A CYNOPSIS MESSAGE FROM THE HUB

*Source: Nielsen, program based daypart, most current, Mon-Sun 6A-12A, Feb ’12 vs. Feb ’11.

Cynopsis: Kids!
03/08/12

Good morning. It’s Thursday, March 8, 2012, and this your first early morning briefing.

Classic Media acquires the rights to the preschool property Noddy from UK-based Chorion. The terms of the deal were not revealed. Author Enid Blyton created Noddy in the book, Noddy Goes To Toyland, first published in 1949. The TV series and London stage show debuted in 1954. The Noddy programming library now includes 250+ episodes, with the newest series, Noddy in Toyland, available in 100+ countries. Classic Media is home to a range of properties including Casper the Friendly Ghost, Where’s Waldo?, Lassie, The Lone Ranger, Mister Magoo among others. No word yet on Blyton’s other kid properties. Chorion has been selling off its assets after being unable to rise from its considerable debt last year. Recently, Lord Waheed Alli, who had been Chorion’s Chairman and CEO, and his Silverage Media acquired the preschool series Octonauts and the Beatrix Potter works, and Sanrio (Hello Kitty) acquired Mr. Men. Most recently, last week US-based Acorn Media Group purchased a controlling interest in Agatha Christie’s estate, which includes her numerous best selling mystery novels, short stories and plays, and TV movies, from Chorion.

NEW PRODUCTION & DEVELOPMENT

Nickelodeon reaches into its time capsule to bring back its popular 1990s game show, Figure It Out, for all new episodes (40×30) featuring unique kid talents and skills. Slated to begin production this April 2012 in LA and premiere on Nickelodeon later this year, this time around, Figure It Out will be hosted by Jeff Sutphen and will feature a celebrity panel trying to figure out the hidden talents of the kid contestants. Created by Kevin Kay and Magda Liolis, the new episodes will be executive produced by Liolis and Eileen Braun. Figure It Out made its original premiere on Nickelodeon in July 1997, where it ran for four seasons, and was hosted by Olympic gold medalist swimmer Summer Sanders. Panelists the first time around included Nickelodeon celebrities such as Kenan Thompson, Amanda Bynes, Michelle Trachtenberg and Mike O’Malley, as well as other celebrities including Coolio, Aaron Carter, Sherman Helmsley, Evander Holyfield, Julius Erving, among others.

LICENSING

Fisher-Price, a subsidiary of Mattel, and Nickelodeon ink a multiyear renewal of their global licensing partnership with a new multiyear preschool master toy agreement. Under the deal Fisher-Price will develop toys based on preschool TV series airing on Nickelodeon and Nick Jr. networks. Key product categories include infant and preschool toys, plush, figures, preschool vehicles, and play sets are covered under the agreement. Upcoming toys resulting from the deal for 2012 include a new line developed for the preschool math series, Team Umizoomi, which is set to be available this fall. There will also be new Dora the Explorer product for this year, including a dollhouse (featuring 30 sound effects and Spanish and English phrases), dolls, play sets, and a Fantastic Gymnastics Dora doll that will release to coincide with the 2012 Summer Olympics.

MARKETING

Spider-Man and the Avengers set out to help kids learn about financial literacy. Marvel Comics and Visa team to create a new, one-of-a-kind financial literacy comic book titled Avengers: Saving The Day. The free 16-page comic book, available in print and online at www.practicalmoneyskills.com/avengers, mixes Marvel characters, including the Avengers, Spider-Man and Iron Man among others, with Visa’s financial literacy expertise, to introduce kids to basic money concepts. The comic book is being released around the world and is available in Arabic, Bahasa Indonesia, Chinese, English, French, Portuguese, Russian and Spanish. Avengers: Saving The Day was created by Marvel storytellers, including veteran writer James Asmus (Generation Hope), and was designed by Andrea Di Vito (Avengers Academy). The new comic book, a collectors’ item, also features a new cover by comic’s legend Tom Grummett.

A new Ice Age live show will kick-off a five-year worldwide tour beginning in the UK this fall 2012. Twentieth Century Fox Consumer Products and Stage Entertainment Touring Productions partner to present Ice Age Live! A Mammoth Adventure, a live arena show that a new storyline based on the first three animated Ice Age movies. The show features the popular Ice Age characters and a combination of ice skating, aerial arts, puppets and film. Tickets go on sale this Friday, March 9, 2012. The new Ice Age Live! A Mammoth Adventure is co-directed by Guy Caron (Cirque du Soleil) and Michael Curry (Lion King, Cirque du Soleil). The fourth film in the Fox movie series, Ice Age: Continental Drift, is scheduled to debut in theaters in 3D July 2012.

