Thursday, March 3rd, 2011

Cynopsis: Kids!


Good morning. It’s Thursday, March 3, 2011, and this is your first early morning Kids briefing.

Hasbro Studios, the production/distribution arm of Hasbro, looks to increase its output and in doing so has restructured its creative teams into separate development and current programming groups.  Under the new set up, Mike Vogel is upped from Executive Director to VP/Development, Boys, Action, Girls and Preschool Programming, and Linda Steiner moves up to SVP/Current Programming from VP.  Vogel is credited with guiding development and production on Hasbro Studios’ animated series Transformers Prime and G.I. Joe Renegades, which both air on The Hub.  He previously served as Director/Animated Programming, Sony Pictures Animation.  Steiner joined Hasbro Studios from Warner Bros. Animation, where she was SVP/Creative Affairs, and where she oversaw development and production on a range of animated series, including The Batman.  Additionally, the restructure will see VP/Production Kathy Page lead an expanded team to support the restructured departments with production and post-production services, while continuing to help oversee outside production relationships.


Toy Story’s Tom Hanks (Woody) and Tim Allen (Buzz Lightyear) are set to be together again in Disney’s Jungle Cruise, a new live-action movie version based on the Disney theme park Jungle Cruise ride, per Heat Vision.  Allen will play the captain on the boat and Hanks will play a family man.  Produced by Mandeville’s David Hoberman and Todd Lieberman (producers of The Fighter), the Jungle Cruise action/adventure movie is being written by Roger S. H. Schulman (writer/Shrek, and writer/producer on a range of Disney Channel and other TV series).


Scholastic is set to launch a new teachers guide for its kid/tween multi-platform series The 39 Clues, as well as a live webcast to support teachers in helping their students become better writers.  Ruth Culham, creator of the Traits of Writing assessment and instructional framework and author of a new core writing program Scholastic, Traits Complete (grades K-8), is partnering with authors of The 39 Clues book series and Scholastic editors to create the guide and model, mentor and inspire good writing for students.  The guide will be released to teachers ahead of the live webcast (targeting teachers of grades 3-6), called Decoding Writing with The 39 Clues ( ), on April 5 at 1p and will feature four of the authors of The 39 Clues series and offer content and ways to help students develop their writing skills using Culham’s six traits that inform kids about what makes good writing: ideas, organization, voice, word choice, sentence fluency and conventions.  The 39 Clues authors that will be interviewed live during the webcast include Peter Lerangis, Gordon Korman, Jude Watson, and Linda Sue Park, as well as a video featuring author Rick Riordan.  The webcast coincides with the release of Book 11: Vespers Rising, by authors Riordan, Lerangis, Korman, and Watson.  This fall Scholastic will release The 39 Clues: Cahills vs. Vespers.

Disney will release Marvel Entertainment’s new The Avengers: Earth’s Mightiest Heroes! Volumes 1 & Volume 2 ($19.99 each) on DVD this April 26, 2011.  Together the two DVDs features 13 episodes: Volume 1 includes episodes 1-7, along with an exclusive look at the characters and storyline of season 2; and Volume 2 includes episodes 8-13, and more exclusive sneak peeks at season 2 of the series.  The Avengers: Earth’s Mightiest Heroes! features the voiceover talents of Rick D. Wasserman (Planet Hulk, Marvel Vs. Capcom 3, House M.D.) as Thor, Brian Bloom (The A Team, Marvel: Ultimate Alliance 2) as Captain America, Fred Tatasciore (Tron: Evolution, Hulk Vs., Wolverine and the X-Men) as The Hulk, Wally Wingert (The Family Guy, The Tonight Show) as Ant Man, and Phil Lamarr (Mad TV, Futurama) as Jarvis.

