Thursday, March 10th, 2011


Disney Channel – Disney XD – Disney Junior

2010 is most watched year ever and 2011 keeps breaking records….
Disney XD continues its longest consecutive audience growth streak in kids’ cable
Disney Junior posted its best weekly ratings among Kids 2-5
Disney Channel had its most watched February

Contact us to connect with kids, moms and families in a big way!

Source:Nielsen Co.;DC:1/30/95-2/27/11MSu6a12aP2+L+SD;DXD:12/29/08-2/27/11vslastyrsmth,MSu6a12a B611DSNY,HUB,NICK,NJR,NKTN,SPRT,TOON L+SD;DJ:1/2/95-2/27/11 MF6a2p&S6a9aL+SD

Cynopsis: Kids!


Good morning. It’s Thursday, March 10, 2011, and this is your first early morning Kids briefing.

Ahead of the White House Conference on Bullying Prevention, which will be held today at the White House, President Barack Obama and first lady Michelle Obama took to the internet yesterday with an anti bullying video message.  The President and first lady were featured in a video on the Facebook ( ) site explaining that bullying is unacceptable and that each of us has a responsibility to help stop bullying and to ensure that our kids treat each other with respect.  In the video the President explains, “For a long time, bullying was treated as an unavoidable part of growing up. But more and more, we’re seeing how harmful it can be for our kids, especially when it follows them from their school to their phone to their computer screen.”  While some kids, parents, teachers, and coaches will be at the White House for the event, all are invited to watch the White House Conference on Bullying Prevention today beginning at 10:30a at


Disney Junior will feature a number of celebrities on its preschool series Special Agent Oso, each day the week of Monday-Friday, April 4-8 at 1p, on Disney Channel.  The week includes Mel Brooks (Monday), Freddy Rodriguez (Tuesday), Rebecca Romijn and Doris Roberts (both on Wednesday’s episode), Jenna Elfman (Thursday), and Sarah Chalke (Friday) lending their voices to characters on new episodes of Special Agent Oso.

In Canada, Teletoon‘s 3 Hours of Awesome programming block is moving to Sunday nights (6p-9p), from Sunday, March 20.  The Sunday block kicks off with the network premiere of the animated series Adventure Time at 6p and will feature other popular Teletoon series.  Following its premiere on March 20, Adventure Time will take up its regular time slot of Sundays at 6:15p.  Teletoon’s 3 Hours of Awesome block features a new 15-minute episode format for most of the shows in the lineup, and looks like this:
6-6:15p        Johnny test
6:15-6:30p  Adventure Time
6:30-6:45p  Jimmy Two Shoes
6:45-7p        The Marvelous Misadventures of Flapjack
7-7:15p        Johnny Test
7:15-7:30p  Chowder
7:30-7:45p  Jimmy Two-Shoes
7:45-8p        Camp Lazlo
8-8:30p        Total Drama World Tour*
8:30-9p        Stoked*
*From May 1, Adventure Time at 8p and Flapjack as 8:15p
**From May 1, Total Drama World Tour


VIZ Media inks a licensing deal with Angelotti Licensing & Entertainment Business (Angelotti Licensing) to serve as the agent for the popular teen-targeted manga and anime series Bleach ( ) in Brazil.  Angelotti Licensing will seek licensing partners for Bleach across product categories including accessories and apparel. Bleach is distributed domestically by VIZ Media.

Ludorum‘s preschool series Chuggington, Anchor Bay Entertainment and Well-Pict Berries join in a healthy eating cross-promotion tied to the release of the new Chuggington DVD, It’s Training Time, on August 2, 2011.  The national promotional campaign offers consumers with the chance to get a $3 rebate check (via mail) when the purchase It’s Training Time or another Chuggington DVD title from Anchor Bay and one 1 lb strawberry clamshell package from Well-Pict.  Well-Pict’s packaging and other marketing and advertising materials will feature the Chuggington promotion with on-pack graphics of the It’s Training Time DVD on 12 million strawberry packages.  Additionally, the new DVD title will include a Well-Pict insert with recipes specifically designed for preschoolers and their parents to make together.  The cross promotion also includes the Chuggington DVD titles, Let’s Ride the Rails and Chuggers To The Rescue.


