Thursday, March 23rd, 2006


mun2’s Groundbreaking Latino Youth Study Now Available

mun2 is making available highlights from
“me2: Understanding the Young Latino in America,”
a groundbreaking study by mun2 and Look-Look, which is now available to the public.

These findings provide new insights into the young Latino identity and the values that drive their habits and decision-making. For more information go to



Good Morning. It’s Thursday, March 23, 2006, and this is your first early morning briefing.

According to a survey released yesterday by the Association of National Advertisers and Forrester Research, national advertisers don’t think the 30-second TV commercial is all it used to be.  70% of the 133 advertisers surveyed believe the biggest attributing factor is the Digital Video Recorder, enabling viewers to speed past commercials, and video-on-demand.  That feeling is strong enough that 60% of those surveyed said they plan to reduce their spending on 30-second spots once the DVR penetration reaches 30 million homes.  Currently, DVRs are in 10 million homes and the projection is they will reach 30 million in the next three years. Advertisers are looking at their options – online, product placement and program sponsorships among others.

* MORE GOOD STUFF *MTV has teamed up with Rolling Stone magazine to create a new reality series in which they will search among amateur journalists to determine which should win a one year staff position with the magazine. The contestants will be asked to cover a variety of events and topics over the course of three months.  The show is expected to hit the schedule late this year.  If you’re interested in playing, check out either MTV or Rolling Stone’s website for more information and application restrictions. But get a move on – the deadline is April 7.

Two other reality shows are on their way to MTVFast Incorporated and Blowin’ Up. Fast Inc is basically a show about great cars – and finding the best vintage cars.  Blowin’ Up is a Jamie Kennedy/Stu Stone vehicle in which he attempts to make it big in the hiphop music business by stalking recording industry executives. Both are scheduled to air later on this year.

An update from MyNetworkTV:  The new venture from Twentieth Television has signed 12 new affiliates, bringing their total U.S. clearance to 55%. To date MyNetworkTV has been cleared on 64 stations across the country. The new affiliates include:
XUPN/San Diego
WACY/Green Bay-Appleton
WISE/Ft. Wayne
KTOV/Corpus Christi
WCBI/Columbus-Tupelo-West Point
KKRA/Rapid City

In an effort to refine its brand image, Spike TV has unveiled yet another new logo along with the tagline Get More Action. The new logo, in a manly block type, will launch on-air along with the tagline in May.  To go along with the more macho image, Spike TV will become the exclusive home of the Ultimate Fighting Championship (UFC) on cable. The new two-year deal for 2007-08 will include four new seasons of the reality series, The Ultimate Fighter, ten Ultimate Fight Night Live fight cards, and 26 episodes of UFC Unleashed.

For your social calendar — The 2006 MTV Video Music Awards return home this year to New York City, airing on Thursday, August 31 at 8p live from Radio City Music Hall.

CorrectionWE: Women’s Entertainment‘s new original series John Edward Cross Country, premiered last Friday at 10p, and was the highest-rated original series premiere ever on WE with 672,000 HH viewers, which says WE is equal to 834,000 total viewers.
 * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *Fox‘s comedy pilot Becoming Glen has a new titleThe Winner.  The project is about a 40-something guy looking back to the previous decade when he was still living with his parents and watching TV all day.  The comedy stars Rob Corddry with Lenny Clarke, Erinn Hayes, Julie Hagerty, and Keir Gilchrist, and is from 20th Fox TV.

Casting notes …

ABC‘s drama pilot Drift has added Marcia Gay Harden in the role of therapist to a NYPD detective suffering from insomnia.  Jason O’Mara plays the detective.  The project is from Touchstone TV.

Also at ABC, the drama project Brothers & Sisters from Touchstone TV has added Betty Buckley to the cast which already includes Calista Flockhart, Patricia Wettig and Ron Rifkin, among many others.

Romy Rosemont has been cast in the CBS drama project Shark which stars James Woods.  Rosemont will play Woods’ secretary.

NBC’s drama pilot Lipstick Jungle starring Gina Gershon, has cast Melissa George to co-star, as one of the three strong women who will do whatever it takes to get ahead in their New York City careers. The project is from NBC Universal Television.

The CW‘s Aquaman has snagged Lou Diamond Phillips to play the adoptive father to the show’s hero, played by Justin Hartley.  Other cast members include Ving Rhames, Denise Quinones and Rick Peters.  The project is from Warner Bros. TV.

