Thursday, June 3rd, 2010

Cynopsis: Kids!



Good morning. It’s Thursday, June 3, 2010, and this is your first early morning Kids briefing.

Nickelodeon premieres the new hour-long iCarly TV movie, iPsycho, tomorrow Friday, June 4 at 8p.  Following the movie the network will feature new episodes of Victorious at 9p and Big Time Rush at 9:30p.  iPsycho follows Carly, Sam and Freddie as head to a web conference and decide to make a stop to visit a fan, Nora, of the show and help her celebrate her 16th birthday.  Turns out Nora nobody shows except the iCarly kids show for the party, so the gang hosts a webcast from her house  turning things around.  All is going well  until Nora decides she doesn’t want the team to leave and locks them in her dad’s recording studio.  After sending a secret message to Gibby, the iCarly team must wait to see if Gibby can decode the message and save them.  Additionally, ( ) will feature the iDefeat Psychos game where kids can help Gibby and his little brother save Carly, Sam and Freddie from their captor.


MTV Russia renews its TV deal.  MTV Networks International (MTVNI) and ProfMedia Holding, and its subsidiary, Energia TV, enter into a multi-year deal under which Energia TV will continue to broadcast a free-to-air, localized MTV service in the Russian Federation.  Targeted to viewers 11-34, MTV Russia launched in 1998 and is a 24-hour network available to 40 million TV households.  In addition to TV rights, MTVNI grants Energia TV ancillary rights to the MTV brand in Russia including online, mobile and events, as well as the right to broadcast all MTV live events such as the MTV Movie Awards and the MTV EMAs and unlimited access to the MTVNI library of programming.

Nelvana Enterprises enters into new broadcast deals for the CGI animated series Babar And The Adventures Of Badou.  Broadcasters picking up the new Babar series include: Playhouse Disney Japan, ABC TV (Australia), TV New Zealand, TV2 (Norway), YLE 2 (Finland), DR TV (Denmark), Thai PBS and SRC for French Canada.

Canal Overseas expands its six-month-old satellite TV K+ package in Vietnam to include 13 additional channels and a new sports program on the premium channel K+1.  K+ subscribers are now able to watch international channels including Cartoon Network, Animal Planet, CNN, TCM, MGM, Discovery Travel & Living, NHK World and ChannelNewsAsia, as well as Vietnamese channels including SCTV1, SCTV7, SCTV9, FBNC and HTV7.  Additionally, K+ has launched Diem Hen, a new daily 7-minute sports news magazine program hosted by model Hong Que and young Vietnamese journalist Nguyen Thi Thy Trang.

Pathe International completes sales for the CGI 3D aniamted feature film Gnomeo & Juliet in 26 territories, per Variety.  Directed by Kelly Asbury (Shrek 2) and produced by Elton John and David Furnish, Gnomeo & Juliet has been acquired by: Gussi (Latin America); West Video (CIS); Showbox (South Korea); ITI (Poland); Hollywood Classics (Czech Republic and Hungary); Ster Kinekor (South Africa); Phars (Middle East); Tiglon (Turkey); MediaPro (Romania and Bulgaria); Golden Village (Singapore); Lusomundo (Portugal); and Myndform (Iceland).  Touchstone Pictures is set to release Gnomeo & Juliet domestically on February 11, 2011.  A distribution deal in the UK is pending.

GlobalGirl Media ( ), a new non-profit group that aims to give girls a voice by connecting them with journalists and documentary filmmakers, will launch GlobalGirl Media Soweto Academy and News Bureau on June 7, 2010 and will launch its Kick it Up! Project at the 2010 FIFA World Cup.  The Academy will offer journalism training, skills and mentoring to underserved teen girls in Soweto and Port Elizabeth, South Africa.  Some of the girls involved with the program will report from the FIFA World Cup. GlobalGirl Media report will be seen on various outlets including, as well as on ESPN, BBC, Univision, Soweto TV,, and among others.  GlobalGirl Media has partnered with local NGOs, including Teboho Trust, the Ekasi Womens Arts Ensemble, Twashne Home of Hope, Kids Haven, Rotarians and the Ubuntu Education Foundation. The local production partner is T.O.M. Productions in Johannesburg.  GlobalGirl Media pilot program launched in East LA last month. Girls from each academy and news bureau will interact with each other via Skype and social networking programs.  GlobalGirl Media has received funding so far from the Nike Foundation, the U.S. Embassy in South Africa, Department of Cultural Affairs, as well as from individual donors in the US, UK, Canada, and South Africa.


