Thursday, June 30th, 2005



Good morning.  It’s Thursday, June 30, 2005, and this is your first early morning briefing.

Prior to its July 10th premiere date, ABC has pulled its newest series Welcome to the Neighborhood from the lineup. The show has already pushed the buttons of many critics who believe the series’ premise may ignite racism rather than challenge it. In a statement issued yesterday, ABC said ‘Welcome to the Neighborhood’ was designed to illustrate the “transformative process that takes place when people are forced to confront preconceived notions of what makes a good neighbor, and we believe the series delivers exactly that.”  “However,” the statement goes on, “the fact that true change only happens over time made the episodic nature of this series challenging, and given the sensitivity of the subject matter in early episodes we have decided not to air the series at this time.”  In the 6-episode series, three white and conservative families in Austin, TX are given the option of choosing their new neighbors from a widely diverse group of families. Among the shows critics are the National Fair Housing Alliance who says the show directly violated the federal Fair Housing Act; the Lawyers’ Committee for Civil Rights Under Law said if the show weren’t so discriminatory, it would be great; and the Gay & Lesbian Alliance Against Defamation said “Regardless of how things turn out at the end of the last show, it’s dangerous to let intolerance and bigotry go unchallenged for weeks at a time.” 

Tonight’s Premieres:
Bravo:  Being Bobby Brown at 10p


NBC has cast Angie Harmon in the lead role of Inconceivable (Touchstone TV / Tollin-Robbins Prods.), as one of the fertility doctors in the clinic.  The series also stars Ming-Na and Jonathan Cake.  Also joining the cast is Reynaldo Rosales, in the role originally played by Kevin Alejandro in the pilot.

After being on the air just three times, TNT has renewed its newest scripted series The Closer (Shephard-Robin Company / Warner Bros. Television) for a second 15-episode season. The drama stars Kyra Sedgwick as an Atlanta detective transferred to Los Angeles to head the Priority Homicide Division.  Since its June 13 premiere, The Closer has averaged 5.5 million viewers.

ESPN has ordered 8 eps of a new reality series called Bound for Glory (Reveille / Actual Reality / Full Circle Ent). The show focuses on a Pennsylvania high school football team that will get a total makeover – beginning with a new coach: Dick Butkus. It’s the old story – hapless team finds new hope, new inspiration, and with any luck at all, will make good football and good TV.


TBS has renewed its Everybody Loves Raymond deal with King World for the second cycle which will take the show through 2016, and will include the ninth and final season of the series, according to Hollywood Reporter.  The reported license fee is in the neighborhood of $650,000 per ep for the second cycle, up from a reported $200,000 per ep for the first go around, a deal which expires in 2010.

The PGA Tour will be broadcast on XM Satellite Radio. Sounds great, but the obvious hard part is explaining the action.  It’s what XM producer Charley Moore calls “theatre of the mind.”  XM will be covering 22 events this summer, as well as the President’s Tour and the British Open.

Discovery Home Channel new reality series is called Flip That House (Actual Reality Pictures) – that is buying and quickly selling real estate at a goodly profit.  The series premieres on July 14 at 930p.

ABC Family‘s new original primetime drama Wildfire was up week to week in A18-34 (1.0 vs. 0.7) and among A18-49 (0.8 vs. 0.7) as well as among total viewers (2.3 million vs. 1.98 million).  These numbers marked the highest key demo deliveries for ABC Family in its history. 

Logo launches today and has also announced new carriage deals with Cablevision, DirecTV and Charter.  That means Logo launches with 13 million subscriber homes.  Other carriage deals include Adelphia, Time Warner, RCN and Atlantic Broadband.

IAG Research’s Top Ten Most Recalled New Ads and Top Ten Most Liked New Ads for new campaigns airing during the month of May (5/23/05-6/19/05).  The list is ranked by viewers’ ability to recall the new ads (or how much they like them) and their associated products and brands. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV.  The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad).  For example, with a Likeability Index of 154, the top ranked HP spot has proven half again more liked than the average new commercial during the past four-week period. The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a Recall Index of 252, the top-ranked Red Lobster spot was more than two and a half times as memorable as the average new ad during the four week period.

