Thursday, March 25th, 2010

Cynopsis: DIGITAL



Good morning, it’s Thursday, March 25, 2010, and this is your first early morning digital briefing.

Google is calling on the U.S. government to follow suit and begin cracking down on governments that censor content on the internet. Alan Davidson, Director of U.S. Public Policy for Google, addressed a joint Congressional Executive Commission on China reiterating that self-censorship is a non-negotiable legal requirement for the Chinese and that such censorship should be viewed not only as a human rights issue but one that is also affecting the bottom line of foreign companies. “Barriers to the free flow of information online have significant and serious implications,” said Davidson. “They impose often one-sided restrictions on the services of U.S. and global internet companies, while also impeding other businesses who depend on the internet to reach their customers.”


While the world still awaits a mobile version of Hulu, Fox Mobile Group unveiled a new mobile entertainment app dubbed Bitbop to provide on demand access to streaming TV shows and movies via Wi-Fi or 3G networks. The subscription service, priced at $9.99/mo., promises numerous (although as yet unspecified) “top-notch content partners.”
will kick off extensive cross-platform coverage of the FIFA World Cup in South Africa beginning June 11, covering all 64 matches in HD. The network is leveraging Univision, TeleFutura, Galavisión,, Univision Móvil and, for the first time, Univision On Demand. All games will be available On Demand the morning after the air live, in HD where available.
NHL Digital has introduced NHL Vault, a new digital archive featuring condensed games from the current season and 150 classic games dating back to the 1960’s when hockey players rarely wore helmets. (Ouch.) The service is offered as a free add-on to NHL GameCenter Live subscribers or as a standalone add-on for $4.95/mo.
Twentieth Century Fox Home Entertainment announced a partnership with Amazon’s DVD-to-order firm CreateSpace to offer 27 never-before-released MGM films, made-for-TV movies and TV shows.


Beautiful is a fashioned themed site launched by fashion editor Melissa Fedor and former Showtime producer Abby Wallach that “stalks” hip looking strangers to showcase what’s happening now in the real world of fashion. The site is announcing a new feature powered by Media/And that tags its content and matches what “strangers” are wearing to click-to-purchase links of the actual garments. The site says that during a soft launch, more than a third of users have clicked through and better than 5% have actually purchased clothing or accessories.
Avatar Reality, the creator of the Blue Mars massively multiplayer online virtual platform, has raised an additional $4.2 million from venture capitalists including Henk Rogers and Kolohala Ventures. The company has raised more than $13 million to date.
Cloud-based music streaming service Thumbplay announced plans to leverage the Amazon Mobile Payments Service, allowing customer make purchases via smartphone or PC/Mac.


Sports sites SB Nation and National Football Post struck an advertising network partnership, with SB providing ad sales for National Football Post and both companies agreeing to promote one another’s original content.


Cablevision is partnering with RealD to support 3D telecasts beginning with last night’s telecast of the NHL Rangers/Islanders game from MSG.
Site hosting company announced it will stop registering domain names in China as a show of solidarity with Google in its fight against cyber attacks and censorship.


More than 10.8 million IPTV subscribers were added globally in 2009 bringing the total market to more than 33 million homes, an annual increase of 47% according to stats released by the Broadband Fourm. Broadband penetration is also accelerating, with more than 466 million homes connected worldwide. The Asian market showed the strongest growth with China leading the way, surpassing 100 million broadband subs to hold the top spot worldwide.
Regional Broadband Growth 2008-2009
                     Broadband    Broadband   Yearly Growth Mkt. Share Net Adds ’09
                        2009Q4       2008Q4___________________________________
Asia            153,905,582  183,090,647      18.96%         39.21%   29,185,065
Europe        129,145,899  142,931,560      10.67%         30.61%   13,785,661
Americas     113,500,830  127,177,224      12.05%         27.24%   13,676,394
Middle East/
Africa            12,269,412   13,718,675       11.81%           2.94%    1,449,263
Total           408,821,723   466,918,106      14.21%       100.00%
Source: Broadband Forum


announced plans to release a version of the handheld DS gaming device later this year featuring 3D imagery. The tentatively named “3DS” device will play current DS titles and, get this, will not require special glasses. The company is also three days away from the release of the $190 DSi XL in the U.S., featuring a fold-up 4.2″ screen  The Nintendo DS is the most popular handheld gaming platform with more than 125 million units sold to date.
AT&T trumpeted a new music discovery app that combines customizable programmed commercial-free radio with Shazam-like search functionality. The $6.99/month AT&T Music service is now available for the LG Xenon, Samsung Solstice and Samsung Impression handsets.
Top celebrity news site launched a new mobile app for Android, featuring breaking news, community features, photos and videos.
Digital broadcast platform 1CAST launched a mobile app for the BlackBerry, providing access to shareable video content on Business, Politics, World News, Lifestyle, Entertainment.
Nickelodeon‘s upcoming Kids Choice Awards being held on March 27 will launch its own iPhone app named Nick’s Kids Choice Awards, featuring live video streaming from the “Orange carpet.” Kids will also be able to cast votes for their favorite shows directly from the app.


