Thursday, June 21st, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, June 21, 2012, and this your first early morning briefing.

LeVar Burton, longtime host and producer of the TV series Reading Rainbow, helps revive the brand with the launch of a Reading Rainbow adventure App for the iPad. Designed for K3-9, the new App features a library of hundreds of books and new videos. Users can travel to a range of themed islands, such as Animal Kingdom, My Friends, My Family and Genius Academy, where kids find various books and videos customized to their age and interests. Each book includes audio storytelling by celebrity actors, including Burton, as well as light animations and related activities to further the story. Like the original TV series, kids join Burton on real-life adventures. These in-app video field trips connect the stories kids read to the world their world – and use a combination of newly produced video as well as classic segments from the TV show. The App also features a reward system in which kids earn digital stickers to motivate them to read more. For parents,, a companion website and dashboard, offers updates about the time their kid spent reading, books read and suggestions for new stories based on the kid’s interests, as well as Family Reading Time ideas. At launch, the App will include 150 books and 16 video field trips, with new content added regularly. For the new App, RRKidz, a digital media company co-founded by Burton and Mark Wolfe and creator of the App, has partnered with kid’s publishers including Little, Brown Books for Young Readers, Holiday House, Charlesbridge Publishing, Kane Press, Sleeping Bear Press, Peachtree Publishers and Shenanigan Books.


August 4, 5, 6

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 25 participants. Contact Tone Thyne: [email protected].


Jim Parsons (The Big Bang Theory) and singer/actress Rihanna (Battleship) will star in DreamWorks Animation SKG‘s new feature film Happy Smekday!, which is based on the humorous book The True Meaning of Smekday by author/illustrator Adam Rex. Directed by Tim Johnson (Over the Hedge, Antz), the studio plans to release Happy Smekday! during the fourth quarter of 2014. Chris Jenkins (Rio, Surf’s Up) and Suzanne Buirgy (Kung Fu Panda 2) are producing and DreamWorks Animation’s Head of Development Gregg Taylor is overseeing the project. Tom J. Astle and Matt Ember (Get Smart) are currently writing the screenplay. In Happy Smekday! an alien race invades Earth and uses it as a hideout from their mortal enemy. When one lowly alien accidentally notifies the enemies of his whereabouts, he is forced to go on the run with a teen girl. Together, the unlikely new pals embark on a comical globetrotting adventure to right his wrongs, in which the alien hero learns what it really means to be human.

Ampco Films is bringing The Alchemyst, the first title in the six-book The Secrets of the Immortal Nicholas Flamel young adult fantasy series by author Michael Scott, is headed to the big screen, per Variety. Set to begin production in February 2013 in Australia and New Zealand, the movie will be penned by Scott, and produced by Ampco’s Mario Andreacchio and Konstantin Thoeren. The Alchemyst revolves around Nicholas Flamel, a 14th century French alchemist who is just may have discovered the key to eternal life and thus may be still be alive. When the book holding the key to everlasting life falls into the wrong hands modern day 15-year-old twins, Sophie and Josh, who have their own powers, stop in to help. Random House, New York released the last title in The Secrets of the Immortal Nicholas Flamel book series, The Enchantress, last month. Stefan Brunner, formerly COO of Imagenation Abu Dhabi, is packaging the project and will serve as an executive producer along with Scott and Barry Krost, as well as Laweless’ CEO Cathy Malatesta. Lawless Entertainment put the movie deal together. Earlier this year Scott expanded his partnership Lawless Entertainment as co-production consultants for film and TV production on his fantasy book series.

Fox is working on a Sesame Street feature film, based of course on the iconic educational kid’s TV series, per THR. The movie is being written by Sesame Street writer Joey Mazzarino, and produced by Shawn Levy’s (Night at the Museum, Date Night, Real Steel) 21 Laps production company, Michael Aguilar, Mark Gordon and Film 360’s Guymon Casady. Sesame Street is debuted 43 years ago. Previous Sesame Street related movies include Follow That Bird (1985) and The Adventures of Elmo in Grouchland (1999).


