SOURCE:Nielsen Media Research. Click here  for the full source data.

Cynopsis
06.03.10

Good morning. It’s Thursday, June 3, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
USA Network: Burn Notice at 9p; Royal Pains at 10p

Tonight’s Finales:
A&E Network: Fugitive Chronicles at 10p
Bravo: The Real Housewives of New York City at 10p

A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION

Source: NSI, wtd HH avg, primary tc, all mkts, Nov’09/Feb’10; vs year ago=Nov’08/Mar’09 TPs (+59%); vs lead-in=1/2 hr TPs (+35%). NSS, live+SD HH AA(000), Sept-Feb avg of debut ssn; M-F first-run, 2003-2009. NSI, wtd HH avg of 7 local lead-out newscasts (1st qtr hr), metered mkts (HN, DE, SE, DV, PD, RH, FM); Nov’09/Feb’10 vs Nov’08/Mar’09.

UPFRONT 2010 UPDATE: In yesterday’s edition we offered up information based on industry sources that was later revised and updated. Therefore to update and clarify, FOX is the first broadcast network to see major upfront sales activity and is pulling in high single digit price increases. Additionally, per Advertising Age, FOX may also be close to finalizing its deals, as the marketplace is moving at a quicker pace than last year. The other networks: ABC, CBS, NBC and The CW are all active this week and in the midst of discussions and negotiations with advertisers.

A&E Network debuts new seasons of two reality series, Intervention and Obsessed with back-to-back premieres on June 28 at 9p and 10p respectively. Intervention, produced by GRB Productions, begins a ninth season witnessing an intervention involving two generations of the same family. As the second season of Obsessed opens, the show will offer more intriguing stories of real people dealing with overwhelming obsessions. Obsessed is produced by Tijuana Entertainment.

HISTORY‘s six-night series, America The Story of Us which concluded on Memorial Day averaged 3.7 million total viewers through five weeks and further tallied 1.8 million A25-54 impressions and 1.6 million A18-49 impressions.

Broadcast Evening News Weekly Average Ratings (week of May 24, 2010)
NBC: 7.40 million total viewers; 1.7/8 and 2.15 million A25-54
ABC: 6.65 million total viewers; 1.6/7 and 1.93 million A25-54
CBS: 5.33 million total viewers; 1.3/6 and 1.62 million A25-54
Source: Nielsen, NTI

Broadcast Evening News Average Ratings (May 2010 Sweep)
NBC: 7.59 million total viewers; 1.8/8 and 2.24 million A25-54
ABC: 6.99 million total viewers; 1.6/7 and 1.99 million A25-54
CBS: 5.27 million total viewers; 1.3/6 and 1.63 million A25-54
Source: Nielsen, NTI

Spike TV made a deal with Lionsgate to acquire network premiere windows for four action feature films. Spike TV is cleared to air the first film, Bangkok Dangerous in February 2011, followed by Gamer in April 2012, From Paris with Love in September 2012 and Kick-Ass in December 2012.