Babelgum announced a series of promotions in its New York office: Douglas Dicconson has been upped to Chief Revenue Officer; Seth Graeber to VP/Sales, Melissa Grossman to VP/ Sales & Marketing and Jackie Garcia to Market Development Executive. Babelgum U.S. President Ethan Podell will be also responsible for Business Development., a division of the Gannett Digital Media Network, has added Carla Wojnaroski as General Manager of the site. Carla joins most recently from NBC Universal/iVillage, where she was SVP/Editor-in-Chief for Health, Lifestyles & Community.
BRB Internacional has upped Nuria Queipo to position of Head of Sales for Central and Eastern Europe and added Director of Digital Media to Marijo Arnáiz‘s current title – Head of Video Entertainment.


Twentieth Century Fox Home Entertainment is partnering with the Earth Day Network to put an environmental spin on the launch of the Avatar DVD and Blu-ray, beginning April 22 in the U.S. – the 40th anniversary of Earth Day – followed by the release of additional bonus materials in Nov. and a 3D version next year. Earth Day Network will plant 1 million trees in 15 countries with the studio’s support. And much of the extra material being produced around the release will help educate viewers about environmental issues. The interactive “Avatar Program,” accessible using a code found inside the DVD, will serve as an online hub for exclusive content and special offers. In the meantime, fans can scratch their itch using their webcam to enter a Pandora-themed virtual world. The online Pandorapedia will help define all the creatures that they come across. Of course, Avatar is expected to propel the sale of Blu-ray players and 3D Television sets like no other movie yet released. The launch, announced in a news conference on Tuesday, also made headlines when director James Cameron openly attacked Fox News personality Glenn Beck, resorting to expletives and challenging Beck out to public debate. He may have something there. How about a pay per view event with all the proceeds going to the World Wildlife Foundation?
Clarification: The N.Y.Times’ current TimesCast video production is in fact embeddable the day it is published from the TimesCast homepage – simply click on the “embed this video” link for the code.


Academy of Television Arts & Sciences Foundation’s
31st College Television Awards
Showcasing the Best Student Video, Digital & Film Work in the Nation!
SATURDAY, APRIL 10 * Renaissance Hotel
Hosted by Tom Bergeron
Nigel Lythgoe
First Philanthropy Award Honoree;
Presentation by Adam Shankman
NEW THIS YEAR:  Loreen Arbus Focus on Disability Awards
Click Here to Purchase Tickets.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  Universal City- NBCU seeks MGR NON-THEATRICAL SALES & OPS.Looking for applicants eager to learn all aspects of the IFE industry,2 yrs entertainment or sales experience. Apply to  job#1150059 (4/1)

JOB OPENING:  SR WRITER/PRODUCER/A&E TV Net/NY: Write, produce & conceptualize on-air promos for A&E and Bio. 5 yrs exp producing on-air promo pieces.To apply:   (4/1)

JOB OPENING:  MEDIA INDUSTRY BUSINESS ANALYSTS/NYC: Multiple.Experience w/Ad Sales, Traffic, Programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (4/1)  

JOB OPENING: VP DIR. OOH STRATEGIC SERVICES/Pearl River NY (15 miles NYC): 10+ yrs exp. in OOH Acct. mgm. , leadership, sales & media planning. Resume to: [email protected] or call 845 732-8943 (4/1)

JOB OPENING: RESEARCH ANLYST/WE tv/NYC:  Provide support for Prog/Sched teams. 1-2 yrs exp in cable res pref. Strong anlyt/org skills a must.knwldg of Star Media & Nielsen systems. Res to ref #10658BR (4/1)

JOB OPENING: DIR, INTEGRATED ON-AIR MKTG/A&E TV Net/NY:Conceptualize& create “high end” on-air promo campaigns to maximize Ad Sales strategies. 10 yrs exp producing on-air promos.To apply:    (4/1)

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2 yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER/NYC. Please visit for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to #10856BR (3/30)

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social). 7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING: SALES DIR/PlumTV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/OUTDOOR CHANNEL/NY: Dvlp on-air/online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT. Media ind. exp & 4 yr deg req’d. Res to: [email protected] (3/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT is looking for summer interns for MKTG & SOCIAL MEDIA in Washington, DC. Apply on & search for ID #4133. CONTACT: Alaina Appleman [email protected] (4/1)

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/1) 

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (4/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/1)

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/30)

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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