Casting Call:  Racin’ for a Livin’ is looking for a female entertainment style host, between the ages of 21 and 34.  The series will bring together names like Mayfield, Foyt, and Wallace, and rookie contestants who will participate in the elimination rounds. NASCAR and/or auto racing knowledge is a plus, but not necessary.  If this is for you, go here for more info:

* EXECUTIVE MOVES *Kathy Benjamin adds responsibility for Nielsen NRG’s Home Entertainment unit, and David Gilison is given additional responsibility for the Interactive unit of NRG.   Both Kathy and David will add these new duties to the repertoire of businesses they already oversee; Kathy will continue to manage the cross-discipline Strategic Analysis Group for Nielsen Film and Home Entertainment, and David will continue to oversee all tracking products for the Company.

Warner Bros. Home Entertainment Group upped Jim Noonan to SVP/Worldwide Strategic Promotions and Communications.  He was previously SVP & GM of Warner Bros. Online and Wireless.  Jim will report to president Kevin Tsujihara.

Gretchen Beidl joins Sundance Channel as EVP/Affiliate Sales and Marketing, reporting to Larry Aidem, President & CEO.  Gretchen will be responsible for maximizing distribution throughout cable, satellite and telco platforms. She will oversee all distribution and affiliate marketing activities for Sundance Channel, heading up its sales and affiliate marketing team and supervising four regionally-based sales VPs: Tim Boell (Northeast); Steve Evans (Western); Kevin Kilbride (Southeast) and Heidi Bujorian (Central).

Michael Weber is upped to VP/Advertising Sales for Discovery Networks, reporting to Ben Price, SVP/National Advertising Sales.   Based in Los Angeles, Michael now leads strategic development and negotiations with advertising clients and agencies in the region and oversees Discovery’s West Coast sales team.

Thomas Scott advances to the position of President/COO of Dominion Video Satellite Inc.

William J. Macdonald becomes an Advisor to Network Foundation Technologies, LLC, a developer of Internet streaming technologies.

*RATINGS*Tuesday – A18-49 Analysis:  Fox led Tuesday night with a 13.6/33 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS was #2 with a 3.6/9. At 8p Fox led with a 12.8/33 for the first hour of a 2-hour American Idol, beating CBS’s 2.6/7 for a repeat of NCIS.  Univision also premiered its new show Barrera de Amor with a 1.6/4.  At 9p, Fox increased its existing lead with a 14.4/33 for the second hour of American Idol, out-performing CBS’ The Unit, which earned a 4.2/9. For the 10p hour, NBC pulled into first with a 4.8/12 for Law &Order: SVU, and beating CBS’ 3.9/10 for The Amazing Race.
Live + Same Day Ratings: Tuesday, March 21, 2006 – time period averages. Source: Nielsen Media Research

FOX     19.2/28 American Idol [2hrs]  19.2/28

CBS     7.7/12  NCIS [r] 7.5/11, The Unit 9.7/14, The Amazing Race 6.0/10

NBC     5.5/8   Outrageous TV Moments 3.6/5, Outrageous TV Moments [r] 3.6/5, Scrubs 3.7/5, Scrubs [r] 3.5/5,  Law & Order SVU 9.2/15

ABC     4.7/7   According to Jim 4.2/7, Hope & Faith 4.1/6, Sons & Daughters 3.2/5, Sons & Daughters 2.9/4, Boston Legal 6.8/11

WB      1.9/3   Gilmore Girls [r] 1.9/3, Gilmore Girls [r] 1.8/3

UNIV    1.9/3   Barrera de Amor [p] 2.0/3,  Alborada 2.2/3, Ver para Creer 1.4/2

UPN     1.2/2   America’s Next Top Model 1.6/2, Veronica Mars 0.8/1

TELE    0.7/1   Tierra de Pasiones 0.7/1, Corazón Partido 0.6/1, Decisiones – Casos Extraordinarios 0.5/1, Decisiones  0.7/1

A18-49:         Fox 13.6/33, CBS 3.6/9, NBC 3.1/8, ABC 2.2/5, UNIV 1.5/4, WB 1.0/2, UPN 0.7/2, TELE 0.5/1       

The History Channel presents This Day in History: 
1794: The first US patent is issued. It goes to Josiah Pierson, who has invented a “cold-header” – a riveting machine.

