Thursday, June 7th, 2012

Cynopsis: DIGITAL
06/07/12

Good morning. It’s Thursday, June 7, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

IDC projects smartphone shipments to hit 686 million units in 2012, which would be a year-over-year growth of 38.8%. It attributes the high demand for smartphones to “high carrier subsidies, falling average selling prices and component costs, increased awareness and device diversity, and lower-cost data plans.” Looking at the smartphone operating system market, IDC sees Google’s Android keeping its position as the most-shipped OS over the course of the five-year forecast (its share will peak in 2012, however as it drops from 61% to 52.9% in 2016). After Android, IDC offers an eyebrow-raising forecast: While it believes iOS will continue to see “significant overall shipment volume growth through 2016,” IDC projects Windows Phone 7/Windows Mobile to become the number two OS with a 19.2% market share in 2016, surpassing iOS’ expected 19.0% share. The reason for this specific forecast can be found in emerging markets, according to IDC. Apple’s iOS has amassed a large installed base in North America, Western Europe, and Asia/Pacific, “which means more of its addressable market will be on replacement cycles.” For iOS share to rise, it needs to grow in emerging markets. Windows, however, will be aided by Nokia’s strong position in key emerging markets. IDC notes that this works under the assumption that Nokia maintains that strong foothold in such markets.

~ MULTIPLATFORM CONTENT NEWS ~

VEVO is honoring music videos that have reached the 100 million views milestone with a new CERTIFIED Award. The music video and entertainment service is also rolling out a series of original programming tied to each award recipient. The programming will consist of the artist(s) discussing the making of the video as well as how it influenced their career; “Director’s Cuts” of the music video accompanied by artist commentary; and webisodes featuring fans and other artists paying tribute to the video. Each series will also feature one “CERTIFIED Ultimate Fan,” who will be picked by VEVO via Facebook and Twitter, presenting the award to the artist. The CERTIFIED series kicks off with Justin Bieber on June 12. Katy Perry (June 25), LMFAO (July 9), and Selena Gomez (July 23) will follow soon after that. VEVO says it will honor additional artists and their CERTIFIED videos each quarter going forward.

As part of USA Network‘s broad social TV strategy surrounding its summer original programming lineup, the network has launched a second-screen campaign for the latest season of Royal Pains, which premiered last night. With Toyota on board as its official sponsor, USA Network will offer additional content to viewers who use the Viggle rewards app to check into the show or interact with Character Chatter, USA’s real-time social TV platform online. Available extra content will include behind-the-scenes video shot on location in the Hamptons (where the show takes place), cast and producer interviews, outtakes, and games, among other things. USA says it will post new content every week. The entire campaign comes with one big grand prize: a “Summer on the Set” sweepstakes which will reward one fan a trip to the Hamptons to tour the set, get some memorabilia, and potentially meet cast members.

Consumer-facing online publication On Demand Weekly (ODW) has partnered with Movie Loft Productions to bring portions of The Movie Loft online. The Movie Loft is a monthly TV show that spotlights movies that are going to be available on-demand on cable during the coming month. It is available in over 20 million homes in NYC, San Francisco, Chicago, and several other major markets across the country. On Demand Weekly will stream The Movie Loft Quicktake, a 15-minute version of the half-hour show, every month. Aside from that, ODW’s editorial staff will also select the month’s top independent movie on-demand.

thePlatform, an independent subsidiary of Comcast, has launched mpx Essentials, a solution designed to give mid-sized businesses or agencies access to a specialized version of the company’s cloud-based platform for publishing and distributing video on the web and across multiple devices. mpx Essentials enables clients to upload, store, and distribute videos to their own websites, other sites, mobile phones, and tablets. Features in the package include customizable video players (dimensions, skins, colors, layers, social media integration, closed captioning support, and other third-party plug-ins); playback across devices; optimized video playlists; a metadata toolset to improve search and discoverability; search-optimized feeds for Google and Bing; a Connector tool for auto-publishing to a YouTube account; and content delivery network services for storage and streaming. The solution is available in two different pricing packages of $499/month and $1499/month. The latter offers “added platform functionality.”