Atlantyca Entertainment is appointed by producer/distributor Millimages as the exclusive licensing agent in Italy for the animated series and character Mouk (62×11 and 30×1), the series is based on the books by Mark Boutavant. Under the deal, Atlantyca will manage the licensing and merchandising programs throughout the region and explore opportunities in all key licensing categories including stationery, home wears, gift, novelties, games, and apparel. Mouk is commissioned by France Televisions and Disney Channel UK, and was recently acquired by ABC TV (Australia). Additionally, Mouk has already been picked up by KiKA (Germany) and by Disney for its networks in France, Italy, Spain, Portugal, Benelux, Scandinavia, Eastern Europe, the Middle East and Africa.


All seven of J.K. Rowling’s Harry Potter eBooks are now available to customers to borrow via the Kindle Owners’ Lending Library (KOLL) to those that also have a Amazon Prime subscription ($79). The Potter eBooks are available there in English, French, Italian, German and Spanish. As with any other Kindle book, customer notes, highlights and bookmarks in borrowed books will be saved, so they’ll have them later if customers purchase or re-borrow the book. Books are borrowed from a Kindle device, and customers can have one book out at a time. The eBooks are available via Amazon under its previously announced license deal with Pottermore, where the eBooks can be purchased.

Kidz Bop ( prepares to send The Kidz Bop Kids, a group of kid performers, out on a 22-city US tour this summer. The Kidz Bop Kids will be the opening act for the It’s All About Music Tour with 11 year-old singer Ethan Bortnick. The summer tour kicks off July 27 and runs through September 2, 2012. The tour coincides with the release of Kidz Bop 22 this July 17, the latest volume in the best-selling audio series.


CableFAX Webinar: Pinterest & Cable
Wednesday  *  June 27, 2012  *  1:30 – 3:00 p.m. ET

CAPITALIZE on this Social Media Phenomenon
Presented by 4 Cable Industry Experts!
Shelly Kurtz – International Media Distribution ** Andrea Bell Macey – WE tv 
Jillian St. Charles – Scripps **
Moderator: Amy Maclean – CableFAX

 Register Now.


Nickelodeon Latin America is set to begin production on the third season of its original fantasy series Grachi this August 2012. The new season of the live-action series will be taped in HD in Miami. Grachi is distributed internationally by Comarex and has been sold in 52+ countries including key markets such as Italy, Argentina, Bolivia, Chile, Costa Rica, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru and Venezuela, as well as in 36 French-speaking territories including France, Belgium and Switzerland. The story follows Grachi, a teen girl who perfects her magical powers while dealing with school, boys and trying to be an average teen.

Gabriel Mann (Revenge) will guest star as the voice of Bruce Banner in a new episode of The Avengers: Earth’s Mightiest Heroes that will air Sunday, June 24 on Marvel Universe on Disney XD. The series is produced by Marvel Animation.

DHX Media signs a number of sales and distribution deals across Europe, including Central and Eastern European territories, in advance of NATPE Budapest later this month. Canal+ Cyfrowy (Poland) acquires further episodes of Martha Speaks and renews the first season for its MiniMini+ HD channel. In Spain, Ypsilon Films (Spain) has also taken Martha Speaks for Pay TV and VOD, and in further VOD deals MTV3 Finland picks up Grandpa in My Pocket. DHX has appointed distribution agents Individ to represent all 3 seasons of Grandpa In My Pocket for Russia, Kazakhstan, and the Baltics, and White Fox for The Latest Buzz and Martha Speaks for Free TV in Greece and Cyprus. DHX Media will showcase a slated of programming at NATPE Budapest including Rastamouse and its self-produced series Monster Math Squad.

Archers approach the line… Disney Publishing Worldwide debuts two new apps based on Disney-Pixar‘s new animated feature film Brave, which opens nationwide this Friday, June 22, 2012. The apps, Brave: Storybook Deluxe and Brave Interactive Comic, are both available for iPhone, iPad and iPod touch and feature animation and interactive content for readers as they follow the story of Princess Merida. Brave: Storybook Deluxe ($6.99) offers a full retelling of the movie for kids 5+. Readers can also play an archery game where Merida and Angus discover the meaning of bravery as they gallop through the woods shooting makeshift targets with a bow and arrows. Brave Interactive Comic ($1.99) is an interactive graphic novel for K7-12 that features a retelling of the movie in a comic with special effects, music and sounds, as well as content that can be discovered with a single tap, as well as clips, sketches, and participate in step-by-step drawing lessons.