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 5/24-5/30/10
Primetime    (000)        Total Pgm Day      (000)
ESPN              1677         TNT                         754
TNT                1542         ESPN                       636
USA                1065         ADSM*                    633
TBSC                821         NAN*                      605
AEN                  599        USA                         573
FAM                  566        NICK                        559
DISC                550        TBSC                        462
FX                    547        AEN                          348
SPK                  505        SPK                          333
HIST                 482        DISC                        319
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 5/24-5/30/10      
Primetime    (000)      Total Pgm Day            (000)
ESPN              3156       NICK                             2078
TNT                3034       NAN*                            1544
USA                2862       TNT                              1471
FOXN              1896       USA                              1389
NAN                1651       ADSM*                         1125
TBSC              1477       ESPN                            1076
AEN                1326       FOXN                           1060
HIST               1237       TOON                            913
FAM                1175       TBSC                             787
TOON              1120       AEN                              744
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 5/24-5/30/10
TNT       Suns/Lakers                                                      4721
ESPN     Magic/Celtics 5/24                                             4460
TNT       Lakers/Suns 5/25                                              4366
TNT       Lakers/Suns 5/29                                              4241
ESPN     Magic/Celtics 5/28                                             3970
ESPN     Celtics/Magic                                                     3905
TNT       Inside the NBA Playoffs                                      2198
USA      WWE Entertainment 10p                                     2147
USA      WWE Entertainment 9p                                       2083
DISC     Deadliest Catch                                                  2080
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 5/24-5/30/10
FOX    American Idol  Wednesday                         8.2/24     10818
FOX    American Idol  Tuesday                             6.7/20      8856   
CBS    The Big Bang Theory                                   5.3/14      7026
CBS    Two and a Half Men                                     5.0/13      6566
FOX    Glee                                                           4.8/13      6329
ABC    Dancing with the Stars                                4.0/12      5271
ABC    Dancing with the Stars Results                     3.9/11      5132
NBC    The Biggest Loser                                       3.9/11      5095
CBS    How I Met Your Mother                                3.5/11      4567
CBS    NCIS                                                          3.3/10      4393
CBS    CSI: Miami                                                 3.3/9        4288       
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday A18-49 Analysis:  NBC skated to #1 Saturday night posting a 1.7/7 with A18-49 viewers, according to final national ratings from Nielsen. NBC’s NHL Stanley Cup Final Game 1 did best at 8p with 1.5/7 and FOX’s double repeat Cops episodes averaged a 1.2/5 in second place. NBC maintained #1 status through 9p with more NHL action at 1.7/6 followed by FOX and AMW: America Fights Back at 1.4/5. NBC took the final hour at 10p with more of the Stanley Cup Final Game 1 at 1.9/6 while CBS’ second helping of a 48 Hours Mystery encore was next at 1.0/3.

Live + Same Day Household Ratings: Saturday, May 29, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS: 2.6/5             Crimetime Saturday [r] 1.9/4, 48 Hours Mystery [r] 2.6/5, 48 Hours Mystery [r] 3.3/7

FOX: 2.4/5             Cops [r] 2.1/5, Cops 2 [r] 2.5/5, AMW: America Fights Back 2.5/5         

NBC: 2.3/5             NBC NHL Stanley Cup Final Game #1: Philadelphia at Chicago 2.3/5

UNIV: 1.2/2           Sabado Gigante 1.2/2

ABC: 1.1/2             Lost [r] 1.1/2, JKL: Aloha to Lost [r] 1.2/2

ION: 0.4/1             Saturday 7PM Movie: Godfather Part 3 0.4/1

TELE: 0.4/1           Cine de Impacto: Cradle 2 The Grave 0.3/1, Cine de Impacto II: Mercury Rising 0.4/1

A18-49: NBC 1.7/7, FOX 1.3/5, CBS 0.7/3, UNIV 0.7/3, ABC 0.5/2, TELE 0.3/1, ION 0.1/0

Sunday  A18-49 Analysis: FOX zoomed to the head of the pack Sunday night with a 2.0/8 among A18-49, according to final national ratings from Nielsen. FOX swept the night through the 10p hour with its NASCAR Sprint Cup telecast: at 7p the race posted a 1.7/9 and ABC’s America’s Funniest Home Videos rerun was #2 at 0.9/4. FOX’s NASCAR ratings went up a notch at 8p to 1.8/8 with ABC next again, this time with an Extreme Home Makeover: Home Edition encore at 1.0/4. FOX’s ratings continued to increase steadily to a 2.0/8 through 9p with NBC’s SNL repeat special next at 1.3/4. FOX delivered its best ratings of the night at 10p for the conclusion of the NASCAR Sprint Cup race at 2.6/9 followed once again by NBC’s SNL special at 1.6/5.

