Thursday, June 5th, 2008



Cookie Jar Entertainment‘s Johnny Test Debuts at Licensing Show
Suite 4756; Contact John Gildea: [email protected]

A gut-busting comedy and proven ratings winner, Johnny Test offers innovative product applications including toys, publishing and apparel.

Johnny Test aces the test on broadcasters worldwide:
· Staple on The CW4Kids’ Saturday lineup; Weekdays on Cartoon Network (US)
· Prime spot on Canada’s TELETOON, Cartoon Network (UK)
and Cartoon Network Latin America
· Recently added to Rede Record (Brazil) lineup

Cynopsis: Kids!


Good morning. It’s Thursday, June 5, 2008, and this is your first early morning briefing.

DreamWorks Animation and Paramount corral a full cast of celebrities for the upcoming feature Madagascar: Escape 2 Africa, slated for release November 7, 2008.  Those stars reprising their roles from the original Madagascar (2005) movie include Ben Stiller, Chris Rock, David Schwimmer, Jada Pinkett, Sacha Baron Cohen, Cedric The Entertainer and Andy Richter.  Joining the Central Park Zoo pack for the sequel are Bernie Mac, Sherrie Shepherd, Alec Baldwin, (from The Black Eyed Peas).  Madagascar: Escape 2 Africa is directed by Eric Darnell and Tom McGrath, who together wrote/directed Madagascar, and produced by Mireille Soria and Mark Swift. will serve as co-composer working alongside the venerable Hans Zimmer.


Toon Disney will launch Healthy Kids Nutri-Crew, a series of Public Service Announcements that encourage kids to make healthy food choices, will debut Monday, July 7, at 7p during its Jetix block.  Featuring a mix of real kids with animated characters from the network’s series, the PSAs will roll out each Monday at 7p through August 4.   Additionally, more information on healthy food will be available at .

The soundtrack to the new Disney Channel TV movie Camp Rock will make its world premiere on Radio Disney, Saturday, June 15 at 1p, during the channel’s Planet Premiere feature.  The broadcast will include interviews with the stars of Camp Rock.  Additionally, this Friday, June 6, Radio Disney will debut This Is Me, a duet from the movie featuring Demi Lovato and Joe Jonas.  Disney Records officially releases the soundtrack in stores from Tuesday, June 17.  Camp Rock bows on Disney Channel, Friday, June 20 at 8p, and will be simulcast on Radio Disney.  The movie will also air on ABC on June 21 at 8p, on ABC Family on June 22, and then on on June 23.  The network will air the sing-along Camp Rock Rock-a-Long on June 28.

In Canada Family Channel will also be hosting all the Camp Rock multi-platform doings including the movie premiere on the network June 20, at 8p, followed by the full original movie being available on broadband from Monday, June 23 at 8p at .  Beginning Tuesday, June 17, Family Channel’s SVOD player, Family OnDemand, will offer a sneak peek at the movie.  We all know camp is a summer-long thing, so, Family Channel will premiere the Camp Rock Rock-Along version of the TV movie on Friday, July 4 at 7:30p.

Toei Animation teams with Oddcast to introduce Digimon speaking avatars through Voki, a speaking avatar platform developed by Oddcast, at .   Through the new program Digimon fans can record and upload voice recordings to Digimon characters and then share them via e-cards, social networks and blogs.  For these first four months Digimon avatars will be offered to users for free through Voki.  To begin, 10 of the most popular Digimon characters are available for customization, including Agumon, Masaru, Gaomon, Thomas and Kudamon.

EA Mobile has released the original mobile game Kung Fu Panda on wireless carriers in North America.  Based on the new DreamWorks Animation feature film of the same name, the Kung Fu Panda game will be available across Europe later this month.  EA Mobile is a division of Electronic Arts Inc Casual Entertainment Label.

B*tween Productions Inc., parent company of the Beacon Street Girls (BSG), has released its 12the tween-targeted book. Titled Time’s Up, the new BSG book is released in partnership with Simon & Schuster’s Aladdin M!X tween imprint.  B*tween Productions Inc. and Simon & Schuster will also release Katani’s Jamaican Holiday.  The companies plan to re-release books 1-4 in the BSG series featuring a new look for the characters. There are 16 Beacon Street Girls books, 12 in the series and four Special Adventures.


