Thursday, May 12th, 2011


Disney Channel’s Family-inclusive Approach Results in
Top Opportunities for Reaching Women

  • Reaches more Women with Children during Prime

than any other Cable Network

  • Is a top 5 Cable Network among Women

Contact us to connect with kids, moms and families in a big way!
SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Thursday, May 12, 2011, and this is your first early morning Kids briefing. 

Sesame Workshop teams with partners from around the world to support the United Nation’s Decade of Action for Road Safety.  Three new Sesame Street public service announcements (PSAs), created with funding from the FIA Foundation, debut this week in Africa, Asia, Europe, Latin America and the Middle East.  The PSAs feature Grover in different scenarios demonstrating various road safety acts, such as buckling up or putting on a helmet.  In addition to the PSAs, Sesame Workshop and the Global Road Safety Partnership are jointly developing a Road Safety Education Framework designed to be a practical guide for Road Safety educators, parents and practitioners who are developing content, educational materials and communication strategies to help kids better understand the risks associated with travel on or near the roads.


The dance card is now full, as the last tributes Lionsgate‘s The Hunger Games movie are cast.  The tributes from District 2, two of Katniss and Peeta’s most significant opponents, are Alexander Ludwig as Cato and Isabelle Fuhrman as Clove.  Directed by Garry Ross, the move is set for a March 23, 2012 release.  Below is the final list of the casting for all the tributes from all 12 Districts in the story:

District 1:    Jack Quaid (Marvel) and Leven Rambin (Glimmer)
District 2:    Alexander Ludwig (Cato) and Isabelle Fuhrman (Clove)
District 3:    Ian Nelson (boy) and Kalia Prescott (girl)
District 4:    Ethan Jamieson (boy) and Tara Macken (girl)
District 5:    Chris Mark (boy) and Jacqueline Emerson (Foxface)
District 6:    Ashton Moio (boy) and Kara Petersen
District 7:    Sam Ly (boy) and Leigha Hancock (girl)
District 8:    Samuel Tan (boy) and Mackenzie Lintz (girl)
District 9:    Imanol Yepez-Frias (boy) and Annie Thurman (girl)
District 10: Jeremy Marinas (boy) and Dakota Hood (girl)
District 11: Dayo Okeniyi (Thresh) and Amandla Stenberg (Rue)
District 12: Josh Hutcherson (Peeta Mellark) and Jennifer Lawrence (Katniss Evergreen)


The National Academy of Television Arts & Sciences (NATAS) has announced the nominees for the 38th Annual Daytime Entertainment Emmy Awards.  In the kid’s arena PBS leads the way with 46 nods, followed by Nickelodeon with 25, The Hub with eight, Disney Channel with five, and Disney XD and Nick Jr. with three each, Cartoon Network with two nominations.  Hosted by Wayne Brady, the Daytime Emmy Awards will be handed out on June 19, 2011 airing on CBS.  Brady is currently the host of Let’s Make a Deal, which airs on CBS.  The Daytime Creative Arts Emmy Awards gala will be held on Friday, June 17, 2011 in LA at the Westin Bonaventure Hotel.  Some of the categories and nominees for the 38the Annual Daytime Entertainment Emmy Awards are listed below, luckily for all of us there are far too many to list here! A full list of categories and nominees can be found at EmmyOnline.TV (  )

Outstanding Children’s Animated Program
The Backyardigans  Nickelodeon
Curious George  PBS
Dinosaur Train  PBS
Penguins of Madagascar  Nickelodeon
Sid the Science Kid – PBS

Outstanding Children’s Series
The Electric Company – PBS
Fetch with Ruff Ruffman  PBS
Jack Hanna’s Into the Wild  Syndicated
SciGirls  PBS

New Approaches  Daytime Children’s
Fizzy’s Lunch Lab  PBS
Nickelodeon Presents History and Heritage  Nickelodeon
SciGirls  PBS

Outstanding Preschool Children’s Series
Between the Lions  PBS
Disney Mickey Mouse Clubhouse
Sesame Street  PBS
Yo Gabba Gabba!  Nickelodeon

