Cynopsis: Kids!

06/26/08

Good morning. It’s Thursday, June 26, 2008, and this is your first early morning Kids briefing.

DIC Entertainment names GoFish Corporation as the exclusive online advertising rep for its compliment of kid-targeted websites.  Under the deal GoFish will provide content on-page and broadband ads across DIC’s sites, including KewlCartoons.com, Kewlopolis.com, Libertyskids.com, Trollz.com and Dinosquad.com among others.  Additionally, GoFish will pursue online video advertising streams for KewlCartoons.com.

BBC Worldwide acquires Australia’s subscription TV channel, UK.TV with the official takeover set for July 1.  As one of three stakeholders in the company (formerly with a 20% share), BBC Worldwide’s Channels business purchases the remaining shares from joint partners FOXTEL and FremantleMedia to become UK.TV’s sole owner.  BBC Worldwide and FOXTEL also teamed up to launch 3 new channels in Australia from the new BBC-branded international portfolio. BBC HD launched earlier in June as the first on the new FOXTEL HD+ service. BBC Knowledge and CBeebies will be the first BBC channels to launch on FOXTEL in the middle of 2009. BBC World News, already available on FOXTEL, is the last of the BBC Worldwide’s 5-channel availability.

MORE KIDS STUFF

Decode Entertainment receives a pick up for a third season of the animated preschool series Franny’s Feet from Astral Media’s Family Channel.  The Canadian broadcaster has ordered 26×11 more episodes, bringing the total number of episodes to 104×11 (or 52×22), and will air the new season on its Playhouse Disney and Family channels.  Recent deals for Franny’s Feet including being acquired in the US by PBS Kids Sprout, where the series also airs on PBS, and in the UK for Disney Channel.  Decode Entertainment is a subsidiary of DHX Media Ltd.

This week marks the launch of Welsh broadcaster S4C‘s new Welsh language preschool-targeted service Cyw (which in Welsh is pronounced like “q,” and means chick), that broadcasts Monday-Friday, 7a-1:30p on S4C’s digital channel, S4C Digidol.  An animated character named Cyw also hosts Cyw.  A bilingual website, www.s4c.co.uk/cyw , includes a range of games and activities for kids and content for parents too, with programs available to watch online, many of which will include English subtitles.  Cyw is S4C’s first phase of its strategy to introduce a separate Welsh language service for kids/tweens/teens.  Slated to rollout over the next eighteen months, the second phase for the broadcaster will be aimed at K7-12, and the third phase will be fore those 12+.  Cyw features a number of original programs made in Wales by Welsh production companies and some in partnership with international broadcasters, including: The live-action series Pentre Bach, song and dance show Triongl, the animated series Holi Hana (Hana’s Helpline) and Sam Tan (Fireman Sam), and new series such as Heini and Igi, Tigi, Bip a Bop.

Showtime Arabia, the pay-TV network in the Middle East & North Africa, announces it will launch Showmovies Kids, a family friendly 24/7 movie channel, which will be available to subscribers from July 1, 2008.  Showmovies Kids, available for free at first, will feature movies from around the world that will be subtitled or dubbed in Arabic and shown without commercial breaks.  Movie titles include: Air Buddies; Babe/Babe 2; Barnyard; Casper; Charlotte’s Web; Eight Below; Land Before Time XII; Monster House, Rugrats: The Movie; Stuart Little; Zathura among many others.

MARKETING/LICENSING

Nickelodeon and Viacom Consumer Products (NVCP) and French designer Corinne Cobson unveil the new Dora par Corinne Cobson, which is a new mother and daughter apparel line based on Dora the Explorer.  Dora par Corinne Cobson is described as a kit that includes items for kids and mom for an “overnight adventures away from home,” and includes a vanity case, toiletry bag and mother/daughter socks and nightshirts.  Cobson and Laurent Taieb, VP/NVCP France, collaborated with Nick licensees, TV Mania (nightshirts), Alpa (case and bag) and Benjamin (socks) for the project.  A limited edition of Dora par Corinne Cobson is currently available at Cobson’s boutique in Paris, with a full line set to launch at retail across France in winter 2009.

Atari aims to extend its brand by appointing Rocket Licensing as licensor in the UK for its Atari trademark and one of its popular game brands, Alone in the Dark (rated T for Teen).  For the Atari trademark, Rocket License plans to target the lifestyle sector with a focus on categories including apparel, homewares, and accessories.  As for Alone in the dark, now in its fifth release, Rocket intends to focus on categories including, apparel, figurines, art books, music and accessories.

EXECUTIVE MOVES

TC Digital Games names Andi Smithers to the new position of Director/Technical Development.  Most recently Smithers was with Sony Online Entertainment where he served as Sr. Engineer/Research and Development and worked on key video game titles for PlayStation 3.  Previously he was an executive with a range of game publishers including Microsoft, Activision, Psygnosis, Lucas Arts and Midway.  A subsidiary of 4Kids Entertainment, TC Digital Games is the designer/distributor/marketer of the Chaotic Trading Card Game.

Teletoon Canada appoints Caroline Soucy as Director/Interactive.  Soucy will lead Teletoon interactive and web development projects and supervise all aspects of teletoon.com, as well as manage the network’s interactive initiatives.  She previously toiled for YTV.com, TVOKids.com and Microsoft MissionX, as well as managing websites for Corus Entertainment.  Additionally Libby Brewer-Dulac has been upped to Manager/Content and Design, Teletoon Interactive.  In addition to driving creative direction of Teletoon.com, Brewer-Dulac adds responsibility of internal and external content development.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 24, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1235; K6-11 707; TWEENS 9-14 483
DISNEY CHANNEL:     K2-11 1077; K6-11 787; TWEENS 9-14 663
CARTOON NETWORK: K2-11   595; K6-11 381; TWEENS 9-14 274
TOON DISNEY:           K2-11   137; K6-11   80; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the series That’s So Raven, Raven’s Dad opens a restaurant in Season 2 where she and her friends often hangout. What was this place called?  THE CHILL GRILL Kudos to: Kimberly Keeley-Safety4Kids/Stamford, CT; Rebecca Bercy-Beacon Media Group/NY; Heather Floore- KDAF/Dallas; Rich Ross-Disney Channel/Poland

Today’s Trivia Question:  What cartoon’s main character would rub his antennas together to gain his power? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.26.08

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