Cynopsis: Kids!
03/25/10

Good morning. It’s Thursday, March 25, 2010, and this is your first early morning Kids briefing.

Nickelodeon held its first ever Los Angeles upfront presentation yesterday, during which the network made further additions to its previously announced 2010-11 programming slate.  Nickelodeon unveiled plans to premiere three new TV movies, Fred: The Movie, Boy Who Cried Werewolf, and Best Player.  The network also revealed its has acquired My Wife and Kids (123 episodes) for Nick at Nite, which will debut the series in fall 2010.  The new TV movies include:

• Fred: The Movie  based on the character Fred Figglehorn, which was created by teenager Lucas Cruikshank and featured on the successful Fred Channel on YouTube. Starring Cruikshank as Fred, Jennette McCurdy (iCarly) as Bertha, and Jon Cena (WWE) as Fred’s Dad, and UK teen star Pixie Lott as Fred’s long-time crush, Judy, the movie follows Fred as he is finally able to make it to Judy’s house, only to find that she has moved.  Fred sets out on a journey to find Judy and develops a scheme that makes him beyond cool.  Fred: The Movie is written by David A. Goodman (Family Guy), directed by Clay Weiner and produced by Varsity Pictures’ Brian Robbins and Sharla Sumpter Bridgett and The Collective’s Gary Binkow and Evan Weiss.
• Boy Who Cried Werewolf  starring Victoria Justice (Victorious, Zoey 101) and Brooke Shields, the movie follows Jordan (Justice), who along with her little brother move to Wolfsberg, Romania, where their dad, who hopes to sell the castle left to them by their Great Uncle.  Things in Wolfsberg are odd, particularly the icy caretaker, Madam Varcolac (Shields), who discourages them from selling  and then there is the accident in the castle lab that causes Jordan to transform into a werewolf.  The movie is written/executive produced by Doug Sloan and Art Brown. Executive Producers also include Lauren Levine and Marjorie Cohn.  Directed by Eric Bross, Scott McAboy is producer.
• Best Player  starring Jerry Trainor and Jennette McCurdy, both of iCarly, follows 30-something Quincy (Trainor), a Chinese food delivery guy by day and is an online video game master (known as “Q”) by night. Quincy is perfectly happy to live in his parents’ basement and spend his life being the best multi-player athlete online, until his parents decide to move to Florida.  He enters a gaming tournament to win the prize money to buy his parents’ house, which as the current champ seems like a done deal, until he encounters “Prodigy” (McCurdy), who threatens to destroy him.  The movie is executive produced by Jessica Horowitz, Lauren Levine and Marjorie Cohn. Damon Santostefano directs from Rich Amberg’s screenplay, which includes a rewrite from Justin Ware. Scott McAboy serves as Producer. Executive Producers also include Sandy Climan and Christine Foy.

According to just about every single Harry Potter fan site ever conjured, today is the date that Warner Bros. and Universal Studios Florida will announce the official opening date of the new theme park attraction The Wizarding World of Harry Potter.  No Owl has arrived yet at my door  but stay tuned.

NEW PRODUCTION & DEVELOPMENT

Dimension Films will release writer/director/producer Robert Rodriguez’s Spy Kids 4: All the Time in the World on August 19, 2011, per Box Office Mojo.  Rodriguez, who created the franchise and is expected to serve again as writer and director, has said that this movie is a Spy Kids reboot with different kids.  The first Spy Kids movie released in 2001, followed by Spy Kids 2: The Island of Lost Dreams in 2002 and Spy Kids 3D: Game Over in 2003.

MORE KIDS STUFF

MarVista Entertainment and Trifecta Entertainment, a US syndicator, ink syndication deals for the tween/teen-targeted reality series Mystery Hunters (78 episodes) to debut in the US in fall 2010.  Broadcast station groups that will air Mystery Hunters include affiliates from the CBS Television Station Group, FOX Television Station Group, Weigel Broadcasting, Tribune Broadcasting, Local TV, Raycom Media, Capitol Broadcasting, Belo Corporation, Meredith Corporation, and Lin TV.  Mystery Hunters is produced by Canadian production company Apartment 11.  The series aired on Discovery Kids in Canada and the UK, on YTV (Canada), and in various international territories.

