Thursday, March 15th, 2012



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Cynopsis: Kids!

Good morning. It’s Thursday, March 15, 2012, and this your first early morning briefing.

Nickelodeon stepped into the spotlight last night hosting its annual upfront event at Jazz at Lincoln Center in NYC to present its programming slate for the 2012-13 season. Nickelodeon’s plans include 650 new series episodes, more than it has ever produced for a season, for both new series and TV movies (some previously announced) and returning series. Cyma Zarghami, President/Nickelodeon Group, began the evening by offering a brief “State of the Union” stating that Nickelodeon is in “fantastic shape” and that it planned to continue to be the number one cable channel for kids. In addition to Nickelodeon showcasing its new series and TV movies, and lots of its talent, the upfront included an appearance by movie director/producer Michael Bay (Transformers, Pearl Harbor, Armageddon, Bad Boys) was on hand to offer an exclusive look at a “previsualization (3D storyboard)” of the upcoming Nickelodeon Movies and Paramount Pictures‘ live-action Ninja Turtles feature film, which is set for release in 2013, about a year after the new CG animate TMNT series debuts on the network this fall 2012. Bay, who will produce the project, explained it will be a live-action event movie and the team aims to make kids believe that these turtles really do exist  and that they will be tough, edgy, funny and completely loveable. Nickelodeon also confirmed the new animated SpongeBob SquarePants movie for 2014. The network also announced that it is developing ideas for the popular UK boy band One Direction, which recently appeared on iCarly and was the opening act on the Big Time Rush tour. Rachel Crow (14) of X Factor fame who recently inked a deal with Nickelodeon, concluded the event by singing Cee Lo Green’s Forget You. New TV series, TV movies and special events featured at the primarily Nickelodeon channel focused 2012/13 upfront include:


  • The Legend of Korra an animated series based on the network’s animated franchise from Avatar: The Last Airbender. Set 70-years after Ang from The Last Airbender, the new series revolves around Korra, a 17-year-old headstrong and rebellious girl and on her quest to become an Avatar in a world where benders are under attack. Created Michael Dante DiMartino and Bryan Konietzko, the guys behind Avatar: The Last Airbender, The Legend of Korra will debut on Saturday, April 14, at 11a, as part of Nickelodeon’s Saturday morning block (8a-12p), which is its regular time slot.
  • Raving Rabbids a new CG animated physical comedy series based on Ubisoft’s Raving Rabbids video games will debut on the network in 2013. Nickelodeon has secured worldwide broadcast rights for 26 new CG episodes of Raving Rabbids, which will be produced by Ubisoft.
  • Monsters vs. Aliens (26 episodes) a new animated series, the third partnership between Nickelodeon and DreamWorks Animation, based on the characters from the popular 2009 animated feature film of the same name.
  • Robot & Monster (26 episodes) a new previously announced CG-animated series. Created by Josh Sternin, Jeff Ventimilia and Dave Pressler, this buddy comedy is set in a unique world where gangs of Howling Cyber Monkeys roam the streets at night, everybody loves bacon, and robots and monsters live side by side, but don’t always get along.
  • It’s A SpongeBob Christmas! This will be the network’s first full-length stop-motion animated special is inspired by the classic Rankin/Bass (Rudolf the Red-Nosed Reindeer, Santa Claus is Comin’ to Town) specials, and the popular SpongeBob song Don’t Be a Jerk, It’s Christmas (2009), written by Tom Kenny (voice of SpongeBob) and Andy Paley. The special features John Goodman as Santa Claus, and will air in December 2012.
  • The 2012/13 season will also feature new episodes of returning series such as SpongeBob SquarePants, T.U.F.F. Puppy, Kung Fu Panda: Legends of Awesomeness, The Penguins of Madagascar, The Fairly OddParents and The Winx Club.
  • Also on the slate are, seven new animation pilots picked up for the 2012-2013 season, including four pilots helmed by Butch Hartman (The Fairly OddParents, T.U.F.F. Puppy).

