Cynopsis: Kids!
5/17/07
Good morning. It’s Thursday, May 17, 2007 and this is your first early morning briefing.
UPFRONT UPDATES 2007-2008
“‘Maybe there is a beast…. maybe it’s only us.'” — Simon, Lord of the Flies
Among the new shows CBS introduced yesterday at its upfront for the 2007-2008 fall primetime lineup was a reality show titled Kid Nation. Kid Nation stars kids, 40 kids ages 8-15 to be exact. These kids will spend 40 days living in an abandoned “ghost town,” without parents or the modern stuff they are used to, where they will try to build their own functioning society. What does that mean? Get out your conch shells out, because the group will need to do their own cooking, cleaning, haul water, deal with each other and choose leaders and make laws (including bedtimes). Nobody will get voted outta town, kids who leave do so because they want to go home. While not targeted to kids, they’ll watch, but they’ll only be back if the characters are good and there is lots of conflict. The show will air Wednesdays at 8-9p.
Over at the Univision 2007 upfront presentation there were several new programs and specials that will be interesting for kids and or tweens/teens:
- Premios Juventud the annual Hispanic youth idol awards (July 2007)
- Teen-targeted game show Mega Match; Plaza Sesamo, a Spanish-language version of Sesame Street
- Reino Animal a kid-aimed educational series about animals
- FIFA World Youth Championship, the biannual 23 day long competition for 24 teams comprised of players under 20-years-old (August-September 2007).
Telemundo‘s new series offerings for 2007-2008 includes:
- Idolos de Juventud (Youth Idols) A novela about a love story set against a music reality show setting that will air without commercials but rather with product integration
MORE KIDS STUFF
The Music In Me: A Family Special is set to premiere June 16 at 7:15p on HBO. The HBO Family special visits seven young musicians (ages 9-12) around the US from diverse musical and cultural traditions and the impact music has on their lives. Produced by the great Diane Kolyer, The Music In Me: A Family Specials is the second in a three-part series, the first was The Music in Me: Children’s Recitals from Classical to Latin, Jazz to Zydeco.
Disney Channel will premiere new episodes of several series on-air and online in a programming stunt, Friday, May 18, 2007. New episodes of Hannah Montana, The Suite Life of Zack & Cody, Cory in the House and Life with Derek will bow online in Disney XD at 12:00p, and will then air on Disney Channel that night from at 7p. That day Disney Channel will also premiere the Hold On music video from Jonas Brothers at 12:55p, which will continue airing through the day and through primetime.
MARKETING/LICENSING
Because a day without Harry Potter info is like, well a day with Harry Potter info … Warner Bros. has launched both a new US and UK website for the upcoming Harry Potter and the Order of the Phoenix. The websites, which feature the usual complement of information and downloads, are available for folks in the US at http://www.harrypotterorderofthephoenix.com , and those in the UK at http://harrypotter.warnerbros.co.uk/site/index.html .
Fisher-Price has teamed with Mayfair, an infant/toddler apparel company, to create a line of Fisher-Price-branded layette and playwear for newborns, infants and toddlers. Slated to be available from September 2007 at select Sears stores, the apparel products will feature its Animals of the Rainforest design.
STONE SOUP
Teen girls tend to use social networking sites to build and reinforce online relationships while boys use them to make new friends and flirt, according to a new study by the Pew Internet & American Life project. More than 55% of 12-17 year olds use social networking sites. Ninety-one percent of teen users say they use the sites to communicate with friends they see frequently while 82% say they use them to keep in touch with friends they rarely see.
EXECUTIVE MOVES
Entertainment Rights Plc (ER) has appointed Deborah Dugan, formerly Disney’s President/Worldwide Publishing, as its CEO & President/North American. While Dugan will be responsible for the US and Canadian operations, which includes ER US, Classic Media and Big Idea, her primary focus will be to build revenue streams for all brands across multiple platforms and mediums. Additionally, she will work closely with ER’s London-based Executive Management group to establish the company’s strategic direction.