Live + Same Day Household Ratings: Sunday, May 30, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 4.0/9        FOX NASCAR Sprint Cup Presented by Coca-Cola 4.2/8

CBS: 3.8/8         60 Minutes Presents 4.1/10, 60 Minutes [r] 3.7/8, Cold Case [r] 3.6/7, Cold Case [r] 3.8/7

NBC: 2.2/5          Dateline [r] 1.8/4, SNL: In the 2000’s [r] 2.6/5

ABC: 2.0/4         America’s Funniest Home Videos [r] 2.6/6, Extreme Home Makeover: Home Edition [r] 2.5/5, The Bachelorette [r] 1.5/3

UNIV: 0.7/1         Hora Pico 0.7/2, Humor Quien Humor Mer 0.7/2, Cine Especial 0.7/2, Pantera 3 0.5/1

ION: 0.5/1          Shark 0.5/1, Shark 0.6/1, Shark 0.6/1, Shark 0.5/1

TELE: 0.5/1        Cine Millonario: Transporter 2 0.4/1, Cine Millonario II: Live Free or Die Hard 0.5/1

A18-49: FOX 2.0/8, NBC 1.0/4, ABC 0.8/3, CBS 0.8/3, UNIV 0.5/2, TELE 0.4/2, ION 0.2/1

Monday  A18-49 Analysis: NBC polished off a win Monday night at 2.5/7 A18-49, according to final national ratings from Nielsen. ABC romanced the 8p hour with The Bachelorette at #1 with 2.2/7 as the NHL Stanley Cup Final Game 2 on NBC delivered a second place showing with 2.0/7. At 9p, CBS’ repeat comedies Two and a Half Men and The Big Bang Theory averaged a 2.8/7 in first place while The Bachelorette on ABC and the NHL Stanley Cup on NBC tied for #2 at 2.6/7 each. NBC closed out the night, the holiday weekend and the last night of May on top with the NHL Stanley Cup Final Game 2 at 2.8/8 while the summer premiere of True Beauty on ABC was next at 2.0/6.

Live + Same Day Household Ratings: Monday, May 31, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.9/8          How I Met Your Mother [r] 3.4/6, Rules of Engagement [r] 3.7/6, Two and a Half Men [r] 6.1/10, The Big Bang Theory [r] 5.8/10, CSI: Miami [r] 5.2/9

ABC: 4.5/8           The Bachelorette 4.9/8, True Beauty [p] 3.5/6

NBC: 3.3/6          NBC NHL Stanley Cup Final Game 2: Philadelphia at Chicago 3.3/6

FOX: 2.0/3           Lie To Me [r] 2.1/4, Good Guys [r] 1.8/3

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.1/4, Cristina 1.4/2

ION: 1.3/2           Criminal Minds 1.2/2, Criminal Minds 1.3/2, Criminal Minds 1.4/2

TELE: 0.6/1          Clon M 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa 0.9/2

CW: 0.4/1            One Tree Hill [r] 0.4/1, Gossip Girl [r] 0.4/1

A18-49: NBC 2.5/7, ABC 2.3/7, CBS 2.1/6, UNIV 1.5/4, FOX 0.9/3, ION 0.5/2, TELE 0.5/1, CW 0.2/1

Frances Berwick was elevated to President of Bravo Media, effective immediately, up from EVP/GM, Bravo Media, a position she has held since January 2008. Frances will continue to report to Lauren Zalaznick, President, NBC Universal Women & Lifestyle Entertainment Networks. Nicely done, Frances!

Effective immediately, Herb Scannell was named President of BBC Worldwide America in charge of the company’s US operations. Herb will lead the growth of the BBC brand in the US as well as its various divisions including BBC America and BBC America HD, BBC Worldwide Productions, BBC.com, Sales and Distribution among other units. Herb will also be a part of BBC Worldwide’s Executive Board. The former President of Nickelodeon Networks and Vice Chairman of MTV Networks, Herb joins from Next New Networks, a digital media company he co-founded in 2006 where he served as CEO. Yo Herb!  Sweet!