Live Action


  • Marvin Marvin (26×30) a new original series starring Lucas Cruikshank (better known as Fred), which follows the exploits of a teen alien named Marvin who happens to be living with a suburban human family, as he tries to fit into life on earth. The series is executive produced by Jeff Bushell and The Collective.
  • Fred Goes to Camp the third live-action TV movie featuring Fred (Cruickshank)
  • Fred: The Show  Nickelodeon has also just upped its order for the new live-action series for an additional 28×11 episodes.
  • Rags (1×120) a new original TV movie musical offers a spin on Cinderella  this time around the story is about a boy (Max Schneider, also on Nick’s new series How to Rock), living with his unloving stepdad and spoiled stepbrothers, whose dream of being a singer just might come true he meets pop star girl (KeKe Palmer, of Nick’s True Jackson, VP). The movie is executive produced by Nick Cannon, directed by Billy Woodruff (Beauty Shop, Honey) and features original music by Rodney Jerkins and choreography by Rosero McCoy (America’s Best Dance Crew),
  • A Fairly Odd Christmas a sequel to 2011’s live-action TV movie, A Fairly OddMovie: Grow Up Timmy Turner, which will premiere for holiday 2012.  The new movie follows the adventures of Timmy Turner (Drake Bell), and his well meaning fairy godparents, as he tries to save Christmas, but he’s also gotta get himself off the naughty list. 
  • Figure it Out as recently announced the network takes its popular ’90s game show back into producer for 40 new episodes. Production begins in LA in April 2012.
  • Hollywood Heights (80×60) the new Nick at Nite live-action series, Hollywood Heights (previously titled Reach for a Star), previously announced, is a daily scripted series based on the popular Televisa telenovela, Alcanzar Una Estrella. A co-production with Televisa and is being produced by Sony Television, actor James Franco has signed on for a multi part story arc. The series stars Brittany Underwood, Melissa Ordway, Cody Longo Anthony and Justin Wilczynski. Hollywood Heights will debut on Nick at Nite in June.
  • Additionally the new season will feature new episodes of series including iCarly, Victorious, Big Time Rush and Supah Ninjas.


Big Tent Entertainment sings a new licensing deal and also renews two deals for the popular viral property Domo. Pangea Brands will introduce a new series of Domo branded toasters, sandwich makers, and shrink dinks/Make it-Bake-it items, which will be available expected at specialty stores in the US this summer. Big Tent has also renewed Domo deals with licensees Nancy Sales Co. and Virtual Greats.  The agreements expand to Nancy’s not for retail distribution line of Domo products such as plush, keychains and novelty play balls that are available at parks, carnivals, arcades and crane machines, as well as for fundraising opportunities. Under its renewed deal, Virtual Greats will continue to expand its line of Domo-inspired virtual goods and avatars for websites and applications such as WeeWorld, the number one avatar app on iPhone, Sony’s Free Realms, Onverse and Meez.

American Greetings Properties (AGP) and licensing agent CPLG UK sign two new deals with Kennedy Publishing to feature Strawberry Shortcake and Care Bears in Pink magazine in the UK and Ireland. The agreements will see Care Bears appearing in 20 issues of the magazine beginning April 2012 and Strawberry Shortcake will be featured in 17 issues, including stories or activity puzzle or coloring book pages starting May 2012. Care Bears will be featured in both Pink and Cute magazines with stories and activities as well as a sticker sheet.

Turner CN Enterprises (TCNE) completes a number of new agreements with leading publishing partners across Europe, Middle East and Africa (EMEA), just ahead of the Bologna Children’s Book Fair in Spain next week. These new publishing partnerships will build on TCNE’s existing publishing relationships with including Egmont, Panini, Edibas and Topps, among others. TCNE signs multi territory publishing deals for its Puppy in My Pocket brand with Grund’s Les Livres du Dragon d’Or (France) and PMI Ltd (Israel), both of which will publish a variety of novelty formats (activity, sticker, coloring and story books), while Media Service Zawada (Poland) and Dogan Egmont (Turkey) will license the brand for magazine publications in addition to activity formats. TCNE girl-targeted property, Zoobles, based on Spin Master’s toy brand, has just been signed by Comma Publications (Germany) for a back-to-school line of homework books, diaries, calendars, activity and friends books. Nation Media Group (East Africa) inks a deal with TCNE that will see a weekly Ben 10 comic strip featured in a Saturday newspaper. Ben 10 is also part of a cross property deal that includes Generator Rex, Powerpuff Girls, CN Pop, CN Originals, Adventure Time and Captain Planet with publishing partner Al Khayrat, which is planning to create a range of activity education and coloring books and graphic novels.