MORE KIDS STUFF

PBS Kids Go! will premiere two new episodes of Scholastic Media‘s series WordGirl featuring celebrity guest stars on Friday, March 23, 2012 (check local listings). Weird Al Yankovic will lend his voice to a character named The Learnerer in an episode also titled The Learnerer (the episode’s vocabulary words are suffix and misjudge), while Jeffrey Tambor (Arrested Development) will voice Mr. Big in the episode Mr. Big’s Dinner and A Scam (vocabulary words for the episode are embellish and leery).

In the UK, Penguin Children’s Books and Frederick Warne launch the new Spot Goes to the Farm app for iPad, iTouch and iPhone.  Based on author/illustrator Eric Hill’s classic Spot Goes to the Farm book, the new K0-5 targeted app offers an interactive read and play experience in an app with narration, animation and jigsaw puzzles. This is the second Spot app, the first was Spot Goes to School.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

EXECUTIVE MOVES

The Hub TV network makes two executive promotions, with Dan Pimentel appointed Chief Finance and Operations Officer, and Ted Biaselli has been named VP/Programming.

• Pimentel, formerly The Hub’s SVP and CFO, newly expanded responsibilities include oversight of both the financial administration and operational functions of the network, and supporting all business initiatives. He will also serve as liaison with stakeholders at parent companies Discovery Communications and Hasbro, and will coordinate cross-departmental alignment in achieving strategic goals. Pimentel reports to Margaret. Loesch, President and CEO, The Hub. Prior to joining The Hub, he was VP/Finance, in Discovery Communications’ Commerce Division. Prior to that he served as Controller of the Disney Stores.
• In his new position, Biaselli, who had been Executive Director of Programming at network, will work closely with Donna Ebbs, SVP/Programming, to whom he reports, and Director of Programming, Carin Davis Siegel, to guide The Hub’s slate of original new series from development through production. Biaselli joined The Hub in 2009 as Director/Programming and has been responsible for some of the network’s popular programs such as R.L. Stine’s the Haunting Hour: The Series, Pound Puppies and Family Game Night. In his new role, Biaselli is responsible for the development of the upcoming new original series Kaijudo: Rise of the Duel Masters and The Aquabats! Super Show. Biaselli previously worked in programming and development at Disney Channel, Playhouse Disney, and Disney XD.

Guinness World Records appoints Peter Harper as SVP/Americas, heading up its US office. Based in NYC, Harper will spearhead strategies across all business divisions including publishing, licensing, digital, TV and records management in North and South America. Samantha Fay, SVP of USA and Global will shirt her role oversees to head up the company’s Global Communications based out of London. Previously the Executive Director/New Product Development at Time Home Entertainment, Harper is a 22-year publishing professional with 15 years working for Time Warner. Most relevantly, Harper was the Guinness World Records’ Account Director for Time Warner when it was the US book distributor between 2001 and 2009.

The Licensing Shop Inc. (TLS) appoints Avra Goldenblatt as VP/Brand Management. Goldenblatt was previously Director/Communications and Promotions, Transcontinental Media working on Canadian brands such as ELLE Canada, The Hockey News and Style at Home. Prior to that, she was the Marketing Manager at Vancouver Magazine creating events and retail marketing opportunities for British Columbia Tourism and the Vancouver Olympics, and as Sales Promotions Manager at Telemedia.