Bestseller Children’s Series & Tie-Ins (top 10), Week of February 28, 2011: Title; Author (Publisher)
Maximum Ride; James Patterson (Little, Brown, series: Maximum Ride)
Hunger Games; Suzanne Collins (Scholastic, series: Hunger Games)
Diary of a Wimpy Kid; (Abrams/Amulet)
Percy Jackson and the Olympians; Rick Riordan (Hyperion/Miramax, series: Percy Jackson and the Olympians)
I Am Number Four; Pittacus Lore (Harper, series: I Am Number Four)
House of Night; PC Cast and Kristin Cast (St. Martin’s Griffin, series: House of Night)
Tangled; (Random/Disney, series: Tangled)
Beastly; Alex Finn (HarperTeen, series: Beastly)
Twilight saga; Stephenie Meyer (Little, Brown/Tingley, series: Twilight saga)
Red Riding Hood; Sarah Blakley-Cartwright (Little, Brown, series: Red Riding Hood)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


FremantleMedia Enterprises (FME) makes several executive promotions within its North American licensing group as it expands third party brand representation, kid’s programming and brand development, live events, digital content creation, and gaming initiatives.

  • David Luner is upped to EVP/Consumer Products, Interactive and Mobile.  Luner, who had been FME’s SVP/Consumer Products and Interactive, expands his current responsibilities to include an upcoming range of new kid’s content, licensed and original game brands, and the digital content development division.  He already represents FremantleMedia North America’s (FMNA) TV brands including American Idol and The X Factor, and FME’s third party TV and non-TV brands such as Rebecca Bonbon.
  • Olivier Delfosse moves up to VP/Interactive, Mobile and Digital Content.  Delfosse, who had been FME’s Director/Interactive, will lead FremantleMedia’s ongoing expansion in gaming, including social media gaming, and building its recent experience in the digital content and mobile brand extensions.  Delfosse will report to Luner.
  • Chris Donnan has been promoted to Director/Live Events from Sr. Manager.  He will be responsible for producing touring shows and budgeting across all areas of FME’s live events, such as the travel edition of The Price Is Right among other shows.  Donnan will report to Andy Felsher, SVP/Entertainment, Games, and Live Events.
  • Dhivyah Ramanath joins FME as Senior Manager/Consumer Products: Softlines. Ramanath is responsible for growing the apparel, accessory, and publishing businesses. Ramanath will also report to Luner.  Ramanath previously worked for Brand LLC as a licensing manager.

Rubicon Group Holding appoints writer/producer John Zuur Platten as Director/Digital Media.  Platten is charged with growing Rubicon’s library of entertainment properties into games, applications, web content, social media and digital distribution.  Initially, he will focus on developing casual games and applications in keeping with Rubicon’s “entertainment with a positive social message.”  A 20-year entertainment industry veteran, Patten has written for a wide range of video games, movies, TV, digital media and books.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, March 8, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1142; K6-11 479; TWEENS 9-14 328
DISNEY CHANNEL:     K2-11   931; K6-11 946; TWEENS 9-14 814
CARTOON NETWORK: K2-11   400; K6-11 208; TWEENS 9-14 195
DISNEY XD:               K2-11   117; K6-11   91; TWEENS 9-14   68
NICKTOONS:              K2-11     82; K6-11   52; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:  If you had Miss Canfield in 2nd grade at Grant Avenue Elementary School, got a black eye from your friend Violet, and your best friend’s name is Larry Mondello, who are you?  BEAVER CLEAVER!  Kudos to: Joe Swaney-Cartoon Network/Atlanta; Dennis Nance-Turner Broadcasting/Atlanta; Rick Gallagher-Bookazine/NJ; Joanne Milano-rj palmer/NY; John Mazur-KCET/LA; David Garber-Linzack Prods/Woodland Hills; Joy Evans-Pocket Production and Publication/Novato; Tom Mason-MainBrain Prods/Simi Valley; Tanya Pirozzo-Nelvana Marketing/Toronto; Simon Bassett-Teletoon/Toronto

Today’s Trivia Question:  Who was doused with a combination of H2O and GC-161? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR MKT RSRCH ANALYST/FOX NEWS NETWORK/NY: Work w/ Nielsen, MRI, & various rsrch apps to anlyz data. BA Deg & 2-4 yrs cbl rsrch exp req’d. Exc PC/Excel & PP  &  Strong writ/comm skills.  Email: [email protected]  EOE (3/17)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: Sales Mkg Mgr/ Universal/NBC Sports/NY: Increase sales thru new opps & customized day part sales prsntns; interface w/intrnl/extrnl clients; 7+yrs agency/media/sls/rsrch; BA/BS req’d. Res: [email protected] (3/17)

JOB OPENING: RSRCH ANALYST/TV ONE PROG/MD: compose rsrch reports using Nielsen & syndicated data. Bach Deg/2 yrs exp and multitasking pro. Visit   (3/17)

JOB OPENING:  MANAGER, PRIMARY RESEARCH/STAMFORD CT/WWE: 5+ yrs exp with execution of primary research (survey design, focus groups, work w/ 3rd party vendors,etc.) Some travel. Apply: (3/17)

JOB OPENING: DIGITAL AE FOR KRQE-TV/Alb NM: Dvlp digital sales on platforms. Proven past of new biz dvlpmnt/srvcng clients.Exp selling online display/verticals.BA deg & MS knwlg pref’d.To apply: [email protected].EOE. (3/17)

