Thursday, June 2nd, 2011

Cynopsis: Kids!


Good morning. It’s Thursday, June 2, 2011, and this is your first early morning Kids briefing. 

Rovio, the Finland-based game developer of the super popular Angry Birds franchise, has acquired Finnish animation studio Kombo.  The terms of the deal were not disclosed.  Upon the completion of the deal, Kombo will focus all of its production efforts on Rovio properties.  With the acquisition of Kombo, Rovio’s increased animation production capabilities will bolster its “long-term goal of creating a world class powerhouse in animated entertainment,” as the company continues its expansion in all areas of entertainment.  Rovio also says it continues to look for more talent in animated entertainment and application development.


Twilight Saga stars Kristen Stewart, Robert Pattinson and Taylor Lautner will introduce the first footage from the new movie The Twilight Saga: Breaking Dawn  Party 1 during their appearance on the 2011 MTV Movie Awards ( ), which will be hosted by Jason Sudeikis and broadcast live on Sunday, June 5 at 9p from the Gibson Amphitheatre in Universal City, CA.  Set for release on November 18, Breaking Dawn  Part 1 is directed by Bill Condon and based on the Breaking Dawn book by Stephenie Meyer.  Mark Burnett serves as Executive Producer for the 2011 MTV Movie Awards.  Audrey Morrissey is also Executive Producer, and Garret English Executive Producer and Exec. In Charge for MTV.  The sponsors for the awards this year are adidas, Chevrolet, Snickers Brand, Sprint, Starbucks Coffee Company, State Farm, Tack Bell and Twix.

Building on its dance-centric series Shake It Up, Disney Channel is set to launch a kid/tween talent competition, Make Your Mark: Ultimate Dance Off  ‘Shake It Up’ edition.  The winner will appear on an episode of Shake It Up.  Production on the second season of the series begins this month.  For fun and practice, kids can find step-by-step dance videos by the Shake It Up choreographer online ( ), where new videos will be posted Wednesdays, Fridays, and Saturdays.  So, here’s how the Dance Off will work:

  • Beginning Friday, July 1 through Wednesday, August 3, kids/tweens 8-16 (who have consent of a parent) can go to (
  • ) where they can create and submit a dance video (maximum 30 seconds), which can feature up to five dancers that shows off their dance talents (freestyle or choreographed).  Kids can also go online to “like” their favorite videos, the most popular of which will be featured weekly on TV and online.

  • Additionally, on Thursday, July 7, the network will host a five-city talent search for Make Your Mark: Ultimate Dance Off  ‘Shake It Up’ edition beginning in LA (7/7) and then heading to Chicago (7/9), San Francisco (7/16), Atlanta (7/23), and Detroit (7/30).
  • August will see six finalists announced on Disney Channel.  The finalists will go head to head in front of a group of celebrity judges on the Make Your Mark: Ultimate Dance Off  ‘Shake It Up’ edition, which will air on Disney Channel in October 2011.  The judges will select 3 contestants and then viewers will be able to vote on their favorites.

In other Shake It Up news, the new music video, Watch Me, by series stars Bella Thorne and Zendaya will premiere on Disney Channel on Friday, June 17.  Disney Records will release the digital single on Tuesday, June 21 on iTunes, Amazon, and other online retailers.  Additionally, The Shake It Up: Break It Down CD and DVD Combo Pack, which includes Watch Me and five instructional dance videos, and the Shake It Up: Break It Down soundtrack will be available from Tuesday, July 12.

CBeebies will launch the fifth season of Nina and the Neurons in the US Hispanic market, Monday, June 6 as part of the Tiempo de Descubrir (Discovery Time) block on CBeebies.  The preschool series revolves around Nina, a playful neuroscientist, who recruits the neurons in her brain to help with simple experiments to answer kids science questions about their bodies and how their five senses can help them explore their world.  The BBC’s CBeebies channel broadcasts in Spanish and is available in the US on Channel 848 as part of DISH Networks’ DishLatino package.