4Kids Entertainment – Where The World’s Kids Come To Play – Licensing Show (Booth #3400)

Dinosaur King™ – Prehistoric battles in the 21st Century; This Fall: New episodes on 4KidsTV, Nintendo DS™ video game from Sega®; DVD release and new Trading Card series

Monster Jam® – World’s largest and most popular monster truck brand; Mattel® and Activision® among 40 licensees

Jim Henson’s Pajanimals™ – New Daily TV Series starts November on PBS Sprout, featuring cuddly, plush puppets to help toddlers sleep at bedtime


I don’t want to scare you, but 2009 marks the 60th anniversary of Casper The Friendly Ghost.  It’s true, and Classic Media is planning a big boo-haha, which includes the expansion of the licensing program for The Official Ambassador of Halloween that includes products in a range of categories.  Additionally, the new CGI animated series, Casper Scare School, is currently in production with co-production partners Classic Media, MoonScoop SAS and DQ Entertainment, and slated to premiere in 2009.  Casper mobile content is currently available via MobiTV, with the classic cartoons available on Babelgum, Joost and YouTube, while Classic Media and Genius Products release two volumes of Casper on DVD.  Licensing plans include: Local Celebrity (junior apparel); Mad Engine (men/boys apparel); Briefly Stated (daywear/sleepwear); Madacey Entertainment (music CDs); and Compedia (CD-Rom games); and renewed deals with American Greetings (social expressions); MJC (men’s loungewear); Logotel (t-shirts); and Mello Smello (novelty items) among many others

Galleon Holdings will launch the Skunk Fu! merchandising line next week at the 2008 Licensing Show in NYC.  Galleon has appointed The Sharpe Company as licensing agent for property in North America.  The Skunk Fu! toy line, developed in-house by Galleon’s Croco Sourcing Worldwide, will debut in the US at this year’s Licensing Show.  Additionally, Galleon is currently in talks with a DVD distribution partner for the US.  A Cartoon Saloon, Cake Entertainment and Telegael co-production for TG4 (Ireland) and Super RTL (Germany), The Skunk Fu! (52×13) is aimed at K6-12.  Galleon handles the licensing and merchandising rights around the world (excluding Germany).

Lionsgate and HIT Entertainment will release the new direct-to-DVD movie Thomas & Friends: The Great Discovery on September 9, 2008.  The movie features Pierce Brosnan as the new narrator.  The DVD movie includes five new original songs, a special behind-the-scenes featurette with Brosnan, and several game/activities.  The episode will air on PBS stations just prior to its release on DVD.  Additionally, Thomas & Friends: The Great Discovery will be included in KidToons national movie theater July, as well as promoted at Simon Malls, MyGym outlets and so on to support the DVD release.


Warner Bros. Animation names Sam Register as its new EVP/Creative Affairs.  An animation industry veteran, Register will report to Warner Bros. Television President Peter Roth.  In his new position, Register will oversee development and production of new animated programming and content for all distribution outlets, as well as working with Warner Premiere on the studio’s animated direct-to-DVD releases.  Register joined Warner Bros. Animation in November as a producer with a multi-property development and production deal. Previously, he was an animation executive and, later, producer at Cartoon Network, and then served as Executive Producer on Transformers: Animated.

Jose Carbonell is named VP/Preschool & Parenting Brand Marketing, Nickelodeon/MTVN Kids and Family Group.  Carbonell will oversee coordination of cross-business marketing efforts, on-air events, and consumer and trade advertising initiatives for preschool properties and show launches.  He will also manage relationships with media buying and creative agencies to develop long-term branding positioning for current and future properties. Carbonell will report to Jennifer Goodman Linn, SVP/Brand Marketing.  Prior to this Carbonell was Sr. Marketing Director for Hartz-Mountain.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 3, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1195; K6-11 632; TWEENS 9-14 539
DISNEY CHANNEL:     K2-11   880; K6-11 590; TWEENS 9-14 466
CARTOON NETWORK: K2-11   645; K6-11 410; TWEENS 9-14 286
TOON DISNEY:           K2-11   124; K6-11   60; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data


All of the four daily editions of Cynopsis are now available as RSS feeds – the subscribe/click options show up at the end of this email, and will daily from now on.  In the meantime and to move things along for you, here are the tags you’d need to subscribe to any of our daily editions:

Cyn Kids:
Cyn Digital:
Cyn Int’l:

Answer to Yesterday’s Trivia Question: 
What was the name of the cartoon turtle that raced against and beat Bugs Bunny three times?  CECIL   Kudos to:  EJ Offurum-Tru TV/NY; Cassel Kroll-The Lexicomm Group/NY; Steven Weisbaum-Saint Johns Health Center/Santa Monica, CA; Alex Dale-Momentum Talent & Literary Agency/LA; Chris Loprete-Disney Consumer Products/Glendale, CA