Outstanding Special Class Animated Program
Back at the Barnyard  Nickelodeon
Fanboy and Chum Chum – Nickelodeon

Outstanding Achievement in Music Direction And Composition
Between the Lions  PBS
Disney Mickey Mouse Clubhouse  Disney Channel
The Garfield Show  Cartoon Network
Penguins of Madagascar  Nickelodeon
Transformers Prime  The Hub
The Wonder Pets! – Nickelodeon

In addition to the nominees, four winners in Individual Achievement in Animation were announced, selected by a juried panel of peer judges.  Those winners are: “Diamond” Dave Merritt, Background Design for Toot & Puddle, NICK Jr.; Vince Toyama, Background Design for Transformers Prime, The Hub; Christophe Vacher, Color Design for Transformers Prime, The Hub; and Kaz Aizawa, Background Painter for T.U.F.F. Puppy, Nickelodeon.

Warner Bros. Digital Distribution (WBDD) is expanding its movie App Edition lineup with the addition of Harry Potter and the Deathly Hallows – Part 1.  App Editions are free-to-download apps of movies and TV shows content for iPad, iPhone and iPod touch.  Movie App Editions include the first five minutes of the film and a selection of bonus content (e.g. games, trivia, soundtracks and soundboards).  Harry Potter and the Deathly Hallows – Part 1: App Edition features more than an hour of exclusive behind-the-scenes videos, 26 compositions from the full original movie soundtrack, the digital soundtrack booklet, production photos, movie scenes, and a collection of movie posters from Year 7 that can be saved as wallpapers and shared.

Nickelodeon‘s new Team Umizoomi DVD is slated to release on June 28, 2011.  The title includes four episodes of the series, which focuses on early math skills, special features, a Math Mission card (for on-the-go math problem solving), and will also feature the voice of singer Jordin Sparks.  Additionally, the DVD includes a free one-year subscription to Parents Magazine.  The DVD is created by Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment.

Big Idea Entertainment will release a new VeggieTales DVD, VeggieTales: Princess and the Pop Star, on August 13 and 16, 2011 in Christian and general retailer stores respectively.  Designed to underline that each viewer is unique, the title will be supported through various marketing and ad campaigns as well as a promotional deal with Chick-fil-A and its kids meal program.  Additionally, Big Idea Entertainment will host live events nationwide at select retailers and churches to coincide with the DVD release.  The music-filled DVD, which also features sing-along songs, interviews, and Princess Poppyseed’s Points for Being Uniquely You.


Discovery CommunicationsAnimal Planet enters into new licensing deals for North America.  The three deals were brokered on behalf of Animal Planet by its North-American licensing agent, the Joester Loria Group.

  • Toy Island, a division of Techno Source, will create Animal Planet branded 3D and traditional puzzles, stickers and sticker books, trading cards and games.  The products are set for release from fall 2011.
  • Animal Feet is developing a collection of kid’s and adult plush slippers featuring animals from around the world.  The first eight pairs of the Animal Planet slippers, which includes orangutan, meerkat, T-Rex, panda, stegosaurus, hammerhead shark, cheetah and white bunny slippers, will debut for fall/holiday 2011.
  • Cosrich Group will produce an eco-friendly kid’s line of Animal Planet bath products, including bath activity sets including bath crayons, stone paper sheets used to color while in water, sponges, fizzing bath rocks, and foam pieces, set to debut for holiday 2011.  Also in the works – Animal Planet bath foam soap, bubble bath, body wash and shampoo.

Disney Channel and Feld Entertainment team to launch a new Phineas and Ferb 80-city US live touring show, Disney’s Phineas and Ferb: The Best Live Tour Ever!, which will launch this August 2011.  Based on the channel’s tween-targeted animated series, Phineas and Ferb: The Best Live Tour Ever is produced by Feld Entertainment.  Information about the tour and tickets can be found at ( ).

Brand-Xpand enters into a licensing deal with creator/producer Ludorum and retail website TysToyBox to launch an online store for Chuggington merchandise ( ).  Ludorum’s CGI animated preschool series airs in the US on Disney Channel’s Disney Junior programming block.