Sesame Tree, Northern Ireland’s version of Sesame Street, gets a new Muppet character, Archie a 3.5 year old squirrel that loves to learn, when the second season debuts later this year.  Archie (short for Archimedes) joins friends Hilda and Potto on their various adventures designed to encourage kids to explore the world around them, while promoting respect and understanding and introducing local mini documentaries that feature the diversity of life in Northern Ireland.  Currently being filmed in Northern Ireland, the new Sesame Tree season will be accompanied by educational outreach materials and a website bbc.co.uk/sesametree ( www.bbc.co.uk/sesametree), which is produced by BBC NI Learning.  Archie, with his big bushy squirrel tail, bright eyes and cool glasses and his signature phrase, “Sweetily deet!”, was developed by the local Sesame Tree production company Sixteen South Television, and Sesame Workshop. The series is due to air across the UK on CBeebies later this year.

Decode Enterprises will launch the new Halifax Films-produced preschool CG animated series Pirates, Adventures in Art (36×12) at MIPTV.  Decode Enterprises holds the worldwide TV rights to the property.  Pirates, Adventures in Art follows the creative Captain Leonardo and his band of bohemian pirates on their ship, the Mona Lisa, as they bring arts and crafts to various communities.  Leonardo and his group are working against the kingdom’s Queen Conformia who is working to remove all individuality and creativity from the subjects of her land.  Stowed away on the Mona Lisa is Princess Cleo, the rightful heir to the throne of Chroma, who has brought along with her the Encyclopedia Artifactorium, which they use to research art and bring it back to Kingdom of Chroma.  The series is available in two formats: 12 minutes and a longer version of 12 minutes and 45 seconds that includes footage from kid’s art instruction held at the Art Gallery of Nova Scotia highlighting the art techniques from each episode.  Decode Enterprises and Halifax Films are both divisions of DHX Media.

Fox adds two more movies to the 3D schedule, with new that it will release both The Chronicles of Narnia: The Voyage of the Dawn Treader and Gulliver’s Travels in 3 D this December 10 and 22, respectively, per Coming Soon.  This holiday 2010 also includes the 3D releases of DreamWorks Animation’s Megamind (November 5), Disney’s Tangled (November 12 limited, the wide on November 24 and Tron Legacy (November 17), and Warner Bros. Harry Potter and the Deathly Hallows  Part 1 (November 19).

MARKETING/LICENSING

Today Scholastic launches its new The Real Magic of Harry Potter Campaign, which invites new readers to discover the world of Harry Potter.  The initiative includes the a new Harry Potter digital effort, a sweepstakes that K7-14 can enter for a change to win one of four family trips to Universal Orlando Resort’s new The Wizarding World of Harry Potter, a new advertising and social media campaign, and special offers via retail outlets, Scholastic Book Clubs and Book Fairs nationwide.  Beginning today with the launch of its new Harry Potter digital experience ( www.scholastic.com/harrypotter ), new readers will be introduced to the young wizard and each book in the series, and will be able to share their Harry Potter journey by: Sending an owl or Howler to a friend, inviting them to join the adventure; answering questions to prove their Potter knowledge and unlocking various activities; and Searching the glossary of Harry Potter terms.  Also debuting today is Scholastic’s Harry Potter Facebook Tab ( www.facebook.com/Scholastic), where fans can find new book trailer video, unlock and post exclusive virtual stickers, and participate in weekly Potter polls.  Fans can also follow Scholastic on Twitter @Scholastic (look for #harrypotter), and the On Our Minds @ Scholastic ( www.onourmindsatscholastic.blogspot.com ) blog for Harry Potter News and giveaways during the campaign.