Top Ten Most Liked New Ads:
252 – RED LOBSTER: Big Seafood Festival–Live large; satisfy your BIG craving; close-up of food (:30)   
241 – X BOX: WWE WrestleMania 21–What does it take for a man to establish his legacy?; screen shots of game (:60)
234 – RED LOBSTER: Big Seafood Festival–Live large; satisfy your BIG craving; close-up of food (:15)
232 – CAPITAL ONE: Hun says they had a good time pillaging, but had to get new jobs
227 – BURGER KING: Kids Meal–Boy can’t open ketchup packet; Obi Wan helps using light saber, says may the fries be with you
216 – X BOX: WWE WrestleMania 21–What does it take for a man to establish his legacy?; screen shots of game (:30)
212 – GENERAL MOTORS: Employee Discount–GM employees talk about being proud of being part of the company
210 – PIZZA HUT: Dipping Strips pizza–Grandma picks up strip and is pulled on top of table; if you don’t dip it, it will dip you       
209 – GMC: Employee Discount–GM employees talk about being proud of being part of the company  
198 – PAYLESS: Summer Sandal Spectacular–Variety of feet with tan lines; mix up your tan lines
Source: IAG Research (

Top Ten Most Recalled New Ads:
154 – HP: Photo Smart 375–Man takes two frames, makes overlapping pictures of himself, print direct from card in 60 seconds
143 – HERSHEYS: Reese’s Big Cup–How Big Do You Like Your Reese’s? As big as they can get them, different people with split screen
141 – KLEENEX: Moist Cloths–Man in kitchen reading paper, twin babies splash food on father
137 – ALL: Cleans & Softens–Cartoon people try to work out in uncomfortable clothes, get clothes softer while you wash them (:15)
135 – BAYER: Rapid Headache Relief–Soccer mom in van with screaming kids and at soccer match, 5x faster than Tylenol Gels
133 – GENERAL MOTORS: StabiliTrak Control System–To every SUV and Van they sell, different kids describe accidents
129 – SAMSUNG: LCD TV–Man signs for package with 40 inch TV for neighbor, opens it, everyone loves it, neighbor asks about it  
129 – AMERIQUEST: Mortgage Specialists–Nothing makes a dream come true like a home, mortgage specialists in front of yellow house
128 – COLDWELL BANKER: Couple about to close on house realizes they left papers at home, agent flies plane back to get them
128 – ALL: Cleans & Softens–Cartoon people try to work out in uncomfortable clothes, get clothes softer while you wash them (:30)
Source: IAG Research (

Nielsen Media Research has re-upped with Emmis Television with a four year deal for 12 stations in its group.  Four other Emmis owned stations have their own individual contracts (WFTX/Ft. Myers; WVUE/New Orleans; WKCF/Orlando; and WTHI/Terre Haute). The deal provides Emmis access to information services, reports and software systems through Nielsen Station Index, the local version of Nielsen Media Research. The contract was announced by Jack Oken, GM for Nielsen Media Research.

Two Minute Television and Smart Video brings you two-minute TV shows on your cell phone. The entertainment channel will provide content that ranges from Genius on a Shoestring – the first two-minute reality series, to Red Carpet TV. TV on cell phones is already available to nearly 70 million cells which contain the media and capacity for SmartVideo systems. 

WealthTV will be carried on Champion Broadband in Los Angeles as of July 18, as part of Champion’s standard digital service.

Cynopsis has launched a new edition: Cynopsis: In Your Ear – the podcast version.  Not familiar with podcasting?  Think of it as an audio file, or even a poor man’s radio broadcast.  Cyn opsis: In Your Ear is an audio mp3 file of this daily email – read by yours truly, not a professional by any means at this announcing stuff, but a happy participant. It is available for downloading right into your iPod or mp3 player every morning by 630a (okay, maybe 645a). The new  podcast certainly won’t replace the email version as there are many components to this written version you won’t get in the podcast (ratings charts, classifieds, primetime listings, among others). To subscribe to Cyn opsis: In Your Ear – the podcast version, learn more about how to download and what you’ll need (it’s ridiculously easy!), go to the Cynopsis website at And if you’re one of those folks that say, I’d never download this every morning, it’s too much trouble – know that the download and copying into your mp3 player can be done completely automatically. You don’t need to do a thing except listen.  It’s just that easy. And this is just the beginning – by this fall look for Cyn: Kids, Cyn: MCE and interviews “live to tape” for Cyn:Weekender, all in podcast form. 