Discovery Networks Asia-Pacific (DNAP), a division of Discovery Communications, unveils plans to launch Discovery Kids network in the region, which will rollout first in India, Indonesia and the Philippines. Mark Hollinger, President and CEO, Discovery Networks International, made the announcement at the FICCI Frames industry event in Mumbai, India. The network will offer kids 4-10 and families a range of educational and entertainment programming designed to encourage curiosity and imagination to help kids develop their cognitive, social, emotional and personal skills, while also promoting co-viewing. Programming on the Discovery Kids in Asia-Pacific channel at launch will include: the original Discovery-produced Headrush featuring Kari Byron (Mythbusters)  an hour-long series featuring games and concepts drawn from Mythbusters; Think Big  features young inventors and their unique creations; and Wild Kratts  the science and discovery centric fun animated series created by real life zoologist brothers, Chris and Martin Kratt, who travel the world learning about animals and ways to help animals.

BBC’s preschool CBeebies for Latin America and the US Hispanic community will debut the third season of animated series Big and Small on Monday, March 19 at 9:30a as part of its morning Wake-Up Time block, which encourages preschoolers to start the new day full of energy.

HIT Entertainment inks new multi territory TV deals and licensing agreements for its CG animated preschool series Mike the Knight.  Broadcaster Super RTL (Germany) acquires both the Mike the Knight series and has also been appointed as the licensing agent for the property in the territory. Also acquiring the Mike the Knight animated series are Cartoon Network (Italy), Hop TV! (Israel), YLE (Finland), RTE (Ireland), NOS (Netherlands), VRT (Belgium), Minimax (Eastern Europe), Canal Panda (Portugal), and EBS (South Korea). Additionally, CPLG Benelux and TF1 Licenses have been appointed as licensing agents for Mike the Knight in their respective territories.

Noted young adult Irish author Michael Scott expands his relationship with LA-based Lawless Entertainment, which will now serve as co-production consultants for film and TV productions based on Scott’s popular fantasy book series The Secrets of The Immortal Nicholas Flamel. Scott has achieved acclaim worldwide for the six book series, publication by Random House, which includes the best selling titles The Alchemyst (2007), The Magician (2008), The Sorceress (2009), The Necromancer (2010), and The Warlock (2011), and the sixth and final book in the series, The Enchantress, which will be published in May 2012. Scott has written 100+ titles (books for both adults and young adults), across a variety of genres, including fantasy, Sci-Fi and folklore. He is an authority on the folklore of the Celtic lands and is recognized as an expert on world mythology.

American young adult author Cassandra Clare, acclaimed for her book series The Mortal Instruments and The Infernal Devices series, has signed a North American rights deal with Margaret K. McElderry Books, an imprint of Simon & Schuster Children’s Publishing, for a third young adult fantasy series, entitled The Dark Artifices, which will feature Clare’s hugely popular Shadowhunters characters. The first book in series is set for publication in 2015, The Dark Artifices is set in present day LA and follows Emma Carstairs, one of the fiercest warrior and most skilled young Shadowhunter. Despite Emma’s complicated feelings for partner Julian, the two must band together to investigate an evil plot that stretches from the warlock-run nightclubs of the Sunset Strip to the enchanted sea that pounds the beaches of Santa Monica. City of Lost Souls, the fifth installment in Clare’s The Mortal Instruments series, will be published in all formats on May 8, 2012. Additionally, a film adaptation of The Mortal Instruments is currently in development  and we can expect further news about the project, which includes Robert Kulzer of Constantin Film as one of its producers, in the coming weeks.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).

Save the Date: Cynopsis Kids !magination Awards Breakfast set for June 7 at Le Parker Meridien in NYC. Details revealed next week!


UK-based Cake Entertainment, kids’ and family entertainment distributor, restructures its team just ahead of MIPTV, including the appointment of Helen Blayney as VP/International Sales. Blayney joins Cake from Chorion, where she worked on its preschool properties, including Noddy (acquired last week by Classic Media), Max & Ruby and Famous Five, across various territories around the world. She previously toiled for Celador International helping to build its Celador Kids’ business.  She also worked for kid-targeted content companies such as Contender, TV Loonland and The Jim Henson Company. In other management moves, Marie-Laure Roche increases in responsibilities as Sales Manger and will now oversee Asia and French speaking Europe, as well as Eastern Europe and Israel. Bianca Rodriguez is promoted to Sales Executive and overseeing Latin America. Spain-based Zinkia Entertainment recently acquired a 51% stake in Cake.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 796; K6-11 446; TWEENS 9-14 384
NICKELODEON:            K2-11 693; K6-11 275; TWEENS 9-14 176
CARTOON NETWORK:    K2-11 486; K6-11 327; TWEENS 9-14 295
DISNEY XD:                K2-11 219; K6-11 163; TWEENS 9-14 148
NICKTOONS:               K2-11   82; K6-11   52; TWEENS 9-14 47
Source: MTVN Research from Nielsen Media Research Data



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