Former Huffington Post CTO Paul Berry has unveiled Rebel Mouse, a new social publishing platform that is currently in beta. It will allow users to populate a personalized page with existing web content from Facebook and Twitter as well as post new links and content directly to the page. It will also provide analytics for users to determine what kind of action the content on their page is getting. An e-commerce function is reportedly coming down the road to allow users to sell things from their pages. The default version is going to be available to all users for free. However, those who want to establish a unique URL will have to pay $3/month. Corporate/brand accounts will be charged $3/week. For now, users can sign up to get on the waitlist and check out a preview of the platform using their Facebook and/or Twitter account. The site will be open to the public in the next two to six weeks, according to GigaOM.

~ INNOVATORS & START-UPS ~

PubMatic has raised $45 in mezzanine financing, led by new investor August Capital, and featuring participation from all existing investors, including Nexus Venture Partners, Helion Ventures, and Silicon Valley Bank. The company says that the funds will be used to “continue its targeted acquisition strategy” and “strengthen its balance sheet.” PubMatic provides publishers with a media platform for selling their digital ad inventory in real-time. Its features include real-time bidding, brand protection tools, and audience insights, among others.

~ DIGITAL ADVERTISING ~

Digital ad targeting firm TruSignal is partnering with eXelate to provide online advertisers with a way to target and reach consumers “that ‘look like’ current high lifetime value customers.” Per the deal, TruSignal’s suite of TruAudience High Value Consumer segments, which were built using the company’s patented predictive analytics as well as aggregated offline first and third party data, are now publicly available to eXelate’s 75+ integrated media platforms, which include ad networks, exchanges, video platforms, DMPs, and SSPs. Some of TruSignal’s audience segments available for purchase include insurance and financial services, education, and political affiliation and donors. The partnership will also allow direct response-oriented clients to combine eXelate’s syndicated data segments with TruSignal’s audience profile segments for direct customer acquisition campaigns.

~ TECH DEALS, MERGERS & SKIRMISHES ~

If you haven’t done so yet, it’s a good idea to change your LinkedIn password. Yesterday morning several reports indicated that the social network suffered a breach in password security, as 6.5 million encrypted LinkedIn passwords were posted on a Russian hacker site. LinkedIn confirmed the leak later in the afternoon, stating that, “some of the passwords that were compromised correspond to LinkedIn accounts.” It said it was still investigation the situation.

Pac-12 Enterprises has selected iN DEMAND and Comcast Media Center (CMC) to collaborate on and provide the company with a range of technical distribution services for Pac-12 Networks, a new collection of collegiate sports networks set to launch this August. As part of this broad, multiplatform pact, iN DEMAND and CMC will work together to provide a Free On Demand (FOD) package, comprised of approximately 20 hours of content per month, and a TV Everywhere solution for Pac-12 Networks. iN DEMAND and CMC will begin work immediately on developing these services.

A CYNOPSIS MESSAGE

– S A V E T H E D A T E –

Cynopsis Sports Media Awards Program

August 9, 2012 | 8:00 – 10:30a.m.

Harvard Club of NYC

Coming Soon: Award finalists will be announced mid-June

~ TRENDS, RESEARCH, ETC. ~

The IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest teamed up to measure the size of the mobile advertising market at both global and regional levels. It finds that global mobile ad spend stood at $5.333 billion in 2011. Regionally, North America accounted for a 31.4% share of the global market, reaching $1.677 billion in mobile ad spend; Europe accounted for 25.9% ($1.38 billion); Latin America for 3.5% ($188 million); Asia-Pacific for 35.9% ($1.916 billion); and Middle East & Africa for 3.2% ($172 million).

Earlier this year, Nielsen surveyed a sample of US consumers to see if they prefer in-store, online, or mobile shopping. According the findings, 59% of US consumers rated online purchasing as the “overall favorite,” 68% of those surveyed indicated that it was the “easiest,” and 68% rated it the “most convenient.” However, when it comes to trust, shoppers prefer traditional stores: 69% of respondents ranked brick-and-mortar stores as “most reliable” and 77% said they were the “safest.” On the mobile front, Nielsen found that it came in third-place among all measures, except for two. Mobile was second to online in the “most convenient” (38%) and “easiest” (27%) categories.