JOB OPENING:  TRAFFIC COORDINATOR- AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ (3/17)

JOB OPENING: ASSOC MARKETING MGR/MATTEL/L.A.: Lead & manage develpmnt/implemntn of digital mrktg programs for our brands. 2-4 yrs brand/online mrktg exp. MBA pref. Apply: (3/16)

JOB OPENING: WEB ANALYTICS ASSOC MGR/MATTEL/L.A.: Create/execute analytics initiatives for our global branded websites and Virtual Worlds. 3+ yrs web analytics exp. Apply: (3/16)

JOB OPENING: ANALYST, MEDIA PLNG/MULTIPLATFORM SCHDLG/SPROUT NTWRK/COMCAST/PA: Req’d 2yrs exp. SIMS scheduling software, multiplatform-VOD, ITunes, You Tube, etc. Apply: (3/16)

JOB OPENING: MGR PRODUCT STRATEGY/ABC/NY: Identify and support the strategic framework for future opportunities as it relates to digital platforms, & participate in execution of those ideas. Apply:  disneycareers .com  ID#282925 (3/16)

JOB OPENING: DIR, PRGRMNG & RSRCH/WGN AMERICA/NYC: Analyze prgrmng audience delivery, demogrphcs & psychogrphcs. 6+ yrs cable sales & rsrch w/ expert understanding in cable rating systms. Apply online: (3/16)

JOB OPENING: AD SALES MKTG MGR/RMG/NYC: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & cable or digital media exp. BA requ’d. Res/cover:[email protected] (3/15)

JOB OPENING: SUPERVISING PRODUCER, NCR ADVERTISING/Nickelodeon/NYC: 7+ yrs production exp. Ad Agency Production exp is essential. Knowledge of production apps including Final Cut Pro. EOE/M/F/D/AAP. Apply (3/15)

JOB OPENING: EA TO SVP, MKTG/NY based film distribution company: Detail-oriented, highly organized, discrete with interest in marketing. Scheduling, emails, phones. Resume and cover letter to [email protected] (3/15)

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (3/12)

JOB OPENING: HEAD OF DEVELOPMENT for a well established production company,CT/NY, Non-scripted TV, 7+ yrs exp TV development, Established contacts a must., Excellent benefits pkg. Email: [email protected] (3/12)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (3/12)

JOB OPENING: DIRECTOR OF BRANDED ENTERTAINMENT/Newcast Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Network exp a must, digital a +. Resumes to: [email protected] (3/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: MARKETING SUMMER INTERNSHIP/PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  DIGITAL MEDIA/SMITHSONIAN CHANNEL/NY: Focus on mktg efforts, content, social media ideas. Review web & mobile traffic; Competitive assessments. Know digital platforms, web & mobile. Apply: Job: 7710BR (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  Entertainment firm/NYC: Internships available, college credit only, 15-25 hrs wkly. Fluent read/write Chinese required. Apply: [email protected] (3/17)

SUMMER INTERNSHIP CREDITS ONLY:  TV One as internship opportunities for undergraduate school credit-locations in NY, MD, and IL. Visit (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE PRODUCER / WRITER/COORDINATOR/LA: 5+ yrs in network TV production; creative and management. Segment producing, QC, pre-pro, live, taped, post experience. Refs available. Email [email protected] (3/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST:  20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/17)

SITUATION WANTED:  Experienced TV PRODUCER with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/16)

SITUATION WANTED:  Experienced in PUBLICITY/SPECIAL EVENTS/MARKETING CAMPAIGNS. How do I find celebrities? Book talent? Publicize my event? Been there done that. I know it all! [email protected] (3/16)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!![email protected] (3/15)

SITUATION WANTED: ASSOCIATE PRODUCER/LA: 5+ years experience NFLN, ESPN, FoxSports, CNN, Studio Production, Remote Production, Post Production, Writing, Features, Segment Producing, QC, etc. Please email:[email protected] (3/15)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/15)

SITUATION WANTED: WRITERS ASSISTANT/WRITERS P.A.: Aspiring TV & Feature Film Screenwriter with yrs of industry experience. Film Festival, & Writing Contest award winner. Excellent references available. Contact: [email protected] (3/15)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM – L.A. 8+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ Rolodex of clients, very sharp professional – email [email protected] (3/15)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast. [email protected] (3/15)

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: iPhone +1 (617) 216-7554 [email protected] (3/12)

SITUATION WANTED:  CABLE DISTRIBUTION SALES: 5 years experience in Cable & Broadcast TV. Well organized, great at building relationships, looking for a challenge & opportunity to grown within your company. Contact: [email protected] (3/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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