Chorion names Marathon Media as the merchandising and licensing agent for France for The World of Eric Carle.  Paris based Marathon Media will manage all French licensing opportunities based on designs created by Eric Carle and particularly, The Very Hungry Caterpillar, the latter which ahs sold 30+ million copies in 47 languages and celebrated its 40th anniversary last year.

Warner Bros. Interactive Entertainment will release Legend of the Guardians: The Owls of Ga’Hoole  The Videogame will release in September 2010 for Xbox 360, Playstation 3, Wii and Nintendo DS.  The game releases in conjunction with the family targeted 3D movie Legend of the Guardians from Warner Bros. in association with Village Roadshow Pictures, which opens on September 24, 2010.  Based on the movie as well as the book series, Guardians of Ga’Hoole, the game allows players to customize and control their owl on adventures in the story of good versus evil.  Legend of the Guardians: The Owls of Ga’Hoole  The Videogame is being developed for Wii, Playstation 3 and Xbox systems by Krome Studios and for Nintendo DS by Tantalus Media.

Big Idea Entertainment enters into a licensing deal with Eyes of Faith Optical to create a line of VeggieTales themed kid’s eyewear.  The VeggieTales eyewear will have wholesale distribution via independent owned and operated optical practices.  Through its Eyes of Faith Foundation, Eyes of Faith Optical will donate 10% of its gross sales each year to organizations that supports its mission.

EXECUTIVE MOVES

4Kids Entertainment promotes two executives.

• Michael Haigney becomes Creative Director/4Kids Productions.  Haigney will oversee the creative direction of all series adaptations and other projects and will report to Al Kahn, Chairman and CEO, 4Kids Entertainment.  A 10-year veteran of the company, he will continue to serve as producer/writer on various 4Kids Productions series.
• Kristen Gray is upped to Head of Network Operations.  Gray will be responsible for the day-to-day operations of TheCW4Kids television block, 4Kids Productions and the 4Kids.tv website. Gray, who joined the company in 2002, will continue to serve as legal counsel on all network and website matters and will continue to report to 4Kids Entertainment General Counsel, Samuel R. Newborn.

Greg Lytkowski is upped to VP/Film Management, Turner Entertainment and Animation Networks.  Based in Atlanta, Lytkowski oversees contract management, forecasting, financial analysis and accounting for Cartoon Network, Boomerang, TBS, TNTN, Turner Classic Movies, truTV, and WPCH.  A 15-year TBS, Inc. veteran, Lytkowski reports to Lyn McCool, SVP/Programming Finance, Turner Entertainment Group.

Egmont USA names Jeanne McDermott as School Library Marketing Consultant.  A 25-year veteran of kid’s book marketing, McDermott was most recently with Farrar Straus Giroux Books for Young Readers, and she is currently working towards her Master of Library and Information Science (MLIS) degree.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 23, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1117; K6-11 421; TWEENS 9-14 290
DISNEY CHANNEL:     K2-11   954; K6-11 586; TWEENS 9-14 482
CARTOON NETWORK: K2-11   455; K6-11 270; TWEENS 9-14 206
DISNEY XD:               K2-11   119; K6-11   88; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia:  This show is set in the fictional town of Stars Hollow – what series’ title characters live there? LORELEI & RORY GILMORE on GILMORE GIRLS  Kudos to: Monica Lenti-LOGO & VH1/NY; Greg Conklin-Gray Television/NY; Danielle Larson-Hasbro/Pawtucket; Suzanne Semilof-Suze Orman Show CNBC/NJ;  Patrick Rieger/Burbank; Megan Sullivan-Gorilla National Media/LA; Steve Behling-Disney Publishing Worldwide/Glendale; Kristi Kilday-KO Creative/Beverly Hills; Stephanie Kravos-Trader Corporation/Ontario

Today’s Trivia Question:     Lisa the Computer Genie was seen on what 90’s comedy series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
03.25.10

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