Thursday, March 18th, 2010

Cynopsis: DIGITAL

 

03/18/10

Good morning, it’s Thursday, March 18, 2010, and this is your first early morning digital briefing.

AT&T and Sprint became the next carriers to offer up their networks to Google‘s self-marketed Nexus One handset. But with no contract, (at least for the AT&T model) expect to pay $529 for the phone. (The Nexus One first became available on T-Mobile for $179 with a 2-year commitment.) Sprint also plans to unveil the first smartphone optimized for its 4G WiMax network at CTIA next week run by partner Clearwire, per the WSJ. The “Supersonic” handset, built by HTC, will feature faster mobile web surfing as well as faster video and app downloads.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
E-Book holdout John Grisham inked a deal with his publisher Knopf Doubleday Publishing Group, a division of Random House, to allow the company to begin marketing his legal thrillers via e-book retailers including the Sony Reader Store, Barnes & Noble.com and Amazon.com. Grisham had been critical of e-book outlets for devaluing the work of authors by offering books at cut-rate prices.
 
TVGuide.com
launched a new listings section to alert users to what movies are available on their local cable providers On Demand menus. The interface, which also flags which titles are being released in the “same as DVD” window, offers up a synopsis, cast info and links to TV Guide’s Online Video Guide for each title. CTAM is sponsoring the offering.
 
Scripps Network Interactive has reached an agreement with London-based Passion Distribution to license its cable shows internationally. Thirteen shows are now being shopped including Food Network’s Ace of Cakes and HGTV’s Design Star.
 

~ INNOVATORS & START-UPS ~

 
AOL is establishing a $10 million venture capital fund to seed start-ups in the local media space. The companies will operate out of AOL Ventures. AOL also announced it will re-launch its hyper-local City’s Best feature in 25 major U.S. metro areas this year.
 
Mini audio encyclopedia publisher iMinds, which produces informative knowledge tracks for audio book platforms, has developed a new short-form format for eBooks. iMinds audiobooks will be adapted into 1,200 word pamphlets, bundled into collections of titles ranging from $1.99 to $9.99. iMinds eBooks are available through Amazon’s Kindle Store, Barnes & Noble and the OverDrive network of libraries and retailers.
 

~ DIGITAL ADVERTISING ~

 
Evolve Media announced it is combined the forces of Gorilla Nation, AtomicOnline, Double Helix and Springboard under a single banner. The one-stop shop will offer publishers the opportunity to reach an aggregate monthly audience of 300 million uniques utilizing Gorilla Nation’s sales network, AtomicOnline’s content sites, Double Helix’s creative services and Springboard’s branded entertainment video shop.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Continuing to build out its content business, Yahoo announced plans to acquire Fantasy Sports-themed social networking app maker Citizen Sports for an undisclosed amount. Citizen Sports’ iPhone, Android and Facebook apps allow you to manage fantasy leagues or network with other fans around a number of sports.
 
Netflix has tapped Akamai to handle content delivery for its fast growing Watch Instantly streaming service. By the end of 2009, Netflix says that nearly half of its 12.3 million customers had watched a movie online or on a broadband-connected device.
 

~ TRENDS, RESEARCH, ETC.  ~

 
TV ad spending fell by nearly 9.5% in 2009 to $60.3 billion, according to the data released by Kantar Media. Spot TV took the biggest hit in the TV sector, down 23.7%, to $12 billion, while Network TV fell by 7.6%, to $20.5 billion. Spanish TV also decreased by 8.9%. Internet display advertising was the only major category to see growth, increasing by 7.3% y/y, but even they declined during Q4.
 
Percent Change in Measured Ad Spending
 MEDIA SECTOR                 Full Year 09 vs. 08  Q4 09 vs. 08
· Media Type
(Sectors and types listed
in rank order of spending)
4th Quarter 2009 vs 2008
TELEVISION MEDIA                 -9.5%             -2.4%
·    Network TV                        -7.6%              4.1%
·    Cable TV                           -1.4%               2.7%
·    Spot TV                           -23.7%           -13.9%
·    Spanish Language TV         -8.9%              -4.7%
·    Syndication – National         -4.9%            -10.7%
MAGAZINE MEDIA                  -17.4%           -11.5%
·    Consumer Magazines         -16.6%           -11.1%
·    B-to-B Magazines              -26.2%           -22.7%
·    Sunday Magazines             -11.0%              3.6%
·    Local Magazines                 -27.7%           -18.2%
·    Spanish Language Mags     -21.6%           -12.8%
NEWSPAPER MEDIA                -19.7%            -8.9%
·    Newspapers (Local)            -20.0%          -10.3%
·    National Newspapers           -17.8%            0.4%
·    Spanish Language Papers    -16.4%         -10.7%
INTERNET (display ads only)        7.3%           -2.1%
RADIO MEDIA                         -20.3%          -12.5%
·    Local Radio                       -20.6%          -11.7%
·    National Spot Radio            -24.6%          -16.9%
·    Network Radio                     -8.7%            -7.9%
OUTDOOR                               -13.2%           -5.4%
FSIs                                         3.0%             0.0%
TOTAL                                   -12.3%            -6.0%
Source: Kantar Media
 

~ GADGETS & APPS ~

 
Geolocation service Gowalla, which has launched apps for the iPhone, Palm and Android platforms, won for best mobile content at SXSW. Meanwhile TheyMakeApps was recognized for making B-to-B apps for the for-profit space.
 