Today’s Trivia Question: Marc Summers was the host of the original Double Dare on Nickelodeon (1986-1991). What was his assistant’s name who helped with the physical challenges? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: WRITER/PRODUCER, VH1 ON-AIR PROMO/MTV/NYC: 3+ yrs writing/producing on-air promo or Ad Campaigns. Strg pre & post prod. skills, Knwldg of TV depts., Music & Pop Culture, plus. EOE/M/F/D/AAP. Apply (6/12)

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp ad sales research. Exp w/ Startrak, NPOWER, MyEvents & Simmons, Str analytic sk. BS/BA. Please apply at (FNG12403)  (6/12)

JOB OPENING: DIGITAL RESEARCH YOH POSITION/NBC UNIVERSAL/NYC: Seeking recent college grad to support NBCU’s digital sales. BA/BS, strong writing & verbal skills & proficiency with MS Office. Apply to:  [email protected]    (6/12)

JOB OPENING: BRAND MGR/GLOBAL LICENSING/Playboy Enterprises NYC: Strat. Mktg, Acct. Mgmt for new & existing licensees. 3+ yrs exp-major brand pref. Apply at   (6/12)

JOB OPENING: DOCUMENTARY EDITOR/PRODUCER/FREELANCE: Lou Reda Productions, Easton, Pa Needs seasoned long form editors that possess strong directorial, creative thinking. Send resume to [email protected] (6/12)

JOB OPENING: MGR, SEO,, MTV/NY: 2+yrs SEO/Prod. exp.lrg website. Strg product dvlpmnt exp. in a database-driven envir. Strg JavaScipt, HTML,CSS skills, Knwldg: AJAX, JSP. EOE/M/F/D/AAP. Apply (6/12)

JOB OPENING:  COORD PROMO SCHED/Fuse/NY: Contribute to promo strategy for the network & research poten acquisitions for Fuse.  2 yrs Cable/network expl pref., Rez to: [email protected] “CPS” in subj (6/12)

JOB OPENING: DIR, LICENSING/Taffy Ent./PARIS: 5-8 yrs. Exp in lic/sales/retail for kids consumer prods. Develop new biz & maximize brand potential. Proven results. Eng/French fluency. [email protected] (6/12)

JOB OPENING:  MEDIA BUYER/Boynton Bch, FL: 3-5 yrs media buying, negotiating, & analytical exp w/direct response short form on nat’l cable, syndication, and local broadcast. Exp w/ med buying software. [email protected]  (6/12)

JOB OPENING:  MGR, DIGITAL SPONSORSHIPS/Discovery/NY: Proj. manage and provide post-sales marketing supp. to all digital sponsorships, works across web, mobile, podcast and VOD Apply: Req#7991 (6/11)

JOB OPENING:  DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at: (6/11)

JOB OPENING:  SALES PLANNER/ BET Ad Sales CHICAGO: 1-2yrs exp.Sls Planning/media buyer perf’d. Det. oriented & ability to multi-task in fast paced envir. Dealmaker/VCI exp a +. Profic. in MS Word/Excel/PP. Resume: [email protected] (6/11)

JOB OPENING:  MEDIA BUSINESS ANALYST/NYC:  level 2Gabriel application support analyst. 4 month contract. End user support, and application troubleshooting. Exp. with MSA’s Gabriel software required. Apply to: [email protected].  (6/11)

JOB OPENING: MEDIA PLANNING SPVSR/N. Westchester location:  Embedded at client’s office 4 days/wk. NYC agency 1 day. Pharma Exp a plus. Exc. Benefit pkg.  Send Resume: [email protected] (6/11)

JOB OPENING:  ACCT MGR/The Hotel Networks/NY: Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover: [email protected]   (6/11)

JOB OPENING: COORDINATING PRODUCER/NICKELODEON/NYC: Oversee audio & post prod, music, edits & delivery, for animated series, ensure project adheres to schedule. Sr. level need only apply. Fax resume to (212) 654-1083  (6/8)

JOB OPENING: MGR, FIN. REPORTING & PLANNING/LIFETIME TV/NY: Manage & coordinate financial planning & reporting processes (monthly fin. close, annual budget, year-end audits) Apply at: (6/7)

JOB OPENING: STANDARDS & PRACTICES EDITOR/ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299  (6/7)

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to: [email protected] “VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to [email protected] (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d. [email protected] (6/6)

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to [email protected]  (6/6)

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: ref #5924BR  (6/6)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLYGreen-Webstore /Los Angeles Valley: Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude / Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected]  (6/8)

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at (6/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Related Stories

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]