Cynopsis: DIGITAL
03/15/12

Good morning. It’s Thursday, March 15, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

HBO Go and MAX Go are now officially available for Cablevision’s iO TV digital cable subscribers. This expands the number of available TV Everywhere services for Cablevision customers to 12, including those offered by CNN, TBS, TNT, truTV, Adult Swim, Cartoon Network, MSG Varsity and more. The cable company has also launched a new web page for consumers to get more info on and access all of the available TV Everywhere services. Cablevision notes that the digital access is not confined to the home as Cablevision’s Optimum Wi-Fi network, which spans more than 35,000 indoor and outdoor access points, enables Optimum Online high-speed internet subscribers to watch content via a wireless-enabled device on-the-go. For those stationed inside the house, the Optimum mobile app for Apple devices offers Cablevision’s full cable television service, including live and on-demand programming, as well as DVR controls and the ability to turn the device into a remote control for TVs that are connected to set-top boxes.

Amazon has struck a licensing deal with Discovery Communications that will allow Amazon Prime members to stream prior seasons of TV shows and specials from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Military Channel, as well as even older content from Discovery’s 25 year-old programming library. Among the shows included in the agreement are popular fare like Dirty Jobs and Whale Wars. Amazon Prime’s selection of videos now stands at more than 17,000 titles.

A&E Network will offer access the premiere episode of Duck Dynasty, a new original series, through several online platforms and VOD, for one week before it airs on March 21. The episode will be available from March 14 through March 20 via AETV.com, Hulu, iTunes and video on-demand. The reality series follows a Louisiana family that is operating a successful duck call business.

adRise, a San Francisco-based company that provides a video ad exchange for connected TVs, has launched adRise Connect, a free connected TV distribution platform that will enable content owners to build, distribute and monetize video apps. adRise Connect will be compatible with all major connected TV platforms, thereby preventing content owners from incurring the additional costs of having to build multiple apps for multiple devices. In exchange for offering the platform for free, adRise would take a cut of the profit the apps make from ads, which are powered by adRise’s video advertising technology. adRise has previously developed a full connected TV app offering for Starz Digital Media’s Manga Entertainment. Some of the platforms supported by adRise Connect include Google TV, Boxee, Roku, Samsung and iOS.

Online network Revision3 has launched two new vertical channels, Rev3 Games and Rev3 Tech, both of which can be found on Revision3, YouTube and across Revision3’s entire distribution network. Rev3 Games and Rev3 Tech feature gaming and tech programming in the form of quick clips, reviews, recommendations and more. Rev3 Games will include content from popular Revision3 shows, such as Destructoid and New Challenger, as well as newly created segments “Good Jobs” and “Casual Fridays.” Rev3 Tech will pull content from GeekBeat and Tekzilla, among other shows, as well as special segments that coincide with product announcements and industry events.

Twentieth Century Fox Home Entertainment has partnered with Taubman Centers to develop and install Fox Movie Mall virtual storefronts at 26 participating Taubman shopping malls across the country. Following the introduction of the Fox Movie Mall app in the Apple App Store and Android Market, the companies announced that shoppers at the participating malls will be allowed to select a movie from a “wallscape” and scan its accompanying QR code via the app on their smartphone; after which they will be directed to an online store where they can purchase that movie. The movie(s) will then be shipped to their home. Shoppers who use the app will be able to save up to 50% on their purchases, and will also receive access to additional features, such as trailers, movie and TV clips and the RIO coloring app. The yearlong partnership between the two companies officially kicks off on March 16.

Verizon Wireless has announced that it will expand its 4G LTE service to seven new markets today, bringing the service’s total number of covered markets to 203. The expansion won’t end there, however, as the company also stated that it plans to bring its 4G LTE service to more than 400 total markets by the end of 2012, which would translate to coverage for over 260 million people. Verizon currently offers the service on more than 20 devices, including tablets and smartphones.

