Thursday, May 13th, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, May 13, 2010, and this is your first early morning Kids briefing.

Haim Saban re-acquires the Power Rangers from Disney and has already licensed the franchise to Nickelodeon, per The New York Times.  Power Rangers, currently in its 18th season, will be housed under Saban Brands, the newly formed division of Saban Capital Group (SCP) that is bolstered with a $500 million budget to acquire and manage various brands.  Twenty new episodes (season 18) of Power Rangers will debut on Nickelodeon and Nicktoons in 2011, while episodes from previous seasons (there are 700 episodes in the library) will run on Nicktoons beginning later this year.  The original Japanese series was created by Toei Company, which also holds the rights to the property.  Terms of the multi-year deal were not disclosed.  Saban has also renewed its licensing deal with Bandai America for Power Rangers toy lines.

The Walt Disney Company and Korean-based SK Telecom have unveiled their intent to form a joint venture to launch Korean-language Disney branded channels in South Korea.  When the deal is complete these will be the first Disney Channels ever to launch as a joint venture, with SK Telecom being the majority (51%) shareholder, with Disney subsidiary Disney Channel International (DCI) holding the remaining shares (49%).  The proposed deal would include Korean-language versions of Disney Channel and Playhouse Disney Channel aimed at kids/families in South Korea.  The channels will be available in HD multiplex, as well as SD format over cable, direct-to-home and IPTV platforms and related on-demand digital media services in South Korea.  Slated to launch in spring 2011, pending regulatory approval from the Korea Communications Commission, the channels will feature a significant amount of locally produced programming.


CBeebies is beginning production in the North West area on Veggie Mates (26×15), a new mixed live-action/puppet and music series that focuses on the concept of nurturing, caring and growing.  The series aims to get kids outside and learning about the world around them, including the fun of gardening and caring for living things, the importance of drinking water when it’s hot out, and that everyone is good at different things.  Slated to premiere in early 2011, each episode a team of young kids arrive to help Mr. Bloom care for the plants and produce growing in his garden.  The series features a group of vegetable puppets, the Veggie Mates, who the kids can play with, teach and care for, they include: Colin the Runner Bean – he’s always first with the wrong answer; Margaret the Cabbage – she’s shy but fun and has her heart in the right place; Joan the Fennel – a mothering type; Raymond the Butternut Squash – who is always saying sorry; Sebastian the Aubergine – who enjoys summing up the day’s events with a song; and the Wee MacGregors – a group of mischievous radishes that cause havoc.  Veggie Mates is a CBeebies production made in BBC Manchester.

Not so wimpy!  Fox 2000 is set to release the Diary of a Wimpy Kid movie sequel, Diary of a Wimpy Kid: Rodrick Rules, on March 25, 2011, per Variety.  Produced by Nina Jacobson and Bradford Simpson, with a script by the writing due Gabe Sachs and Jeff Judah, the new movie is based on the second book in author Jeff Kinney’s book series.  No word just yet on who will direct and which cast members will return.


16 Wishes, a new movie starring Debby Ryan (The Suite Life on Deck), will premiere Friday, June 25 at 8p on Disney Channel.  The movie follows the strange things that happen as Abby (Ryan), who can’t wait to grow up, finally turns 16 and all the 16 wishes from her secret list begin to come true – some turn out great, while others … well … maybe being a kid isn’t so bad after all.  Produced by MarVista Entertainment, 16 Wishes was written by Annie DeYoung (StarStruck, Princess Protection Program) and directed by Peter DeLuise (Stargate SG-1).  MarVista’s Michael D. Jacobs (Special Delivery) and Fernando Szew (Deadly Honeymoon) served as Executive Producers along with co-production partner Ron French (Battlestar Galactica) from Unity Pictures Group.  MarVista’s Robyn Snyder (I Me Wed) serves as Producer.

Nominations for the 37th Annual Daytime Entertainment Emmy Awards were announced yesterday, which of course includes a collection of kid-targeted categories.  Leading the way in kid-related programming nominations is PBS with about 36 nominations, followed by Nickelodeon with 25 nods, Disney Channel with 5 and Cartoon Network receiving 4 nominations. CBS will broadcast the Daytime Entertainment Emmy Awards on Jun 27 at 9p, live from the Las Vegas Hilton in Las Vegas.  The Daytime Entertainment Creative Arts Emmy Awards will be handed out at the Westin Bonaventure in Los Angeles on June 25. Some of the categories and nominees are listed below, happily there are far too many to list here! Congratulations to everyone and keep up the amazing work.  For a full listing of categories and nominees check out our home page ( ).