LeapFrog Enterprises releases LeapPad2, the next generation of it’s educational LeapPad tablet, and LeapsterGS, a learning video game system. The new LeapPad2 features higher resolution front-and-back cameras and video recorders, the new faster LF 2000 processor and double the memory (4 GB). LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately. By the end of 2012, the LeapPad content library will include 325+ game cartridges, apps, music, videos and eBooks. LeapsterGS, a follow-up to the Leapster Explorer, features a thinner sleek design, larger screen, built-in motion sensor plus camera and video recorder, the new faster LF 2000 processor and 4x the internal memory (2 GB). It is compatible with a new internal battery system and recharger pack available separately. LeapsterGS comes with free content including the new Escape of the Sillies game math app, the popular Pet Pad writing app and choice of an additional app. By year’s end, the LeapsterGS content library will offer 300+ game cartridges, apps, music, videos, eBooks and more. LeapPad 2 and LeapsterGS are both compatible with LeapFrog Explorer cartridges and LeapFrog App Center digital content.


Nelvana, part of Corus Entertainment, appoints Irene Weibel as VP/Head of Nelvana Studio. Weibel is responsible for the development and production for all original productions from Nelvana. Based in LA and Toronto, she will oversee the Studio’s creative direction, and will lead coordination of the development, series production, distribution and consumer products groups to launch new brands in the marketplace. Weibel previously served as VP/International Production and Development for Nelvana.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 19, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1298; K6-11 934; TWEENS 9-14 770
NICKELODEON:         K2-11   959; K6-11 562; TWEENS 9-14 493
CARTOON NETWORK: K2-11   707; K6-11 464; TWEENS 9-14 427
DISNEY XD:              K2-11   287; K6-11 224; TWEENS 9-14 199
NICKTOONS:            K2-11     99; K6-11   72; TWEENS 9-14  58
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: Minus the lisp, which of Mel Blanc’s characters voice was closest to his own? Sylvester. Kudos to: Julie Stowell-Tribune Media Services/Queensbury, NY; Ellen Donahue-Fisher-Price/East Aurora, NY; Dennis Nance-Turner Broadcasting, Inc./Atlanta; Mike Doyle-Spot On Media Consultants, LLC;Madison, CT; Squirrel Rippley-Dark Horse Media/Tucson; Sabrina Sparlin-cesd/LA.

Today’s Trivia Question: What famous cartoon character was based on Red Skelton’s “Mean Widdle Kid”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales research materials i.e. one-sheets, presentations, & oversee custom qual/quant studies. 6+yrs rsch exp (brdcst, cable) Send resume to: [email protected] (6/28)

JOB OPENING: SR. DIR INT’L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: (6/28)

JOB OPENING: VP STANDARDS & PRACT/Discovery/MD NY or CA, no relo: review original/acquired prmg & commercial content to ensure compliance; comm S&P notes to creative; 5+ yrs mgt TV standard & pract; JD pref:; req 5771 (6/28)

JOB OPENING: WEB ANALYTICS & AD OPS COORD/Discovery/MD: drive strategy for websites & generate traffic/usage rprts; responsible for insertion order mgmt, scheduling &rprt’g: (6/28)

JOB OPENING: SPORTS MEDIA TALENT AGENT/NYC: Minimum 2 years experience. Work with company’s current clients and develop new business. Resume and cover to [email protected] (6/28)

JOB OPENING: SR DIGITAL DESIGNER/ESPN Inc/NYC: Design creative from existing print/on-air promos into web & mobile banners,email blasts & landing pages.  Exp.w/HTML5, XML, Flash, AS, CSS, Flash, Photoshop. Job ID-5816 (6/27)

JOB OPENING: MEDIA SUP/GSD&M/Austin,TX: 5+ yrs exp. Oversee and guide research & development of local media plans. Manage planners and assistants. QSR/local broadcast exp preferred. Apply: (6/27)

JOB OPENING: ASSOC MGR, SALES MKTG/NYC: Flixster seeks Assoc. Mgr, Sales Mktg to coordinate marketing programs & online media plans to support “go to market” strategies for the Ad Sales team.BA/BS deg req. Apply: (6/27)