Imagine Communications, a provider of advanced digital video solutions, has announced a system upgrade to its ICE Video Platform, which will now provide system operators with a single unified appliance for processing HD and standard definition IPTV streams, as well as Adaptive Bit Rate (ABR) streams for multiscreen delivery. Available in a 1 Rack Unit package or as a NEBS-compliant Blade System, the ICE Video Platform is built for IPTV service providers who need to deploy more channels with higher picture quality, and then add support for multiple device types, such as the new iPad, and other new mobile platforms with 1080p support. In total, the platform is an all-in-one solution that incorporates audio and video transcoding, picture in picture creation, multiscreen transcoding and multi-format media streaming, and which Imagine says is currently serving thousands of live streams to over 20 million North American households.

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Even though eMarketer estimates digital ad sales for newspapers to increase 11.4% in 2012, it will not offset the lost revenue coming from decreases in U.S. spending on print ads, as it is expected to drop another 6% to $19.4 billion in 2012. However, the report also notes that newspapers are more open to different opportunities available through the digital space, believing that targeted advertising and videos will account for a larger share of digital revenue in the coming year. eMarketer cites a March 2012 study from the Pew Project for Excellence in Journalism, which found that 93% of U.S. newspapers selling online targeted advertising believe it will take up a larger share in 2012. Furthermore, 88% of U.S. newspapers said video ads will take up a larger share of digital revenue this year. As for mobile, Pew found that between Q4 of 2010 and Q4 of 2011, mobile ad revenues for U.S. newspapers jumped from 0.1% to 0.9% of total digital revenues. eMarketer predicts a continued growth in online ad spend for U.S. newspapers, reaching $4.5 billion by 2016.

Here’s a quick research request from us, o’dear reader: We’d love to get your opinion on several things pertaining to this newsletter. Please take a few minutes to fill out our Cynopsis: Digital survey. The deadline is tomorrow! We’ll be awarding ten lucky winners with Starbucks Gift Cards for your time (and don’t worry, I’ve been explicitly informed that I can’t have any of them). Thanks in advance!

Meredith Corporation has appointed Todd Tarpley to be its GM/Parents Network Digital, a newly created position. Reporting to Liz Schimel, EVP & Chief Digital Officer, Tarpley will lead the digital business strategy and execution of The Parents Network’s portfolio of sites. He will also collaborate closely with both the editorial and digital editorial teams to expand the reach and engagement of The Parents Network cross-platform digital brands. The Parents Network brand portfolio includes the Parents, American Baby, FamilyFun and Ser Padres properties.

Ari Perler has been named VP/Market Research & Strategic Sales Insights, NBCUniversal Cable & New Media Distribution and NBCUniversal Domestic Television Distribution. In the newly created role, Perler will be involved in all sales strategies and presentations in the licensing of off-network programs and films to cable and new media platforms, as well as support the sale of national advertising for the division’s first-run and off-network product. Perler will also support program distribution efforts in Canada and will work closely with senior management on sales strategy and the development of future goals for the various distribution businesses into which he reports.

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The Met Opera on Demand iPad app, which was launched yesterday, allows classical music lovers to access unlimited video and audio streams from The Metropolitan Opera’s award-winning Live in HD series, along with hundreds of historic TV and radio broadcasts. Productions currently available on the app include this season’s opening-night production of Anna Bolena; Don Giovanni; and last season’s Le Comte Ory. New content will be added on a monthly basis. Features designed to boost the user experience include an in-depth search functionality, the ability to create favorite lists, sharing across Facebook and Twitter and subtitles in multiple languages. While the app is free to download, subscriptions beginning at $14.99/month are required to access the streaming content; however, the app is offering a free seven-day trial for those interesting in checking it out. Subscribers will have another added benefit of being able to stream content from the app on their personal computers.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
03.15.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

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JOB OPENING: DIR AD SALES MKTG/HGTV-DIY/NYC: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: http://www.scrippsnetworks.com # 2939 (3/22)

JOB OPENING: COORD AD SALES MKTG/HGTV-DIY/NYC: 2-3+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Info: http://www.scrippsnetworks.com # 2940 (3/22)

JOB OPENING: SALES PLANNER/TV Guide/LA: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients.  [email protected] (3/22)
 