Answer to Yesterday’s Trivia Question: During the ’60s this ad told us “You’ve Come a long way baby!”  Who came a long way?  VIRGINIA SLIMS AND THE WOMEN WHO SMOKED THEM      Kudos to: Jim Mason-Charter Media/Ada MI; Brian Ricco-Multivision Media Inc/NY; Bob Sieber-Sieber Media Research/Atlanta; Josh Kane-Equation Entertainment/NY; Chuck Gordon-Charter Media/Birmingham AL; Loretta Norman-GSD&M/San Antonio TX; Chris Schwieterman-Raycom Media/Montgomery AL; Mitt Dawson-TX Digital Video n Post/Houston; David Garber-Linzak Productions/LA; Evan Weinstein-The Amazing Race; Susan Chalfant-Fox Broadcasting/LA; Chin Thammasaengsri-Westlake Signal Group/LA; Jimmy Cuomo/LA



>> Tha Corner-Urban show that delivers a dose of Hip Hop with today’s top hip-hop artists.
>> Fresh Crops-Celebrates emerging artists across various music genres. Catch artists that are destined to top the charts.
>> Rock Show-From mainstream to metal-featuring artist interviews, exclusive performances & more.

Call the Ad sales team at 646.459.3398 [email protected]

Today’s Trivia Question:
When Bob and Jake are having coffee at Reggie’s diner, who storms in and removes his private stash of cigarettes from the cash register? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
03.23.06 – 5:06a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926.9878 (new number!) / [email protected]

Cynopsis: VIDEO PODCAST and Cynopsis: In Your Ear:  NOTE – new address for Video
iTunes:  Video
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Press Release Fax: 203-926-9865 (new number!)
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2006


INFRARED TECHNOLOGY. Where would men be without it?
Guys love knowing how their remote controls work.  That’s why they’re watching
The Science Channel.
 We cover everything from how infrared technology helps explore the nearest TV
to the farthest reaches of space.
Reach guys when you advertise with us.
See the world through The Science Channel.


JOB OPENING: ACCT EXEC/ WATL TV /ATL: 2-5 yrs exp. Must have knwldg of Scarborough, TV Scan & Nielsen. Includes new bus. development & servicing agency clients. Res/letter to:  WATL, HR-CYN, 1 Monroe Pl, Atlanta, GA  30324.  EOE (3/30)

JOB OPENING: MGR, INTERSTITIAL PLANNING/Showtime Networks/NYC: Implement strategic planning of interstitial promotion on assigned networks & plexes. 3-5 yrs of plan’g exp. req.  Exp as mgr a plus. E-mail: [email protected]   (3/30)

JOB OPENING: SALES CORD/CBS Network NY-Contact advertisers & agencies for comm’l in Sports program. BA/BS pref. Traffic exp req. Detailed w/exc comm skills. Late Fridays. Resume/salary [email protected] (subject Sales Cord.(3/29)

JOB OPENING:  USER INTERFACE DESIGNER/NYC: Prototype and design software with agile dev team. Grasp of software life cycle, visual arts degree, 5 yrs prof design experience req’d. Posting (3/29)

JOB OPENING:  ACCT EXEC/Electric Artists /NY: 3+ Yrs Online Mktg exp. Creative/strategic thinker. Exec online mktg/promotion campaigns: TV/film/music/video game/etc. Exp w/Ppt, Excel, Word. Resume/Salary: [email protected]    (3/29)

JOB OPENING:  POST PRODUCTION PRODUCER/Miami Beach:  Nationally syndicated strip seeks a post production producer. Must have impeccable storytelling, writing, & editing skills. Resume to: [email protected]  (3/29)

JOB OPENING:  MARKETING & PUBLICITY DIRECTOR/Acorn Media Group/DC-MD: Must have proven track record in product mrktg and PR, ideally in home entertainment or publishing. See . Email: [email protected] .  (3/29)

JOB OPENING: SCHEDULING MANAGER, BROADBAND/SCRIPPS NETWORKS  KNOXVILLE Supervise & manage all aspects of program administration. BA & 2yrs exp prgrm admin/scheduling. Email res to: [email protected]; ref job # 5107-U  (3/28)

JOB OPENING: CFO /National Geographic Ventures/DC: Taxable subsidiary of NGS- seeks CFO w/10+ yrs of financial exp in similar diverse media company MBA/CPA pref’d. For info & to apply visit EOE(3/28)

JOB OPENING: CABLE RESEARCH MANAGER/LA Studio-Cable experience A+. Proficient with Galaxy, NPower,Adviews, Market breaks. Team player, ability to juggle many projects. Email: [email protected] RE: UCTC/57487BR(3/28)