Big Tent Entertainment expands its partnership with Discovery Communications, becoming the exclusive North American licensing agent for the TLC network and inking a new three-year deal extension to continue to represent the Discovery Kids-branded products.  As part of its extended deal with Discovery, this year Big Tent will roll out 50+ new Discovery Kids products from some of its licensing partners including Parragon Publishing, MerchSource, 505 Games, Jakks Pacific, MasterPieces, SRM and Kids Station.  Additionally, Big Tent plans to grow the its Discovery Kids licensing program in categories such as platform based video games, electronics, computers/computer peripherals, RC Toy, apparel, room decor, furniture, outdoor sport and select food categories.

In Spain, Moonscoop‘s appointed licensing agency Enjoy completes new licensing deals for its 2D/3D animated series Code Lyoko.  Simba-Dickie Group Toys is named as the master toy license and will develop action toys, vehicles, arts and crafts products, role play toys, education toys, collectibles, electronic and musical toys, as well as a range of summer toys, back-to-school products and costumes all set to begin rolling out for holiday 2010 and January 2011.  Also signing on as Cody Lyoko licensees in Spain are: Creation Euromoda (Bed linen); Claudio Reig (small toys); Passion Secret (apparel); Labo Vaza (lip balm, toothbrushes); Cefa Toys (cameras, laptop); Media Live (publishing and activity books).  Recently inked license deals in Spain and Portugal already include Atlantyca (publishing  storybook series), Boystoys/Giepool (shoes), Globolandia (printed balloons), Emax (bracelets, tattoos), CYP (drink and dinnerware), Ensobrados Martorell (trading cards), and ARC (miscellaneous product).  Existing deals for Spain include Warner Home Entertainment (DVDs), Cife (lucky bags), Smoby (PVC balls), Dracco (candy), and Emax (collectible cards and albums).

Mind Candy, developer of the kid’s online game Moshi Monsters ( ), partners with Penguin Group to publishing a series of books based on the property.  The first book title under the deal will focus on the back-story and world of the Moshlings, the colorful and collectible little creatures that are pets of the Moshi Monsters.  All of the books will also include a code that links and unlocks a exclusive online content that enhances the digital world with a physical component.  Two books are planned for release worldwide in 2010, which will be followed by another five to titles in 2011.

Nelvana Enterprises inks further license deals for Babar And The Adventures Of Badou and Max & Ruby.  Nelvana will be at Licensing International Expo showcasing both properties as well as others.

  • Babar And The Adventures Of Badou – licensing agent TF1 Licences signs licensees for the French marketplace including Lansay (toys), Sun City (apparel and accessories), CTI (bed linen), and Viquel (back-to-school and stationery).
  • Max & Ruby – new products for the US include book titles from Penguin and Key Porter, Toys ‘R’ Us Times Square will offer exclusive NYC themed merchandise, and plush and puzzles for Barnes & Noble. A new live stage show from KOBA Entertainment will debut in Canada this September and a QSR promotion is planned for Q1 2011. New licensees for the US include Sara Max (sleepwear), Bakery Crafts (cake decorations), Core Velocity (novelty foil packs) and Kellytoy (crane and amusement toys).