HIT Entertainment and interactive developer Callaway Digital Arts launch the new Thomas & Friends: Hero of the Rails app for iPad, iPhone and iPod touch.  Based on the animated feature-length Thomas movie Hero of the Rails, the new kid aimed adventure app invites kids to read, watch, and play with Thomas, Hiro and their pals, featuring multi-touch animation, CGI video, painting, puzzles and games.


Skechers USA, a footwear company, inks a license deal with Street Flyers to produce sporting goods and safety gear products for kids and young adults.  The deal will see Street Flyers design, produce and distribute Skechers-branded bikes, skateboards, scooters, skates and safety gear, which will launch at toy and mass market retailers across the US and Canada in spring 2012.  The new kid-targeted product lines will feature designs and images from Skechers’ Zevo-3 animated TV series and Skechers Kids characters, each character of the latter represents a specific Skechers Kids footwear collection (e.g. Twinkle Toes, Sporty Shorty, HyDee HyTop, Punkie Rose, etc.).  Prior to this Skechers has teamed with a number of licensees to produce a range of products including kid’s apparel, bags, sunglasses, legwear, medical scrubs and leather accessories, with other deals currently in the works and the company continuing its search for new partners.

Every Baby Company, creators of the infant/toddler-targeted eebee’s adventures series, enters into its first international partnership with distributor Essential Minds (EM).  Under the deal EM will distribute eebee’s adventures products across Spain and Portugal.

American Greetings Properties (AGP) and licensing agent Starbright renew the Care Bears apparel deal in Italy with Fix Design.  The new deal will see Fix Design expand its offerings in spring/summer 2011 and fall/winter 2011/2012, which will include shirts, polos, hoodies, sweatshirts, shorts, sport jackets, belts, fashion bags, rucksacks, backpacks, cases, and pants.  Fix Design introduced its original Care Bears collection in spring 2010, as part of its Mini Fix line.


Cartoon Network and Adult Swim Ad Sales names Patty Gillette as SVP/Brand Activation and Media Partnerships.  Gillette, who had been VP/Marketing and Promotions for Turner Entertainment Ad Sales, will be based in NY and oversee teams in NY, LA, Chicago and Atlanta.  She will report to John O’Hara, EVP and General Sales Manger, Cartoon Network and Adult Swim Ad Sales and Marketing.  Gillette joined Turner in 1993 as Director/Sponsorships for the Goodwill Games, and toiled for Turner Marketing Solutions Group prior to joining Turner Entertainment Ad Sales.

Turner Broadcasting System Asia Pacific (TBSAP) furthers its growth effort with the appointment of Sarah Ouellette as Sales Director/Entertainment Advertising Sales.  Based in Hong Kong, Ouellette will manage key regional accounts for TBSAP’s entertainment channels and websites across Asia Pacific, which includes Boomerang, Cartoon Network, HBO India, MondoTV, Pogo, Tabi and WB, with a specific focus on driving ad sales for TBSAP’s interactive business.   Most recently, Ouellette, a Canadian native, served as GM/Business Development and Marketing for start-up online publisher Australian Independent Business Media in Australia.  She was previously National Sales Executive for Network Ten (Australia), and was Regional Director/Client Solutions, APAC, BBC Worldwide’s Lonely Planet.


The Hub delivered earned strong ratings in kid demos over the Memorial Day holiday weekend, during which the network featured its Summer Sneak Peek on Saturday, May 28, including back-to-back episodes of My Little Pony Friendship is Magic, Pound Puppies, Family Game Night, followed by a three-hour marathon of six episodes of  1980s animated Jem and the Holograms.