Barry Jossen has been upped to EVP/Production of Touchstone Television, reporting to Mark Pedowitz, President/Touchstone Television. Barry will continue to oversee production of all of Touchstone Television’s programming.

Sam Howe has been upped to Chief Marketing Officer for Time Warner Cable.  He is responsible for the marketing of video, Road Runner, and Digital Phone services, as well as manage retail marketing and consumer research for the cable company. He will also oversee a council of regional marketing executives designed to coordinate Time Warner’s marketing efforts.

Turner South has upped Tom Owens to Director/Interactive Media Technology. Tom will be responsible for original programming as well as promotional and ad sales partnerships. He will report to  Pat Smith, VP/On-Air, Marketing and Interactive.


Tuesday A18-49 Analysis:  The President of the United States addressed the nation on Tuesday night at 8pm, concluding at 830p, though ABC opted to carry coverage until 9p.  The time the President spoke is considered sustained coverage by the networks, and therefore is not included in the final ratings from Nielsen Media Research for the evening.  You might think that’s because nobody wants to tell the President he wasn’t the highest rated “show” for the night, and in fact drew the smallest audience of any of his in-office speeches with just 23 million viewers for all the broadcast channels and three cable nets combined.  But that’s not it. It’s because there are no commercials in the coverage.  Herewith are the ratings of the primetime lineup following the President.  CBS led by a skosh with an overall 9-11p average of 2.3/6 A18-49 according to Nielsen, with Fox just two tenths of a rating point behind posting a 2.1/6.  ABC earned a 1.8/5, NBC 1.7/5, WB .8/2 and UPN .6/2.  At 8p, only UPN and WB carried regularly programming for the first half hour of prime, and a repeat of Gilmore Girls led with a 1.0/3 over UPN’s 2 share average for the hour. At 830p NBC analysis of the speech (which did include commercials) earned a 1.4/5, in a share tie with CBS King of Queens. At 9p a repeat of House on Fox and NBC’s I Want to be a Hilton both averaged a 2.5/7. At 10p CBS’ repeat of 48 Hours Mystery won the hour with a 2.4/7.  Empire debuted on ABC from 9-11p and averaged a 1.9/5.  And on NBC Average Joe’s premiere was moved from 8p to 10p and earned a 1.9/5.

FINAL HOUSEHOLD RATINGS: Tuesday, June 28, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     4.4/7    PRESIDENTIAL ADDRESS; King of Queens [r] 3.6/6, Fire Me Please 3.9/6, 48 Hours Mystery [r] 5.3/9

ABC     4.0/7    PRESIDENTIAL ADDRESS; Empire [p] 4.0/7

FOX     3.9/6    PRESIDENTIAL ADDRESS; Trading Spouses [r] (joined in progress) 2.3/4, House [r] 4.7/8

NBC     3.5/6    PRESIDENTIAL ADDRESS; NBC Analysis 3.9/7, I Want To Be a Hilton 3.5/6,  Average Joe: The Joe Strikes Back [p] 3.2/5

WB      1.4/2    Gilmore Girls [r] 1.7/3, One Tree Hill [r] 1.0/2

UPN     1.1/2    All of Us [r] 1.1/2, Half and Half [r] 1.2/2, Girlfriends [r] 1.2/2, The Bad Girl’s Guide 1.1/2

A18-49            CBS 2.3/6, Fox 2.1/6, ABC 1.8/5, NBC 1.7/5, WB .8/2, UPN .6/2



#1 in 11 out of 24 categories! Including…

I trust the advertised products. #1        It inspires me to buy new things. #1
It inspires me to try new things. #1    I relate to the personalities. #1
Their website enhances my viewing. #1   I talk to friends about it. #1
It’s appropriate for my family. #1               I would hate to give it up! #1

For advertising details, visit us at .

Source:  Simmons Market Research 2005 Viewer Engagement Study (details on request).