Herb Scannell, formerly President/Nickelodeon Networks and Vice Chairman/MTV Networks, is appointed President, BBC Worldwide America.  Scannell most recently co-found and served as CEO, Next New Networks.  In his new role Scannell grow the BBC brand across all US divisions, including His responsibilities in the U.S. include flagship cable channel BBC America and BBC America HD, BBC Worldwide Productions,, Sales and Distribution including Digital Syndication and Motion Gallery, Home Entertainment including Audiobooks, and Licensed Consumer Products, as well as overseeing BBC Worldwide’s Global Brands in America.  Additionally, Scannell will sit on BBC Worldwide’s Executive Board.  Scannell takes over for Garth Ancier who exited the position in March 2010.  Ancier continues to serve as a BBC Worldwide America Non-executive Board member.  BBC America is available in 67 million US homes.  Well done Herb!

Warner Bros. Consumer Products (WBCP) promotes Pilar Zulueta to EVP and GM, EMEA.  The entertainment licensing portfolio that Zulueta manages in the region includes brands such as Looney Tunes, Harry Potter, Scooby-Doo, and the DC Comics super heroes.  Responsible for managing licensing and retail business development efforts, Zulueta will continue to report to Jordan Sollitto, EVP/International Licensing, WBCP.  Zulueta joined WBCP in 1997 and most recently served as SVP, EMEA.

Nickelodeon/MTVN Kids and Family Group appoints Kevin Ellman as SVP/Business and Legal Affairs, and Lori Silfen as VP/Business and Legal Affairs.  Both will report to Rhonda Adams Medina, SVP and Deputy General Counsel of Television & Music for Nickelodeon/MTVN Kids and Family Group.

  • Based in Nick’s Santa Monica office, Ellman will be responsible for all live-action and animation TV talent deal making.  Ellman joins Nick from Disney, where he most recently toiled as VP/Business Affairs, Disney/ABC Cable Networks Group, handling deals for live-action and animated programming on Disney Channel and Disney XD, as well as making deals for Disney Channel brands and talent across numerous lines of business.  Ellman has an extensive background in kid’s TV regulatory law, and has participated in federal rule-making on the subject matter
  • Silfen will work out of the NYC office and will oversee business deals and legal matters related to Nickelodeon music, including original music production negotiations and contracts, music publishing and licensing deals.  Silfen previously served as EVP/Music and Business and Legal Affairs for New Line Cinema for 14 years, where she supervised all music-related deals.  In addition to working on New Line’s many movies, Silfen was key in establishing the New Line Records label.


May 2010 now stands as Disney Channel‘s most watched month of May ever in Total Day among Total Viewers 2+ (1.5 million), K6-11 (525,000) and Tweens 9-14 (459,000), as well as in Primetime with Total Viewers 2+ (2.3 million) and K6-11 (943,000).  May 2010 also serves as the network’s best May in Primetime three years among Tween 9-14 (781,000).