  • Saturday, May 28 earned the network its best Saturday Total Day (6a-6a) since its launch (October 10, 2010) among K2-11 (63,000) and K6-11 (43,000).
  • The Hub also saw its best year-to-date weekend Saturday/Sunday, May 28 and 29, in Total Day with K2-11 (50,000) and K6-11 (35,000).
  • Saturday’s Summer Sneak Peek (10a-5p) grew versus the prier week among K2-11 (78,000), up by +105% and K6-11 (49,000) and increase of +113%.
  • The Hub’s Saturday primetime block (7-9p), which featured new episodes of its original series Dan Vs. (8p) and R.L. Stine’s The Haunting Hour: The Series (8:30p) also showed growth over last week with K2-11 (49,000) up +48% and K6-11 (36,000) increasing by +100%.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/23-5/29/11 :
Total Day          (000)   Primetime      (000)
NICK° :              1086    DSNY* :              1261
DSNY* :               883    NICK JR°°:           521
CARTOON:           529    NAN** :               486
NICK JR°°:          348    ADSM** :             285
NAN** :               334    DXD:                   183
ADSM** :             208    NICKTOONS:       147
DXD:                   151    ANIMAL PLANET:  104
NICKTOONS:          88    ESPN:                   90
SPROUT***:          60    DISCOVERY:          80
TEENNICK:             53    SPROUT***:         79
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/23-5/29/11 :
Total Day        (000)  Primetime       (000)
NICK° :             567    DSNY* :                 931
DSNY* :            556    NAN** :                 383
CARTOON:        345    ADSM** :              172
NAN** :            280    DXD:                    149
ADSM**:          137    NICK JR°°:           122
DXD:                116    NICKTOONS:          98
NICK JR°°:          71    ANIMAL PLANET:    80
NICKTOONS:       59    DISCOVERY:           54
TEENNICK:          46    ESPN:                    49
ANIMAL PLANET:  37    TEENNICK:             45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/23-5/29/11 :
Total Day         (000)  Primetime      (000)
DSNY* :             428    DSNY* :               697
NICK° :              403    NAN** :               421
NAN** :             335    ADSM** :             237
CARTOON:         256    DXD:                   123
ADSM** :           199    ANIMAL PLANET:    84
DXD:                   90    MTV:                     82
TEENNICK:           53    COMEDY:              77
NICKTOONS:        42    ESPN:                   69
MTV:                    52    NICKTOONS:         59
ANIMAL PLANET:   41    DISCOVERY:          56
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 4/25-5/29/11 vs. 4/26-5/30/10, Cable Networks Only:
Network:                                             (000)    %diff?
NICK° :                                          571     -1%
DSNY:                                           555     +6%
CARTOON:                                     327     +4%
NAN*:                                           401      -29%
ADSM**:                                       182      +19%
DXD:                                             106      +26%
NICK JR:                                          67      +24%
NICKTOONS:                                    59      +16%
TEENNICK:                                       49      +7%
ANIMAL PLANET:                               29       Flat
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
*NAN Total Day: Sun-Thurs 8p-6a; Mon-Thurs 6a-7a; Fri 9p-7a; Sat 10p-6a;
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 9p-6a?The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 27, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1161; K6-11 598; TWEENS 9-14 456
DISNEY CHANNEL:     K2-11 1001; K6-11 596; TWEENS 9-14 439
CARTOON NETWORK: K2-11   539; K6-11 354; TWEENS 9-14 251
DISNEY XD:               K2-11   201; K6-11 155; TWEENS 9-14 111
NICKTOONS:              K2-11     89; K6-11   63; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 28, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1205; K6-11 780; TWEENS 9-14 553
DISNEY CHANNEL:     K2-11 1029; K6-11 710; TWEENS 9-14 543
CARTOON NETWORK: K2-11   577; K6-11 383; TWEENS 9-14 340
DISNEY XD:               K2-11   205; K6-11 153; TWEENS 9-14 109
NICKTOONS:              K2-11   112; K6-11   92; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  Who were the keepers of “Papa’s Recipe”?  THE BALDWIN SISTERS on WALTON’S MOUNTAIN  Kudos to: Pat Brady-CESD/LA

Today’s Trivia Question:  Dr. Don Blake is his real name … what is his superhero name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  DIR AD SALES MKTG/BRAVO/NY: Job # 1918BR Lead dig sponsorship mktg efforts across mult platforms incl., TVWOP, mobile/app platforms & social/viral mediums. 7+yrs exp.   (6/9)