Epix names Douglas A. Lee as EVP/Programming Acquisitions, Strategy & Enterprises.  Lee, who will be based in NY, will report to CEO Mark Greenberg.  Lee previously served as EVP/Worldwide Digital Media, MGM. While at MGM, Lee was a key member of MGM’s executive team that helped create the Epix venture along with partners Paramount Pictures and Lionsgate.  Prior to MGM, Lee toiled in executive positions at HBO, Fox, Universal Television, and Children’s Television Workshop.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 10, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1021; K6-11 385; TWEENS 9-14 266
DISNEY CHANNEL:     K2-11   726; K6-11 399; TWEENS 9-14 303
CARTOON NETWORK: K2-11   467; K6-11 297; TWEENS 9-14 236
DISNEY XD:               K2-11   152; K6-11 106; TWEENS 9-14   84
NICKTOONS:              K2-11     68; K6-11   51; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Melody, Josie, Valerie and manager Alexander Cabot were all on what Saturday morning show?  JOSIE AND THE PUSSYCATS  Kudos to:  Nancy Malkin-Scholastic/NY; John Carlo-NBCUniversal Ad Sales/NY; Bryan Mullen-KidZui/NY; Ellen Donahue-Fisher Price/NY; Rosemary Cunningham-MMT Cox Reps/Chicago; Tom Boyd-WGN/Chicago; Pat Brady-CESD/LA; Sabrina Sparlin-CESD/LA; Matthew Bergeron-Disney Channels Worldwide/Burbank; Carol Roeder-LucasFilm/San Francisco; Kelly Winger-Centennial College Children’s Entertainment Program/Toronto; Brandon Lane-9 Story Entertainment/Toronto; Brenda Nietupski-Little Tugboat/Toronto;

Today’s Trivia Question:  This classic TV character has a list of things that freaked him out – heights, water, fat men with  whiskers, cockatoos, cats, prowlers and wooden carousel horses.  Who is he?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, BUS AFFAIRS/NY, LA or CLEVELAND/AGP:  Resp for negotiating, reviewing & drafting agreements surrounding all of AGP’s ent, dig, & new partner relationships.  More info: (5/19)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/NBCUniversal/NYC:  Looking for a Director, Integrated Marketing with Telemundo. Please visit for more information and go to Req#1687BR (5/19)

JOB OPENING: SALES PLANNER/Food Network & Cooking Channel/Detroit: 2 yrs exp. in advertising, buying and/or planning or w/ ad sales Co. Proficient in MS EXCEL/PP. Full details, Req. 2266 (5/19)

JOB OPENING: VP RESEARCH/ATL: Min. 10 yrs cable/tv exp. Report writing skills. Staff mgt & budget exp. Strategic & tactical exp req.Expert at Nielsen sys & software. See job posting at . Res: [email protected] (5/19)

JOB OPENING: PART-TIME MARKETING CONSULTANT/NYC/Global Multimedia Co.: Experienced, director-level proj. mgr. to oversee advertising, promotions, PR, soc. media, agency/vendor mgmt. 5 half-days in office. [email protected] (5/19)

JOB OPENING: WRITER/PRODUCER/SPORTSMAN CHANNEL/NY OR WI: Seeking an innovative thinker with strong writing skills and a keen eye to create and manage cutting edge promotional campaigns. Apply:   (5/19)

JOB OPENING: DELIVERABLES MANAGER/OWN: Oprah Winfrey Network/LA: MUST HAVE exp managing show deliverables, logs & QC. Detailed oriented, production & post expert. 6-month project. Apply at: (5/19)

JOB OPENING:  EXECUTIVE IN CHARGE/NEW YORK:  Heavy hitter to run a portfolio of reality & doc series. Budgets, Schedules, Mgt — and more. Huge opptny at top prodco. [email protected] (5/19)

JOB OPENING: EXPERIENCED PRODUCERS/NYC: Needed for New Daytime Talk Show. MUST have Talk Experience. Looking for committed, detail-oriented, driven, multi-taskers. Must be a Team Player! APPLY TO: [email protected] (5/19)