Vancouver-based Slap Happy Cartoons partners with Canucks Sports & Entertainment to create in-arena promotion and messaging that features pro ice hockey’s Vancouver Canucks mascot, Fin.  Slap Happy Cartoons has given the Fin a refreshed look and produced a series of animated shorts featuring the mascot on the big video screens during home games at Rogers Arena.  In the shorts Fin interacts with fans at the game. Founded by animation veterans Kathy Rocchio, Greg Sullivan, Josh Mepham and Vito Viscomi, Slap Happy Cartoons has offices in Vancouver and LA.


HIT Entertainment teams with Fruit of the Loom to introduce a new line of Angelina Ballerina underwear at US retailers this spring 2011.  Designs featured on the new Fruit of the Loom product line for girls (sizes 4-8) are based on the new CG animated look on the Angelina Ballerina The Next Steps TV series, which airs on PBS Kids.


Rocket Licensing promotes to Claire Coopland to Licensing Executive.  In her newly expanded role, Coopland takes on new responsibilities in categories including Food and Beverage, Housewares and Homewares, working with senior executives to develop licensing sales strategies for a range of brands.  Coopland, who joined Rocket last year from Chapman Entertainment, will report to Joint Managing Directors Charlie Donaldson and Rob Wijeratna.


The third season premiere of Disney XD’s original series Zeke and Luther hit series highs with Total Viewers (843,000), K6-11 (453,000), Tweens 9-14 (438,000), and Boys 9-14 (269,000).  The premiere of the original episode becomes the networks top telecast in its history among Tweens 9-14 and Boys 9-14, and a new high for the time period in these demos.

Cartoon Network’s premiere of its first Cartoon Network Hall of Game Awards, Friday, February 25, 7-8:30p, delivered increases across kid and tween demos versus the same time last year.

  • K6-11 (609,000) an increase of +31%, and Boys 6-11 (475,000) up by +29%
  • Tweens 9-14 (578,000) were up by +76%, Boys 9-14 (445,000) grew +57%

The Hub’s special Presidents Day nine-hour original programming marathon, Monday, February 21 (3p-12a) delivered week-to-week increases.  The marathon block featured back-to-back episodes of the animated series G.I. Joe Renegades and the live-action Family Game Night.

  • Overall, the nine-hour marathon (3p-12a) delivered week-to-week increases among K2-11 (61,000) up by +97%.
  • G.I. Joe Renegades (3p-6p) delivered K2-11 (47,000), up by +62%
  • Family Game Night (6p-12a) earned K2-11 (68,000), an increase of +113

CORRECTION :  The three Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings charts for 2/21-2/27/11 that appeared in yesterday’s edition should have reflected the rankings among three different demos, starting from the top chart rankings among K2-11, the middle chart with K6-11, and followed by the third and bottom chart for Tweens 9-14.

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday March 1, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1121; K6-11 417; TWEENS 9-14 301
DISNEY CHANNEL:     K2-11 1009; K6-11 568; TWEENS 9-14 375
CARTOON NETWORK: K2-11   397; K6-11 248; TWEENS 9-14 176
DISNEY XD:               K2-11   176; K6-11 130; TWEENS 9-14 109
NICKTOONS:              K2-11     94; K6-11   63; TWEENS 9-14   43
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:
  This Saturday morning kids program from the mid-1990s was set in a Texas Mexican border town and is inhabited by nothing but bugs.  Most of the action centers around Carmen’s Cocina.  What was the name of this series? SANTO BUGITO  Kudos to: Scott Oldeman-BU/Boston; Pat Brady-CESD/LA

Today’s Trivia Question:   Taylor and his brother Tim Reed were two orphans who lived in a marina in the Bahamas with a lawyer.  They had a pet who was also the title name of the show.  Who was the pet?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected]     (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply:     (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

JOB OPENING: AD SALES AC/NYC/BBC sales support, research, asset prep for mtngs, ensure delivery of advertising programs, manage creative delivery & track delivery process. (3/8)