~ GADGETS & APPS ~

Luminate has inked a deal with FOXSports.com to offer an interactive image app that will allow users to access scrollable player-related statistics and information by hovering over an image with their mouse. The custom app will be deployed across FOXSports.com, including its NBA, MLB, and NFL galleries. The app was co-developed by Luminate and FOXSports.com through Luminate’s custom image app program, and will soon be added to Luminate’s Image App Store.

~ EXEC MOVES ~

Kevin Arrix has joined Viggle as Chief Revenue Officer. Viggle is the social TV rewards app that allows users to check into TV shows they’re watching and earn points, which can then be redeemed for real-world prizes. Reporting to CEO Janet Scardino, Arrix will oversee all ad and network sales and ad operations. Arrix comes to the company from MTV Networks, where he was EVP/Digital Advertising.

AT&T AdWorks is now a part of AT&T’s Home Solutions group, which oversees the company’s U-verse TV offering, as well as broadband and voice services for AT&T’s 22-state local wireline operations. With the new alignment, AT&T has appointed Mike Welch as the new President of AT&T AdWorks. Reporting to Jeff Weber, President/Content and Advertising at AT&T, the appointment is effective immediately. “Due to the new strategic alignment, AT&T AdWorks will be better equipped to help our clients connect all the pieces, making it easy to buy, manage, and analyze multiplatform campaigns,” said Welch.

More executive moves news out of AT&T AdWorks: Ocean Fine has been promoted to Director/West Coast Mobile and Online Sales. Prior to the promotion, Fine was a Senior Account Executive at the digital media and advertising division, where she was responsible for managing relationships with agencies such as OMD, Saatchi & Saatchi, Deutsch, and Amobee.

David Beck has been appointed as the new VP and GM/Social Media for Univision Communications. He will lead the newly formed social media communications team at the company. Beck will report to Monica Talan, SVP/Corporate Communications and Public Relations. The announcement of the hire and the formation of the new team were made at E3.

A+E Networks has promoted Sean Cohan to EVP/International. Continuing to report to Steve Ronson, EVP/Enterprises, Cohan oversees the International Division of A+E Networks, managing the company’s brands, content, and services outside the US, and a staff based in New York, London, and Singapore. The division’s activities include branded channels, content sales, and digital media distribution.

Fred Santarpia has been named the new EVP and Chief Digital Officer of Conde Nast Entertainment Group (CNEG), effective July 2, 2012. In his new role, CNEG says Santarpia will be responsible for developing and managing the execution of CNEG’s digital channel business and video distribution strategy across all web-conencted platforms and devices. Most recently a GM at VEVO, he will report to Dawn Ostroff, President of CNEG, at his new position.

~ WEBSITE OF THE DAY ~

Yesterday was a big day for the internet as it advanced to the next generation of web technology, called IPv6. The adoption of the protocol, a “sequel” to IPv4, has been promoted through an event dubbed as the “World IPv6 Launch.” Numerous major service providers, web-based companies and CE manufacturers have signed on in support of (and to participate in) the transition, including Comcast, Time Warner Cable, AT&T, Google, Cisco, Facebook, Microsoft/Bing, and Yahoo. You probably didn’t notice any change in your browsing experience. So why was this important? Well, IPv4 contains approximately 4 billion IP addresses. With the rise in internet-connected devices, web services, and people who are using such devices and services, IPv4 has been running out of space. To resolve that problem, IPv6 was created. It provides “more than 340 trillion, trillion, trillion addresses (an essentially unlimited number),” according to the Internet Society, which led the charge in developing the new protocol and promoting the June 6 worldwide launch. Check out the website to learn more about the project as well as how to participate in the launch if you happen to represent a company in which an IP address would come into play.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
06.07.12

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