Thursday, June 24th, 2010


August 14 through August 16

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 [email protected] .

Cynopsis: Kids!

Good morning. It’s Thursday, June 24, 2010, and this is your first early morning Kids briefing.

Horrid Henry heads to the big screen.  Vertigo Films (Street Dance 3D) and Novel Entertainment unveil co-production plans for a new 3D live-action movie based on Novel’s kid-targeted property Horrid Henry.  Director/editor Nick Moore (Wild Child, Morning Glory, The Full Monty, Nanny McPhee) will helm the movie from a screenplay by Lucinda Whiteley, also a co-producer on the project for Novel.  Set to begin production this fall for a UK release in 2011, the producers have begun casting and are looking for young actors/actresses to play all of the major and supporting rules.  Vertigo Films will produce the live action movie with the 3D team Paradise FX Europe, and will also distribute the movie in the UK. Protagonist Pictures handling international sales.  Horrid Henry ( ) was created by author Francesca Simon, and is also the star of the eponymous popular animated TV series (104 episodes) that airs on CITV (UK), as well as being featured on the stage, radio, online and in computer games, and consumer products.

Teletubbies is also going to get the 3D feature film once over says Teletubbies creator and Ragdoll Productions founder Anne Wood, per  Wood is partnering with Teletubbies TV series writer Andrew Davenport for a preschool/family-targeted movie.  Wood revealed the Teletubbies movie plans while speaking at the British Toy & Hobby Association Industry Day this week.  Wood also offered information about several other series she is working on including: Dip Dap – a non-verbal short-form animated series (3 minutes) about a character that interactive with objects and situation drawn next to him is set to debut on CBeebies next year; The Adventures of Abney and Teal  created with illustrator Joel Stewart for air in 2011, the series revolves around a group of six characters living on an island located in a lake, which is in the center of a city; and finally an untitled live-action scary series for kids that will debut in 2012-2013.


Fox‘s feature film adaptation of Richard and Florence Atwater’s classic kid’s book Mr. Popper’s Penguins may have found a director in Mark Waters (Ghosts of Girlfriends Past, Freaky Friday, Mean Girls), per Variety.  At one point Ben Stiller and director Noah Baumbach considered the project  but are not currently involved with the movie.  Actors potentially to be featured in the movie include Jim Carrey, Jack Black and Owen Wilson.

Fox 2000‘s Diary of a Wimpy Kid 2: Roderick Rules has found its director in David Bowers (Flushed Away, Astro Boy), per THR.  The sequel to the Diary of a Wimpy Kid (March 19, 2010), which was directed by Thor Freudenthal, Roderick Rules is set to film this summer in Vancouver and is slated for a March 2011 release.  Gabe Sachs and Jeff Judah team again to pen the script.  Returning for the sequel are Wimpy Kid stars Zachary Gordon, Steve Zahn and Rachael Harris.  The movies are based on author Jeff Kinney’s young adult Diary of a Wimpy Kid books.


The Association of National Advertisers (ANA) Alliance for Family Entertainment unveils a new programming sponsorship fund of $10 million to support the creation of family-centric entertainment content.  The ANA Alliance announced this new fund, the second, during its sixth symposium, The American Family: In Context.  At last year’s event the Alliance the group announced a script development partnership with Humanitas, which now has projects in development.  The new fund complements but is not directly associated with the Humanitas partnership, as it will include projects the networks are already developing.  The ANA Alliance, (f/k/a the Family Friendly Programming Forum), the group has played a role in bringing 20 family primetime programs to air, including Friday Night Lights, Chuck, Everybody Hates Chris, 8 Simple Rules and Gilmore Girls.

Imax Corporation and Disney ink a new deal to release three more 3D feature films in Imax theatres worldwide in 2011.  The new movie titles, which will all be re-mastered for Imax theatres, included under the deal are Mars Needs Moms (March 11, 2011), starring Seth Green and Joan Cusack, and executive produced by Robert Zemeckis; Pirates of the Caribbean: On Stranger Tides (May 20, 2011), starring Johnny Depp and Penelope Cruz, and Cars 2 (June 24, 2011). will stream the movie premiere of The Twilight Saga: Eclipse live from the red carpet tonight beginning at 9:30p at ( ) from the Nokia Theater in LA.  The event will be hosted by MTV Movies managing editor Josh Horowitz and Kimmy West, she runs the Twilight fan website His Golden Eyes ( ).

Indie distributor Echo Bridge Entertainment enters into a deal with the BBC‘s teen-targeted multiplatform BBC Switch, which acquires the free terrestrial broadcast rights for Degrassi: The Next Generation.  The series launched with season 8 in the UK and Ireland in April 2010 on BBC 2, and will be broadcast through its season finale in September 2010.  Season 9 will be available to broadcasters this year.