JOB OPENING: MEDIA RESCH ANLST/OUTDOOR CHANNEL/Temecula,CA: Conduct media resch; create detaild repts, chrts, tbls, grphs; Self-starter, proactiv, media degree/exp prefd; Apply at www.outdoorchannel.com/Employment (3/22)

JOB OPENING: ACCT EXEC/FoxSports/NY: Rsrch businesses/advertisers, present benefits of Fox Networks, monitor sold schedules. Bachelors +3yrs exp. Strong knowledge of media industry & sales. Apply @ www.foxcareers.com, FNG0001005 (3/22)

JOB OPENING: VP MARKETING/Fandango, NBCU/NYC: 10+yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg Fandango brand, trends, digital mktplace, Strng E-Mrktg, Exp w/Film A+ Apply: nbcunicareers.com Job# 4895BR, EOE/M/F/D/AAP (3/22)

JOB OPENING: REGIONAL SCRIPT DVLPMNT EXEC/HBO Central Europe: Based Budapest, Hungary. Identify/dvlp winning fict projects, original & format. Track record in episodic fiction series. Apply: careers.timewarner.com (3/21)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NY: to sell advertising & sponsorship opportunities from SUM’s portfolio of dig. media assets. 3+yrs online advertising sales exp. Team player a must BA deg. Email: [email protected] (3/21)

JOB OPENING: CONSUMER MRKTNG COORD/WEtv/NYC: Manage brand assets, write briefs, help execute campaigns, knowledge of tv formats and digital. 1+ yrs exp in TV a must. Apply: [email protected] (3/21)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (3/21)

JOB OPENING: MGR PR/Sportsman Channel/WI or NY: Mng national, regional and local public relations initiatives. BS/BA deg & 6+ yrs exp w cable network. Full info/apply: www.thesportsmanchannel.com (3/21)

JOB OPENING: TRAFFIC/Media Advert Agcy/Mahwah NJ: seeking indiv with traffic/clearance exp to manage all aspects of clearing/trafficking commercials. Computer/comm skills a must. Apply/info at [email protected] (3/21)

JOB OPENING: CFO, DAILYCANDY/NBCU/NYC: 15+yrs Corp. Finance/Accounting exp., Exp w/in Digital Industry, Exp w/E-Commerce, Strong Finance Planning/Analysis skills, Apply: www.nbcunicareers.com Job# 4854BR, EOE/M/F/D/AAP (3/21)

JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. www.ecentralmetrics.com/url/?u=2630954837-73 (3/21)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit www.tvone.tv (3/21)

JOB OPENING: JR. LAWYER/Radical Media/NYC: Looking for a Jr. Lawyer to join our NY team! 2-4 Years experience required. Please send resumes to: [email protected] (3/20)

JOB OPENING: ACCOUNT EXECUTIVE/Chief Media/NY: Manage DR campaigns from strategy/execution/maintenance. Must be detailed/analytical/able to multi-task. 4 yr exp. in media/DR a + Apply: [email protected] (3/20)

JOB OPENING: RESEARCH DIRECTOR/NFL/NY: Reporting of TV Audience Ratings for NFL games and competitive programming. Proficiency in all Nielson rating systems required. Please apply www.nfl.apply2jobs.com (3/20)

JOB OPENING: DIG. RSRCH MGR/Scripps/NY: 5+yrs dig. adv rsrch exp working in media or agencies. Hands-on exp mngng ad effx study a must. Prior mngmnt exp a must. Info: http://www.scrippsnetworksinteractive.com/careers/ req #2921 (3/20)

JOB OPENING: EXEC PROD/BOSTON: EP w/record in news/pub affairs. Exp req’d: natnl/glbl econ rprting, 5+ yrs snr/exec prod, strng studio prod/post-prod skills, propsl writing, budget dev/oversight. Resume: [email protected] (3/20)

JOB OPENING: AD SALES ANALYST/YES Network/NYC: liaison btwn sales & finance; ensure financial compliance of sales contracts & orders; prgm budget; reportng; 3-5 yr exp; adv excel; more info http://web.yesnetwork.com/about/careers.jsp (3/20)