Nickelodeon also scored its best May (4/26/10-5/30/10) performance ever among Total Viewers 2+ (2.1 million).  Also earning their best May performances ever among Total Viewers 2+ are Nick at Nite, Nick Jr., TeenNick and Nicktoons.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/24-5/30/10 :
Total Day      (000)   Primetime       (000)
NICK°:            1143    DSNY*:             1248
DSNY*:             845    NAN**:               675
CARTOON:        461    CARTOON:           640
NAN**:             403    NICK JR*:            494
NICK JR*:         346    DXD:                    177
ADSM**:           191    ESPN:                  173
DXD:                 137    NICKTOONS:        146
NICKTOONS:       95    ANIMAL PLANET:    83
TEENNICK:          57    BET:                      69
ESPN:                 50    DISCOVERY:           62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/24-5/30/10 :
Total Day        (000) Primetime       (000)
NICK°:              560    DSNY*:             937
DSNY*:             559    NAN**:             536
NAN**:             314    CARTOON:         426
CARTOON:         295    DXD:                 116
ADSM**:           115    ESPN:                112
DXD:                   89    NICKTOONS:      101
NICKTOONS:        64    NICK JR*:            71
NICK JR*:            53    ANIMAL PLANET:   59
TEENNICK:           50    BET:                    44
ANIMAL PLANET:   33    DISCOVERY:        44
ESPN:                   33   
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
 °Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/24-5/30/10 :
Total Day    (000)   Primetime      (000)
DSNY*:          477     DSNY*:             762
NICK°:           410     NAN**:             592
NAN**:          389     CARTOON:         307
CARTOON:      224     ESPN:               167
ADSM**:        172     NICKTOONS:       98
DXD:                68     DXD:                  86
TEENNICK:        63     BET:                  67
MTV:                 61     COMEDY:           67
ESPN:               57     MTV:                  62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel and Nick Jr are not ad supported cable networks, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 4/27-5/31/09 vs. 4/26-5/30/10, Cable Networks Only:
Network:                        (000)   %diff
NICK° :                             576       -3%
DSNY:                              525      +1%
CARTOON NETWORK:        314      +5%
NAN*:                              311      +63%
ADSM**:                          102      -16%
DXD:                                  84      +14%
NICK JR:                             54      +4%
NICKTOONS:                       51      +24%
TEENNICK:                          46      +44%
ANIMAL PLANET:                 29       +16%
BET:                                   29       +12%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 27, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1072; K6-11 478; TWEENS 9-14 328
DISNEY CHANNEL:     K2-11   901; K6-11 601; TWEENS 9-14 478
CARTOON NETWORK: K2-11   506; K6-11 311; TWEENS 9-14 234
DISNEY XD:               K2-11   161; K6-11 109; TWEENS 9-14   85
NICKTOONS:              K2-11   104; K6-11   67; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1133; K6-11 566; TWEENS 9-14 399
DISNEY CHANNEL:     K2-11 1016; K6-11 662; TWEENS 9-14 492
CARTOON NETWORK: K2-11   530; K6-11 340; TWEENS 9-14 267
DISNEY XD:               K2-11   190; K6-11 124; TWEENS 9-14   90
NICKTOONS:              K2-11    85; K6-11   60; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 29, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1398; K6-11 821; TWEENS 9-14 579
DISNEY CHANNEL:     K2-11 1063; K6-11 719; TWEENS 9-14 550
CARTOON NETWORK: K2-11   429; K6-11 289; TWEENS 9-14 228
DISNEY XD:               K2-11   171; K6-11 128; TWEENS 9-14 110
NICKTOONS:              K2-11   113; K6-11   81; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 30, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1006; K6-11 679; TWEENS 9-14 606
DISNEY CHANNEL:     K2-11   841; K6-11 533; TWEENS 9-14 429
CARTOON NETWORK: K2-11   412; K6-11 276; TWEENS 9-14 204
DISNEY XD:               K2-11   210; K6-11 138; TWEENS 9-14 100
NICKTOONS:             K2-11   119; K6-11   73; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data


Since March, Cynopsis has been providing extensive coverage of 2010 Upfront Presentations. 
Now thru September this detailed information is available online at:

Upfront Overview 2010
Your One-Stop Source of Programming Information & Upfront Recaps

Planning, Buying, Scheduling, Viewing whatever your needs may be
Cynopsis Media provides the most comprehensive library of 2010/2011 programming info.

Answer to Yesterday’s Trivia:
Before she became the lead character in this classic TV show, the character’s name was Elsie Ethrington.  Who did she become at the start of the series?  SISTER BETRILLE on THE FLYING NUN Kudos to:  Brad Stern/Floral Park; Nancy Malkin-Scholastic/NY; Dennis Nancy-Turner Broadcasting/Atlanta; Brett Ashy-The Ashy Agency/LA;

Today’s Trivia Question:   I’m a dietitian, cook, housekeeper and often advisor to a house full of kids.  I was born in Wisconsin, have two adult kids of my own.  I rarely lost my temper tho the one time I did, I threatened to hit one of the kids over the head with my frying pan.  Who am I?     (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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