The new season of Jack Hanna’s Into the Wild will debut in syndication on September 20, 2010 as Jack and his family head to South Africa.  Litton Entertainment has sold the series in 96% of the US, with upgrades for he series in Houston, Phoenix, Raleigh Durham, Cincinnati and Jacksonville.  New stations signing on for the series include WABC-TV New York, WUSA-TV Washington, DC, WSB-TV Atlanta and WSVN-TV Miami. Groups include ABC O&Os, Belo, Capitol, Cox, Fox O&Os, Gray, Lin, Meredith, Newport, Raycom, Roberts, Scripps, Sinclair, Sunbeam, Tribune, Weigel and Young.

TBS will launch a promotion June 24-July 9 for Universal and Illumination Entertainment‘s upcoming 3D CGI feature film, Despicable Me, which opens nationwide on Friday, July 9, 2010.  The TBS movie studio promotion crafted by the network includes custom-animated movie characters developed to live in and interact with the TBS on-air branded environments, and sponsorships across some of the network’s comedy and spots during its comedy lineup (3p-7p), as well as behind-the-scenes segments within TBS hosted movie showcases.  The promotion begins today during the first of two sponsored episodes of TBS’s Movie Extra, during which the network will feature Despicable Me related content, including cast interviews.  The second Movie Extra episode will bow on Thursday, July 1.  TBS will also feature Despicable Me promotional content during its Movie & a Makeover on June 26, the tbs breakroom, which launches the week of June 28.  The weeks of June 28 and July 5 will see Despicable Me as the sponsor for The Office on Tuesdays (8-10p), and Neighbors from Hell on Mondays (10p) on TBS.  On July 1, the movie will serve as a sponsor of Lopez Tonight, during which the show will feature a sneak peek of the movie.


The next big integrated marketing opportunity is coming this fall…
Radio Disney’s N.B.T. Next Big Thing!

This exciting MULTI-PLATFORM TALENT SHOWCASE engages millions of fans
each week to listen, watch and vote for their favorite new music artist.
Sponsorships across Radio Disney, Disney Channel, Disney Online and Disney FamilyFun
Grassroots activation in 36 markets
Custom promotional overlays

Click HERE for details
Call JON SAYER, VP AD SALES at 312-396-8909


American Greetings launches its new line of greeting cards featuring a song download from iTunes at retail this week.  The line currently includes 36 cards, each with its own code that can be used to redeem a song download of their choice from iTunes.  Additionally, there are also eight gift card holders that can be used to send any iTunes gift card.


Bestseller Children’s Picture Books (top 10), Week of June 21, 2010: Title; Author (Publisher)
Star Wars: 11 Iconic Scenes from a Galaxy Far, Far Away…; Rufus Butler Seder (Workman)
LEGO Star Wars: The Visual Dictionary; Simon Beecroft (DK)
Ladybug Girl at the Beach; David Soman and Jacky Davis (Dial)
The Very Fairy Princess; Julie Andrews and Emma Walton Hamilton, illus. by Christine Davenier (Little, Brown)
The Lion and the Mouse; Jerry Pinkney (Little, Brown)
City Dog, Country Frog; Mo Willems, illus. by Jon J Muth (DisneyHyperion)
Marley and the Kittens; John Grogan, illus. by Richard Cowdrey
Waddle!; Rufus Butler Seder (Workman)
Gallop! A Scanimation Picture Book; Rufus Butler Seder (Workman)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


Discovery Channel and Science Channel appoint Marina Anglim as SVP/Marketing, and Deena Edwards as SVP/Integrated Content.  Both Anglim and Edwards will be based at Discovery Channel’s headquarters in Silver Spring, Maryland and will report to Wonya Lucas, EVP and COO/Discovery Channel and Science Channel. Most recently Anglim, who has held several positions at Discovery Communications, was SVP/Media Planning and Partnerships.  A 15-year veteran of Discovery Communications, Edwards has toiled across a variety of networks and departments for the company from ad sales to affiliate marketing to education.  Under her leadership, the Discovery Channel launched its efforts in integrated content to partner with advertisers to create effective and original content.  She also served as a part of the marketing team that launched Animal Planet in 1996.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 22, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1233; K6-11 729; TWEENS 9-14 584
DISNEY CHANNEL:     K2-11 1083; K6-11 733; TWEENS 9-14 591
CARTOON NETWORK: K2-11   711; K6-11 473; TWEENS 9-14 314
DISNEY XD:               K2-11   260; K6-11 196; TWEENS 9-14 149
NICKTOONS:              K2-11   166; K6-11 125; TWEENS 9-14 139
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
   The rules posted in John Adam’s High School cafeteria in the sitcom Boy Meets World read:  “No loud talking. No reading. No __________.”  Can you fill in the blank?  NO SHOOTING  Kudos to … nobody!  wow.  Thought this would’ve been an easier one.  Okay, let’s try this one …

Today’s Trivia Question:  The theme song for what popular late 1980’s television show was originally supposed to be “What A Wonderful World” and ultimately changed to “As Days Go By”??   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: #253103  (6/26)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: , Req#117694 (6/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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