Thursday, March 14th, 2013



Disney Junior on Disney Channel is #1 in its daypart among
K2-5 and Moms, and owns the Top 4 Pre-school shows on Cable!

Disney Junior
programs, videos, games, music and products resonate
with Kids, Tweens and Moms across all platforms, anytime…anywhere.

Contact us for sponsorship opportunities!
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning. It’s Thursday, March 14, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Baby Steps: With a brand-new carriage deal with Cox Communications, Fox International Channel’s ad-free BabyTV is pursuing additional distribution in the States and launching loads of mobile apps. BabyTV currently has 600-plus carriage deals in 100 countries and 18 languages worldwide. Cox just added its Spanish-language channel to the MSO’s Hispanic tiers, and DirecTV recently introduced a 4-hour daily block on DirecTV in Latin America, bringing 4 million new subscribers, BabyTV global marketing director Maya Talit tells CynKids.
      The network got its first U.S. break via Dish Network, which launched BabyTV in February 2011. “The launch on Dish was substantial as it was the first time an affiliate in the U.S. market had made a baby network a part of its pay TV tier offering,” Talit says.
      Programming-wise, BabyTV launched 450 new episodes in 2012, according to Talit, and expanded its licensing and merchandising program Education, a joint venture with Kaplan International. It’s also beefing up its new Parentshood web site. With 15 apps and growing, the network’s most popular is the year-old BabyTV VOD, available in 12 languages and sold in 80 Apple stores globally. “We own our entire library of content and are therefore able to provide this content and service to parents with ease–all of our content on the go is behind a pay wall,” Talit says.

Programming News

The Teen Titans are ditching their capes in their new, re-imagined series for Cartoon Network. The half-hour animated Teen Titans Go! premieres April 23 to chronicle what happens when the crew is not saving the world. The series joins Cartoon’s Tuesday evening block and will be rebroadcast during the DC Nation Saturday-morning block. While the premise is new, the original Teen Titans theme song will return, with an updated remix from Mix Master Mike of the Beastie Boys.


Cynopsis: Kids! Second Screen Webinar is Today:
Leveraging the Second Screen in the New Kids Market
| 1:30-3:00pm ET | Register Now

Expert Speakers:
Cynopsis Media:
Cathy Applefeld Olson (Editor, Cynopsis: Kids!)
Cartoon Network: Stacy Isenhower (SVP, Programming/Scheduling)
Magic Ruby: Cedric Arnaud-Battandier (Co-Founder & Business Devel.)
No Crusts Interactive: Anne Richards (Creative Director)
Saban Brands/Vortexx: Elie Dekel (President/Co-President)

Licensing News

Entertainment One (eOne) will launch its preschool series Peppa Pig in Korea on the Educational Broadcast System later this year, and has appointed licensing agent Cocoban to represent the brand in Korea. The first line of Peppa Pig merchandise is set to launch in the fourth quarter. Both the EBS and Cocoban deal were brokered by eOne’s new territory manager for Asia, Daniela Flower, who will oversee broadcast and licensing across all regions, excluding Japan, for eOne’s portfolio of entertainment properties.

By The Numbers

Top 10 Basic Cable Ratings for the week of March 4-10, 2013

K9-14 Total Programming Day
Network      Rating            (000s)
DSNY             2.5                 506
NICK              1.4                 287
TOON             1.2                 234
ADSM             0.9                 188
NAN               0.8                 172
DXD               0.8                 135
FAM               0.3                   53   
MTV               0.3                   52
NKTN             0.3                   45
TNNK             0.3                   41 

K9-14 Prime (Monday  Sunday 8-11p.m.)
Network         Rating                 (000s)
DSNY                4.5                      903
NAN                  1.4                      278
DXD                  1.1                      193
ADSM                1.0                      213
USA                   0.6                      119
FAM                   0.6                      114
TBSC                 0.5                      109
HIST                  0.5                      102
TRU                   0.5                        87
A&E                   0.4                        90

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)
Network                  Rating                   (000s)
DSNY                         2,5                        492                    
NICK                          1.4                        287
TOON                         1.2                        234
DXD                            0.8                       147
FAM                            0.3                         57
MTV                            0.3                         53
TNNK                          0.3                         49  
NKTN                           0.3                        43
USA                             0.2                        49
HIST                            0.2                        44

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +7 Blended with Live +SD from 02/18/13 to date

Executive Moves

Two promotions this week at Viacom International Media Networks: Ron Johnson is upped to EVP, Nickelodeon and Viacom Consumer Products (NVCP), effective April 1. Johnson joined Viacom in 2010 as SVP, Wal-Mart retail development for NVCP. Additionally, Mark Kingston is promoted to GM/SVP for Europe, Middle East, Africa & Australia, VIMN consumer products. Kingston previously was VP, U.K., Australia, Russia, Israel, Central & Eastern Europe retail sales and trade marketing, for NVCP.

Discovery Communications, home of The Hub, appointed William Jawando director of corporate and government affairs. Jawando most recently served in the U.S. Department of Education.

Answer to Yesterday’s Trivia Question:
What was Cartoon Network’s first original show and what year did it bow? The Moxy Show. Kudos to: Ellery J. Locklear-Scollon Productions/SC; Jimmy Huynh-Toon Goggles Inc/LA; George Evelyn-Wildbrain Entertainment/LA.

Today’s Trivia Question: Who is the only one of the four original Wiggles still with the Aussie troupe today? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
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JOB OPENING: DIR, AD OPS/AMC/NYC: Drive Digital Ad Ops strategy, yield mgmt, identify/build dig sales platforms partners. Technical & marketplace knwldg of Dig/Advd Platform ad products. Submit res @ (3/21)

JOB OPENING  MGR, CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Must be creative, with big ideas, digital. Resume to: [email protected] (3/21)

JOB OPENING  REGIONAL SALES MGR/Santa Monica: Self-starter who can jump in, learn the business, work collaboratively w/the team, own key relationships and start closing deals. Details & to apply: (3/21)

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JOB OPENING:  NETWORK SALES COORD/TVGN/NY: Ad sales coord. Work w/AEs, planners, sales, traffic, mrktg, price & plan teams. Deal maintenance; allocations; move reqsts; communicate w/agencies. College degree pref’d [email protected] (3/20)

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JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

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JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, prefer cable/ad sales exp, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/16)

JOB OPENING: SALES PLANNER/Adult Swim, Cartoon Network, truTV/NY: Degree & 2 yrs sales exp. Agency/Planner role from another ntwrk a +. Resumes to: (3/16)

JOB OPENING: SR ANALYST, PRICING, & PLAN’G/TV ONE/NY: Wrk w/planners, rsrch, sales ops/ad sales mgmt. BA pref’d. Min 5 yrs cable ad sales. Plan’g or inventory mgmt exp pref’d. Traffic/Stewardship systems. Visit (3/15)

JOB OPENING: SR. RESEARCH ANALYST/Crown Media Family Networks/Studio City: Supports VP and internal clients through analysis and tracking of various standard and custom reports on all Nielsen Systems & ComScore databases. More info & apply click here (3/15)

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JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

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SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply (3/15)

SUMMER INTERNSHIP CREDITS ONLY:  Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (3/15)

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SITUATION WANTED: DIGITAL/MOBILE AD SALES/NYC: 2+ years of entertainment sales and publicity experience, Syracuse University graduate, highly determined, self-motivated & entrepreneurial: Linkedin, [email protected] (3/15)

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