In Canada, The Youth Media Alliance (YMA) welcomes two new members to its board of directors with the appointment of Vince Commisso, co-founder and President & CEO, 9 Story Entertainment, as Treasurer, and Josee Legault, Brand Manager, YOOPA, as a member. The pair take over the reins, respectively, from Claude Joli-Cœur, Assistant Commissioner and Director, Business Affairs and Legal Services, NFB, and Clive Vanderburgh, Professor Emeritus, Ryerson University. YMA (www.ymamj.org) aims to enrich the lives of Canadian kids and teens by helping improve the quality of the English and French-language content created for them on all screen-based media.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, March 3, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1266; K6-11 763; TWEENS 9-14 508
NICKELODEON:          K2-11 1195; K6-11 871; TWEENS 9-14 683
CARTOON NETWORK:  K2-11   619; K6-11 429; TWEENS 9-14 343
DISNEY XD:              K2-11   285; K6-11 202; TWEENS 9-14 149
NICKTOONS:             K2-11   150; K6-11   86; TWEENS 9-14  65
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, March 4, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1159; K6-11 781; TWEENS 9-14 636
NICKELODEON:          K2-11   930; K6-11 640; TWEENS 9-14 493
CARTOON NETWORK:  K2-11   595; K6-11 404; TWEENS 9-14 282
DISNEY XD:               K2-11   190; K6-11 155; TWEENS 9-14 121
NICKTOONS:              K2-11   133; K6-11   79; TWEENS 9-14  59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, March 5, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 918; K6-11 492; TWEENS 9-14 347
NICKELODEON:            K2-11 704; K6-11 285; TWEENS 9-14 212
CARTOON NETWORK:   K2-11 519; K6-11 327; TWEENS 9-14 263
DISNEY XD:                K2-11 242; K6-11 202; TWEENS 9-14 202
NICKTOONS:              K2-11 113; K6-11   68; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 6, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 897; K6-11 475; TWEENS 9-14 360
NICKELODEON:            K2-11 643; K6-11 274; TWEENS 9-14 198
CARTOON NETWORK:    K2-11 582; K6-11 325; TWEENS 9-14 260
DISNEY XD:                K2-11 192; K6-11 140; TWEENS 9-14 125
NICKTOONS:              K2-11   85; K6-11   56; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: Who is the leader of the Never Land Pirates? Jake. Kudos to: Meredith Rusu-Disney Publishing Worldwide/NYC; David Stern-BARD Entertainment/NYC;Ellen Donahue-Fisher-Price/East Aurora, NY; Michael Sala-Mattel Fisher-Price Friends/NYC; Karen Zeitlin-WTNH News 8 & WCTX MyTV9/New Haven, CT; Kathy Franklin-Lightstorm Entertainment/Santa Monica;Eric Covert-Disney ABC Television Group/Burbank; Hila Sharif, Astral Media, Toronto.

Today’s Trivia Question: Who climbs into Clarissa’s room via a ladder in every episode? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
03.08.12

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JOB OPENING: MEDIA PLANNING COORD/AMC/NYC: scheduling of daily logs, maintaining AMC on-air inventory database, detail-oriented/multi-task, exp. preferred. Resumes to [email protected] (3/15)

JOB OPENING: MEDIA BUYER/PLANNER/KERWIN COMMUNCIATIONS/CALDWELL, NJ: Luxury Market ad agency seeks individual w/ 3-5 yrs exp. Broad knowledge of digital, print and broadcast req’d. Apply: [email protected] (3/15)

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JOB OPENING: SCIENCE PRODUCER/NY: Prod Co. seeks experienced creative prod to reduce scientific concepts down for series on major cable net. Neuroscience bg a +. Resp for generating lrg vol of ideas. Resumes: [email protected] (3/14)

JOB OPENING: JR. LAWYER/Radical Media/NYC: Looking for a Jr. Lawyer to join our NY team! 2-4 Years experience required. Please send resumes to: [email protected] (3/14)

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JOB OPENING: DIR PLANNING/Uni Cable Nets/NY: Oversee all inventory/pricing/proposals for 6 networks. Must be detailed/analytical/able to multi-task. Exp. in media req. DM/VCI/Spanish a + APPLY: [email protected] (3/10)

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JOB OPENING: SR DIGITAL PRODUCER/NYC: Deep interactive/video focus on mobile, web, webcast/satellite video, 3D/2D hybrid video. Team building & client-facing exp. Reports to Dir Digi Prod. Resume and cover to: [email protected] (3/9)

JOB OPENING: DIGITAL SALES COORD/tvguide.com/NY: 1-2 yrs digital exp. support team w/campaign & creative mgmnt. Liaison btwn agncy & Ad Ops, process invoices/billing discrepancies, assist planners day2day [email protected] (3/9)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Seeking interns to assist in running busy NY-based production office. Great opportunity to gain experience in production and development. 2days/wk. Resumes: [email protected]. www.seftel.com (3/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: CREATIVE LIFEGUARD: Special projects, production coordinator, writer/producer – on-air, upfront, internet, outernet promotion & advertising. Demo reel: http://www.creativelifeguard.com Contact: [email protected] (310)849-8596 (3/15)

SITUATION WANTED:  EXECUTIVE ASSISTANT  Position  film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/14) 

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/14)

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SITUATION WANTED: BRITISH MALE VOICEOVER: Classic, authoritative, neutral British voice. 20 years experience. ISDN, Source-Connect, FTP. www.BritishVoiceover.net Contact: [email protected] 917-701-6432 (3/10)

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