ExerciseTV has launched a free iPhone app that streams newly-refreshed fitness videos daily from the network’s lineup of premium workouts. Each daily video features a 10-40 minute workout ranging from aerobics to yoga, helping to track your routine with a 7-day workout calendar.
 
Shopping channel HSN has launched a free app for Google’s Android platform. The network first launched a successful iPhone app last Oct. allowing users to purchase goods directly from their phone with the “buy this now” feature.
 
Kindle Entertainment (the kids producer not the Amazon eBook reader) is releasing an iPhone app on April 1 developed with Ace Games to bring content from CBeebies’s BBC show Big and Small to the platform. Big and Small’s website won a Children’s BAFTA award for Best Interactive in 2009.
 

~ EXECUTIVE MOVES ~

 
Zodiak Entertainment tapped Marco Ferrari as Group-wide Chief Digital Officer across its unscripted and formats business. He will also retain his current position as President and Managing Director of Neo Network, the digital arm of the Zodiak Entertainment Group. Marco will report to the Group’s SVP of Entertainment Giorgio Gori.
 
Adconion announced that it has added 9 new team members to its U.S. staff. Among the new hires are former Netflix executive Stephan Doliov, who joins as VP/Applied Analytics; former NeoEdge director Sue Donahue, who will lead the company’s Chicago-based sales team; Melissa Marra, who joins as Strategic Sales Director based out of New York; and Allyson Pizula from MySpace, who joins as Video Business Development Manager.
 
Digital Rights Group has upped Patrick Roberts to SVP, International Sales in a role that will see him take over the day-to-day running of the DRG Sales team. The company has also promoted Sales Executive Kelly Shek, who adds Asia to her portfolio of territories.
 
Starz Media has contracted with veteran casting executive Marc Hirschfeld as a Casting Consultant for original programming on Starz’ premium entertainment channels.


A CYNOPSIS MESSAGE



Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19

 

Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480


~ WEBSITE OF THE DAY ~

 
As new movie services like Netflix and Redbox continue to grow in popularity and ubiquity, a group of 8 major studios and cable operators have pooled their resources to launch a $30 million ad campaign to promote the joys of watching day-in-date VOD titles from your cable set-top. With a tagline “The Video Store Just Moved In,” the campaign will highlight upcoming new releases that will hit VOD servers the same day they’re released on DVD including Wes Anderson’s clever “The Fantastic World of Mr. Fox” and Twilight sequel “New Moon,” both coming later this month. A swath of print, interactive and TV ads, along with the website cablevideostore.com seem to suggest that you can avoid pubescent movie nerd clerks if you just order up a PPV movie from home. But the industry seems to missing out on what’s so compelling about a service like Netflix, even if Warner Bros. is making them wait for their releases a little longer. Spending money on an industry-wide recommendation engine or, perish the thought, a better VOD user interface might go a lot further in the long run.
 
Correction: It’s Larry Charles not Larry David who’s co-producing the ½ hour single camera comedy “iCON” with Dan Lyons. Wrong Larry. 
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
03.18.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.


Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: www.starcomworldwide.co m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=70005 (3/23)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst http://jobs-prncorp.icims.com (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: www.ascentmedia.com/careers (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: www.sho.com/site/about/careers.do (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply www.mtvnetworkscareers.com (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp www.disneycareers.com # 232482   (3/20)

JOB OPENING: VP SERIES DEVELOPMENT REALITY/MTV/LA: 7+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP www.mtvnetworkscareers.com (3/19)

JOB OPENING: DIRECTOR, SERIES DEVELOPMENT-REALITY/MTV/NYC: 5+ yrs exp TV Prod &/or Dev; Exp w/reality based programming  all formats; EOE/M/F/D/AAP www.mtvnetworkscareers.com (3/19)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply: www.scrippsnetworks.com, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit https://freebeaaron.wordpress.com (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see raycomsports.com (ROAD TRIP) [email protected]  site: www.pack30productions.com (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. www.DarleneRuess.com , www.linkedin.com/in/darleneruess, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC): Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (3/19)

SITUATION WANTED: EDITOR/DIRECTOR 10+ years in the industry, from Film to Reality Television. Demos and resume can be seen at www.LuckyRoosterFilms.com , I can be contacted at [email protected] (3/19)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (3/19)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

Cynopsis 10/11/24: Netflix renews “Nobody Wants This”

Netflix renews "Nobody Wants This"

Friday October 11, 2024    IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]

Cynopsis 10/10/24: Sticky gets a debut date

"Sticky" gets a debut date

A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]

10/09/24: Cynopsis Jobs

jobs8

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]

Cynopsis 10/09/24: Deion Sanders talks for Tubi

Deion Sanders talks for Tubi

Wednesday October 9, 2024    IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]

Cynopsis 10/08/24: The CW’s “Joan” is on the move

The CW's "Joan" is on the move

Tuesday October 8, 2024    IN THE NEWS The CW is making a switch. Starting tomorrow, October 9, “Inside the NFL” will air Wednesdays at 9p, swapping time slots with drama “Joan,” which will now air Fridays at 9p. “Joan” debuted on October 2 to 290,000 total viewers. NBCUniversal launched new content collection ExcellencE! on […]

CynCity

Cynsiders