Damien Tromel joins TV-Loonland as Head of Creative Affairs and Development. Working out of the company’s Paris office, Tromel will be responsible for identifying new projects and new talent as well as supervising editorial related to development and production of projections produced by TV-Loonland. He will work closely with Head of Production, Beth Parker and to MD Olivier Dumont. Previously, Tromel has toiled for production houses including Marathon, Alphanim, Ellipsanime and Klasky Csupo.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 15, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1079; K6-11 468; TWEENS 9-14 342
DISNEY CHANNEL: K2-11 720; K6-11 443; TWEENS 9-14 362
CARTOON NETWORK: K2-11 599; K6-11 346; TWEENS 9-14 247
TOON DISNEY: K2-11 173; K6-11 86; TWEENS 9-14 38
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: Miley Cyrus is not the only superstar at her school. Who is the character who plays a television star, that attends school with Miley? JAKE RYAN. Kudos to: Justin Meadows-Disney ABC Cable Networks Group/Burbank; Meryl Alper-Disney Channel/Burbank; Susan Arcidiacono-Frankie & Her Little Pals/Burbank
Today’s Trivia Question: On what show did the main character work for a magazine company called The Gate? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
05.17.07
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JOB OPENING: OPERATIONS ADMINISTRATOR/Weather Channel/NY: providing support of proposal, traffic, and sales systems to Cable Ad sales. Exp with Dealmaker and VCI. Please apply online at www.weather.com/carreers ref VSA002. (5/24)
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JOB OPENING: BS&P EDITOR/ABC TV Net/LA: Review scripts/rough cuts, alt series, work w/network & prod staff on location; detailed/critical thinking/writing; BA reqd; MA or JD & prod exp a plus. Visit www.disneycareers.com Req 64121 (5/23)
JOB OPENING: SALES PLANNER/MUSIC CHOICE/LOS ANGELES: Responsible for managing proposal process for Video/TV ad sales. Must have 2+ years in sales planning atad agency or network. [email protected] (5/23)
JOB OPENING: MANAGER, CORP. COMM/CMT/ Nashville: Dvlp & implement media campaigns for various channel prgrmng. Exc media contacts & TV exp. Min of 5-7 yrs of PR exp, with 2-5 yrs in a Mngmnt role. Apply at www.mtvncareers.com (5/23)
JOB OPENING: DIRECTOR BUS DEV INTEG MKTG/Nickelodeon/NY: BA; 5-7yr exp mktg/promo; Develop multi-platform, integ partnerships for non-endemic clients. Creative media mktg/sales savvy prof. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/23)
JOB OPENING: DVD PRODUCTION ASST/Silver Spring, MD: Process & test products; Great PC, organization, comm. skills a must. Pref. B.A. & Mac. Fast-paced envir., great benefits. Resume, ltr, to [email protected] EOE (5/23)
JOB OPENING: MGR/SR PUBLICIST, COMMUNICATIONS/MTV/NYC. 4+yrs PR exp, Corp Comm, PR & media relations, Strong media contacts, written & comm. skills, Knowledge of MTV brand EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/23)
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JOB OPENING: PROJECT MGR PRGRM DEVLP /Discovery Channel, NY: Mng prime time prgrm dvlpmnt, prgrm submissions & editorial content. 5+ yrs non-fict. dvlpmnt exp., relationships w/ prod. companies. Apply: www.discovery.com , Req#5219 (5/22)
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JOB OPENING: PLANNER/Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/19)
JOB OPENING: INTEGRATED MARKETING COORDINATOR/NYC: Reports to the SVP & VP. Oversee administrative duties. Advanced knowledge of MS Office Suite. 1-2 yrs exp. SAP a plus. Apply: www.disneycareers.com Req ID: 83109 (5/19)
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JOB OPENING: DIRECTOR, ONLINE MARKETING/HGTV/Knoxville: Dev & manage high-profile interactive ad/content that builds viewership, enhances user exp,leverages ad $/assets. 5-7yrs exp pref’d. [email protected]; #6105-U (5/19)
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JOB OPENING: MEDIA PLANNING COORD//Disney/BURBANK: Schedule OAP spots, maintain logs. Understanding of basic promo elements on TV needed. Knowledge of GRiPIT is required. Visit www.disneycareers.com REQ 82521 to apply (5/19)
JOB OPENING: PROGRAM PLANNING COORD/Disney/BURBANK: Media Planning/promotional planning for Playhouse Disney and ABC Kids. Multi-tasking skills and attention to detail required. Visit www.disneycareers.com REQ 82520 to apply (5/19)
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JOB OPENING: SUPR, LIC CONTENT/Rainbow/LI & NYC: Resp for prog invent, tracking & spec. projects. Invent admin exp pref w/strong database & reporting skills. res: www.cablevision.jobs ref #2978BR (5/18)
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JOB OPENING: AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. www.cablevision.jobs ref #2749BR (5/18)
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SUMMER INTERNSHIP CREDITS ONLY: INTERN NEEDED. We are a management/production company in Hollywood. Clients include rappers, singer, actors, and directors. Need someone to help with GENERAL OFFICE DUTIES. Contact Adam at [email protected]. (5/24)
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SUMMER INTERNSHIP CREDITS ONLY: Int’l language services facility, in Miami, looking for bi-lingual comm. majors with interest in language customization/production biz.Get involved in all aspects of telenovela, reality TV, series television revisioning. Apply: [email protected] (5/18)
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SITUATION WANTED: FREELANCE VIDEO GAME INDUSTRY RESEARCHER (LA based): 5 years experience in gaming research with knowledge of both quantitative and qualitative methodologies. Please contact [email protected] for more details. (5/22)
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