Outstanding Children’s Animated Program
WordGirl  – PBS
The Backyardigans – Nickelodeon
Curious George – PBS
Sid the Science Kid – PBS

Outstanding Children’s Series
Fetch! With Ruff Ruffman – PBS
Design Squad – PBS
The Electric Company – PBS

New Approaches – Daytime Children’s
Come On Over  – ( )
Fizzy’s Lunch Lab – PBS
Design Squad – PBS
The Electric Company – PBS

Outstanding Preschool Children’s Series
The Wonder Pets! – Nickelodeon
Between The Lions – PBS
Sesame Street – PBS

Outstanding Special Class Animated Program
SpongeBob SquarePants – Nickelodeon
The Penguins of Madagascar – Nickelodeon
Ni Hao, Kai-lan – Nickelodeon
Sid The Science Kid: “Getting a Shot: You Can Do It!” – PBS

Kabillion, the multiplatform kid’s entertainment service, names GN Kids, a division of the online ad rep firm Gorilla Nation, to represent its online ad inventory.  Co-owned by Moonscoop, East Coast-based Remix Entertainment Ventures and Belgium’s Studio 100, Kabillion is available both as a free VOD channel and free online broadband site ( ).

Disney XD in Europe, Asia and Latin America acquires the animated kids series BFF: Best Friends Forever (74×7) from France-based AB international Distribution, per C21 Media.  Currently airing on France 3 (France), the series is slated to debut on Disney XD feeds across Germany, Italy, Spain, Latin America and India from June 2010.


Upcoming Upfront 2010 Special Edition:
The Broadcast Market
Publishing May 19

Special Editions and more Upfront information are available at Upfront Overview.

Influence Brands and Agencies’ Upfront Buying Decisions.
Space is limited. Contact Mike Farina to reserve your advertising! 
[email protected], 203.218.6480


Carson-Dellosa Publishing, a producer of standards-based learning products, inks a licensing deal with Guinness World Records to create a new line of Guinness World Records-themed educational products for distribution in North America.  The first products will include CenterSolutions Creative Writing Card Sets, Guinness World Records Reading books, and Guinness World Records Math books.

Surge Licensing inks new license deals for Archie Comic Publications: Hybrid Apparel (US) and Jcorp (Canada) will create a line of a line of t-shirts, hoodies, sweatshirts, sleepwear and headwear featuring characters including Archie, Betty & Veronica, Josie & The Pussycats and Sabrina the Teenage Witch; Asgard Press will produce Archie themed high-quality and environmentally conscious calendars, posters and journals later this year.

Rocket Licensing is tapped by publisher Ebury Press to license the I Never Knew That… brand, which is based on the UK book series (there are more than a dozen) that feature stories and facts about people and places around the British Isles. Targeted to kids and adults, the I Never Knew That… books are written by Christopher Winn and illustrated by his wife Mai Osawa, and have sold more than half a million copies to date.  Rocket Licensing hopes to take the I Never Knew That… brand into a range of categories including gifts, homewares, accessories and board games, among other categories.  Rocket Licensing also manages The Dangerous Book for Boys successful licensing campaign.

Martin Yaffe enters into a new Me to You license deal with Carte Blanche Greetings. Under the deal Martin Yaffe will launch a line of bedroom and playroom products, featuring the popular Tatty Teddy, the blue nosed bear character from Carte Blanche Greetings’ Me to You brand.  A kid’s bed, storage cabinet, fabric chair, desk and stool set and table and chairs will launch fall 2010, with further products currently in development.


New executive appointments for The Hub, the new kid’s TV network set to launch this October 10, 2010.  Joining The Hub are Mark Kern as SVP/Communications and John P. Roberts SVP/Digital Content & Cross-platform Entertainment, both will report directly to Margaret Loesch, President and CEO, The Hub.

  • In addition to handling The Hub’s external and internal communications and public relations strategies, media master plans and programs, Kern will also provide communication counsel to senior leadership and serve as the primary spokesperson for the network.  He will also serve as liaison between the communications operations of Discovery Communications and Hasbro.  A 20-year industry veteran, Kern most recently served as SVP/Corporate Communications & Media Relations, for Crown Media/Hallmark Channel.
  • Roberts will oversee The Hub’s digital strategy, online content and other digital and social media platform strategies.  Most recently, Roberts was with Lucasfilm, LTD, where he was head of digital media and responsible for developing the strategy for Lucasfilm’s digital media initiatives and coordinating collaborations across its business units.