JOB OPENING:  DIR RSRCH/LOGO/NYC: 7 +yrs TV ratings rsrch/data analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; Exp. w/ Startrak, NPower & Aud Watch; B.A req. EOE/M/F/D/AAP apply   (6/9)

JOB OPENING: MARKETING MANAGER/GOLF CHANNEL/ORLANDO: Responsible for marketing programs and materials to promote Golf Channel to cable and satellite affiliates. AA / EEOC / DFWP; to apply go to (6/9)

JOB OPENING:  HEAD OF PRODUCTION/NY:  Prodco needs heavyweight. Hire & Manage staff of LP, PMs. Budget/Schedule/Tracking wizard. Juggle lots projects. [email protected] (6/9)

JOB OPENING: TECHNICAL OPERATIONS COORDINATOR/MTV 44 ½/NYC: 1-2 yrs tech exp. w/ Louth, Oacis, DDR, Media Client, Pinnacle Server, Final Cut/Motion. NOC exp pref. EOE/M/F/D/AAP. Apply (6/9)

JOB OPENING: SALES DEVELOPMENT MGR/Zoom Media/NY: lead team to create proposals and media & mktg solutions that drive sales revenue for fast-growing media co. 4+ yrs media, agency or mktg exp. Apply [email protected] (6/8)

JOB OPENING: Sr RESEARCHER/IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (6/8)

JOB OPENING:  ACCT EXEC/Clear Channel Digital/NYC: Develop strategic advrtsng programs & sponsorship deals. 4+yrs exp digital advrtsing sales. Strong contacts across major national digital agencies/advrtsrs. (6/8)

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. #2345. (6/14)

JOB OPENING: VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming. Apply to Job ID 4683. EOE (6/4)

JOB OPENING EXEC PROD/National Geographic TV/DC: Seeking exp’d producer of reality & format-driven series to head up high-vol. prod unit. Dvlp/staff/oversee all aspects of mult series. Apply ID 4728. EOE (6/4)

JOB OPENING SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (6/4)

JOB OPENING Sr. PRODUCER-ON AIR PROMOS/MTV/NYC: Resp: conception to delivery of on-air promotions. 5+yrs writer/prod exp & 4+yrs Cable/Network On Air promotion exp a must. Apply: (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res &C/L: [email protected]. 2+ yrs exp req’d (6/3)

JOB OPENING: DVLPMNT COORD/LA: For busy ind. TV prod co. Must be good writer, rsrchr, skilled @ graphics/pp, social media.Must love nonfic & reality TV, be resourceful & have tons of initiative. Contact: [email protected] (6/3)

JOB OPENING: SALES DEVELOPMENT COORD/DailyCandy:  Help the sales development team with custom marketing programs, creating materials, & general tasks. 1+ yr of relevant exp. in digital media. Submit resumes to [email protected] (6/3)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK  Disney Jr. – Review original and acquired programs, animation/live action. 5 yrs S&P exp, familiarity with Children’s Television Act.  Apply: REQ ID: 264027 (6/3)

JOB OPENING:  VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming.  Apply to Job ID 4683.  EOE. (6/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA:Seeking PR intern for boutique firm specializing in entertainment, gourmet, fashion and arts clients for Summer. Course credit/social media savvy. Send a resume, letter & writing sample to: [email protected]  (6/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/9)

SITUATION WANTED: Creative Consultant 16 yrs Brdcst exec can develop your pitch + script. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models 8500+ scripts!  [email protected]  (6/9)

SITUATION WANTED:  Relocating to LA Seeking FT position as a Junior Publicist/Assistant. No stranger to Hard Work and 4+ years of public relations/radio/TV/promotions experience Contact me: [email protected] (6/8)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys, Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED:  CASTING ASSISTANT/LA 2+ years reality & scripted casting experience. Will help with outreach, schedule auditions, cold calls, run camera, work with talent, bake cookies  whatever you need! [email protected] (6/3)

SITUATION WANTED: Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/3)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/3)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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