JOB OPENING: DIR, COMMUNICATIONS AND MEDIA RELATIONS, Washington DC:  Oversees Media Relations dept & serves as #2-ranking executive in the overall larger NPR Communications. For information visit (3/28)

JOB OPENING: SR PR DIR, AMC/WE/NYC: Develop/execute PR plans, manage agencies & lead talent relations.Strong scripted/program publicity, proven track record of high-profile stunting and mngmt exp req’d. [email protected] (3/28)

JOB OPENING:  INTERACTIVE ACCOUNT EXECUTIVE/WPIX-TV/WB11 NYC seeks an Interactive A/E supporting must have strong ties in online environments and a proven track record in online sales visit (3/28)

JOB OPENING: PROMOTIONS MANAGER/ NGTV/LA: Dev/execute ground breaking spec events/promos for on-demand ntwrk launch and build. 5yrs promo/evnt mktg exp. reqd. Res/salary: [email protected]       (3/27)

JOB OPENING: PRODUCTION COORDINATOR/Silver Lining/NY: Must have production mgr/line producer exp for small company with big animation slate.  Email:  [email protected]   (3/27)

JOB OPENING: MARKETING MANAGER/Current TV/ NY. 2+ yrs. exp with cbl/broadcast sales. Liason between sales, prgmng and mktg, maintain & devel client relations & sponsorship pkgs. See Email [email protected] EOE  (3/27)

JOB OPENING: AUDIENCE RES. MGR/MTVN/LA: Self-starter w/ 3+yrs. exp. media research/related field to support Ad Sales & addt’l depts. using tradt’l res. & innovative category &consumer resources. EOE/M/F/D/AAP. (3/24)

JOB OPENING: FREELANCE ASSOC WEB PRODUCER/A&E TV NETS, NY. Mng the production &development of B2B web sites inc content & editorial design. Min 1yr web publishing exp in brdcst environment. E-Mail res to: [email protected] (3/24)

JOB OPENING: SALES ASSISTANT/BET, NY. Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume: [email protected] (3/24)

JOB OPENING: MEDIA ASST/ABACUS MEDIA/SANTA MONICA.  Grt entry level job to learn DR media business.  BA degree, PC prof. Grt phone skills, detailed oriented. Assist buyers/client services.  E-mail resume: [email protected] (3/24)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP- CREDITS ONLY: OLN, Stamford, CT: Unpaid Spring into Summer Credit Only/FT Students only related degree programs.Marketing/Public Relations/Production. Up to 30 hours per week. Resume: [email protected] (3/30)

SPRING INTERNSHIP CREDITS ONLY: Warner Bros TV Marketing (LA, CA): Credit Intern (2)  Create & maintain Video Tape Library. Have technical knowledge video/film/production. Strong communication. Email: [email protected] UCTC/56962BR (3/27)

SPRING INTERNSHIP CREDITS ONLY: Warner Bros TV Marketing (LA, CA):Credit Intern (1)  Support Creative Services General Department. Have technical knowledge video/film/production. Email: [email protected] UCTC/56964BR (3/27)


SITUATION WANTED:  SENIOR-LEVEL CREATIVE SERVICES. Successful VP in U.S., Russia, Japan, ME.  Develops people…builds brands…gets results.  Outstanding track record.  Excellent references.  Project or Position.  [email protected] (3/30)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience – general market and Hispanics. Works independently or manages staff. Large and small agency exp. [email protected] (3/28)

SITUATION WANTED:  JOURNALIST –15 years experience seeks position as part-time producer/researcher for a TV talk show in NYC. Dynamic-great with people,versatile, team player and detail oriented. Contact [email protected] (3/28)

SITUATION WANTED: FREELANCE ADVERTISING COPYWRITER: 8 yrs exp, worked in all media, conceptual thinker, team player, detail oriented.Versatile tones/voices. Great with headlines, tag lines, short/long copy. Contact [email protected] (3/24)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Thursday, March 23, 2006

ABC             Extreme Makeover Home Edition, American Inventor, Primetime
CBS             NCAA Basketball Championship
FOX             That 70’s Show, The Loop, The OC
NBC             Will & Grace, My Name is Earl [r], My Name is Earl, The Office [r], ER [r]
i               Sue Thomas F.B. Eye, Early Edition, Doc
UPN             Everybody Hates Chris, Love, Inc., Eve, Cuts
WB              Smallville [r], Supernatural [r]
TELE            Tierra de Pasiones, Corazon Partido, Decisiones-Casos Extraordinarios, Decisiones
UNIV            Barrera de Amor, Alborada, Aqui y Ahora  

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