Chris Protheroe is upped to EVP, Copyright Promotions Licensing Group (CPLG).  Protheroe, who previously served as MD, CPLG Sport, will continue to be based in London and manage the sports business in addition to overseeing operational aspects of CPLG worldwide.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 11, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1110; K6-11 415; TWEENS 9-14 301
DISNEY CHANNEL:     K2-11   835; K6-11 506; TWEENS 9-14 422
CARTOON NETWORK: K2-11   523; K6-11 298; TWEENS 9-14 185
DISNEY XD:               K2-11   109; K6-11   75; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia: 
On what TV show would you find a mom with the man’s name Benny?  GEORGE LOPEZ SHOW  Kudos to: John Carlo-Channel One/NY; Dennis Nance-Turner Broadcasting/Atlanta; Karen Conen-Safari Montage/Wynnewood; Heather Floore-KDAF/Dallas; Richard Quan-Butler Shine Stern Partners/San Francisco; Margie Hernandez-25th Annual Imagen Awards/LA; Tammi Denbow-Fox/LA; Tina San Lucas-Cookie Jar Ent/Burbank

Today’s Trivia Question:   What is the name of the school aboard the SS Tipton?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, LEGAL/DIG. & NEW MEDIA/NYC/MTVN: 6+ yrs/transactional/drafting/negotiating tech/new media agreements/sftwr licence/dvlpmnt/IP licenses/lrg law firm/media exp/JD/NY Bar. EOE/M/F/D/AAP (5/20)

JOB OPENING: PUBLICIST /Turner Ent Networks/ATL:Launch/sustain ntwrk series w/ innovative publicity campaigns.Strong knwldg of regn’l & nat’l press & min of 3 yrs ent publicity exp, pref@ntwrk or studio. Res: [email protected] (5/20)

JOB OPENING: INT’L DIGITAL RESEARCH MANAGER/NY: Req: Digital Media research exp. Omniture exp. Strong quantitative, analytical, interpersonal, presentation & writing skills. Apply:   An EOE/M/F/D/AAP (5/20)

JOB OPENING:  PROMOTIONS SPECIALIST/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (5/19)

JOB OPENING: MKTG COORD/HGTV, Ad Sales/NY: 2+ yrs Ad Sales/Mktg exp, Upfront & Sponsorship fulfillment, A/S Website & Prod resp. Full details, select #’s 1483 & 1553 (5/19)

JOB OPENING: JR AD SALES EXEC/TEMECULA CA: 2yrs sales exp. Prospecting skills-high level cold calling to qualify new accts. future reloc. & strong attention to detail. a +. Resume: [email protected] (5/19)

JOB OPENING: COORDINATOR, MULTIPLATFORM SCHEDULING, SPIKE TV/NYC. Schedule video-on-demand, coordinate operations. Freelance full-time 9-mo term. Prog scheduling exp pref, detail oriented. Apply [email protected] (5/19)

JOB OPENING: VP, PRODUCTION/SPECIAL EVENTS/NYC/MTV Networks:  10+yrs of Production/Special Events exp/strategy/planning/budgeting/oversight of MTVN Special Events. EOE/M/F/D/AAP Apply (5/19) 

JOB OPENING:  RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: (ID 245759)  (5/19)

JOB OPENING: OnAir BMS Sales Engineer/SintecMedia/Denver or NY: Technical and functional support for sales. Presentations/demos/POCs. Intense travel. See Career Opportunity-SE105 (5/18)

JOB OPENING: SR RSRCH ANALYST/A&E TV/NY: Support dist efforts thru dvlpmnt of reports/prsntions/strats pertinent in positioning AETN brands w/ tradit’l & new media dist. 3 yrs media res exp. Nielsen knwldg. (5/18)

JOB OPENING: DIG. MEDIA SALES PLN’R/Discovery Comm/NYC: Support  AE’s working w/ agencies, creating proposals for clients & maint’g accts. Knwldg Mediavisor, Atlas, Dart or Solbright a + Req 9655 (5/18)

JOB OPENING: PROGRAMMING COORDINATOR/Dailymotion US/NYC:  Entry-level. You will be the primary curator/aggregator of video content, setting the tone of the Dailymotion brand. Send resume to [email protected] (5/18)