JOB OPENING: WEATHER REPORTER (FILL IN-Freelance) RNN TV: forecast & report weather segments, use comp graphics, gather info from nat’l satellite weather svc & local weather bureaus. Resume: [email protected] (6/27)

JOB OPENING: PROGRAM INVENTORY & ADMIN MGR/AMCN/NYC: manage rights assessment process for all AMCN program content, contract review exp. req. Resumes to: [email protected] (6/27)

JOB OPENING: MARKETING MGR, DIGITAL SPORTS/NBC SPORTS GROUP NY: Incrs sales across dig platforms; gen new ideas, create pckgs, dvlp sales collat & mktg materials; liaise with site & prod teams; Apply: job#5911BR (6/26)

JOB OPENING: DIR, RESEARCH/WarnerBros/LA: Conduct research & analysis for strategic Digital/Home Entertainment partners. 5 yrs+ exp. Focus in primary/qual & quant. Digital/Home Ent/Social Media exp a plus. Apply: (6/26)

JOB OPENING: VP CONTENT/PRGRMNG/Nickelodeon/NYC: Mng overall dig prgrmng strategies and events to increase user freq. 10-15 yrs exp dig content & prgrmng. More info/apply: (6/26)

JOB OPENING: PRODUCTION/KIRKSTALL ROAD/NYC: Daytime talk show looking for experienced Associate Producer for conflict resolution show. Ideal candidate must have at 3 yrs. booking experience. Resume to: [email protected] (6/26)

JOB OPENING: DOCU-SERIES SHOWRUNNER & EIC/NEW YORK: Immediate openings on prime project for top prodco. Need runner and an EIC. Must have proven track records. [email protected] (6/23)

JOB OPENING: MEDIA SPECIALIST/Taco Bell/Irvine, CA: Asst Dir Media in dev of annual Nat’l Media Plans to ensure Mktg Calendar priorities are supported. 4 yr Nat’l media plan’g/buying & dig exp. must. Apply: [email protected] (6/23)

JOB OPENING: IN-HOUSE COUNSEL/VP, LEGAL & BUS AFFAIRS/LA: Attorney for TV prod co to manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (6/23)

JOB OPENING: PROD COORD/GSN/Santa Monica: 3+ yrs exp in Production – Studio & Field Prod. Finance a plus. Organized, Excel a Must. PC/Mac proficient. Send Res & CL to [email protected] (6/23)

JOB OPENING: KC MGR STUDIO PROGRAMMING: Oversee Metro Sports’ studio programming and on-air content. Responsible for planning and executing of content for channel and other news programming. Apply @ (6/23)

JOB OPENING: EDITORIAL DIRECTOR/NYC: Lead Oxygen’s Digital site & oversee day-to-day publishing. Will be managing Project Manager, Design Lead, Editorial Team & an Emerging Media Producer. Apply: #5809BR (6/23)

JOB OPENING: PROJECT MANAGER, SYFY DIGITAL/NBCUNIVERSAL/NYC: Manage diverse creative and Adsales projects for sites & products. Min 3-5 yrs exp as a Project Mgr in the digital sphere. Apply: (5997BR) (6/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNSHIP: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: [email protected] (6/26)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (6/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp in content distribution, digital media, technology licensing, affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (6/28)

SITUATION WANTED: VOICE OVER TALENT, SINGER, MIMIC, AUDIO PRODUCTION: ‘One Stop Shop’! Commercial, Corporate, E-Learning, Characters, more![email protected] (6/28)

SITUATION WANTED: SUPERFINE WRITER. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, start-ups. I hear brand voices. Portfolio: (6/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/26)

SITUATION WANTED: NYC, Westchester Cty, Fairfield Cty. Experienced sales,biz development pro seeking position in EDUCATIONAL/HOME MEDIA/ADVERTISING SALES. Solid resume and excellent references. email: [email protected] (6/22)

SITUATION WANTED: SUMMER/FALL INTERNSHIP (NYC/LI): College Sr w/strong academics. Screenwriting major exp. in proofreading. Seeks position w/possible career potential. Resume on request. [email protected] (6/22)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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