The History Channel presents This Day in History:
1954-Millions of people in North America, Europe and Asia witness a total solar eclipse. In India, 400,000 Hindu pilgrims bathed in holy water at Kurukhestan in the Punjab, believing that the eclipse was caused by two Hindu gods, Rahu and Ketu, trying to swallow the Sun and Moon.

Answer to Yesterday’s trivia question: What “tough guy” actor has the middle name of DeForest?  HUMPHREY BOGART.   Kudos to:  Ellen Dembala-Lifetime TV/NY; Dominick Rossi-CBS/NY; Rick Clifford-R&R Productions/NJ; Matt Deprey-One Discovery Place/MD; Kandy Hartsfield-KDAF/Dallas;  Daniel Whitford-RPA/Chicago; Karen Shiffman-WFLD/Chicago; Alan Dybner-That 70’s Show/Studio City;  Stan Justice-Litton Entertainment & News Services/Hermosa Beach; David Scott Jones-Marleigh Entertainment/LA; Andy Harrison-FBC Media/London


Court TV is keeping its eye on the prize.
Its Private Eye.

New series PARCO, P.I. premieres Aug. 28.
Court TV’s Parco, P.I. national sweepstakes is coming soon,
and your client’s product could be the prize!

Investigate sweepstakes and vignette sponsorship opportunities,
and much more at our website at

Today’s Trivia Question: 
What Corps did Walt Disney serve as in WW1?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.30.05  – 5:01am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

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Copyright Cynthia Turner 2005

Cyn opsis  CLASSIFIEDS —

JOB OPENING: DIRECTOR OF TRAFFICNY, Cable Network, EDI experience, is required -to apply:

JOB OPENING: INVENTORY CONTROL COORDINATOR, OLN, Stamford, CT/ Manage the process of proposed and committed inventory for the network. Must be analytical and detail-oriented.See www/ Resume/Salary req:

JOB OPENING: EXEC ASST / Westchester Mrktng Co: 3-5 yrs exp. High energy, excellent judgment, & comp skills to work in a fast-paced environment. Act as a liaison to corp clients. Some wknds & travel req’d. Resume:

JOB OPENING: COORDINATOR, MUSIC MRKTNG & PROMOTIONS-MTV/NYC:1-3 yrs admin exper in mktg, promos, music; strong interpersonal, comm, & negotiation skills. Detail-oriented; knowledge live music prod. Apply EOE (7/06)

JOB OPENING: TV TRAFFIC COORD/MARTHA STEWART OMNIMEDIA/NYC: Resp for daily trafficking of 2 syndicated shows. Detail-oriented, able to work under deadlines & a team player. 2+ yrs exp. req’d.  Resumes to

JOB OPENING: MANAGER, AFFILIATE MARKETING, OLN- Stamford, CT – Develop/execute affiliate and LAS promos for anchor pgming. 5yrs affiliate mktg exp at cable network or system.See Resume/salary:

JOB OPENING: EXPERIENCED LINE PRODUCER & WRITER/Miami: Field & studio production, pre/post production. Knwldg of Windows,excel. Spanish/ English req’d. Knwldg of Spanish pop culture essential email:

JOB OPENING: CREATIVE DIR/Fischer Productions/Park City UT: Mng creative team. Goal & detail oriented w/ good comm. skills 10 + yrs industry exp. Knwldg of Final Cut Pro, Photo shop & Aftereffects. Resume:

JOB OPENING: COORDINATOR, MUSIC PROGRAMMING-VH1/NYC: 2 yrs  exper in programming music for radio or television, including intensive experience running Selector (music scheduling software).Apply EOE (7/02)

JOB OPENING: SR AEABC News VideoSource, NY: Stock ftg sales arm of network-develop, manage/service new & current client accts across all media, incl tv, corp, digital, etc. Resumes:
Ref: CYNO421AA (7/02)

JOB OPENING: PR MNGR/Turner Broadcasting System/NY. 6-8 yrs PR exp in a Television Env & Corp. Comm. Exp in consumer & Trade Media & developing press materials. info #39967BR; resume

JOB OPENING: DEVELOPMENT EXEC & RESEARCHER/Juma Entertainment Burbank based positions. Experienced in development of non-scripted & entertainment programming; Cable & Network. Include credit list w/resume. Email:

JOB OPENING: LOCAL RESEARCH MANAGER/ABC Burbank.3+ yrs exp in local/nat’l TV research, apt at Nielsen/WRAP, strong written & analytical skills, college degree req. Resumes:

JOB OPENING: : RESEARCH MGR & SR ANALYST, AUDIENCE ESTIMATES-AD SALES RESEARCHDiscovery- NY, Exp with audience projections and Nielsen systems proficiency required. See full posting at: (7/02)

JOB OPENING:  Rainbow HD is looking for a RITES SUPERV for its Prod dept. Musts-undrstnd rites & clearance issues/ability to read and undrstnd contract lang and work under tight deadlines. Send resume to

JOB OPENING:  SR RESEARCH ANALYST/Paramount Advertiser Services-NYC. Fulfill Sales/Mrktg requests for Synd. Nielsen apps, Powerpoint. Detailed, strong comm, 3-4 yrs exp. in TV Rsch/Send resume to:

JOB OPENING:  Mag Rack is looking for a MARKETING MNGR for its NYC loc. 3-7 yrs exp. Must have exp mnging marketing projects & support sales. Exp mnging creative prjcts with agencies. Send resume to

JOB OPENING:  VP & GEN MNGR/Nexstar Broadcasting Group, Inc: Seeking exp’d candidates to lead our Terre Haute, IN. Brdcst Operations incl oversight of WTWO-TV/NBC Affiliate & WFXW-TV/Fox Affiliate. Resumes to:

JOB OPENING: ABC Family/SALES PLANNING MNGR-NY: 5+ yrs tv exp in sales revenue, planning, or agency buying req’d. Detail oriented and strong excel skills. College degree. Resume to
  incl ref # MON78087AA  (7/06)

JOB OPENING: CT AUTOMOTIVE SALES MANAGER to lead ad sales. Develops & implements sales strategy, training programs, sales plan, budgets, goals, targets, supports sales efforts & manages Vehix dealers. Apply at (7/01)

JOB OPENING: GPI-LA/Toronto DISTRIBUTION/ Primary resp: max. distrib of several strip & wknd advrtsr friendly half hours, must have solid syndication exp & be results driven. Work from home & Freelance OK email:

JOB OPENING:  CONSUMER MKTG MGR, TV Land/NAN-NY.Implement consumer mktg strategies, manage sweepstakes fulfillment, budget mgmt, help dev cons comms. 5+ yrs exp w/in consumer mktg; TV mktg exp pref. Apply (7/01)

JOB OPENING: DIR PROG RESEARCH/ Sony Intl/LA: Mng analysis & presentation of research for Intl Distrib, Prodctn, Ntwks. Actionable rsh expertise, 2+ yrs mgt, Proficient Nielsen & Intl software. (7/20)

SUMMER INTERNSHIP POSITIONS are all non paying jobs, available for school credit only. Nobody here gets paid – not even Cynopsis for the listing.  To learn more about posting your Internship position here, email

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: The Lighting Design Group/NY: One of the top lighting design firms in the country, is seeking PRODUCTION INTERNS. Drafting skills/ lighting background preferred.  Stipend.

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: LA based TV/FILM PROD. CO. seeks SMART COLLEGE STUDENTS FOR SUMMER INTERNSHIP. 3-4 days/wk. Normal hours. Nice people. Office exp. is helpful. email:


SITUATION WANTED: AVID EDITOR -Exp in TV, film, reality, doc. Union work but will consider everything. Have exp to make your project successful & come w/ extras: SFX libraries, happy Directors & much more.

for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT: Thursday, June 30, 2005

ABC              Movie:  Toy Story, Prime Time Live
CBS              The Cut, CSI [r], Without A Trace [r]
FOX              That 70’s Show [r], That 70’s show [r],The O.C. [r]
NBC              Will & Grace [r], Hit Me Baby One More Time, ER [r]
PAX              Young Blades, Diagnosis Murder (2 hrs)
UPN              WWE Smackdown
WB               Blue Collar TV [r], Blue Collar TV [r], Beauty and the Geek [r]
TELE             La Mujer en el Espejo, Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrastra,  Aqui y Ahora

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