JOB OPENING: EXECUTIVE PRODUCER/SHOW RUNNER/TLC/East Coast: Searching for talented and experienced show runners with docudrama series experience to join the TLC production team. Apply: http://careers.discovery.com/ #5429 (3/20)

JOB OPENING: SR DIR AD SALES OPS & PLANNING/DIRECTV NYC: Lead planning & ops for national Digital & Addressable Advertising sales. Apply: http://DIRECTV.taleo.net/careersection/2/jobdetail.ftl?lang=en&job=1200276&src=UNV-10160 (3/20)

JOB OPENING: BUSINESS MEDIA PUBLICIST/PR firm NJ/Boston: Mid-Sr. level. Work w Ntl biz/mainstrm media. Create news/story angles, media opps. Pitch persuasively, land strategic results. Info/apply: www.sternassociates.com/careers (3/19)

JOB OPENING: VP, PR/AMC/L.A: Dvlp, lead press startegies for AMC. Implement strategies & tactics for PR plans for original prog & ntwrk branding efforts. Dvlp & lead talent relations strategy. Submit res to: [email protected] (3/19)

JOB OPENING: DIGITAL VIDEO COORDINATOR/The Hub/Burbank,CA: Temporary position.Hourly no benefits.Exp w meta-data,digital schedulding;xml knowledge;very detail oriented. Apply: www.hubworld.com (3/19)

JOB OPENING: ACCOUNT SERVICES REP/ABC FAMILY/DETROIT: service accts build media plans track delivery flighting of deals Interact w/agency back-up AE provide office support Apply at: www.disneycareers.com ID: 29206 (3/19)

JOB POSTING: MGR, DATABASE ANALY/MTVNetworks/NYC: BA. 3yrs database mktg. Bkgrd stats/econometrics. Media ind. Fluent SAS/SQL. Prof Excel; Visual Basic pref. Knwlg database mktg tech. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/16)

JOB POSTING: EXEC DIRECTOR MARKETING/Time Warner Global Media Group/NYC: 10+ yrs agency/media exp developing & executing multimedia platforms for major advertisers. Apply: www.timewarner.com/careers Req# 129776 (3/16)

JOB POSTING: DIRECTOR, CREATIVE DEVELOPMENT/TIME WARNER GLOBAL MEDIA GROUP/NYC: 5-8 yrs exp writing for branding campaigns/pitches/presentations. Agency exp a plus. Digital a MUST. Apply: www.timewarner.com/careers Req# 129369 (3/16)

JOB POSTING: AE/Rsrch Data Sales/NYC: Est. Company w/ a quality product used by Agencies, Networks & Brands , 3+ yrs exp in sales w/basic knowledge & a strg interest in Media Rsrch, exc comp pkg Res: [email protected] (3/16)

JOB POSTING: PROD COORD/NYC: FT. Ent lev. Digital Movie Distrib. Sal+bfits. Computer Savvy, Digital Encoding (will train), On-line Data Management, Gen. Assistance. No exp req’d. Res: [email protected]. No calls (3/16)

JOB POSTING: EXEC ASST/truTV/NYC: Support two VP’s. Advanced powerpoint presentation skills req. 2-4+ yrs exp. Temp to perm position. Resumes: [email protected] (3/16)

JOB POSTING: PUBLICIST/WE tv/NYC: talent relations, pitch media/monitor coverage, event management, digital PR, 3-5 yrs.exp. Resumes to [email protected] (3/16)

JOB POSTING: SR. PUBLICITY MGR-DIGITAL ENT & GAMES/BBC Worldwide/LA: devlop/implment comms stratgy to raise profile of division. 4+ yrs proven track record gaming/dig ent comms. Knwldge of currnt/futre gamng trnds [email protected] (3/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/22)

SITUATION WANTED: Recent college graduate, looking for an entry-level position in digital media. Graduated from Siena College with a B.S. Degree in Marketing/Management. Resume upon request. Contact [email protected] (3/20)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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