Aristotle?  ARISTOTLE IS AN OCTOPUS OWNED BY PUGSLEY ADDAMS ON THE ADDAMS FAMILY  Kudos to: Ivan Tafur-Initiative/Atlanta; Sarah Crafford-WAWS/Jacksonville FL; David Simon-Dad Invents Movies/NY; Chip Garner-Fordham University/NY; Erik Larsen-Storyscape Productions/Saint Paul MN; Kerry Donlon-Comcast Networks/Chicago; John Wick-Mandible/Lozano, Texas; Jennifer Erskine-Wayne Ewing Films/Aspen; Dan Matson-20th Television My Network TV/LA; Lauren Wong-Universal McCann/LA; Lorrie Shilling-Directv/El Segundo; Colleen Linnehan-Lambchop Productions/Las Vegas

Today’s Trivia Question:  On Reba, what is mascot of the high school where Cheyenne and Van go?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Superstation WGN introduces a new comedy that takes funny full throttle.
Corner Gas is a new series about a small town with a
big bunch of quirky characters.
This Fall, exclusively on Superstation WGN.

CLICK HERE to contact your sales rep to learn about more great opportunities.

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Summer is here!

Food Network’s grillin’ away, Travel Channel hits the beaches, Style Network brings out the brides.

Cable nets are going strong with new summer programming.  What’s it mean to U ?

Stay on top of the programming trends with CableU . Make the most of your summer program development.

Know Networks Better. Pitch Smarter.


Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MANAGER, ON-AIR PROMOS/Fox Sport Net/Pittsburgh: 2+yrs net/cable on-air promo exp/mgt of overall promo ops and planning; produce & schedule element; ensure execution. Submit CV’s via /FNG6738 (6/7)

JOB OPENING: SALES ASSISTANT/BET, NY: Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume: [email protected] (6/7)

JOB OPENING: SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (6/7)

JOB OPENING: NAT’L TV BUYING AMD/BUYERS (LA) /SUPERVISOR (NY): For major agencies. Exp with network, cable and syndication. Relo avail for LA positions. Resumes to: [email protected] (6/7)

JOB OPENING: SR MGR NA CONSUMER PROMOTIONS/HASBRO: 7+ yrs exp consumer promos for consumer products. Must have experience executing promos at retail. Agency exp a plus. Loc: East Longmeadow, MA. Apply at (6/7)

JOB OPENING: DIRECTOR-TV INTEGRATIONS/LA: . Oversee integration of brands in TV. Thorough knowledge of industry & prior exp essential. Res to: [email protected] (6/6)

JOB OPENING: SALES PLNR/NAT’L GEO/LA: Mng all deals, develop & create sales proposals. BA & strg written skills req. 1-2 yrs exp sales/cable adv. Apply FNG6882 (6/6)

JOB OPENING:  PROD ACCT/Rainbow Media/NYC: Track, report financial info for VOOM. Handle invoices & monitor expenses. BS/BA req’d. Acct exp a plus. To apply, visit and apply to job ID 3397BR (6/5)

JOB OPENING:  PUBLICIST/VERSUS/Stamford, CT: Support/contribute to publicity efforts of fast growing sports cable net.3+ yrs related exp.Apply at EOE (6/5)

JOB OPENING:  SR. RESEARCH ANALYST/Fox Sports/LA: 3+yrs cable/broadcast research. Nielsen systems exp. Strong knwldg of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to (6/5)

JOB OPENING: PLANNER /Oxygen/Chicago: Support 2 AEs in National Ad Sales w/ all aspects of sales. 2+ yr cable exp or advertising agency. Resume to:[email protected]. ref job title in subj ln. Go to for more info. (6/5)

JOB OPENING: SALES ACCT EXEC/BBC Motion Gallery/NYC: Mng adverts, corp & new media biz, grow assigned mkt, 4 yrs exp media related sales. Biz dvlpmnt, cld call, dirct cust acct mngmnt, sales targets. Res: [email protected] (6/5)

JOB OPENING: ASSISTANT/BBC Motion Gallery/NYC: College grad asst VP in ops, rsrch/biz projects. Comp skill, accounting assumptions. sum info, attn dtl, reliable. know media indstry/dig tech, vid contnt. Res: [email protected] (6/5)

JOB OPENING: OPRAH.COM PROD/HARPO/CHI: Work w/ The Oprah Winfrey Show & related franchises to expand/create/design/prod web content for 5yrs+ prod’g web content w/ exceptional writing skills. Apply: (6/5)

JOB OPENING: BROADCAST SOFTWARE IMPLEMENTORS/TRAINERS: Extensive US travel. 12 month + contracts. 5 yrs general media exp. BAs, trainers, and power users please apply. Email: [email protected] or call 860 632 3705.  (6/5)