JOB OPENING: CONTENT MGR-DIG/NYC/BBC: 1st point of contact for dig media syndication partners (itunes/amazon VOD etc), dev relationships, determine strong line-up, negotiate promo/marketing plan. (3/8)

JOB OPENING: ASSOC ED BBCA.COM/NYC/BBC: Define spirit & tone of Maintain editorial vision, acquire/dev content, mng blogs, grow audience. (3/8)

JOB OPENING: AFFILIATE SALES ASST/NYC/BBC: Sales & mrktng for BBCA distribution on cable/sat/alt tech plat. Work closely w/ EVP to mng sls process and clients. (3/8)

JOB OPENING: DIRECTOR, CURRENT SERIES /Nickelodeon/Burbank: mgmt of series prod & creative talent; Liaison b/t production & Network. Knowledge of Nick brand & audience. See full posting & apply: (3/8)

JOB OPENING: SR.PUBLICIST/MTV/LA: Devel & Implement Comm Strat; 3-5yrs tv,pr,media exp; understanding of MTV Brand. See full posting & apply @ (3/8)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing exp + excellent data analysis skills/SEM experience req. for leading online video site. Competitive salary/benefits. Email to [email protected] (3/8)

JOB OPENING: DIRECTOR OF RESEARCH/ION/NY: Provide audience analysis to sales & management team, min 5 yrs exp in TV/cable/synd, exp. with Nielsen Systems EOE See Full Ad (3/8)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/ NICK DIGITAL/Nickelodeon/NYC: 4+ yrs exp in digital media. Strng interest in kids entertainment. Multi-task in deadline driven environment EOE/M/F/D/AAP.Apply (3/8)

JOB OPENING: FREELANCE SR INTEGRATED PROJECT LEAD/SEA: Deep digital, mobile, video exp., incl. social. Team building exp. Client-facing exp. Reports to Exec Prod. Resume, cover and portfolio to: [email protected] (3/8)

JOB OPENING: MOBILE ACCT EXEC/Disney Interactive/NYC: Online media, branded ent. over 20 sites incl. & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp & mobile media a must. [email protected] (3/8)

JOB OPENING: MOBILE SALES MGR/Disney Inter/LA: Drive rev selling Disney’s mobile solutions to top-tier advtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. Full knwldg digi & mobile media a must. [email protected] (3/8)

JOB OPENING: AD SALES ASST DIR RESPONSE/GSN/NY: Exp w/ad sales/advertising pref to asst direct response dept. Prof w/ Excel. Strong organz’l & interpersonal skills. Apply to [email protected] (3/8)

JOB OPENING: DIG. PRIMARY RSRCH DIR/NBC Universal/Longwood FL: lead custom prgrmng & sales rsrch projects on, & & corp. initiatives such as mobile, online video & VOD apply: (3/5)

JOB OPENING: RESEARCH ANALYST/NFL/NYC: Asst Rsrch Dir in daily resp & w/dvlpmnt & reporting on aud ratings for NFL games. BA degree and 2+yrs rsch exp. Strong organz’l & interpersonal skills. Apply to nfl .com (3/5)

JOB OPENING: CREATIVE COMMUNICATIONS DIR/AOL/NY: Looking for a creative Communications Director with 8+ yrs exp in the women’s content space, public relations/corp comm/media. Apply: , Requisition 119996 (3/5)

JOB OPENING: ACCT EXEC, DR SALES/DIGITAL NETWORKS -Qubo, ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad (3/5)

JOB OPENING:  CASTING DIRECTOR, NYC  needed ASAP. Cast real people/families for a travel-style show. 5+years exp mandatory. You should be the best researching most convincing person on earth. [email protected]  (3/5)

JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)


JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (3/5)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: 10xEmmy winning CREATIVE PRODUCER in ATL seeking freelance. Great with clients. 16yrs in promo/creative TV. Also award winning ON-AIR HOST/EMCEE-see email: [email protected] (3/5)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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