Media agency MEC named four to the position of Managing Partner:

• Cheryl Di Martino, who previously was active on the Macy’s account, will now focus on the Citibank account in North America while reporting to Tom Brookbanks, Managing Director.
• Mason Franklin manages the Consumer Insights team on the AT&T account and is also involved with the agency’s business development activities among other duties. He will continue to report to Meridith Jamin, Managing Director.
• Michelle Gugliemelli has been active in the development of the company’s HR efforts since she joined in 2006. She will continue to report to Laura Agostini, Chief Talent Officer.
• Adam Shlacther has been integral to the MEC Interaction unit since he joined in 2006 and has been the digital lead for the company’s largest clients. He supervises staffing and talent recruitment for MEC Interaction and is also in charge of Digital Investment for all MEC clients in North America. He continues to report to Carrie Frolich, Managing Director/MEC Interaction.

Dina Nathanson was appointed VP/Human Resources at Meredith Corporation’s Meredith National Media Group, effective as of yesterday. Dina was previously Senior Executive Director/Human Resources at Conde Nast. Dina will be located at Meredith Corporation’s office in New York City.

Starting June 8, Helena Snowdon will take on the newly-created position as Marketing Director for Maxus Worldwide, part of the GroupM agency network. In her upcoming role, Helena will manage all branding, marketing and communications activities for Maxus, both internally and externally. Additionally, Helena will work with Karen Kaufman, the company’s Worldwide Business Development Director on new business development and pitches. Based in London, Helena will report to Kelly Clark, Maxus Global CEO.

BET Networks promoted Donna Cooper to SVP/Standards and Practices. Donna was previously VP/Associate General Counsel.

Blue Room NYC hired Greg Kiernan as Senior Editor where he joins the company’s creative team.

Pilar Zulueta was upped to EVP/GM, EMEA with Warner Bros. Consumer Products (WBCP). Pilar’s duties involve licensing and retail business development initiatives in the EMEA territory. She continues to report to Jordan Sollitto, EVP/International Licensing, WBCP.

Allen Roberts takes on the new position as VP/Operations for Cox Virginia based at the Cox Northern Virginia office. Furthermore, Dianne Earley was named VP/Cox Media Virginia, the company’s full-service advertising unit. She is based at the Northern Virginia office in Herndon.

bpg bumped Andy Robbins to the newly-minted position of COO. Andy will now have a duel role as he was serving the company as EVP/Interactive. In his new capacity, Andy will manage the daily operations of the creative advertising agency in addition to heading development, design and involvement with the company’s expansion efforts. He will also continue to supervise the agency’s interactive department. Andy reports to Steph Sebbag, President.

Juan Fina advanced to NSM for Spanish Broadcasting System Inc. (SBS) Miami. Juan will oversee national spot sales for all SBS radio properties in the Miami area encompassing four FM stations. Juan will additionally manage the team of national network representatives. Furthermore, Rene Rodriguez was tagged as Director/Sports Marketing for Mega TV where he will head the network’s expansion into the sports arena by establishing a sports department inside Mega TV. Before this new position with Mega TV, Rene was VP/Sales and Marketing for Inter-Forever Sports, Inc. (now named Traffic Sports USA).

Sportsman Channel, part of InterMedia Outdoor Holdings tapped Gavin Harvey as CEO. Gavin will report to the Board of Directors of InterMedia Outdoor Holdings and will partner with Jeff Paro, CEO of InterMedia Outdoors, Inc. Prior to this appointment, Gavin was EVP/GM at Fuse.

Discovery Networks US Hispanic Group promoted David Tardio to the position of Director/Advertising Sales working on behalf of the company’s Spanish-language networks, Discovery en Espanol and Discovery Familia. David is based at the company’s New York City office.

Leftfield Pictures added former National Geographic Channel Executive Producer Chris Valentini as GM and the former Executive Producer at MTV David George as Executive Producer. The company produces the series Pawn Stars on HISTORY and the new competition reality series on VH1 titled Bridal Bootcamp. As GM, Chris will be responsible for the company’s growth while David will be Executive Producer of Current Programming.

A CYNOPSIS MESSAGE

 
This day in History:   1939 – The first shopping cart was introduced by Sylvan Goldman in Oklahoma City, OK. It was actually a folding chair that had been mounted on wheels.