JOB OPENING: VP, DIGITAL MARKETING/VH1/NYC: 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply (5/18)

JOB OPENING: SR PUBLICIST/MTV/NYC: 3+ yrs exp. in TV PR, incd. media relations, press campaign dev. and execution of comms plans; Exp. w/ talent publicists, managers and agents a must. EOE/M/F/D/AAP apply (5/18)

JOB OPENING: MGR PROD/EPIX/NY: Temp to Perm. Tracks & supports new & innovative productions. Develops & implements production plans & budgets. 3+ yrs TV network exp. More info & apply: EOE (5/15)

JOB OPENING: PROGRAM SCHEDULER/EPIX/NY: Create all program elements, schedule all series, movies, specials. Maintain all scheduling strategy databases and series strategy docs. 2 yrs similar exp. EOE (5/15)

JOB OPENING: ANALYST RETAIL, SALES HARD-LINES/NVCPG/Bentonville, AR: 2+yrs Comp/Data Process/Analysis exp in Consumer Pkgd Goods, Stng Xcel Skills Pivot/Access/Macros Bachelors Degree EOE/M/F/D/AAP Apply (5/15)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY XD/BURBANK: Rvw daily broadcast log, commercial/promo spots. Work in mult. databases. TV exp needed, S&P/FCC knowledge pref. REQ 228488 (5/15)

JOB OPENING: DISNEY CHANNEL RESEARCH TEMP/Burbank: Track/analyze/report on the perf of kids programming.. Min 1 yr exp TV res. Nielsen rating/software exp req. Bach pref. Resumes: [email protected] (5/15)

JOB OPENING: RESEARCH ANALYST/FOOD, HGTV AD SALES/NY:1 + yrs media research. Strong analytical/data interpretation skills. Knowledge of Nielsen/MRI a must. To apply, & select #’s 1435 & 1436 (5/15)

JOB OPENING: POST PROD TECH/New York: Freelance-Program QC, Avid digitizing,Media floor editing/dupl, encoding, graphics production. (5/15)
JOB OPENING:  PROJECT COORD/Comcast/NY: Supports Sales and Traffic systems. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support Apply online at EOE (5/14)

JOB OPENING:    ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (5/14) 

JOB OPENING:    NICK INT’L RESEARCH DIRECTOR/NY.  Req: Media (TV & Digital) research exp. Quantitative & qualitative research exp. Team & project mgmt exp. Apply: . An EOE/M/F/D/AAP (5/14)

JOB OPENING:    DIRECT RESPONSE PLANNER AD SALES/NYC/REELZCHANNEL: 1-3 yrs advertising agency ex. Exp cable, network, biz, acct. principals. Resp for acct. & sales support to the VP ofc. Send res: [email protected] (5/14)

JOB OPENING:     MKTG MGR/Sony Pictures TV Networks/LA: 57+ global TV Networks w/digital extensions & original prods. 5+ yrs exp TV Network mktg. Mng creative & strategic.Detail oriented. Int’l exp/mindset a + (5/14)

JOB OPENING:    MEDIA SPRVSR/ATL: BA DEG 5+yrs agency or in house media plan’g group. Exp dvlpng media plans. Strong written/oral skills as well as leadership & orgnzt’l skills. Apply & more info: req# 117713 (5/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  CREATIVE WRITER: Recent grad, Hampshire College ’09. 4+ Years Exp. Extremely hard-working, optimistic, dedicated & fun. Contact [email protected]  (5/20)

SITUATION WANTED: NON-FICTION PRODUCER. Reality/Docs/Ent. NBC, VH1, E!, Disc., CMT, TLC,CNN. Writes/Produces pitches & sales tapes. Shoots. LA based, travels well. [email protected] (5/19)

SITUATION WANTED: CHILDREN’S TV WRITER/CREATOR (NY) Emmy-winner & 8-time nominee, WGA winner, 3-time Humanitas nominee seeks story editing/writing/development assignments.  [email protected]  (5/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (5/18)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/18)

SITUATION WANTED:  ’10 Mizzou grad looking for position in media field.  MTV Networks Integrated Marketing Intern, College Athlete, Creative, Organized, Hardworking, Relocated Anywhere. [email protected] (5/18)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/15)

SITUATION WANTED:  DRAMA SERIES DEVELOPMENT/PRODUCER/COORD:Creator, writer and editor of ent. website. Highly creative and passionate. Superb dev, show creation, written and verbal skills. 4+ yrs exp. FT: [email protected]   (5/14)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


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