JOB OPENING: SR WRITER PROD/Sundance Ch/NY: 5+ yrs exp. Concept & prod promos for all major on-air & off-channel campaigns. Support CD w/ proj mgmt. Shoot exp, great creative, Final Cut skills req’d. Res: [email protected] (6/2)

JOB OPENING: INTEGRATED SALES EXEC/Sundance Ch/NY: 5+yrs sales/mktg exp.Dev/sell/exec multi-platform, integ’d partnerships for “like minded” clients.Creative media mktg & savvy prof w/ proven rec.Res: [email protected] (6/2)

JOB OPENING: TRAFFIC SUPRVSR, NTWRK OPS/BBC Am/Silver Spring MD: Schdl, traffic, validate trans lgs & mtrls for bcast 2-4 yrs exp in traffic or ntwrk/bcast ops, Exp w/ traffic management systems. RES/CV: [email protected]   (6/2)

JOB OPENING: MARKETING DIR/NAT GEO/WASH DC: Overseeing DVD/ digital prod development & mrktng initiatives for new releases/back titles, to deliver on strategic plans & financial goals. BA + 6 yrs apply at (6/2)

SPACE AVAILABLEThree Edit Rooms, Fully Functioning, and Production Pit available for rent June 1. Edit rooms have all equipment needed: Final Cut & multiple decks. Turn key situation (phone, T1, cleaning) Call Katie at 212.242.1400 (6/1)

JOB OPENING: SYNDICATION SALES. Seeking smart aggressive closer with creative touch and natural sales personality to round outTV distribution sales staff.Looking to groom new industry superstar.Resumes to: [email protected] (6/1)

JOB OPENING: RESEARCH ANALYST/LIFETIME TV NY: Support LFT Networks prgming and mkting functions; analyze LFT Networks ratings perf; BS/BA plus 1-2 yrs exp. using Nielsen Apply at: (6/1)

JOB OPENING: DIRECTOR, PROGRAM ENTERPRISES MARKETING/MTV/NYC: 7+yrs Cons.Prod Mrktg exp, Strng Leadership, Licensing/Retail/Mrkt rsrch exp, Strg interpersn’l/org skills, Home Ent exp/MBA A+ EOE/M/F/D/AAP. Apply (6/1)

JOB OPENING: EXECUTIVE PRODUCER, ON-AIR PROMOS/NICK/NYC: 8+yrs On-Air Promos exp, Strg creative & writing skills, Strng Mgmt exp, Knwldge of pop-culture/kid’s demo/comedy EOE/M/F/D/AAP. Apply (6/1)

JOB OPENING: RSRCH PROJECT MGR/CNN/NY: 3+ yrs TV rsrch/agency exp, Multi-tasker, strong analytical/problem solving skills, previous management skills preferred&proficient in Nielsen applications; info Res: [email protected]   (6/1)

JOB OPENING: MOBILE VIDEO PROGRAMMER/VH1 MOBILE/NY: Resp for end-to-end programming of VH1’s mobile video srvcs. Work w/ other VH1 platforms to acquire content. 2 yrs mobile media exp required. Cover/CV to [email protected] (6/1)

JOB OPENING: DIRECTOR OF CASTING/ENDEMOL USA/LA, CA: Cast network non-scripted presentations, pilots and series. Deliver celebrities and undiscovered talent. Min. 5 yrs casting experience. Apply: [email protected] (6/1)

JOB OPENING: DIRECTOR, DOCU DEV & PRODUCTION 2spots, MTV/NYC: 5+yrs develpmnt/prod exp, Strg knwldg/Prod exp of Cinema Verita Docs, Knwldge of pop culture/MTV brand/News & Docs Progmng EOE/M/F/D/AAP. Apply (6/1)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NYC dist co. seeks Media Biz Dev Intern to asst in strategic financial/mktg plan’g & implementation. Financial modeling exp & business background a must. Internship is unpaid. Res: [email protected]  (6/5)


SITUATION WANTED: ASST/COORDINATOR/NYC: 4+ yrs freelance on independent films. Asst in ent industry. Excellent skills incl. computer, multitasking, communication. Available immediately. Contact: [email protected]   (6/6)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, May 31, 2007

ABC:    2007 Scripps National Spelling Bee, Grey’s Anatomy [r]
CBS:    Pirate Master [p], CSI [r], Shark [r]
CW:     Smallville [r], Supernatural [r]
FOX:    Are You Smarter than a 5th Grader, So You Think You Can Dance
ION:    Mama’s Family, Mama’s Family, Wonder Years, Wonder Years, Calvin Ayre Wild Card Poker
MNT:    Movie: Crazy/Beautiful
NBC:     My Name is Earl [r], 30 Rock [r], The Office [r], Scrubs [r], Studio 60 on the Sunset Strip
PBS:    This Old House [r], Antiques Roadshow [r], Churchill [r]
TELE:    Marina, Zorro, Esclava Isaura
UNIV:    La Fea Mas Bella, Destilando Amor, Aqui y Ahora

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.


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