Answer to Yesterday’s Trivia Question:  Who am I? I was born in Chicago with the name Elliot.  When I was old enough I served in Vietnam, and was given a particular nickname given my penchant for punching officers. You know me best by this nickname.  What is it?  B.A. (BAD ATTITUDE) BARACUS on THE A TEAM Kudos to: Matt Taukus-Zenith Media/NY; Matt Willence-ITN Networks/NY; Brian LaMotta-Fox Station Sales/NY; Steven Piluso-PHD/NY; Tim Rank-Cox Reps/St Louis; Tom Boyd-WGN/Chicago; Susan Nessanbaum Goldberg-RoCart Prods/Hollywood; Bob Ramsey/Palm Springs
 
Today’s Trivia Question:  I’m what I like to call a “long looker and a slow thinker.”  And because of that, I nearly always solve the case.  Many didn’t believe I’m smart or clever enough to do my job, and with my folksy charm, I let them continue to believe that … right up until I close the case.  Who am I?       (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK

Later — Cyn
06.03.10

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A CYNOPSIS MESSAGE FROM REELZCHANNEL

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING:  AE/NAT’L SALES MGR/Cellit/CHI: 2 jobs in new biz dev for top tier Mobile Mktg co. 3+ yrs exp media sales/bi-lingual Span. pref for 1 spot. Adv prospecting skills, lead gen, mktg savvy & techy. Apply: elazar@cellit.com  (6/9)  

JOB OPENING: ONAIR BMS SR SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity-SL103 http://www.sintecmedia.com/list.asp?categoryId=197 (6/9)  

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JOB OPENING: SCHED MGR/Scripps Networks/The Travel Channel/Chevy Chase MD: Mng/administer functions of Prgrmng Plan’g dept incl: sched’g, tracking competitive set & reporting. 4 yrs of prev sched exp: Apply: www.scripsnetworks.com (6/9)

JOB OPENING: DIR. BRAVO NEW MEDIA RESEARCH/ NYC:Analyze, evaluate digital& interactive opportunities/5 yrs. exp. & BA req.  Apply at: www.gecareers.com # 1198502 (6/9)

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JOB OPENING:  EA to President/CJar Entertainment/CA: Seeking “right hand” person w/ability to multi-task in fast pace enviro. Can-do work ethic is essential in providing admin support & office mngmnt. Apply: www.thecookiejarcompany.com (6/9)

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JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required http://www.timewarner.com/corp/careers/jobtools_us/search_jobdetail.html?partnerid=391&siteid=36&AReq=118147BR&Codes=UCTC . EOE (6/4)

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JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to execrec@cablevision.com (6/4)

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SUMMER INTERNSHIP CREDITS ONLY: PROD INTERNSHIP/CINEFLIX ENTERPRISES/NYC: US citizen enrolled in TV/media college prgrm. Good at generating & sourcing contacts & ideas. Great oppty to gain exp on pop fact ent TV series. Resume: jobsusa@cineflix.com (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com

SITUATION WA, NTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (6/9)  

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SITUATION WANTED:  CREATIVE DIRECTOR ON-AIR PROMOTIONS. (NYC):Concept, writer/producer, development & implementation. Portfolio/Reel: Razorheadbh.com (6/9)

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SITUATION WANTED: CREATIVE DIRECTOR (NYC):Concept, development & implementation. Portfolio: www.baerdavis.com Email: scott@baerdavis.com (6/5)

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SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. kylenichols1@gmail.com (6/4)

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WHAT’S ON TONIGHT –  THURSDAY, JUNE 3, 2010

ABC:  Jimmy Kimmel Live: Game Night; NBA Countdown; NBA Finals
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Rules of Engagement [r], CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  So You Think You Can Dance
ION:   Criminal Minds, NCIS, NCIS
NBC:  Community [r], 100 Questions, The Office [r], 30 Rock [r], The Office [r], Parks and Rec [r]
PBS:  This Old House Hour, Antiques Roadshow, Chicano Rock! The Sounds of East LA
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Tiempo Final

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