JOB OPENING: AP’s and PA’s/NY: Needed for Daytime Talk Show. Must be great bookers, multi-taskers and team players.APPLY TO:  [email protected] (5/19)

JOB OPENING: HBO FREELANCE MGR OF ADMIN/HBO: Prepare short form contracts. Create/update HBO TV prgrm avail. 5 yrs exp req’d pref media/ent. Strong analytical skills, Excel profic. Res&C/L: or (5/18)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (5/18)

JOB OPENING: PHOTO MGR/National Geographic Channel/DC: Acquire/edit photography and CGI related to the publicity and marketing of National Geographic Channels’ programming.  Apply to Job ID 4585.  EOE. (5/18)

JOB OPENING: DIR AFFILIATE MRKT/ATL: Min. 5 yrs exp. in affiliate marketing. MSO contacts, strategic & innovative, events exp req.See job posting at . Res: [email protected] (5/18)

JOB OPENING:  MANAGER, INTEGRATED STRATEGIC MARKETING/NBCUniversal/NYC:  Manager, Integrated Strategic Marketing in the Women at NBCU group. Please visit for more information and go to Req#1714BR (5/18)

JOB OPENING:  SALES PLANNER/20th TV/NY: Min 1yr sls support exp. Exp w/Excel/Word/PowerPoint req. Will work closely w/AE in all aspects of AD Sls process.  For more info/apply: Email: [email protected]  (EOE) (5/18)

JOB OPENING:  ASSOCIATE DIRECTOR-AFFILIATE RELATIONS/AT&T Advanced Ad Solutions/NY: 2+ analy/media sales/research tools. Apply- (5/18)

JOB OPENING: DIR DNI CONTENT RSRCH/DISCOVERY/SS: mng rsrch team for content/strategy; create/analyze/inform/disseminate strategic projects; exp dvlpment in media rsrch field. # 3917  (5/18)

JOB OPENING: SR DIR ONLINE PR/ SOCIAL MEDIA/NY:5-7+yrs Online PR, Social Media experience. Client facing, team mgmt, budget dev and pitch exp. Entrtnmt exp a plus. [email protected] (5/18)

JOB OPENING: PROJECT MANAGER, IT/NEW YORK: Day-to-day Project Management of projects aligned to the business needs of Advertising Sales & Traffic (5/17)

JOB OPENING: MARKETING MGR/ABC FAMILY/BURBANK: Manage development & execution of consumer mkting campaigns. Work with multiple agencies & vendors. Digital & trad. adv. exp. required. REQ 283127 (5/17)

JOB OPENING: COORD MULTI-PLAT PROGRAM/DISNEY XD/BURBANK: Create and maintain schedules, metadata, VOD plat, airline plat. 1 yr tv program/sched exp needed. Digital media/multi-plat exp prefer REQ 296702 (5/17)

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay. (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: (5/14)

JOB OPENING: DIGITAL SLS PLANNER/A&E/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment. (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: INTERNSHIPS /OWN: Oprah Winfrey Network/LA: SCHOOL CREDIT ONLY. Opportunities in Research/Ratings, Legal & Scheduling. Must be a College Junior, Senior or Grad Student. Apply at: (5/19)

ROOMMATE WANTED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Pkg, Security, Pool, Gym, Laundry, AC,W-in Closets, Partially furnished. F, 29 w/sm dog, seeks professional/clean/friendly. July 1st [email protected] (5/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/19)

SITUATION WANTED: Fun, hard-working, quick-thinking domestic & international LINE PRODUCER/PRODUCTION MGR (NYC) w/12+years experience in Live Event, Competition/Reality, Formatted Series & Sports production. [email protected] (5/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/18)

SITUATION WANTED: POST PRODUCTION/NY: Recent Comm Arts grad with passion for children’s media seeking to asst entry-level positions for media or dist. co. Numerous experience. MS Off, Omniture ComScore inclined. [email protected] (5/17)

SITUATION WANTED: Looking for a STAR? LA-Based Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Marketing & Branded Content pro w/Major Cable, Label, Agency, Digital, Non-Profit experience. MBA. [email protected] (5/17)

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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